Articles
213 Documents
Correlation Analysis of Interpersonal Communication Competence of Corporate Social Responsibility Facilitators, Stakeholder Trust Level, and Corporate Reputation
Retno Wulandari;
Agus Naryoso;
Arifa Rachma Febriyani;
Siti Ahmaniyar
CHANNEL: Jurnal Komunikasi Vol 9, No 1 (2021)
Publisher : Universitas Ahmad Dahlan
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DOI: 10.12928/channel.v9i1.18071
The problem of communication such as misunderstanding, there is no feedback, and the ineffectiveness of a message often occurs while the company communicates or interacts with stakeholders, moreover runs the CSR program. The communication problems above affected one of the CSR goals. CSR can improve people living in the region around the company like happened in the District of North Semarang because it has the highest poverty rate in Semarang city. Not achieving the CSR objectives will because residents who live around the company have poor judgments against the company and have no trust against the company and so, causes a poor reputation against the company. Moreover, if the company has excessive gas emission and one of them is PT. Indonesia Power Semarang PGU. The research has the purpose of determining if there is a relationship between the effectiveness of interpersonal communication done by the facilitator of CSR and the level of trust beneficiaries with the reputation company of PT. Indonesia Power Semarang PGU. This research is a quantitative research using the theory of communication effectiveness and reasoned action (TRA). Sample this research is Group guidance of PT. Indonesia Power Semarang PGU is the Joint Business Group (KUB) Prima Indosutera in the District of North Semarang. Based on the research results, the effectiveness of interpersonal communication and trust beneficiaries’ level significantly relates to its reputation. The things above showed through the significance value of the hypothesis test performed, more effectively the communication interpersonal has done so. The company’s reputation is better (positive) than such a hypothesis has a significance value of 0.000 (0.000 s of 0.01).Â
Identitas Sosial dan Hedonisme di Laman Pribadi Selebgram
Natasya Intan Permatasari;
Mutia Rahmi Pratiwi;
Nalal Muna
CHANNEL: Jurnal Komunikasi Vol 8, No 2 (2020)
Publisher : Universitas Ahmad Dahlan
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DOI: 10.12928/channel.v8i2.16084
Social media users tend to be "the center of attention". One of the social media that is widely used in Indonesia is Instagram and people who are popular on Instagram are called celebrities. Karin, through her Instagram account @awkarin, is one of the celebrities who appeared in 2018 with a controversial and hedonistic lifestyle. This research is qualitative research using the virtual ethnography method. The research object analyzed was the upload on the @awkarin page during 2019 which contained elements of hedonism. The theory used is the theory of identity presented by Tajfel and the theory of hedonism. The results showed that Karin through the @awkarin Instagram account has formed a virtual social identity by displaying personal orientation, individual values, and self-expression. The form of hedonism that refers to Awkarin on Instagram includes three things, namely: Activities, Interests, and Opinions. Hedonistic activities are shown by hangout, owning luxury items, and going with friends or partners to a cafe or fancy place. Karin's interest is shown by the items used and gathered in a special place for the middle and upper social classes. Karin's opinion is shown with comments to netizens who are pro and contra.
Avoiding Zoom Fatigue: The Uses and Gratifications on Social Media
Festy Rahma Hidayati;
Irwansyah Irwansyah
CHANNEL: Jurnal Komunikasi Vol 9, No 1 (2021)
Publisher : Universitas Ahmad Dahlan
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DOI: 10.12928/channel.v9i1.19510
The Corona Virus Disease 2019 (Covid-19) pandemic has forced the government to implement Large-Scale Social Restrictions (PSBB) several times. As a result of this policy, it is mandatory to implement the Working From Home (WFH) policy. The company then facilitates its employee with virtual meeting applications, such as Zoom. On the other hand, WFH has a frequent impact and the length of time spent in virtual meetings causes zoom fatigue. The purpose of this study is to determine the uses and gratification of social media users to avoid zoom fatigue when working from home during the Covid-19 pandemic. Social media users use it as a means of fulfilling usability and satisfaction based on the media chosen. This study will describe the uses and gratification of using social media during WFH to avoid “Zoom fatigue†based on Computer-Mediated Communication Theory and Uses and Gratification Theory.The study uses a qualitative approach with an explorative method to find or formulate problems from a phenomenon. The study uses literature studies based on scientific articles in international and national journals related to the use of social media based on the Uses and Gratification theory in the last ten years. For further exploration, the researcher conducted in-depth semi-structured interviews via email and telephone with three informants. The interview results revealed the uses and gratification for social media users to avoid zoom fatigue while undergoing WFH during the pandemic Covid-19. Social media as a source of entertainment and relaxation, a source of information, spending time, interacting and expressing opinions, and monitoring. The researcher hopes that the results of this study can fill the lack of existing research related to the uses and gratification of social media based on Computer-Mediated Communication and Uses and Gratification Theory. It can also contribute knowledge to practitioners who are content creators, marketing agencies, and online shop owners to optimize content to get high user engagement.
