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ASEAN Journal on Hospitality and Tourism
Published by Institut Teknologi Bandung
ISSN : 14122073     EISSN : 27222748     DOI : -
Core Subject : Humanities, Social, Engineering,
Humanities Engineering Social Sciences
The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.
Arjuna Subject : -
Articles 448 Documents
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Editorial 18.1 Aqilah Nurul Khaerani Latif, SE., M.Par
ASEAN Journal on Hospitality and Tourism Vol. 18 No. 1 (2020)
Publisher : Centre For Tourism Planning and Development

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Abstract

Role of Variety Seeking and Perceived Monetary Value on Tourist Intention – a Developing Country Perspective Joydeep Biswas; Shabbirhusain R. V.
ASEAN Journal on Hospitality and Tourism Vol. 18 No. 2 (2020)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2020.18.2.02

Abstract

The purpose of this study was to investigate the moderating impact of tourist's individual characteristics on the impact of cognitive and affective components of destination image on tourist behavioural loyalty. We specifically explored the moderating role of perceived monetary value that an individual ascribed to a travel destination and his/her variety seeking nature on the intention to return to a destination. Four hundred and thirty-three respondents participated in an online survey. Exploratory factor analysis was used for scale purification. ANOVA was used for hypothesis testing. Hypothesis testing revealed that impact of cognitive and affective image on tourist revisit intentions is strengthened if perceived monetary value of a destination is high while a tourist’s variety seeking behaviour moderates the influences of cognitive image on intention to revisit. The study extends existing literature by highlighting the importance of individual characteristics, especially with reference to a developing country tourist.
The Effectiveness of the Tourism Master Plan (TMP 2013-2020) – Perceptions of Myanmar’s Tourism Stakeholder John Ayoub
ASEAN Journal on Hospitality and Tourism Vol. 18 No. 2 (2020)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2020.18.2.06

Abstract

This paper is a work-in-progress that aims to assess the evaluation of the 2013-2020 Myanmar Hotel and Tourism Ministry (MHT) Tourism Master Plan (TMP 2013-2020) from the perceptions of the country's tourism stakeholders. The TMP aims to improve tourism outcomes through sustainable practices such as more practical education and training of industry staff as opposed to traditional rote learning methods which was a major concern discussed during the Australia-Myanmar Institute (AMI) conferences in Yangon and Mandalay in January 2020. Currently, much of Myanmar’s tourism infrastructure, namely accommodation, is limited to the Mandalay-Naypyidaw-Yangon corridor. A further challenge to the TMP will be the Covid-19 epidemic which has inhibited tourism activity. The research assessed the perceptions of Myanmar tourism stakeholders, including peripheral communities and international tour operators, using the extracted data to suggest calls-to-action in order to improve professional practice and lead to more sustainable tourism outcomes for Myanmar including its various remote and indigenous ethnicities.
Vendors as Environmental Stakeholders: Lessons from a Regional Sports Event event Joo-Ee Gan
ASEAN Journal on Hospitality and Tourism Vol. 18 No. 2 (2020)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2020.18.2.04

Abstract

This paper examines the impact of vendor management on the recycling programme of a regional sports event. Guided by the theory of planned behaviour (TPB) and the norm activation model (NAM), the organizer's leverage strategies were qualitatively assessed for their effectiveness in promoting vendor recycling behaviour. The findings identified vague selection criteria, unclear expectations, limited engagement, the lack of communication and poor coordination as weaknesses in the organizer's leverage strategies. In particular, the altruistic strategy of information dissemination "“ deployed infrequently and unaided by utilitarian measures such as economic incentives and formal sanctions "“ did not encourage recycling behaviour. The impact of social influence showed that subjective norms were not merely a predictor of behaviour (as per the TPB), they influenced the NAM's dual-criteria, namely, awareness of consequences and ascription of responsibility. The absence of back-of-house disposal facilities, inconsistent bin system, poor labelling of the recycling bins and infrequent bin clearance significantly lowered the vendors' recycling rate. More importantly, convenience was found to influence norm activation, in that inefficient recycling logistics furnished the vendors with an excuse not to recycle. Thus, convenience was not merely as an aspect of TPB's perceived behavioural control, this determinant influenced personal norms. Where weak environmental norms prevail, it may be necessary to impose formal sanctions to enforce recycling, even though formal sanctions cannot ensure lasting recycling behaviour.
Tourism Village Management and Development Process: Case Study of Bandung Tourism Village Muhammad Henfi Abdul Khoir; Ahmad Rimba Dirgantara
ASEAN Journal on Hospitality and Tourism Vol. 18 No. 2 (2020)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2020.18.2.03

