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Jurnal Al-Iqtishad
Published by Universitas Islam Negeri Sultan Syarif Kasim Riau
ISSN : 2162547     EISSN : 26568489     DOI : -
Core Subject : Social,
Social Sciences
Jurnal AL-IQTISHAD Print ISSN:0216-2547 | Online ISSN 2656-8489 adalah jurnal yang diterbitkan oleh Fakultas Ekonomi dan Ilmu Sosial Universitas Islam Negeri Sultan Syarif Kasim Riau.Artikel yang dipublikasi JURNAL AL-IQTISHAD meliputi hasil penelitian tentang masalah-masalah ekonomi, kebijakan ekonomi yang dikeluarkan oleh pemerintah serta pengaruhnya terhadap perusahaan swasta dan masyarakat dan hal lain yang terkait.JURNAL AL-IQTISHAD diterbitkan dua kali dalam setahun.
Arjuna Subject : -
Articles 187 Documents
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BETWEEN TRENDS AND JUDGEMENT: THE ROLE OF ONLINE FOMO AND FOPO IN SHAPING GENERATION Z’S IMPULSIVE BUYING BEHAVIOR Nurrahmi Hayani; Darni Darni; Abdiana Ilosa; Saipul al sukri; Husaini Sulaiman
Jurnal Al-Iqtishad Vol. 22 No. 1 (2026): June 2026
Publisher : Faculty of Economic and Social Science, Universitas Islam Negeri Sultan Syarif Kasim

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Abstract

This study aims to explore the impact of Online Fear of Missing Out (On-FOMO) and Fear of Other People’s Opinions (FOPO) on online impulsive buying behavior among Generation Z in Pekanbaru. Using a quantitative descriptive design, data were collected from 342 valid respondents aged 14 to 29 through purposive sampling. The data were analyzed using multiple linear regression via SPSS 21.00. The results indicate that both On-FOMO and FOPO have a significant positive effect on impulsive buying, both partially and simultaneously. Specifically, On-FOMO triggers anxiety about missing trends, while FOPO drives the need for external validation and status symbols. The coefficient of determination shows that these variables contribute 20.6% to impulsive buying decisions. These findings imply that Gen Z’s consumption patterns have shifted from functional utility to symbolic identity validation. This research highlights how dual psychological pressures in the digital era override rational financial planning, turning impulsive shopping into a routine lifestyle. Consequently, there is an urgent need for enhanced digital financial literacy to mitigate these psychosocial vulnerabilities.
THE RELATIONSHIP BETWEEN FOMO, FOPO, AND YOLO ON TOURISTS VISITING DECISIONS IN PADANG CITY (A Study on Generation Z and Millennials) Ainun Mardiah
Jurnal Al-Iqtishad Vol. 21 No. 2 (2025): December 2025
Publisher : Faculty of Economic and Social Science, Universitas Islam Negeri Sultan Syarif Kasim

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Abstract

This study aims to determine the differences in the levels of Fear of Missing Out (FOMO), the level of Fear of Other People’s Opinions (FOPO), You Only Live Once (YOLO) between Generation Z and Millennials on the decision to visit tourists in Padang City, West Sumatra and to determine the influence of FOMO, FOPO, YOLO on the decision to visit tourists in Padang City, West Sumatra. This study was conducted in Padang City, West Sumatra. The population and sample of the study were tourists who had visited Padang City. The number of research samples was 250 respondents, consisting of 125 respondents from Generation Z and 125 respondents from Millennials. The results of the study showed that there were differences in the levels of FOMO, FOPO, YOLO between Generation Z and Millennials. Generation Z showed a higher level of FOMO than Millennials. The Millennial generation shows a higher level of FOPO than Generation Z. The Millennial generation shows a higher level of YOLO compared to Generation Z. The results of the regression analysis prove that Fear of Missing Out (FOMO), Fear of Other People’s Opinions (FOPO), You Only Live Once (YOLO) have a significant influence on the decision to visit tourists in Padang City, West Sumatra in both generations.
SUSTAINABLE MARKETING STRATEGY IN STREET COFFEE MSMES: ANALYSIS OF PURCHASE DECISIONS AND IMPLICATIONS FOR THE SDGS Diana Eravia; Ranti Amelia Utami
Jurnal Al-Iqtishad Vol. 22 No. 1 (2026): June 2026
Publisher : Faculty of Economic and Social Science, Universitas Islam Negeri Sultan Syarif Kasim

