cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota yogyakarta,
Daerah istimewa yogyakarta
INDONESIA
Channel : Jurnal Komunikasi
Published by Universitas Ahmad Dahlan
ISSN : 23392681     EISSN : 26212579     DOI : 10.12928
Core Subject : Education,
Languange, Linguistic, Communication & Media
Arjuna Subject : -
Articles 213 Documents
 18   19   20   21   22 
Streaming Channel Brand’s Rhetoric through @NetflixID Twitter Account Hamdiki Ainur Roziqi; Nia Ashton Destrity
CHANNEL: Jurnal Komunikasi Vol 10, No 1 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v10i1.22769

Abstract

This research aims to analyze the rhetoric of @NetflixID, well-known as a brand's Twitter account using Selzer's rhetorical analysis approach. Data was collected in January 2020 through documentation using the text analysis technique. The objective of this research is to analyze @NetflixID's rhetoric and show that @NetflixID was found to be embodied the human character by using humor, emojis and emoticons, authorship and personal pronouns, non-formal language style, choice of words, anecdote, and non-standard vocabularies in giving information and showing emotions. Canon style and canon memory help find the pathos and logos of @NetflixID. Furthermore, this research found the potential uses of conversational tone, authorship, and personal pronouns as a marketing communication tool in initiating social interactions, generating affective responses from the audience, creating emotional bonds with the consumer, and attracting the consumers' attention similarly to humor. After all, this research discovers @NetflixID's rhetoric in promoting the products and engaging with audiences.
Uncertainty Reduction of First-Year College Students in Virtual Class Sofia Aunul; Fitrie Handayani; Riswandi Riswandi
CHANNEL: Jurnal Komunikasi Vol 10, No 1 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v10i1.22088

Abstract

Many college students are now adjusting to the virtual environment, some as they start their studies for the first time. With this significant shift, students may feel anxious or uncertain about not having sufficient information about their classmates and lecturers. It may be a big problem for new students as their level of uncertainty may increase. It is their first experience of having a virtual class without face-to-face interaction before the semester starts. This study aimed to determine the delay in communication experienced by college students and their strategies to reduce this uncertainty. The theories and concepts used in this study are the theory of uncertainty reduction and the concept of virtual classes. This study uses a descriptive qualitative approach that uses interviews with ten students from six universities as the primary data. The results showed that informants experienced uncertainty in virtual lectures, and they used active, passive, and interactive strategies to reduce this uncertainty.
Song Policy on Radio MQ FM Yogya Rhafidilla Vebrynda; Venn Okta Suryadarma
CHANNEL: Jurnal Komunikasi Vol 10, No 1 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v10i1.23332

Abstract

Each media has a characteristic correlated to its image. How a media is displayed has its own rules. Radio MQ FM is a network radio with Islamic nuances in Bandung. This radio is under the auspices of MQ FM Bandung and Yogyakarta Amikom University and has a segment of Indonesian Muslim families. In the midst of the proliferation of popular songs in Indonesia and even abroad, MQ FM has regulations, one of which is the selection of songs that are played on the radio. This is in line with the theory of gatekeeping in mass communication which explains the limitations in media routines that cannot present many things but make choices in presenting content. The gatekeeping process is carried out by the keeper, and in this case, a Music Director (MD). To discuss how the selection of songs in MQ FM Yogya, this study used a descriptive qualitative method. The data collection was in the form of observation, interviews and documentation. This study found that in determining songs at MQ FM, Yogya, MD paid attention to the type of music, lyrics, singers, audio quality and also the song duration

Page 22 of 22 | Total Record : 213

 18   19   20   21   22 

Filter by Year

2015 2022


Reset
Filter By Issues
All Issue Vol 10, No 1 (2022) Vol 9, No 2 (2021) Vol 9, No 1 (2021) Vol 8, No 2 (2020) Vol 8, No 1 (2020) Vol 7, No 2 (2019) Vol 7, No 1 (2019) Vol 6, No 2 (2018) Vol 6, No 2 (2018) Vol 6, No 1 (2018) Vol 6, No 1 (2018) Vol 5, No 2 (2017) Vol 5, No 2 (2017) Vol 5, No 1 (2017) Vol 5, No 1 (2017) Vol 4, No 2 (2016) Vol 4, No 2 (2016) Vol 4, No 1 (2016) Vol 4, No 1 (2016) Vol 3, No 2 (2015) Vol 3, No 2 (2015) Vol 3, No 1 (2015) Vol 3, No 1 (2015) More Issue