Abstract

Tourism village destinations are built and opened in addition to increasing the income of local communities and local governments as well as providing a new atmosphere for local and foreign tourists. The Local Government's program to develop tourism villages in Bandung Regency continues to be pursued, but the current managers are faced with managerial ability to manage tourism villages properly by tourism village management standards. This raises research questions about how to develop a management and development village tourism module that applies to village tourism managers to preserve the environment and to elevate the local potential based on local wisdom. This research uses the case study method. The analysis used is descriptive qualitative analysis. The results of the study recommend 12 topics of learning modules for the management and development of tourism villages which are expected to be able to help tourism village managers to manage their tourism villages well and sustainably. The learning modules are tourism village management, event management, customer satisfaction management, accommodation management, food and beverage management, handicraft management, marketing management, customer behavior, contemporary marketing, human resource management, conflict management, and tourism policy.
What Determines Consumers’ Intention for Hotel Bookings through Smartphone Apps? Suman Lata
ASEAN Journal on Hospitality and Tourism Vol. 19 No. 3 (2021)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2021.19.3.01

Abstract

In the emerging market, the usage of smartphone apps is playing an imperative role and supporting travelers in their online hotel bookings. This study aims to examine the various determinants that affect travelers’ behavioral intention regarding hotel booking through smartphone apps. Data was collected from 379 hotel guests who used smartphone apps for hotel bookings. The respondents for this study are taken from Delhi. Further, the hypotheses of this study were validated with the help of structural equation modeling (SEM) using partial least squares (PLS). The results of this study found all dimensions significant except for effort expectancy, facilitating conditions, and habits. A newly added dimension, perceived trust was also found a significant predictor of consumers’ behavioral intentions for hotel booking through smartphone apps. The study provides implications for hotel managers that the information provided on apps must be accurate, up-to-date, and reliable regarding hotel services. By incorporating relevant information in the system, travelers’ will feel the hotels are trustworthy and thus their tendency to use smartphone apps for hotel bookings will increase.  As well as hotel apps must be easy to operate which reduces travelers' extra efforts and time while using them.
How Parents and Friends Influence Student Preference in Selecting a Bachelor’s Degree in Hotel and Tourism Management in Hong Kong Grace Ho; Rob Law
ASEAN Journal on Hospitality and Tourism Vol. 19 No. 3 (2021)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2021.19.3.02

Abstract

This study looks at the decision-making in selecting a higher education programme from a consumer behaviour perspective and examines who influence students when making the decision on which hospitality and tourism Bachelor’s degree to pursue. Qualitative focus group interviews with current undergraduate students were conducted. The findings show that the most significant influencers are ‘friends and classmates’ followed by ‘family’ then ‘teachers’, while the cultural influence of Confucianism and collectivism might be the underlying basis for the decision process. Thus, higher education institutions can act accordingly based on these influences to achieve higher enrolment for their programmes.
Cover 18.2 Aqilah Nurul Khaerani Latif, SE., M.Par
ASEAN Journal on Hospitality and Tourism Vol. 18 No. 2 (2020)
Publisher : Centre For Tourism Planning and Development

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Abstract

Editorial 18.2 Aqilah Nurul Khaerani Latif, SE., M.Par
ASEAN Journal on Hospitality and Tourism Vol. 18 No. 2 (2020)
Publisher : Centre For Tourism Planning and Development

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Abstract

Political Empowerment Support to Ecotourism Development: A Study the Indigenous Tribal Populations in India Remya Kumar; Manoj Edwar; Babu George
ASEAN Journal on Hospitality and Tourism Vol. 19 No. 3 (2021)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2021.19.3.03

Abstract

This research was framed as an attempt to empirically retest the assumed relationship between political empowerment and resident support for ecotourism, with perceived benefits and perceived costs as mediating variables. The study is analytical-descriptive in nature and followed a cross-sectional survey design. The survey participants included the local inhabitants of the ecotourism zones of three protected areas in India. On the basis of a review of the literature pertaining to community-based tourism, an initial research instrument was developed. This questionnaire included items to measure political empowerment, perceived benefits of ecotourism, perceived costs of ecotourism, and support for sustainable tourism development, that were adopted from previous studies. The results derived from the Structural Equation Modeling of the data gathered by us, quite contrary to indications in the literature, suggest that political empowerment critically diminishes destination local community support for ecotourism development. Even though the extant literature generally indicates that empowerment is central to community-based tourism, it appears that, under certain conditions, empowered community members might skip tourism and pursue alternate economic opportunities.

Page 24 of 45 | Total Record : 448

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