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Abstract

This study examines sustainable marketing strategies for street coffee MSMEs by examining the role of brand image mediation in the relationship between product quality and purchasing decisions within the framework of the SDGs. The research was conducted at Kopi Saka, a street coffee SME with 17 outlets in Pekanbaru, Indonesia. A quantitative survey was used, and data from 100 respondents were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results showed that all measurement indicators met the convergent validity criteria, with an external load value above 0.70. Product quality positively influences purchasing decisions (β = 0.502) and greatly influences brand image (β = 0.839). Brand image also had a positive impact on purchasing decisions (β = 0.385). The indirect effect of product quality on the purchase decision through brand image was 0.323, with a total effect of 0.825 and a VAF of 39.2%, indicating partial mediation. This model explains 70.4% of brand image variance and 72.4% of purchase decision variance. The findings imply that street coffee MSMEs can strengthen sustainable competitiveness by maintaining consistency in product quality and translating it into a credible brand image, supporting SDG 8, SDG 12, and SDG 17. Keywords: This study examines sustainable marketing strategies for street coffee MSMEs by examining the role of brand image mediation in the relationship between product quality and purchasing decisions within the framework of the SDGs. The research was conducted at Kopi Saka, a street coffee SME with 17 outlets in Pekanbaru, Indonesia. A quantitative survey was used, and data from 100 respondents were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results showed that all measurement indicators met the convergent validity criteria, with an external load value above 0.70. Product quality positively influences purchasing decisions (β = 0.502) and greatly influences brand image (β = 0.839). Brand image also had a positive impact on purchasing decisions (β = 0.385). The indirect effect of product quality on the purchase decision through brand image was 0.323, with a total effect of 0.825 and a VAF of 39.2%, indicating partial mediation. This model explains 70.4% of brand image variance and 72.4% of purchase decision variance. The findings imply that street coffee MSMEs can strengthen sustainable competitiveness by maintaining consistency in product quality and translating it into a credible brand image, supporting SDG 8, SDG 12, and SDG 17. Keywords: Marketing Strategy Brand Image, Product Quality, Purchasing Decisions, SDGs, MSMEs
THE INFLUENCE OF GREEN MARKETING AND GREEN KNOWLEDGE ACCURACY ON GREEN PRODUCT PURCHASE DECISIONS Ria Darmasari; Sri Indrastuti; Annisa Mardatillah
Jurnal Al-Iqtishad Vol. 21 No. 2 (2025): December 2025
Publisher : Faculty of Economic and Social Science, Universitas Islam Negeri Sultan Syarif Kasim

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Abstract

This study aims to analyze the influence of green marketing and green knowledge accuracy on the decision to purchase green products in Pekanbaru. Using a quantitative method with multiple linear regression analysis, this study involved 100 respondents selected through purposive sampling, with the criteria being residents aged 20–60 years. Primary data were collected through online and offline questionnaires. Partial test results show that green marketing has a positive and significant effect on purchasing decisions. Meanwhile, green knowledge accuracy exerts a much stronger positive effect). Taken together, these two independent variables account for 54.9% of the variance in green product purchase decisions, while the remaining 45.1% is influenced by other factors. These findings underscore the importance of the accuracy of consumers’ objective information in validating environmental claims to encourage consistent consumption decisions regarding green products.
UNDERSTANDING DONOR LOYALTY IN THE DIGITAL WAQF ECOSYSTEM: EXPLORING TRUST FORMATION AND PERCEIVED SOCIAL IMPACT IN ISLAMIC SOCIAL FINANCE Abdul Hakim; Atok Syihabuddin
Jurnal Al-Iqtishad Vol. 22 No. 1 (2026): June 2026
Publisher : Faculty of Economic and Social Science, Universitas Islam Negeri Sultan Syarif Kasim