Nonverbal Communication in the Concept of Javanese Opera Film Artistic Arrangement
Heri Nugroho
CHANNEL: Jurnal Komunikasi Vol 9, No 2 (2021)
Publisher : Universitas Ahmad Dahlan
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DOI: 10.12928/channel.v9i2.21961
The film is one of the communication media used to convey information from its creator to the audience. The film is referred to as one of the communication media. The statement that film is as its effect on the audience shows communication medium. Mainly after watching a movie, the audience will believe that the film is good or not. These events or phenomena are evidence that there is information conveyed to the audience when watching a film, whether they like or do not like it. The purpose of this study is to find a solution to the communication problem that occurs in the Javanese Opera film as a communication medium so that it can provide education, especially for film lovers, to gain insight into how to watch films like Opera Jawa. This research was carried out using qualitative research methods to obtain factual data to explain so that it was easy to deliver. After analyzing the study of nonverbal communication in the Opera Jawa film, it can be concluded that art as a form of aesthetic value and a medium of communication means communicating through beauty with a series of information packaged through visual language, making it richer and more diverse in how to communicate.
The Effectiveness of Communication Styles in the Application of E-Learning During the Covid-19 Pandemic
Dedi Rianto Rahadi;
Mira Yuniar
CHANNEL: Jurnal Komunikasi Vol 9, No 2 (2021)
Publisher : Universitas Ahmad Dahlan
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DOI: 10.12928/channel.v9i2.20182
The period of the Covid-19 pandemic requires the education sector to adapt to the learning process carried out online. The adaptation that must be done is the delivery of material that is carried out interactively using communication media. Changes in this learning process, indirectly, become a new challenge for teachers and students, in this case, lecturers and students. The purpose of this study was to determine the effectiveness of communication styles in using e-learning during the Covid-19 pandemic. The research method used is descriptive quantitative and data collection through survey methods conducted online via google form with research questions using a Likert scale. Communication can be said to be effective if the recipient of the message can receive good information from the sender of the message. The results showed that the lecturer had used a communication style following the wishes and obtained positive interactions from students. Because, when the online learning process, there is a two-way communication interaction between the message recipient (student) and the message sender (lecturer), so that students can understand the material described. The assertive communication style approach can be used to solve problems in the online learning process.
Comparing Drivers Cultural Sensitivity Value between Gojek and Goviet from Digital Ads
Natasia Angreani;
Samantha Tandranegara;
Rustono Farady Marta;
Changsong Wang
CHANNEL: Jurnal Komunikasi Vol 9, No 2 (2021)
Publisher : Universitas Ahmad Dahlan
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DOI: 10.12928/channel.v9i2.21581
Gojek is one of the multi-service technology platforms co-founded by native Indonesian. In their eight-year, Gojek expands its service to other markets in Vietnam. Although Indonesia and Vietnam are both located in the Southeast Asian region and have the same climate with the majority of the citizens who work as farmers and fishers, Indonesia and Vietnam certainly have a series of differences such as language,  culture, and religion. This study explores the intercultural sensitivity of Gojek drivers who went to Vietnam to meet fellow Goviet drivers. Together, they enjoy the beauty of the country and experience Vietnamese culture, which is shown in the GO-INTERNATIONAL YouTube video. This study used Bannett’s theory of the Developmental Model of Intercultural Sensitivity (DMIS) by the content analysis method to analyze the intercultural sensibility value on the Gojek “GO-INTERNATIONAL†video. The results indicate four stages such as minimization, acceptance, adaptation, and integration. This ad shows the bonds found in different cultural backgrounds and the ethnorelativism of Gojek drivers towards Goviet drivers.
