cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Sujarwo
Contact Email
sujarwo@ub.ac.id
Phone
+62341-551665
Journal Mail Official
agrise@ub.ac.id
Editorial Address
Socio-Economics/Agribusiness, Faculty of Agriculture, University of Brawijaya, Jl. Veteran Malang, 65145
Location
Kota malang,
Jawa timur
INDONESIA
AGRISE
Published by Universitas Brawijaya
ISSN : 14121425     EISSN : 22526757     DOI : 10.21776/ub.agrise
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
AGRISE adalah Jurnal Sosial Ekonomi Pertanian yang berada di lingkungan Fakultas Pertanian Universitas Brawijaya yang berupa hasil penelitian, studi kepustakaan maupun tulisan ilmiah terkait. Jurnal ini diterbitkan pertama kali pada tahun 2001 oleh Jurusan Sosial Ekonomi Pertanian FPUB. Pada tahun 2011, Jurnal Agrise bekerjasama dengan Perhimpunan Ekonomi Pertanian Indonesia (Perhepi) untuk meningkatkan kualitas dan kuantitas penerbitan. Jurnal Sosial Ekonomi Pertanian Agrise diterbitkan tiga kali setahun (bulan Januari, Mei, dan Agustus). Frekuensi penerbitan akan ditambah bila diperlukan. ISSN cetak : 1412-1425 ISSN Elektronik : 2252-6757
Arjuna Subject : -
Articles 467 Documents
 36   37   38   39   40 
THE ANCILLARY PRODUCTS OF RUBBER (Hevea brasiliensis Muell. Arg.): POTENTIAL RESOURCES TO ENHANCE SUSTAINABILITY J Junaidi
Agricultural Socio-Economics Journal Vol. 22 No. 3 (2022): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.3.3

Abstract

Indonesia is one of the major natural rubber-producing countries. The low rubber prices severely affect rubber agribusiness as farmers and rubber companies depend on latex as the only source of income. This condition leads to an unprecedented challenge to rubber agribusiness sustainability. This systematic review aims to encourage the use of part of rubber plants as a source of revenue for rubber plantations to maintain their sustainability. Non-latex parts of the rubber plant can be utilized, including latex serum and skim waste, parts of rubber seeds, and rubberwood. The strength of the ancillary product of Hevea brasiliensis is that the raw materials are abundant, yet the weakness is that the rubber companies have no experience exploiting them. The opportunity for utilizing is widely open, as many methods have been researched; however, the main thread is how to compete with the existing products. Therefore, careful market research and feasibility studies are recommended.
DEMAND AND MARKET CONCENTRATION FOR BRANDED SAUSAGE ROLLS IN OYO STATE, NIGERIA Adejoke Modinat Adedeji; Fatai Abiola Sowunmi
Agricultural Socio-Economics Journal Vol. 22 No. 3 (2022): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.3.10

Abstract

Branded sausage is one of the fast foods, and the demand for it in Nigeria is increasing substantially due to growing household affluence and its availability and affordability. The study examined the market concentration and the need for branded sausage rolls in Oyo State using 290 respondents (buyers and sellers) collected through a three-stage sampling procedure. The study affirmed that Gala (small and big) had the highest percentage (41.3%) of consumers while bigi and the rite spicy had 22.7% and 21.4%, respectively. The yum-yum brand had the lowest consumers percentage (1.8%). The average amount consumers spent on gala (big and small size) per month was ₦824.18 followed by rite spicy and bigi with a moderate amount of ₦582.98 and ₦520 per month. Gala (small and big) had the highest inequality in sales revenue (0.42) while bigi had the least (0.26). The market concentration of gala was the highest (50%) while bigi had the least (40%). The market share of the gala (big and small size) was 54.4 percent followed by rite spicy and bigi with 23.9 and 21.1 percent, respectively. Monthly income, taste, quality, price, and availability influenced consumers' preference for sausage rolls while monthly payment, household size and brand consumed determined consumers' monthly expenditure on sausage rolls in the study area. The yum-yum brand had the lowest consumer’s percentages in the sausage market at 1.8%. Producers of other sausage rolls brands should develop strategies that would ensure fair competition with other brands so that the dominance of some brands can be reduced to prevent the emergence of a monopolist in the sausage rolls market. The need for market segmentation based on consumers’ income is recommended.
EXPERIENCE SHOCKS OF STRATEGIC FOOD CONSUMERS IN INDONESIA DURING COVID-19 PANDEMIC Fitrotul Laili; Wiwit Widyawati; Dian Islami Prasetyaningrum
Agricultural Socio-Economics Journal Vol. 22 No. 1 (2022): JANUARY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.1.8

