ASEAN Journal on Hospitality and Tourism
The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.
Articles
448 Documents
TOURISM EFFECTS ON EQUITY ANS SECURITY: PERSPECTIVES FROM LOCAL POOR PEOPLE
ZENG, BENXIANG
ASEAN Journal on Hospitality and Tourism Vol 4, No 2 (2005)
Publisher : ITB Journal Publisher, LPPM ITB
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This paper analyses the effects of tourism on equity and the security of local poor households in China. Tourism is found to be an important income source for local households, although the poor get much less benefit than other households. While most stakeholders realized the inequity and disadvantages for the poor, there are significant differences in perceptions of tourism effects between local households and other stakeholders, as well as between the poor and other income groups. Stakeholders other than local households generally over-estimate positive tourism effects on local economic growth and underestimate the extent of cultural change. Households generally believe tourism increases their cash income, creates employment opportunities, and improves living standards. However, the poor are more circumspect than higher income groups about these effects. The poor consider that tourism development does not improve access to education opportunities, and are concerned about the widening gap between the poor and ’rich’. However, wealthy people were concerned about the negative social impacts of tourism, while the poor weremore positive about tourism’s effect on social security. The major barriers for the involvement of the poor in tourism are socio-economic, especially the lack education. The high cost of education and its effect on household expenditure, means that the poor are trapped and can rarely take advantage of the benefits of tourism. The study suggests a modification of the Sustainable Tourism-Eliminating Poverty model to include policies for reinvestment of tourism’s economic benefits into human capital (education) to reduce the imbalance between household income and expenditure.
THE IMPACT OF MARINE TOURISM : A QUALITATIVE STUDY ON THE PERSPECTIVE OF THE LOCAL COMMUNITY IN LOVINA BALI
Wiarti, Luh Yusni
ASEAN Journal on Hospitality and Tourism Vol 15, No 2 (2017)
Publisher : ITB Journal Publisher, LPPM ITB
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Lovina is one of tourist destination situated on the northern part of Bali Island. It lies in the maritime area as Bali Golden Triangle Coral Reef line and belong to the central zone of water conservation area in Buleleng Regency, Bali. The aim of this paper is to explore the impact of marine tourism development for the community in Lovina area specifically in the aspect of social and culture with qualitative approach analysis through the local’s perception. The survey was participated by 100 samples purposively assigned from local people who lived in Lovina. The result shows that the development of marine tourism in Lovina gives some positive impacts to the community in socio-cultural condition. Marine tourism development and activities do not deliver any harmful changes to the condition of building in Lovina area. It increases the enthusiasm of the community to perform religious activities of Hindu. In addition, the stress level and the crime figures are also very low. Various efforts are supposed to do in order to develop marine tourism activities in the region as well as minimizing the negative impact : 1) Improving the accessibilities by creating comfortable roads and parking lots as well as the addition of the trash bins which can helped by local government, 2) Educate the local community about The Concept of Sapta Pesona to improve their services to tourists and also educate them on the impact of marine tourism activities, thus they would be able to handle them, 3) Enhance the cooperation with stakeholders to market and promote Lovina.
CORPORATE MEETING DESTINATION CHOICE: THE INFLUENCE OF CONSUMPTION VALUES IN THE MALAYSIAN PERSPECTIVE
M. ARIFFIN, AHMAD AZMI
ASEAN Journal on Hospitality and Tourism Vol 7, No 1 (2008)
Publisher : ITB Journal Publisher, LPPM ITB
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This study attempted to determine the influence of consumption value on the novelty preference for corporate meeting destination choice. The theory of consumption value as proposed by Sheth et al. (1991) was employed as the internal motivating drive to explain the choice between conventional and novel meeting destinations. The consumption value theory by Sheth et al. (1991) was the best typology to be employed in this study because of its multidimensional properties composed of both objective value (functional) and perceptual values (epistemic, emotional, social and conditional) attributes. A total of 75 corporate meeting planners drawn from public listed services organizations were involved. The main method of data collection was questionnaire survey and multiple regression analysis was employed as the main statistical technique. The results revealed that functional value exerted a negative effect on novelty preference while epistemic value was positively related to novelty preference for corporate meetings.