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Abstract

The rapid growth of digital technology has transformed the landscape of Islamic social finance, particularly in the management and distribution of waqf funds. While digital platforms have improved accessibility, efficiency, and transparency, sustaining donor participation remains a critical challenge for waqf institutions. This study employed a qualitative exploratory approach using a single-case study design. Data were collected through in-depth interviews with waqf donors and institutional managers, supported by observations and document analysis. The data were analyzed using thematic analysis to identify recurring patterns and relationships among key concepts. The findings reveal that digital transparency serves as the primary foundation for trust formation. Transparent financial reporting, accessible program information, visual documentation, and responsive digital communication enhance donors' confidence in the institution. Furthermore, perceived social impact emerged as a crucial factor in strengthening emotional attachment and long-term commitment. Donors were more likely to remain loyal when they perceived that their waqf contributions generated tangible and sustainable social benefits. The study also found that donor loyalty develops through a sequential process linking digital transparency, trust, perceived social impact, emotional attachment, and sustainable participation. This study contributes to the Islamic social finance literature by extending Trust Theory into the context of digital waqf and proposing a conceptual model that explains the formation of donor loyalty.
THE INFLUENCE OF INFLUENCER CREDIBILITY, VIDEO QUALITY, AND INFLUENCER ETHICS ON THE PURCHASE DECISIONS OF HALAL MSME PRODUCTS IN MEDAN CITY Irhamsah Putra; Marliyah; Imsar
Jurnal Al-Iqtishad Vol. 22 No. 1 (2026): June 2026
Publisher : Faculty of Economic and Social Science, Universitas Islam Negeri Sultan Syarif Kasim

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Abstract

This study aims to analyze the influence of influencer credibility, video quality, and influencer ethics on the decision to purchase halal MSME products in Medan Sunggal District, Medan City. This study uses a quantitative approach with a survey method by distributing questionnaires to consumers who have seen promotions of halal MSME products through influencers. The sampling technique uses purposive sampling with 100 respondents. The data were analyzed using validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis with the help of the SPSS application. The results showed that, partially, influencer credibility did not have a significant effect on purchasing decisions, while video quality and influencer ethics had a positive and significant effect on purchasing decisions. The influencer ethics variable was the most dominant factor influencing purchasing decisions. Simultaneously, influencer credibility, video quality, and influencer ethics significantly affect purchasing decisions with an Adjusted R Square value of 0.555, which means that these three variables can explain 55.5% of the variation in purchasing decisions, while the rest is influenced by other variables outside this study. This study implies that in marketing halal MSME products, the aspects of ethics and digital content quality play a more important role than the personal credibility of influencers alone. Therefore, halal MSMEs need to pay attention to selecting ethical influencers and improving the quality of promotional content to encourage an increase in consumer purchasing decisions.
FINANCIAL PERFORMANCE, CORPORATE GOVERNANCE AND SUKUK RATINGS: EVIDENCE FROM INDONESIA Yusrialis Yusrialis; M. Iqbal Qard Matareng
Jurnal Al-Iqtishad Vol. 21 No. 2 (2025): December 2025
Publisher : Faculty of Economic and Social Science, Universitas Islam Negeri Sultan Syarif Kasim

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Abstract

Sukuk ratings are an important indicator for investors in assessing the risk and credibility of issuing companies. This study analyzes the influence of profitability, leverage, liquidity, and good corporate governance (GCG) on corporate sukuk ratings for companies listed on the Indonesia Stock Exchange (IDX) for the 2022–2024 period using a quantitative approach. The analysis method uses panel data regression.This study analyzed 39 company observations with 13 sukuk issuing companies selected through purposive sampling.Data processing was performed using EViews 13 with a random effects approach. Test results indicate that partially, profitability, leverage, and Good Corporate Governance (GCG) have a significant relationship with sukuk ratings, while liquidity does not show a significant effect. However, simultaneous testing results indicate that the combination of all independent variables in the model is unable to significantly explain variations in sukuk ratings. This condition is consistent with the relatively low Adjusted R² value, which reflects the limitations of the research model. This finding indicates that although some variables play a role individually, the sukuk rating process is in practice influenced by various factors other than the research model, including qualitative aspects, issuer characteristics, and macroeconomic conditions. Key words: Sukuk rating; financial performance; corporate governance; signaling theory.

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