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ASEAN Journal on Hospitality and Tourism
ISSN : 14122073     EISSN : 27222748     DOI : -
The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.
Arjuna Subject : -
Articles 448 Documents
THE COMMODIFICATION OF CULTURE IN BALI IN THE FRAME OF CULTURAL TOURISM INDRIANTO, AGOES TINUS
ASEAN Journal on Hospitality and Tourism Vol 4, No 2 (2005)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

As one of the international tourist destinations in the world, Bali has been the landmark of tourism in Indonesia. Supported by excellent tourist facilities and infrastructure, Bali has become a very touristic place. This condition forces the Balinese to adapt with the new environment that may influence their daily life. The cultural richness of Bali has been the main focus of the Government to boost and maintain Bali as one of the world’s top destinations.This has made the Balinese and its culture undergo modification in terms of performances, values and the way of life. This paper aims to identify the commodification of culture in Bali which is the result of the development of cultural tourism in Bali. Furthermore this paper reveals the cultural commodification from the perspectives of the tourists, the Balinese and the Government. The paper also discusses the social problems occur in Bali, the efforts to restore Balinese culture and the future of cultural tourism in Bali.
A STUDY ON EVACUATION SIMULATION FOR GUIDING TOURISTS IN HIMEJI CASTLE BASED ON A SURVEY OF TOURISTS’ INTENTIONS IN EVACUATION AFTER EARTHQUAKE Sakai, Kohei; Honda, Ayaka; Mongkonkerd, Siriluk; Perera, Sachi; Cui, Mingji; Toyoda, Yusuke; Taniguchi, Hitoshi; Kanegae, Hidehiko
ASEAN Journal on Hospitality and Tourism Vol 13, No 2 (2014)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Many tourists tend to visit historic areas. Nevertheless, their knowledge about these areas, disaster prevention, and evacuation is not sufficient. Japan has met with several large-scale disasters, namely the Great East Japan Earthquake in 2011, the Great Hanshin-Awaji Earthquake in 1995, and will potentially face the Nankai Trough Quake in the future.This paper, based on a survey of tourists’ intentions in evacuation after an earthquake in Himeji castle, shows an evacuation simulation and the measures for supporting tourists’ evacuation. Himeji Castle, the area investigated by this study, is one of the world heritage sites in Japan.First, this study revealed decision-making rules and used these to categorize tourists. This paper investigated the sources of information that tourists consider before starting evacuation. According to the results of the questionnaire survey, four groups were categorized by analytic hierarchy process and cluster analysis. As a result, many tourists set a high value on information from sign boards and staff of the Himeji castle before starting evacuation. Next, in a similar manner, using analytic hierarchy process, this survey found that many tourists consider information from signboard and staff when choosing evacuation routes, and the respondents were categorized into four groups using cluster analysis.Second, this study developed an evacuation simulation taking into account the tourists’ intentions about evacuation. This study used SOARS, Spot Oriented Agent Role Simulator, as a simulation platform and adopted a Spot-Link type model. Third, this study simulated six cases that have different evacuee flows near “Bizen-gate” and routes in sightseeing, and evaluated them by transition of the number of evacuees who were able to reach an evacuation area and the number of evacuees who could not move because of bottlenecks. As a result, we found two effective measures for guiding tourists.
IMPACTS OF TOURISM DEVELOPMENT IN MALINDI: AN ANALYSIS OF GENDER DIFFERENCES IN PERCEPTION KIBICHO, WANJOHI
ASEAN Journal on Hospitality and Tourism Vol 4, No 1 (2005)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Tourism is the largest component ofMalindi’s local economy. The growth ofthe industry is not without some socio-cultural impacts in the coast region, thus calling for a critical examination of tourism development and the hosts’ socio-cultural dynamics. This paper investigates the Malindi residents’ perceptions ofthe socio-cultural implications resulting from tourism. Two months of interviews revealed that the Malindi residents fully supported the present levels of tourism development and would like the industry to expand. However, they identified several impacts, both positive and negative, that tourism had on the destination. The study findingsconfirmed that those respondents who economically relied on tourism had more positive attitudes than those who did not depend on it.
DEVELOPMENT STRATEGY OF ECOTOURISM MARINE SUSTAINABLE IN INDONESIA KetutArismayanti, Ni
ASEAN Journal on Hospitality and Tourism Vol 15, No 2 (2017)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Indonesia is a maritime country and the largest island in the world. Indonesia has a wealth of marine and coastal very abundant. But in reality, especially in the field of tourism has not been fully utilized for tourism activities. Marine tourism is a new type of tourism development that began to develop and favored travelers. In the development of this type of tourism should be recognizable the characteristics of marine tourism in order to advance in the development and management can preserve the marine ecosystems in a sustainable environment. Tourism development is expected to occurring conservation in marine and coastal areas towards of sustainable development. This study aims to identify the potential for marine ecotourism located in Indonesia; analyze the internal and external environment marine ecotourism; analyzing strategies and develop a sustainable marine ecotourism development program in Indonesia. This study uses qualitative descriptive analysis techniques and SWOT analysis. The reference review in this research is the concepts of a strategy for tourism development, ecotourism, marine tourism, sustainable tourism. The strategy can be applied related to the development of sustainable marine ecotourism in Indonesia, namely: strategy of regional development and marine ecotourism product through empowerment of local communities; strategy of developing a network of marine industry and tourism; Infrastructure development strategy (infrastructure and means of supporting the principal and marine tourism); strategy of marketing development marine ecotourism product; strategy of coastal areas planning; strategy for increasing the security of maritime tourism; and strategies for institutional development and human resources and marine tourism. Sustainable marine ecotourism development should be prepared and planned and managed well, so it can directly and positively contribute to the public welfare, poverty reduction, rural development, preservation of culture and society, and environmental protection.
IMPACT OF AGRO-TOURISM ON LOCAL AGRICULTURAL OCCUPATION: A CASE STUDY OF CHANG KLANG DISTRICT, SOUTHERN THAILAND SONGKHLA, TEPPAKORN NA
ASEAN Journal on Hospitality and Tourism Vol 11, No 2 (2012)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Agro-tourism has been a priority as a means for improving the livelihood of agriculturist developing countries. Pragmatically, this promotion is associated with multiple functional agriculture in the context of local agricultural occupation. The purpose of this paper is to present the feature of agro-tourism activities and its impacts on local agricultural occupation. A case study of Chang Klang district, a well known community-based agro-tourism in Thailand shown that tourist farms operated agrotourism as the activities of demonstration, giving knowledge, selling local productions, and agri-business guidance. Over the past ten years of such promotions, within farms, local agricultural occupation relies on agricultural incomes from both agro-tourism activities and agricultural productions. During that time, agro-tourism significantly causes local agricultural occupation as agricultural service activities for a part of tourism. Now, according to instability of tourism market, local agricultural occupation within tourist farms is adjusted to serve profits to both agricultural productions and tourism business. These findings can be suggested that existing local agricultural occupations which is a part of processing is demonstrated for tourism, is a form of agrotourism activities towards sustainable local agricultural resources usages.
HOTEL INFORMATION TECHNOLOGY ADOPTION : THE CASE OF THE PHILIPPINES DE LA SANTA, EDIESER L.; AGATEP, MYRA VINA D.
ASEAN Journal on Hospitality and Tourism Vol 4, No 1 (2005)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

