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213 Documents
<![CDATA[Corporate Communication Strategy In Creating The Awareness Of The Covid-19 Through Instagram ]]>
<![CDATA[Saras Ayunarini]]>;
<![CDATA[Santi Delliana]]>
<![CDATA[ CHANNEL: Jurnal Komunikasi Vol 9, No 1 (2021) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/channel.v9i1.18692
<![CDATA[Following its mission, PT Kereta Commuter Indonesia continues to provide rail transportation services amid the Covid-19 spread in Indonesia. One of the communication strategies implemented by PT. Kereta Commuter Indonesia communicates directly through new media is @commuterline Instagram account using the hashtag #KCILawanCorona to anticipate the spread of the Covid-19. The study aims to determine PT Kereta Commuter Indonesia's communication strategy in preventing the spread of the Covid-19. This study used the descriptive qualitative method. This study will increase awareness based on the Cutlip and Center Theory and help the public anticipate the spread of the Covid-19. This research is the communication strategy of PT Kereta Commuter Indonesia includes four steps to solve problems in the Cutlip and Center Theory so that socialization can be accepted and affects commuter line passengers' attitudes. This research includes in-depth interviews, observation, and documentation for data collection. Based on researchers' findings, PT. Kereta Commuter Indonesia implemented a communication strategy in anticipation of the Covid-19 spread. According to the Cutlip and Center Theory written by Broom and Sha (2013), the communication strategy applied is related to the four-step problem-solving process. It has research results, namely to protect internal and external parties of PT. Kereta Commuter Indonesia, provide education, and give appeal to the public, especially commuter line passengers to be more aware, be alert and care to anticipate the spread of the Covid-19.]]>
<![CDATA[Digital Storytelling Melalui Media Sosial dalam Aktivitas Kehumasan Pada Perguruan Tinggi Alih Status ]]>
<![CDATA[Yuliani Widianingsih]]>;
<![CDATA[Intan Putri Cahyani]]>
<![CDATA[ CHANNEL: Jurnal Komunikasi Vol 8, No 2 (2020) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/channel.v8i2.16446
<![CDATA[Transferring the status from a private university to a state university makes the Universitas Pembangunan Nasional Veteran Jakarta has more responsibility in the management and governance of communication. Therefore available social media as PR tools that can be reached by all stakeholders is significant. As an institution engaged in education, UPN Veteran Jakarta is active in using social media and has even made achievements. In PR activities of UPN Veteran Jakarta as the new state university through social media, the form of communication is carried out in the form of the use of stories or narratives combined with various elements or known as digital storytelling. Therefore, researchers are interested in researching digital storytelling through social media at UPN Veteran Jakarta as a university that is experiencing a status change. This type of research is a qualitative descriptive using the case study method. The object of research is focused on digital storytelling on the activities of all social media accounts owned by UPN Veteran Jakarta. The research data collection was carried out through (1) observation in the form of daily monitoring of the activities of all social media, (2) interviews with leaders and PR staff of UPN Veteran Jakarta. The study found that digital storytelling is a new way of building and maintaining brand reputation, spoken-content is the main key in digital storytelling, and social media makes digital storytelling more powerful and impactful.]]>
<![CDATA[Study of Phenomenology in Female Football Fans, Persib Bandung Club ]]>
<![CDATA[Windi Fitriyani]]>;
<![CDATA[Oky Oxcygentri]]>;
<![CDATA[Nurkinan Nurkinan]]>
<![CDATA[ CHANNEL: Jurnal Komunikasi Vol 9, No 1 (2021) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/channel.v9i1.17765
<![CDATA[Speaking of football, many are involved in it including football supporters. Supporters are the people who provide support in a football match. Today, the stadium is dominated not only by men, but many of the women. This relates to the motives of female fans of Persib Bandung football club. This research aims to find out the experiences, motives and meanings of women fans of Persib Bandung football club. The method used in this study is a qualitative method with a phenomenological approach. Based on the results of the research that has been done, it can be concluded that the motives of women fans of Persib Bandung football club have two categories namely motive cause (because motive) consisting of: Geographical Location Motive and Popularity Level Motif. While the motive of hope (in order to motive) or the motive of the destination, namely: Motif Support Directly In the Stadium, Entertainment Motif and Motif Got A Partner.]]>
<![CDATA[Analisis Kebijakan dan Strategi CSR Sebagai Bagian dari Planning Development ]]>
<![CDATA[Muhammad Edy Susilo]]>;
<![CDATA[Prayudi Ahmad]]>
<![CDATA[ CHANNEL: Jurnal Komunikasi Vol 8, No 2 (2020) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/channel.v8i2.15865