Abstract

COVID-19's negative externalities disrupted the supply of several commodities. Meanwhile, to combat the spread of COVID-19, various countries have implemented a lockdown policy, which impacts the economy's balance. Consumers' risks are increasing due to economic changes caused by the COVID-19 pandemic, which affects the higher level of volatility of various agricultural commodities in Indonesia, particularly strategic commodities. Thus, this research was designed to examine the experience shock of strategic food consumers during Covid-19 pandemic. The ARCH/GARCH model was used to describe the strategic food price movement pattern using a set of weekly consumer price data from March 2020 until August 2021. This study found price volatility of strategic food commodities is classified into three categories. For starters, the extreme volatility of commodities such as garlic and cayenne pepper indicates that future buyers will face more significant uncertainty and risk. Furthermore, these commodities will generate fluctuating price swings in the future, resulting in greater experience shock for consumers. Second, commodities with high price volatility, such as rice, chicken meat, eggs, shallots, and sugar, signal that these commodities will subject consumers to a huge shock due to their high price volatility. Third, minimal volatility, such as that found in meat, red chilli, and cooking oil, indicates that customers will face less uncertainty in the future.
DEVELOPMENT OF AGRICULTURAL EDUCATIONAL TOURISM (A Case Study at CV Milkindo Berka Abadi in Tegalsari Village, Kepanjen District, Malang Regency) Eri Tristanto; Bambang Ali Nugroho; Anie Eka Kusumastuti
Agricultural Socio-Economics Journal Vol. 22 No. 3 (2022): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.3.2

Abstract

Edu-tourism is one of the most developed kinds of the tourism sector. One of the examples is called Agricultural Educational Tourism of CV Milkindo Berka Abadi in Tegalsari Village, Kepanjen District, Malang Regency, East Java Province. This research aimed to determine the level of conformity between performance and importance level of marketing mix (7P), including product, price, place, promotion, people, process, and physical evidence. The method used in this research was survey. Data collection was carried out by distributing structured questionnaires to 100 participants of the educational tour package. Data were analyzed by using Importance Performance Analysis (IPA) to divide marketing mix attributes into four quadrants and find out how satisfied the consumers are with the company's performance. The results revealed that the level of conformity between performance and importance of marketing mix attributes is very conformable with a conformity level of 87,035% overall, which is 80-100%. It can be concluded that the level of conformity between performance and importance level of 7P marketing mix attributes are very conformable overall. However, the companies must continue improving marketing mix attributes to match tourist expectations in Agricultural Educational Tourism of CV Milkindo Berka Abadi.
THE EFFECT OF SOCIAL MEDIA MARKETING ON THE PURCHASE DECISION OF KOOKA COFFEE PRODUCTS USING BRAND IMAGE AS A MEDIATION VARIABLE Rishona Hanael Tauran; Dwi Retno Andriani; Agustina Shinta Hartati Wahyuningtyas; Riyanti Isaskar
Agricultural Socio-Economics Journal Vol. 22 No. 3 (2022): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.3.9

Abstract

This research is motivated by the increasingly high competition between coffee shops which encourages coffee shops to have more creative and innovative strategies. Some of the existing coffee shops have done social media marketing, which makes delivering product information easier, has affordable prices and has a broader market reach. Information that is shared through social media needs to be adequately packaged and attractively because it can increase customer satisfaction and brand image, which plays an essential role in the success of coffee shops during increasingly high competition. Kooka Coffee is the pioneer coffee shop that collaborates with clothing convection, producing advantages that other coffee shops do not. Kooka Coffee uses Instagram to share various marketing information that it hopes will increase its brand image in the minds of consumers and can have an impact in improving purchasing decisions. The goal of this study is to identify the most influential indicators on Kooka Coffee consumers' social media marketing, brand image, and purchasing decisions, as well as the effect of social media marketing on Instagram against brand image and purchasing decisions, and the influence of social media marketing on Kooka Coffee Malang consumers' purchasing decisions mediated by brand image.. This study used 100 respondents who were determined by the method purposive sampling. Analysis path used to calculate the effect between variables social media marketing with purchasing decision variables directly and indirectly through brand image. The analysis results show that social media marketing has a positive and significant effect on brand image, social media marketing positive and insignificant effect on purchasing decisions, brand image has a positive and significant impact on purchasing decisions, and brand image mediates with influence of social media marketing on buying decisions.
THE CONTRIBUTION OF THE BEEF CATTLE FARMING SECTOR TO HOUSEHOLD INCOME IN THE TEAK FOREST AREA (CASE STUDY IN THE KEDUNGADEM SUB-DISTRICT, BOJONEGORO REGENCY) T Y Azmi; Anie Eka Kusumastuti; B A Nugroho; E Nugroho
Agricultural Socio-Economics Journal Vol. 22 No. 4 (2022): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.4.13

