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INDONESIA
Jurnal Manajemen Atma Jaya
Published by Universitas Katolik Indonesia Atma Jaya
ISSN : 18296211     EISSN : 25974106     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen memuat informasi hasil kegiatan penelitian pemikiran konseptual di bidang ilmu manajemen. Sarana komunikasi ilmiah ini diterbitkan oleh Fakultas Ekonomi Universitas Katolik Indonesia Atma Jaya Jakarta. Terbit perdana 2004 dengan siklus terbit 2 kali setahun yaitu pada bulan Mei dan November
Arjuna Subject : -
Articles 244 Documents
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PARTISIPASI PELANGGAN, ANTESEDEN DAN PENGARUHNYA TERHADAP KUALITAS JASA: PERSPEKTIF SERVICE-DOMINANT LOGIC Laksmidewi, Dwinita
Jurnal Manajemen Vol 11, No 2 (2014): Jurnal Manajemen
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Abstract

This paper studies customers as active participants in service encounter. Based on Service-Dominant Logic perspective, this paper discusses previous research related to antecedents of customer participation, and its effect on service quality. The author reveals that there is an inconsistency in previous research, the customer participation has a positive effect or otherwise negatively affect the perceived service quality. The author proposes some proposition that perceived service risk, customer readiness, and perceived control are antecedents of customer participation. Further, the author proposes that the effect of value creation on service quality is moderated by customer culture and organizational culture. Keywords: Customer Participation, Service-Dominant Logic, and Service Encounter
ANALISIS PENGARUH BI RATE, RETURN ON ASSET, DAN RETURN ON EQUITY TERHADAP RETURN SAHAM PT TAMBANG BATUBARA BUKIT ASAM (PERSERO) TBK. PERIODE 2007-2011 Prakoso, Dennis Nugroho; Boentoro, Sinta
Jurnal Manajemen Vol 10, No 2 (2013): Jurnal Manajemen
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Abstract

This research is conducted to find out the influence of BI Rate, Return On Asset, and Return On Equity on share return of PT Tambang Batubara Bukit Asam (Persero) Tbk. Data gathered is time series data which is analyzed by using GARCH method. The result indicate that only BI Rate has a significant effect.Key Words: BI Rate, Return On Asset, Return On Equity, Return
KEPUASAN PELANGGAN TERHADAP LAYANAN FRONTLINE Wiharsih, Nova Esti; Efendi, Efendi
Jurnal Manajemen Vol 11, No 2 (2014): Jurnal Manajemen
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Abstract

This research attempts to find out whether the quality of frontliner service in CIMB Niaga Bank in Atma Jaya unit is contributing to customer satifaction. Total respondents in this research are 135 students from Atma Jaya University students. Data is analyzed with SPSS 20 with multiple regresions. Reliability, responsiveness, and tangible variabel do not influence customer satisfaction. Meanwhile, assurance and empathy have influences on customer satisfaction. Keywords: service quality, frontliner, and customer satisfaction.
ANALISIS PENGARUH MANAJEMEN LABA TERHADAP PROFITABILITAS PERUSAHAAN DENGAN GOOD CORPORATE GOVERNANCE SEBAGAI VARIABEL MODERASI: STUDI PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2010-2012 Salim, Hasan
Jurnal Manajemen Vol 12, No 1 (2015): Jurnal Manajemen
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Abstract

The aims of this study is to analyze the effect of earning management on the profitability of the company moderated by good corporate governance. The measurement method of earning management employed is discretionary revenue  approach that applies the method of conditional revenue developed by Stubben (2010). Good corporate governance is measured by frequency of audit committee meetings. Company’s profitability is measured by using Return on Assets ratio (ROA). The total sample for this study are 70 manufacturing firms listed in Indonesia Stock Exchange from 2010-2012. The method used for data analysis is multiple regression. The result of this study shows that earning management influences company’s profitability. Moreover, good corporate governance is the moderator of the relationship between earning management and company’s profitability. Keywords: good corporate governance, earning management, conditional revenue model,  audit committee, profitability
ANALISIS PENGARUH CORPORATE SOCIAL RESPONSIBILITY DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN: STUDI EMPIRIS PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2013 Zarlia, Jessika; Salim, Hasan
Jurnal Manajemen Vol 11, No 2 (2014): Jurnal Manajemen
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Abstract

This research aims to get empirical evidence about Corporate Social Responsibility (CSR) and profitability that influence firm value in simultan and partial. The exposure of CSR is measured based on Sustainability Reporting Guidelines (SRG) that is published by Global Reporting Initiative (GRI). Profitability is measured by Return on Assets (ROA). Firm value is measured by Tobin’s Q ratio. This research takes 64 manufacturing company that is listed at Bursa Efek Indonesia (BEI) 2013 from purposive sampling method. This research use multiple regression analysis. The result indicates that there is a positive influence of CSR and profitability to firm value in simultan and partial.                                                                                      Keywords: Corporate Social Responsibility, profitability, and  firm value.
PENGARUH ELEMEN BAURAN PEMASARAN PRODUK PASTA GIGI SENSODYNE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Andre, Kristoforus; Sumaryati, Margaretha
Jurnal Manajemen Vol 10, No 2 (2013): Jurnal Manajemen
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Abstract