This paper attempted to examine the extent of use of information technology among Philippine hotels, their speed in adopting technology, the degree to which these hotels actually use new technology; and to investigate factors that influence their decision to adopt or not technology.The study found that Philippine hotels, though quite late in technology adoption, own a mix of information technologies that appear to slant towards improving guest service. The intrinsic characteristics of technology seem to be the main factor in the decision to adopt technology while IT illiteracy and the prohibitive cost are the main reasons for non-adoption. The research likewise affirmed that ownership structure and firm size positively affect adoption behavior.The results manifest organizational rationalism and recognize the power of social and cultural forces to shape IT adoption behavior. Possible implications were raised regarding strategies that address IT literacy and cost, and enhancing absorptive capacity of small hotels.
ASSESSMENT OF NATURAL RESOURCES FOR MARINE TOURISM OF SMALL ISLANDS IN THE ARU ISLANDS, MALUKU Widiyastuti, Dyah
ASEAN Journal on Hospitality and Tourism Vol 16, No 1 (2018)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Marine tourism as a tourism product is one important attraction of natural tourism Indonesia today. The potential and attractiveness of marine tourism is huge and scattered in various areas, including the Aru Islands. Consisting of small islands and considered as outer region, Aru Islands as one of the districts in the Maluku province has potential for marine tourism-based coastal and small islands supported cultural potential, so it is suitable to be developed as a maritime destination. Marine tourism should be managed with conservation and ecological approach to community-based, it is in accordance with the conditions in which the tourist sites in the coastal area adjacent to the local community.The aims of this study were to identify potential marine tourism Aru Islands; to identify issues, challenges and formulate strategies and recommendations for marine tourism development that capable of accommodating the interests of society also the conservation of coastal and small islands. Resources for development of nature-based marine tourism were identified and assessed in the Aru Islands. The study results showed that as an archipelago, the Aru Islands have some 42 potential and attractiveness of a total of 88 marine tourism potential and attractions. Aru Islands also has the potential of unique and distinctive cultural and culinary for supporting the development of marine tourism. The formulation of Tourism development strategy for coastal marine and small islands focus on six points which are: (i) creating zoning which divides the development of marine tourism; (ii) development of good management of maritime tourism destination; (iii) develop marine tourism products that contribute to the conservation for the natural and cultural environment;  (iv) development of products marine tourism products which based on community and tourism business partnerships that strengthening awareness of travel for the community; (v) the development of marine tourism facility which has less impact on the environmental degradation of coastal/island and efficient use of natural resources; (vi) development through creative and innovative marine tourism packages.Marine tourism as a tourism product is one important attraction of natural tourism Indonesia today. The potential and attractiveness of marine tourism is huge and scattered in various areas, including the Aru Islands. Consisting of small islands and considered as outer region, Aru Islands as one of the districts in the Maluku province has potential for marine tourism-based coastal and small islands supported cultural potential, so it is suitable to be developed as a maritime destination. Marine tourism should be managed with conservation and ecological approach to community-based, it is in accordance with the conditions in which the tourist sites in the coastal area adjacent to the local community. The aims of this study were to identify potential marine tourism Aru Islands; to identify issues, challenges and formulate strategies and recommendations for marine tourism development that capable of accommodating the interests of society also the conservation of coastal and small islands. Resources for development of nature-based marine tourism were identified and assessed in the Aru Islands. The study results showed that as an archipelago, the Aru Islands have some 42 potential and attractiveness of a total of 88 marine tourism potential and attractions. Aru Islands also has the potential of unique and distinctive cultural and culinary for supporting the development of marine tourism. The formulation of Tourism development strategy for coastal marine and small islands focus on six points which are: (i) creating zoning which divides the development of marine tourism; (ii) development of good management of maritime tourism destination; (iii) develop marine tourism products that contribute to the conservation for the natural and cultural environment;  (iv) development of products marine tourism products which based on community and tourism business partnerships that strengthening awareness of travel for the community; (v) the development of marine tourism facility which has less impact on the environmental degradation of coastal/island and efficient use of natural resources; (vi) development through creative and innovative marine tourism packages.
DEVELOPMENT OF A RESIDENT ATTITUDE SCALE TOWARD TOURISM IN LANGKAWI: COMPARING EASTERN AND WESTERN CONTEXTS MOHD. SHARIFF, NURHAZANI
ASEAN Journal on Hospitality and Tourism Vol 4, No 2 (2005)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