Online Driver Crisis In Dealing With Customers In Yogyakarta During Covid-19 Pandemic
Kristina Andryani
CHANNEL: Jurnal Komunikasi Vol 9, No 2 (2021)
Publisher : Universitas Ahmad Dahlan
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DOI: 10.12928/channel.v9i2.20219
The pandemic situation in early 2020 was experienced by almost all regions in the world, including Indonesia. The pandemic has an extensive impact on the life of the country's economy, especially in terms of transportation or narrower transportation service for people, which is an online motorcycle application-based service with a smaller scope than other public transportation. The purpose of this paper is to see the crisis that occurs in drivers for services provided amid a pandemic situation like this with various binding rules related to the limitation of human movement from one place to another, which can even lead to crowds. The method used in searching for data was conducting in-depth interviews with several online motorcycle taxi drivers and group discussions to dig deeper into information, and the results obtained from this research were the best services that must be prioritized even though the rules and regulations during the PSBB period bind online motorcycle drivers. Several cases that went viral on social media related to orders that did not match could be addressed from the start by referring to the stages of crisis management, and by looking at the problems that occur, in the future, it is expected that the applicator can manage the problem into a well-patterned system.
John Fiske's Semiotic Analysis in The Spotlight Film
Meutia Sabarini
CHANNEL: Jurnal Komunikasi Vol 9, No 2 (2021)
Publisher : Universitas Ahmad Dahlan
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DOI: 10.12928/channel.v9i2.21590
Freedom of the press has become one of the most discussed topics being questioned in the practical, whether it exists. Another issue the press has been facing is that the images of journalists shown in the films are bad. A meta-analysis study concluded a relationship between the image of reality from the film and people’s behavior in responding to it. Journalists in a film are generally shown as rude characters. Therefore, to better explain the topic of journalism contained in a film, this article will discuss The Spotlight Film. The film pictured these issues that the press and its journalists usually face in serving the public with accurate and credible information. This study uses a qualitative descriptive design and John Fiske’s semiotic theory in analyzing that containing clear and detailed information related to data in the form of descriptions. The result of this study shows 1) In the reality level of John Fiske’s theory, The Spotlight showed that journalists base their coverage on accredited sources as their role as a mass media that functions to support social change with access to reliable news sources which are then conveyed to the broader community. 2) At the representation level, the State of Play further reinforces the image of the media and its power. It portrayed the press as heroic and helped legitimize its position as an institution. 3) At the ideology level, the film relies heavily on toxic news values, best described as journalists’ hunches. The Spotlight described an extensive investigative process that most newsrooms do not follow, as modern newsgathering occurs mainly in news agencies and press releases.
A Literature Review: Digital Marketing Trends in Indonesia During the COVID-19 Pandemic
Nabila Astari
CHANNEL: Jurnal Komunikasi Vol 9, No 2 (2021)
Publisher : Universitas Ahmad Dahlan
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DOI: 10.12928/channel.v9i2.20836
This study is about the current trend and upcoming future trends in digital marketing. They use secondary data, a literature review based on current literature, and studies about what is currently happening in the business world. Other sources are used in this study, such as articles, research, reports, news, website, and many more. During this digitization era, especially during the COVID-19 pandemic, consumers look for information and try to find the best option using the internet. It made some shifts in the market from conventional marketing to digital marketing. Now brands are using SEO, SEM, influencer marketing, and other digital marketing approaches. In this study, we acknowledge that brands receive benefits from digital marketing. All brands that prove this are racing to connect with consumers using social media and digital channels to increase consumer knowledge about the brand and create brand loyalty. This study will focus on digital marketing approaches that this study suggests for companies during the pandemic.
Difabike Approach in Empowering People With Disabilities Using Group Dynamics
Dyaloka Puspita Ningrum;
Latifa Zahra
CHANNEL: Jurnal Komunikasi Vol 9, No 2 (2021)
Publisher : Universitas Ahmad Dahlan
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DOI: 10.12928/channel.v9i2.21674
People with disabilities are still a vulnerable and marginalized group in society because of each individual's limitations. On the other hand, they also have sufficient knowledge and skills. The humanistic psychological approach to humanizing humans is the basis that can minimize negative issues that hit the group by using Activity Interaction Sentiment Theory. In collecting the data, this research uses qualitative descriptive by interviewing the founders of the Difabike fleet, drivers, and local officials to triangulate the data. This study shows that stakeholders are still struggling with stagnant development and focus on skills training without ongoing assistance. Seeing this, the founder of the Difabike fleet took the initiative to improve group dynamics for people with physical disabilities. The difabike fleet applies a family pattern where the founder embraces its members to provide actualization to empower them and develop their potential.