<![CDATA[Corporate Social Responsibility is a business concept that is increasingly being adopted in Indonesia. However, there are many variations of CSR implemented. An oil and gas company is a company whose operations have a large impact on the surrounding environment. This paper is the result of research from the CSR activities of oil and gas companies operating close to residential areas. The research problem statement is how the implemented CSR strategy goes hand in hand with the company's overall policy? Is the CSR program being carried out following what is needed by the community? The theory used is the theory of stakeholders who are the people and organizations that influence the company's activities. The results showed that CSR activities carried out had passed the processual stages, namely the selection of stakeholders, social mapping, selection of priorities and programs, implementation, and evaluation. The company has placed CSR as an important form of social investment in the long term.]]>
<![CDATA[Teenagers' Motive in Cyberbullying Against Micro-Celebrities on Social Media ]]>
<![CDATA[Afrania Annastri]]>;
<![CDATA[Medo Maulianza]]>;
<![CDATA[Anindita Lintangdesi Afriani]]>;
<![CDATA[Nur Asni Gani]]>
<![CDATA[ CHANNEL: Jurnal Komunikasi Vol 9, No 1 (2021) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/channel.v9i1.19429
<![CDATA[Cyberbullying is a form of social media abuse most often carried out by teenagers because there are no specific requirements to examine how to use social media. Uniquely, the impact of cyberbullying in Indonesia can make victims viral and famous categorized as Micro-Celebrities. Micro-Celebrities are the ones famous for their content broadcasted through social media. This research aims to explain teenagers' motives in doing cyberbullying against Micro-Celebrities through social media. The research method used is descriptive qualitative with a phenomenology approach. Data is collected through in-depth interviews with female teenage informants 15 – 17 years of age. The research was conducted at SMAN 4, Bekasi City, located in a suburban area where most teenagers are heavy social media users. Summary of research result shows that teenagers’ motives to do cyberbullying against Micro-Celebrities are: (1) feeling dislike of micro-celebrities personality; (2) intending to insinuate with unethical negative comments; (3) feeling envious and intending to incite; (4) feeling that micro-celebrities do not deserve popularity when compared to macro-celebrities. Cyberbullying by teenagers against micro-celebrities is in the form of negative comments in the comments column. These micro-celebrities are being bullied because they are considered to have gained popularity by spreading harmful content. Teenagers disagree with celebrities who are instantly famous because it is very unfair to celebrities who have creations and positively benefit society.]]>
<![CDATA[Studi Kasus Program CSR PT. Pertamina RU II Sungai Pakning pada Program Revitalisasi Kawasan Mangrove di Provinsi Riau ]]>
<![CDATA[Asri Dewi]]>;
<![CDATA[Yeni Rosilawati]]>
<![CDATA[ CHANNEL: Jurnal Komunikasi Vol 8, No 2 (2020) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/channel.v8i2.16652
<![CDATA[The company's contribution to building society is implemented through the Corporate Social Responsibility program, known as the CSR program. The concept of CSR is influenced by the idea that the existence of a company depends on the life of the environment and the community in which it lives and is adjusted to the problems that exist around the company's location as a form of responsibility to the stakeholders and the surrounding environment. This study aims to describe the implementation of an environmental conservation-based CSR program carried out by PT Pertamina RU II Sungai Pakning. This study uses a qualitative paradigm while the data in this study were collected through in-depth interviews with local communities, local community leaders, CDOs, and CSR coordinators who are directly responsible for CSR programs. Besides, the secondary data was obtained through the company’s website, CSR reports, and news in the mass media about the CSR of PT Pertamina RU II Pakning. The results of this study indicate that the environmental-based CSR program is implemented through a mangrove conservation and revitalization program through community empowerment. Local people are actively involved in handling environmental issues through working groups on conservation and revitalization of mangrove areas, cultivation of brackish fish, and product processing.]]>
<![CDATA[Horror Journalism Practices in Jurnalrisa ]]>
<![CDATA[Nur Amala Saputri]]>
<![CDATA[ CHANNEL: Jurnal Komunikasi Vol 9, No 1 (2021) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/channel.v9i1.17985
<![CDATA[The presence of Youtube as a new media has opened up opportunities for alternative journalism practices. Basically, horror journalism is a form of alternative journalism that has emerged as an effort to fight against mainstream journalism in the mass media. This research focuses on how the representation of horror journalism practices in the Jurnalrisa Youtube channel. Researchers chose 3 video titles for Jurnalrisa in 2020 as research objects, namely Jurnalrisa #81 – Jurit Malam, #tanyarisa – #TANYAPETERCS, and Jurnal Cerita Misteri #6 – Peter CS Pernah Datang Ke Rumah Reza di Belanda! The three of them were chosen based on the number of levels of audience popularity that was obtained. The method used is textual analysis using the genetic structuralism theory of Pierre Bourdieu. This research shows that there are 3 new forms of horror journalism practice carried out by Jurnalrisa, namely interviews, mediumizing ghosts, and conducting virtual search investigations to discuss mystical and creepy events in a video sent by netizens to Jurnalrisa. The practice of investigations in the Mystery Story Journal is a novelty presented by Jurnalrisa by involving netizens as reporters or reporters of events. Through these efforts, Jurnalrisa presents a discourse that ghosts are not completely bad, evil, and negative, which is represented by the ghost of Karuhun, where he is presented as an active "subject" and becomes a form of historical evidence for events that occurred in the past.]]>
