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ASEAN Journal on Hospitality and Tourism
ISSN : 14122073     EISSN : 27222748     DOI : -
The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.
Arjuna Subject : -
Articles 448 Documents
Exploring Turnover Intentions and Work Engagement: A Mediation-Moderation Approach in the Malaysian Hospitality Industry Anantha Raj A. Arokiasamy; Jayaraman Krishnaswamy; Philip Michael Ross Smith
ASEAN Journal on Hospitality and Tourism Vol. 19 No. 3 (2021)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2021.19.3.04

Abstract

In the hospitality industry, staff turnover is a big problem. The aim of this paper is to explain how, using career construction theory (CCT), turnover intentions are linked to work engagement. An analysis of 36 independent star-rated hotels in Peninsular Malaysia finds that the root cause is orientation to happiness (OTH). OTH found a negative association between work engagement and employee attrition intentions in the report. Furthermore, perceived organizational support (POS) was established as a major boundary condition, with lower levels of POS resulting in a poorer mediated relationship. This study’s theoretical and practical results would benefit the hospitality industry.
Factors Influencing Acceptance of Tourism Academia Towards Implementation of New-Normal Policy in Tourism Industry; Evidence from Bali Anom Hery Suasapha; Ni Made Eka Mahadewi; Ida Bagus Gede Agung Widana; Diah Cynthia Putri
ASEAN Journal on Hospitality and Tourism Vol. 19 No. 3 (2021)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2021.19.3.08

Abstract

This article aims to understand factors that influence the acceptance of tourism academia toward the implementation of a new-normal policy for the tourism industry in Bali. Data were collected from an online survey. The population from which the sample was derived was the tourism lecturers of Bali Tourism Polytechnic. The sample size was 88, representing a population of 151 lecturers. It corresponds to the statistical power of 0,90. Statistical descriptive analysis and multiple linear regression analysis were performed to analysis the data. The result of the research shows that acceptance of tourism academia toward implementation of the new-normal policy was simultaneously influenced by their perception of the impact caused by the pandemic to the industry as well as their perception about the dangerous disease itself, even though partially, the impact of the pandemic seems to be the stronger influencing factor compared to their perception about the dangerous disease. The article concludes that tourism academia accepted the opening of the tourism industry while stressing that the opening should be accompanied by strict implementation of the new-normal protocol, to prevent the second wave of the pandemic COVID-19 as well as to prevent future irreversible damages to the tourism industry in term of its safety and security image.
Conceptualising In-Flight Experience: An air Traveller Perspective Claire Ng; Isaac Henderson
ASEAN Journal on Hospitality and Tourism Vol. 19 No. 3 (2021)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2021.19.3.09

Abstract

The aviation industry has evolved rapidly in recent years, and so have consumer expectations with regard to air travel. This study examines how air travellers conceptualise in-flight experience. Using a mixed-methods approach, this study is divided into two phases. First, semi-structured qualitative interviews were undertaken with 32 members of the flying public and analysed using thematic analysis. Second, based upon the key themes identified in the first phase, a questionnaire (with both quantitative and qualitative questions) was developed and administered to 151 participants. The first phase identified the different ways air travellers conceptualise in-flight experience, with the most important elements being food and drinks, flight attendants, entertainment, seat comfort, and leg room. In the second phase these important elements are shown to have statistically significant effects upon in-flight experience (using a t-test and chi-squared goodness of fit test), however, the size of their effects varied. A Friedman test (with post-hoc Wilcoxon signed-rank test) demonstrates that air travellers rank the contribution of each of these elements towards in-flight experience differently. The findings allow airline managers to prioritise different aspects of in-flight experience based upon their relative importance to air travellers.
Managing Across or Within a Culture? Comparing Hotel Workers From China and Taiwan Using Hofstede’s Scales Richard Metters; James Stanworth
ASEAN Journal on Hospitality and Tourism Vol. 19 No. 3 (2021)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2021.19.3.10

Abstract

Potential cultural differences between China and Taiwan are explored using Hofstede’s Values Survey Module (VSM94). The focus is on workers in hotels that cater to Western visitors. Hofstede’s VSM was administered to hotel workers in Tainan, Taiwan, and Shanghai, China.  A comparison shows worker attitudes to be, in general, highly similar.  Differences, however, on some scales, especially Power Distance, indicate that different managerial styles will be successful in the two countries. Qualitative data from industry stakeholders corroborate and elaborate on our findings.
Analysis of Relationship Between Employee Satisfaction and Job Performance in the Accommodation Sector Arceli Romasanta
ASEAN Journal on Hospitality and Tourism Vol. 19 No. 3 (2021)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2021.19.3.05

Abstract

Herzberg’s two-factor theory of motivation was employed in this study to analyze elements linked with job satisfaction and performance among employees in the accommodation sector. The researcher employed the descriptive-correlational methods of research, through questionnaires. The survey tool was validated by experts in the field of education, statistics and research and is highly accepted in terms of a Cronbach α of 0.988 which indicated an excellent index of reliability. Weighted Mean and Goodman and Kruskal’s Gamma Correlation determined the relationships between variables. The results revealed that employee satisfaction among employees was an important aspect that affected job performance and organizational success. Based on the findings, a Human Resource Plan is necessary to help increase satisfaction and improve job performance resulting in increased efficacy, self-esteem, and commitment in the accommodation sector. This paper would be extremely useful to human resource professionals, managers, owners, employees, and future researchers.
Identification and Modelling of Religious Tourism Supply Chain Enablers in Post-Covid Era Using ISM Dr Parul Sinha; Dr Rajkumari Mittal
ASEAN Journal on Hospitality and Tourism Vol. 19 No. 3 (2021)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2021.19.3.06