DEMAND FOR AGRITOURISM IN SRI LANKA
S H P, MALKANTHI
ASEAN Journal on Hospitality and Tourism Vol 12, No 1 (2013)
Publisher : ITB Journal Publisher, LPPM ITB
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This study has examined the factors affecting for the demand for agritourism in Sri Lanka. Demographic factors, awareness and desire on agritourism of the visitors and purposes of visiting agritourism operations have also been examined. The study was based on a survey of 128 local visitors in one of the agritourism operations in the country. Stepwise regression analysis was used to analyze the data. Agritourism visitors are middle aged educated employees having higher monthly income. Further most of them are married and have children. The awareness level on agritourism in Sri Lankan visitors is at a lower level. Agritourism visitors have mentioned four main purposes of visiting agritourism operations such as resting, enjoyment and recreation, education. Results of the regression analysis shows that only three variables (household income, urban residency, and availability of vehicle facility) have positive effects and two variables (the distance to the agritourism destination and individual travel cost) have negative effects for the demand for agritourism in Sri Lanka.
AN IMPROVED NEW MODEL FOR TOURIST FLOW BETWEEN THE DIVIDED TWO KOREAS
SHIN, YOUNGSUN
ASEAN Journal on Hospitality and Tourism Vol 5, No 2 (2006)
Publisher : ITB Journal Publisher, LPPM ITB
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On April 13-15, 2000 South and North Korean leaders gathered in Pyongyang for a meeting of peace ending over fifty years of hostilities. According to this meeting, South and North Korea were believed to be among the economies most directly affected by the world peace process. This had a large effect on both countries in many aspects, socially, politically and economically. One of the sectors, which may gain immediate benefits, is tourism even though the study of the relationship between tourism and peace is relatively new. This study investigates of peace tourism trends between politically divided South and North Korea. It examines tourism as past, present and future activities in influencing reconciliation between the two purpils and governments and discusses the current state of affairs of this two countries and tourism between South and North Korea.
E-COMMERCE STRATEGY INTERCONTINENTAL BALI RESORT
Ngurah Budiasa, I Gusti Putu;
Yudi Suriyasa, I Wayan
ASEAN Journal on Hospitality and Tourism Vol 14, No 1 (2015)
Publisher : ITB Journal Publisher, LPPM ITB
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Global and dynamic competition is one of the challenges for hospitality industry. Internet is a global network of interconnected networks. In 2012, the approximately 2.4 billion users connected to the internet worldwide represent just 34,3% of the global population. In these conditions, the usage of internet technology in business strategy plays an important role to assure service quality optimization, provide ultimate customer value and/or increase company profitability. E-commerce is the subset of e-business focused on transaction. The average contribution of e-commerce business in InterContinental Bali Resort (ICBR) showed 18.39% in the last five years. However, data 2012 showed negative performance whereby from19.17% in 2011 down to 17.72% or decrease 1.45% or 2.586 room nights, below average market performance area which range between 20 – 25%. This study wants to analyze and discuss the e-commerce strategies of ICBR. The research concluded some strategies, such as; managing hotel website, maintaining reservation access and security transactions of credit cards were runned very well. Other strategies need to be further improved and developed, such as; offering the best availability rates and customer loyalty program. In contrast, the speed of customer response and attractive promotion packages need much improved.