The purpose of this paper is to review and compare the development of an attitudinal scale for measuring residents? attitudes toward tourism in the context of the Eastern and Western community.To date, two standardized scales which focused on the Western community were developed by Lankford and Howard (1994) and Ap and Crompton (1998). None, however, has been developed in the context of the Eastern community. Since both the communities have different culture and beliefs toward certain aspects, the development of the scale is important in order to understand resident attitudes. Thus, a study was undertaken in Langkawi Island, Malaysia for the purpose ofdeveloping the scale and the results were compared with the existing scale. Several similarities and differences of items are found in the scale developed for both the Eastern and Western contexts.
MOTIVATIONS FOR CHOOSING TO STUDY TOURISM AND HOSPITALITY MANAGEMENT: A COMPARISON OF MAINLAND CHINESE AND TAIWANESE UNDERGRADUATE STUDENTS ZHI GUO, YING-; CHING WANG, KUO-; LI, LEI; SONG, SHULING
ASEAN Journal on Hospitality and Tourism Vol 4, No 1 (2005)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

More and more students choose Hospitality and Tourism Management (HTM) as their subject field in the universities and colleges in both Mainland China and Taiwan. The objective of this study was to investigate motivations of undergraduate students in choosing a HTM program for both Mainland China and Taiwan. The result of a factor analysis identified five factor domains for undergraduate students in both places. A cluster analysis produced four distinc-tive clusters for undergraduate students. Differences between Mainland Chinese and Taiwan-ese students were revealed in their motivations in choosing a HTM program, behaviors and attitudes toward HTM, and a socio-demographic variable. The study results hold useful impli-cations for educational researchers and for strategies for educational administrations in both Mainland China and Taiwan.
Emotional labour: An Archetypal Element of Hospitality Service – a Review Bhattacharya, Sanjay; Dasgupta, Hirak
ASEAN Journal on Hospitality and Tourism Vol 16, No 1 (2018)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Emotional labour ? the act of subduing one?s felt emotions in order to display organisationally accepted emotions at work, is entwined with hospitality service since time immemorial. It has its commercial value and hence is regularly exchanged for pay. Emotional labour has its antecedents and eventual consequences on the employees performing it. There are various ways through which hospitality service employees perform emotional labour on a daily basis. The social construct of hospitality, both cultural and religious, have augmented the necessity of emotional labour in delivery of service to the guest. Thereby, making it a standard element of the overall hospitality experience paradigm. A lot of research has gone into understanding the cause and effect relationship of the ?antecedent-consequence? framework of emotional labour. This paper delves into the existing literature surrounding emotional labour. Interestingly, it was found that a deeper insight about the phenomenon of emotional labour and its lived experience by the individual employee still awaits its due attention.

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