<![CDATA[Marketing Politik di Media dan Softening News Gibran Rakabuming Raka dalam Pemilihan Wali Kota Solo ]]>
<![CDATA[Jeani Riyanti]]>
<![CDATA[ CHANNEL: Jurnal Komunikasi Vol 8, No 2 (2020) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/channel.v8i2.15878
<![CDATA[The fourth Simultaneous Regional Election, or Pilkada, will be held in December 2020. However, the future-elected-candidate in simultaneous Regional Election will only have a shorter period of time, but many candidates with various backgrounds might enrol during this election. One of the candidates might be Gibran Rakabuming Raka, who will join election as Mayor in Solo. Gibran is the eldest son of Presiden Indonesia, Joko Widodo. We could find pros and cons during his contestation. Gibran had been enrolled as a member of Partai Demokrasi Indonesia Perjuangan (PDIP) as his political vehicle to win the election. PDIP itself is open for any possibilities that want to be regional leaders from PDIP. PDIP had not been decided yet on the candidate who will compete for regional election. Nevertheless, Gibran has been preparing his strategies to be a candidate from PDIP for the Regional Election in Solo. A candidate or political party applied political marketing to achieve him/her/their goal, which is winning the election. Related to the oriented party concept from Lees-Marshment, Gibran tried to apply value from PDIP. His public appearance in the media and activity of blusukan are carried out so will be in line with the value of PDIP. Besides news coverage of pro-cons of the election, there are many softening news about Gibran instead of his working program for the election.]]>
<![CDATA[Information Seeking and Usage Behavior of @rlthingy’s Twitter Followers for Satisfying Their Information Needs ]]>
<![CDATA[Diah Kurnia Hidayati]]>
<![CDATA[ CHANNEL: Jurnal Komunikasi Vol 9, No 1 (2021) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/channel.v9i1.19467
<![CDATA[Social media became an information source. That situation made people rely more upon their information needs from social media despite its credibility. Its users also used Twitter to seek information, which is increasingly becoming more popular with a Twitter feature called Mention Confess (Menfess), developed by the Twitter account @biolbe. A Twitter account that provided Mention Confess services with the most followers in Indonesia is @rlthingy. @rlthingy aimed to satisfy the information needs of its followers' personal lives. Information Seeking Theory with qualitative methods and Netnography research design used in this research. This study showed the follower's interaction in seeking and using the information on @rlthingy's Twitter account.The results showed many personal motivations that made followers do the information-seeking on @rlthingy. Those were like the anonymous feature offered, comprehending people's opinions on a problem to add insight and provide entertainment. The anonymous feature was viral for @rlthingy's followers because they could ask questions without thinking about the stereotypes that would attach to them. The study also showed how followers would always be synergistic about seeking and using information simultaneously. That situation happened because they felt responsible for the information and co-existence with other followers' problems. Information behavior made by @rlthingy followers also made by liking Mention Confess, which were considered necessary. The results also showed information processing behavior done. Information procession depended on the nature of the Public Significance of the urgency of information. If the answer had a high Public Significance and being in an urgent situation for @rlthingy followers, they would immediately believe in the information and vice versa.]]>
<![CDATA[Makna BookTube bagi Para Pembaca Buku di Era Digital ]]>
<![CDATA[Andalusia Neneng Permatasari]]>;
<![CDATA[Izni Nur Indrawati Maulani]]>;
<![CDATA[Kelik Nursetiyo Widiyanto]]>;
<![CDATA[Kiki Zakiah Darmawan]]>
<![CDATA[ CHANNEL: Jurnal Komunikasi Vol 8, No 2 (2020) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/channel.v8i2.17119
<![CDATA[The rapid development of information communication technology has led to the full utilization of digital. Online media are replacing conventional print media, digital books are starting to be looked at by publishers, and book reviews usually in regular media were transformed into the form of audiovisual called BookTube. This study aims to find out, understand, and explain how book readers and viewers of BookTube shows interpret the meaning of BookTube. The method used is a qualitative research method with a phenomenological approach. The results of this study are the construction of meaning built for the BookTube. First, BookTube is a complement to written reviews because they still feel the BookTube cannot present the essence of a book reviewer. Second, BookTube as a substitute for written book reviews because changes occur so fast, like it or not, BookTube can be used as a substitute for a new form of a book review.]]>