Abstract

Limited employment opportunities in rural areas make it more challenging for people to live a prosperous life. The social and economic conditions of rural communities tend to depend on the agrarian sector, such as the livestock sector. The livestock sector as an agricultural sub-sector is a very strategic and reliable way to create economic growth, reduce unemployment and create additional sources of income for the community. Most of the population of the Kedungadem sub-district in the Bojonegoro Regency work in the agricultural sector, for example in livestock farming. This study reveals the total income of cattle farmers’ households and the contribution of income derived from beef cattle farming activities to the total household income of farmers who live in the teak forest area. One hundred beef cattle farmers were randomly selected and grouped into one of three beef cattle farming scales, based on the number of cattle owned. This study shows that the average total income in scales I, II, and III was IDR. 19,211,392.15/year, IDR. 34,583,874.51/year, and IDR. 42,945,805.17/year, respectively. The average cattle farmer’s income from beef cattle farming in scales I, II, and III was IDR. 4,002,674.71/year; IDR. 9,482,032.71/year; and IDR. 19,716,588.39/year, respectively. The average contribution of beef cattle farming activity to the total income of farmers’ households in scales I, II, and III was 20.94%, 27.42%, and 47.00%, respectively. This study suggests that the farmers need to improve their economic management in order to survive or increase the income they derive from cattle farming. Farmers should also cooperate with Perhutani, a state forest company, as there are a number of ways in which the teak forest can support the sustainability of their cattle farming.
THE INFLUENCE OF CUSTOMER VALUE ON MARKETING PERFORMANCE FOR SMALLHOLDER RUBBER FARMERS IN KUANTAN MUDIK DISTRICT, KUANTAN SINGINGI REGENCY Washilatul Huda; Shorea Khaswarina; Yeni Kusumawaty
Agricultural Socio-Economics Journal Vol. 22 No. 3 (2022): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.3.6

Abstract

The success of customer value can affect the marketing performance of rubber. The research was conducted in Kuantan Mudik District, Kuantan Singingi Regency, Riau. The purpose of this study was to determine the effect of customer value on emotional value, social value, quality value, and price value on smallholder rubber farmers. The population in this study were 205 farmers, the sample was taken 15% of the population of 31 farmers selected by simple random sampling technique. Analysis of the data used is multiple linear regression analysis with SPSS application. The results of the study explain sig.t value for X1 is 0.003, sig.t value of X2 is 0.014, sig. t value of X3 is 0.021 which is smaller than the 0.05 level of significance. This means that X1, X2, and X3 partially have a significant effect marketing performance. While sig t value of X4 is 0.216 which is greater than the significant level, means price value partially has no significant effect marketing performance. f-test results sig.f value of 0.000 is smaller than the significant level of 0.05, meaning that the customer value seen from the emotional, social, quality, and price values simultaneously has a significant effect on increasing marketing performance.
THE EFFECT OF MARKETING MIX STRATEGY ON MARKETING PERFORMANCE OF SMALLHOLDER RUBBER FARMERS IN GUNUNG TOAR DISTRICT, KUANTAN SINGINGI REGENCY Bella Fadila; Shorea Khaswarina; Yeni Kusumawaty
Agricultural Socio-Economics Journal Vol. 22 No. 4 (2022): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.4.1

Abstract

The development of the plantation sub-sector with a marketing mix strategy approach is a comprehensive and sustainable solution for the development of human and economic resources in rural areas. Marketing performance is used to determine the level of marketing success. The purpose of this study was to analyze the effect of marketing mix strategy consisting of differentiation of agricultural products, functionalization of elasticity of agricultural products, added value and resonance on the marketing performance of smallholder rubber farmers in Gunung Toar District, Kuantan Singingi Regency. The population in this study were smallholder rubber farmers with a sample of 34 farmers who were determined by the simple random sampling method. The data analysis method used is multiple linear regression using SPSS software. The results showed that the marketing mix strategy consisting of agricultural product differentiation (X1) and agricultural product elasticity functionalization (X2) had a significant effect, and added value (X3) and resonance (X4) had no significant effect on marketing performance. smallholder rubber farmers in Kab. Mount Toar, Kuantan Singingi Regency.
PROFITABILITY AND TIME CONSUMPTION AS INFLUENCED BY VARIOUS WEED CONTROL METHODS IN CURCUMA AMADA ROXB. Samuel Oluwaseun Osunleti; S T O Lagoke; P M Olorunmaiye; O R Adeyemi; Elizabeth O Olatunde; Ayodeyi O Ajani; O Olaogun
Agricultural Socio-Economics Journal Vol. 22 No. 3 (2022): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.3.1