This study aims to determine the effect of marketing mix elements of Sensodyne toothpaste on consumer purchasing decision. Marketing mix consists of product, price, distribution, and promotion which can be controlled by the company and being used to influence consumer purchasing decision. On the other hand, consumer sees the marketing mix as the appeal of a product. Sample collection was done by distributing questionnaires to 100 respondents with Convenience sampling method. Then, the data is processed by using SPSS version 18.0. Results from this study showed that the variables of the marketing mix (product, price, distribution, and promotion) simultaneously have a significant influence on purchasing decision of Sensodyne toothpaste. Partially, there are two variables that have no significant effect, which are distribution and promotion, while two other variables significantly influence consumer purchasing decision. The most influential variable is the variable of product.. Key Words : Product, Price, Place, Promotion, Marketing Mix, Purchasing Decision
PENGARUH ATMOSPHERIC TERHADAP BEHAVIORAL INTENTION DENGAN VARIABEL SERVICE QUALITY SEBAGAI INTERVENING STUDI EMPIRIS PADA RESTORAN DI DAERAH MENTENG Halim, Stephanie; Teofilus, Teofilus
Jurnal Manajemen Vol 12, No 1 (2015): Jurnal Manajemen
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Abstract

This study examines the behavioral intention of respondents who have been to Lara Djonggrang restaurant, Menteng, Jakarta, a restaurant serving typical Indonesian food themed with the legend of Central Java, which is the story of Lara Djonggrang. The study was conducted to determine the factors that affect behavioral intentions while atmospheric serves as independent variable and service quality as mediation variable. The analysis technique used in this study is the PLS (Partial Least Square). The results shows that Atmospheric has an effect on Service Quality. Atmospheric also has an effect on Behavioral Intention. Service Quality has an effect on Behavioral Intention.Keywords : Atmospheric, service quality, behavioral intentions.
EFEK MEDIASI DARI PENGEMBANGAN KARIR PADA PENGARUH PELATIHAN DAN PENGEMBANGAN TERHADAP KEPUASAN KERJA DI PT PLN (PERSERO) PUSAT Anggita, Difa; Purba, Sylvia Diana
Jurnal Manajemen Vol 12, No 1 (2015): Jurnal Manajemen
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Abstract

The purpose of this research is to test the effect mediation of career development on the influence of training and development toward to job satisfaction at PT PLN (PERSERO) Pusat. Data collected using a purposive sampling. There are 80 respondents used as participants. The path analysis is used by analytical tools of Preacher-Hayes the Simple Mediation Model with SPSS 22 for mac with macro and syntax. This research findings that the career development has mediating effect on the influence of training and development toward job satisfaction. Keywords: Pelatihan dan Pengembangan, Kepuasan Kerja, and Pengembangan Karir
ANALISIS EFEK MEDIASI CUSTOMER EQUITY ATAS PENGARUH CUSTOMER RELATIONSHIP MARKETING DAN CUSTOMER SATISFACTION TERHADAP BRAND EQUITY Sitorus, Tigor; Ardy, Ardy
Jurnal Manajemen Vol 10, No 2 (2013): Jurnal Manajemen
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Abstract

Customer service quality in the banking industry, especially private banking is a competitive advantage in its efforts to survive amid fiercer competition. The type of product that is almost similar to its competitors that a bank must have a primary key in competition. This study aims to Analyze the Mediation effect  of The Customer Equity upon Customer Relationship Marketing and Customer Satisfaction toward The Brand Equtiy. This research was conducted at Bank Danamon Jabodetabek region, which spread in 8 (eight) districts with a total sample of 124 customers. Structural Equation Modelin (SEM) by AMOS program version 22 used to prove the affecting of among variables have a high loading factor, with conclusions as follows: first; Customer Relationship Marketing has positive and significant  effect to The Customer Equity, second; Customer Satisfaction has positive and significant  effect to The Customer Equity,  Third; Customer Relationship Marketing has positive but not significant effect to The Brand Equity,  Fourth; Customer Satisfaction has positive but not significant effect to The Brand Equity, Fiftth; Customer Satisfaction has positive and significant effect to The brand Equity, Sixth;   mediation  effect of The Customer Equity upon The Effect Customer Relationship Marketing  And Customer satisfaction toward Brand Equtiy more strength and significant than direct effect. Key words: Customer Equity , Customer Relationship Marketing, Customer Satisfaction , Brand Equtiy
EFEKTIVITAS PENGGUNAAN MEDIA SOSIAL UNTUK MENINGKATKAN BRAND AWARENESS, FUNCTIONAL BRAND IMAGE, DAN HEDONIC BRAND IMAGE DARI PRODUK – PRODUK SAMSUNG GALAXY Hartanto, Hendry; Silalahi, Engelbertha
Jurnal Manajemen Vol 10, No 2 (2013): Jurnal Manajemen
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Abstract

The use of media as a channel of communication between producers and consumers has been growing rapidly. In connection with this, the authors conducted a study to determine the effectiveness of the use of social media to increase brand awareness, functional brand image, and hedonic brand image. This study used convenience sampling method to spread the questionnaire to 74 respondents. The collected data was tested for validity and reliability, and then analyzed using Analysis of Mean Score, Overall Mean Score, and Multiple Linear Regression. The results of research showed that the perception of traditional media has a significant influence on brand awareness, functional brand image, and hedonic brand image, while the perception of social media has a significant influence on the functional brand image and hedonic brand image, but the perception of social media has no effect on brand awareness.Key words: media sosial, brand awareness, brand image

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