Nature based Tourism, Opportunities of Indigenous Women and Their Empowerment: A North East Indian Perspective
DE, UTPAL KUMAR
ASEAN Journal on Hospitality and Tourism Vol 11, No 2 (2012)
Publisher : ITB Journal Publisher, LPPM ITB
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The trade-off between economic development and the environmental quality is a wellknown phenomenon. Till a nation become very highly developed and learn how to manage environment or critical natural resources while undertaking various developmental socio-economic activities the growth process becomes unsustainable. Hence a debate has always been there in regard to the sustainability of the growth process and the preservation of natural resources and maintaining inter-generational as well as intra-generational equity. It is found that the poorer especially the indigenous people, whose livelihood are highly dependent on the natural resource extraction are the worst victim of the natural resource degradation that are caused by the socio-economic activities undertaken by the state as well the richer section of any society. Hence, there is a strong inter-linkage between social and economic activity, sustainability of the resource use and environmental quality. In the context of aforesaid background, nature based tourism that has been one of the fastest growing economic activities in the world during past few decades can be a better option for the maintenance of sustainable welfare along with the preservation of natural wealth. Ecotourism has thus become a buzzword of the time. The indigenous people especially the women have been found to be involved in selling a large number of handloom and handicrafts product that has been prepared from the locally collected minor forest products. Moreover, the development of scope of employment and income in the growing hospitality sector and transport business with the growing demand by the nature loving tourists has created an opportunity for sustainable environmental management at the regional level for the livelihood itself. This paper tries to explore how a substantial section of indigenous population of North East India manage their livelihood through the growing nature based tourism activities through the maintenance of nature itself. Not only that the women who are involved in such activities are empowered in their indigenous rural set up. It is examined on the basis of empirical observation through a primary survey conducted in three prime tourist sites in Meghalaya, the areas of highest rainfall zone in the world. The pleasant climate and the beauty of natural forest are the prime attractions of the visitors over the years.
DYNAMIC MODELLING OF TOURISM ATTRACTION AND ENVIRONMENTAL CARRYING CAPACITY CASE STUDY: TAMAN BUNGA CIHIDEUNG AREA–WEST BANDUNG REGENCY
KUSTIWAN, IWAN;
SAFRIANTY, ASTRI AULIA
ASEAN Journal on Hospitality and Tourism Vol 11, No 1 (2012)
Publisher : ITB Journal Publisher, LPPM ITB
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The development of agro tourism activities performed on protected area should be noticed aspects of the environmental carrying capacity. However, the fact is, agro tourism activities often followed by developments of other activities that impact on the conversion of agricultural land to uses other than agriculture. By taking the case in Taman Bunga Cihideung Area - West Bandung regency, this study was conducted using system dynamics modeling to examine the dynamics between tourist attractions with the carrying capacity of their environment. The system dynamics approach describes the problems on feedback processes. These feedbacks responsible for the changes that experienced over time which resulted dynamic behavior as consequence of system structure in agro tourism activities. Dynamic interaction of the elements of tourism attraction, socio-economic conditions of the population and carrying capacity are analyzed to understand the dynamic behavior. That dynamic behavior becomes meaningful and powerful to postulate phenomenon that occurs. The dynamic interaction between the elements of this system is used as a basis to simulate a variety of policy interventions that can develop tourism attraction with considering limitation of environmental carrying capacity. The study results can be used for sustainable tourism development policies.
ETHICAL PROBLEM-SOLVING EXPECTATIONS AND ECO-TOUR COMPANY OPERATIONAL ISSUES: VIEWS OF POTENTIAL EMPLOYEES
F. ROSS, GLENN
ASEAN Journal on Hospitality and Tourism Vol 4, No 2 (2005)
Publisher : ITB Journal Publisher, LPPM ITB
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Many travelers now reveal a growing interest in eco-tourism, with the tourism industry in the Asia-Pacific region showing an increase in the number and diversity of eco-tour operators. Relatively little, however, is known about the various ethical beliefs and ethical problemsolving response styles that potential employees bring to such a work context. This study has examined both competence and integrity ethical values, ethical influences and problem-solving responses in regard to an eco-tourism work place dilemma involving unethical operating procedures, leading to pollution of the environment. University business students from a major Australian tourist destination reported that competence ethical values to be important. Tourists were expected to rate integrity ethical values highly, as did respondents who rated tourists’ integrity ethical values more highly than tourists’ competency ethical values. Organizational mistrust was found to be a widespread expectation among many respondents. The implications of this research for university ethics education, for eco-tourism operations management and for future research within this domain are examined.
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Damanik, Fithria
ASEAN Journal on Hospitality and Tourism Vol 15, No 2 (2017)
Publisher : ITB Journal Publisher, LPPM ITB
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