Abstract

To determine the profitability and time consumption of various weed control options in mango ginger, the field trials were conducted at the Teaching and Research Farm, Federal University of Agriculture Abeokuta (07° 20 N, 3° 23 E, 159 m above sea level) in the forest – savannah transition agroecology of Nigeria in the early cropping seasons of 2016 and 2017. Randomized complete block design (RCBD) was used to evaluate ten weed control strategies and replicated three times. Data collected on weed cover, plant biomass, and rhizome yield were analyzed using ANOVA, and treatment means were separated using the least significant difference at p0.05. Results indicated that the highest man days in weeding was observed on the plots weeded five times at 4, 8, 12, 16 and 20 weeks after planting (WAP), while application of pre emergence herbicides generally reduced time spend on weeding. Despite the fact that weeding at 4, 8, 12, 16, and 20 WAP had the maximum rhizome production and yielded the highest gross return, application of oxyfluorfen (oxyf) at 0.24 kg a.i/ha as a pre and post emergence herbicide yielded the highest benefit cost ratio.
THE ROLE OF CUSTOMER VALUE MEDIATE THE RELATIONSHIP OF MARKETING STRATEGY TO MARKETING PERFORMANCE ON RUBBER FARMERS IN SENTAJO RAYA DISTRICT, KUANTAN SINGINGI REGENCY Maulia Nur Afifah; Shorea Khaswarina; Yeni Kusumawaty
Agricultural Socio-Economics Journal Vol. 22 No. 3 (2022): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.3.7

Abstract

This study aims to analyze the role of customer value as an intervening variable/mediation of the influence of marketing strategy on the marketing performance of smallholder rubber farmers in Sentajo Raya District, Kuantan Singingi Regency. Sampling in this study was 15% of the population as many as 36 smallholder rubber farmer respondents with each sample must be taken proportionally according to the population in two villages, namely Jalur Patah Village and Parit Teratak Air Hitam Village in Sentajo Raya District. The sampling technique was done by random sampling. The data analysis tool used in this research is SmartPLS 3.0 Sobel test and VAF calculation. The results of this study indicate that the customer value variable cannot mediate the relationship between market strategy and marketing performance. While the customer value variable can mediate the relationship of marketing mix strategy to marketing performance where the role of the mediating effect of customer value is partial mediation of 0.540 or 54.0%.

Page 38 of 47 | Total Record : 467

 36   37   38   39   40 

Filter by Year

2008 2024


Reset
Filter By Issues
All Issue Vol. 24 No. 3 (2024): JULY Vol. 24 No. 2 (2024): APRIL Vol. 24 No. 1 (2024): JANUARY Vol. 23 No. 4 (2023): OCTOBER Vol. 23 No. 3 (2023): JULY Vol. 23 No. 2 (2023): APRIL Vol. 23 No. 1 (2023): JANUARY Vol. 22 No. 4 (2022): OCTOBER Vol 22, No 3 (2022): JULY Vol. 22 No. 3 (2022): JULY Vol. 22 No. 2 (2022): APRIL Vol 22, No 2 (2022): APRIL Vol. 22 No. 1 (2022): JANUARY Vol 22, No 1 (2022): JANUARY Vol 21, No 4 (2021): OCTOBER Vol. 21 No. 4 (2021): OCTOBER Vol 21, No 3 (2021): JULY Vol. 21 No. 2 (2021): APRIL Vol 21, No 2 (2021): APRIL Vol 21, No 1 (2021): JANUARY Vol 20, No 4 (2020): OCTOBER Vol 20, No 3 (2020): JULY Vol 20, No 2 (2020): APRIL Vol. 20 No. 1 (2020): JANUARY Vol 20, No 1 (2020): JANUARY Vol 19, No 3 (2019): AUGUST Vol 19, No 2 (2019): MAY Vol 19, No 1 (2019): JANUARY Vol 18, No 3 (2018): August Vol 18, No 2 (2018): MAY Vol 18, No 1 (2018): JANUARY Vol 17, No 3 (2017) Vol 17, No 2 (2017) Vol 17, No 1 (2017) Vol 16, No 3 (2016) Vol 16, No 2 (2016) Vol 16, No 1 (2016) Vol 15, No 3 (2015) Vol 15, No 2 (2015) Vol 15, No 1 (2015) Vol 14, No 3 (2014) Vol 14, No 2 (2014) Vol 14, No 1 (2014) Vol 13, No 3 (2013) Vol 13, No 2 (2013) Vol 13, No 2 (2013) Vol 13, No 1 (2013) Vol 12, No 3 (2012) Vol 12, No 2 (2012) Vol 12, No 1 (2012) Vol 12, No 1 (2012) Vol 11, No 3 (2011) Vol 11, No 2 (2011) Vol 11, No 1 (2011) Vol 10, No 3 (2010) Vol 10, No 2 (2010) Vol 10, No 1 (2010) Vol 9, No 1 (2009) Vol 8, No 2 (2008) Vol 8, No 1 (2008) More Issue