Abstract

Post-Covid-19 pandemic, the supply chains of all the trades faced a setback, but the tourism sector faced an extended jolt of this disaster. Religious tourism, which has been adding a sizeable revenue to Indian GDP, came to a downfall. This manuscript aims to identify and model the enablers of the religious tourism supply chain for reviving the economy in the post-Covid era. The research paper elucidates that post-shock of Covid-19, understanding religious tourism enablers will provide opportunities to all the stakeholders of this chain. Eleven enablers for the religious tourism supply chain were identified. The modelling of these enablers using ISM (Interpretive Structural Modelling), provides insight into their hierarchy and interdependence upon each other. The ISM model also illustrates that the enabler Pilgrims belief and value, a mandatory obligation is the most crucial enabler and influence all other enablers. Religious tourism supply chain stakeholders can employ this model to formulate strategies to overcome the post-pandemic challenges. Subsequently focusing upon the key enablers essential in reviving the tourism sector economy.  
English: English Herlambang Eka Persada; Khusnul Bayu Aji
ASEAN Journal on Hospitality and Tourism Vol. 19 No. 3 (2021)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2021.19.3.07

Abstract

The purpose of this study is to examine how social capital affected the resilience strategy in a tourist destination during the COVID-19 pandemic by visiting Nglanggeran Tourism Village case. Nglanggeran has become one of  tourist destinations in DIY, or even in Indonesia, that was formally reoperated earliest whilst a pandemic is still underway. On the other hand, they are regarded as one of the best tourism villages in Indonesia and South-East Asia that are entirely run by locals, with many representatives from other tourism villages frequently visiting Nglanggeran for benchmarking purposes. This is a descriptive study that employs a qualitative research approach. The data for this study was compiled through observation and semi-structured interviews to obtain primary data, while secondary data was collected through literature reviews related to the scope and focus of the study. The findings of the study show that, in the context of Nglanggeran’s tourism management at the time of the crisis induced by the COVID-19 pandemic, social capital influenced resilience strategy, which would have been closely associated with: a) practicing new norms in the making; b) consolidating trust; and c) bridging partnerships among stakeholders.
Dynamic Modelling of Tourism Attraction and Environmental Carrying Capacity Case Study: Taman Bunga Cihideung Area-West Bandung Regency Iwan Kustiwan; Astri Aulia Safrianty
ASEAN Journal on Hospitality and Tourism Vol. 11 No. 1 (2012)
Publisher : Centre For Tourism Planning and Development

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Abstract

The development of agro tourism activities performed on protected area should be noticed aspects of the environmental carrying capacity. However, the fact is, agro tourism activities often followed by developments of other activities that impact on the conversion of agricultural land to uses other than agriculture. By taking the case in Taman Bunga Cihideung Area - West Bandung regency, this study was conducted using system dynamics modeling to examine the dynamics between tourist attractions with the carrying capacity of their environment. The system dynamics approach describes the problems on feedback processes. These feedbacks responsible for the changes that experienced over time which resulted dynamic behavior as consequence of system structure in agro tourism activities. Dynamic interaction of the elements of tourism attraction, socio-economic conditions of the population and carrying capacity are analyzed to understand the dynamic behavior. That dynamic behavior becomes meaningful and powerful to postulate phenomenon that occurs. The dynamic interaction between the elements of this system is used as a basis to simulate a variety of policy interventions that can develop tourism attraction with considering limitation of environmental carrying capacity. The study results can be used for sustainable tourism development policies.
Sustaining Growth in Tourism Sector: Opportunities and Challenges Mihir K. Mahapatra
ASEAN Journal on Hospitality and Tourism Vol. 11 No. 1 (2012)
Publisher : Centre For Tourism Planning and Development

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Abstract

The paper has broadly made an attempt to examine the growth and challenges faced by the tourism sector in Goa, a destination in India; during the last one decade.Of late, the number of tourists visiting the state is more than twice the population of the state. Empirical evidence also reveals an improvement in the growth of tourists' arrival but with wide fluctuation over the years. However, there are emerging issues of concern including the saturation of the carrying capacity of the state and the scope to sustain the growth momentum in the long run. Given the low geographical area and stiff competition among the destination managers to woo quality tourists, the state needs to be fully aware of their expectations and accordingly design the tourism policy.
The State-of-Art of Tourism Planning in Archipelagic Philippines 2001-2010: A Case Review Virgilio M. Maguigad
ASEAN Journal on Hospitality and Tourism Vol. 11 No. 1 (2012)
Publisher : Centre For Tourism Planning and Development

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Abstract

Tourism is a development option that is pursued by the Philippines from the 1970s until present where it is a pillar of the country's economy. Arrivals from foreign origins are increasing at double digit growth rates while domestic tourism continues to outpace international arrivals. Recent legislation on tourism during the past two years has continued to place importance on the industry as an engine of growth. However, such legislation should be viewed against the backdrop of local governance structures that includes processes on comprehensive land and water use planning. The country faces a lack of environmental planners (as urban and regional planners are formally called in the Philippines) where tourism planning is a sub-specialization. This paper describes and reviews the current state-of-art of tourism planning in the Philippines against this backdrop of governance, the planning profession and tourism legislation.

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