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INDONESIA
Sains: Jurnal Manajemen dan Bisnis
Published by Universitas Sultan Ageng Tirtayasa
ISSN : 19782241     EISSN : 25411047     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Journal of Management and Business is a journal containing scientific articles on financial management, marketing management, human resource management, operational management, strategic management, good corporate governance, business, management information systems, organizational behavior, and entrepreneurship.
Arjuna Subject : -
Articles 139 Documents
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Green Marketing Dan Keputusan Pembelian Produk Organik : Pendekatan Theory Of Planned Behavior Dewi, Isti Riana; Hidayah, Asmi Ayuning
Sains: Jurnal Manajemen dan Bisnis Vol 17, No 1 (2024)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v17i1.28613

Abstract

Green economy can be done in several ways such as product reuse, recycling, good selection of raw materials, product design, production, and consumption. In terms of consumption, Indonesian people currently tend to prefer buying organic products. During the last pandemic, only 39.51% of consumers did not consume organic products. Although the price is more expensive but does not reduce the current consumption power. According to the Indonesian Organic Agriculture Statistics, the distribution of consumers in buying organic products in West Java is quite high when compared to other regions. This think about clarifies that green promoting features a positive impact on obtaining choices for natural items and demeanors towards the environment. At that point, the demeanor towards the environment incorporates a positive impact on the choice to buy natural items. Also, attitudes towards the environment mediate green marketing and purchasing decisions for organic products. 
Analisis Volatilitas Harga Bitcoin Setelah Halving Terhadap Harga Ethereum, Tether, Binance Coin, dan USDC Darmawan, Surya; Azizah, Wafiq
Sains: Jurnal Manajemen dan Bisnis Vol 17, No 2 (2025)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v17i2.28065

Abstract

This study aims to analyze Bitcoin price volatility after halving by considering interactions with Ethereum, Tether, Binance Coin, and USD Coin. This research was conducted because Bitcoin halving is a significant event affecting the dynamics of the crypto market, but its impact on price volatility is not fully understood. This research uses the EGARCH (Exponential Generalized Autoregressive Conditional Heteroskedasticity) method with purposive sampling technique. Daily price data from Bitcoin, Ethereum, Tether, Binance Coin, and USD Coin in the period May 11, 2020 to May 31, 2024. The analysis results show that Bitcoin price volatility increased significantly after the halving event. In addition, there is an effect of Bitcoin price volatility after halving, namely on the price of Ethereum, Tether and Binance Coin. While the price of USD Coin cannot be proven because the daily closing price data is homoskedasticity.
Kepuasan Kerja: Grit dan Keseimbangan Hidup kerja dengan Motivasi Sebagai Variabel Mediasi Aditya, Muhamad Dafa; Adiwinata, Djaka; Irawan, Irawan
Sains: Jurnal Manajemen dan Bisnis Vol 17, No 2 (2025)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v17i2.34465

Abstract

 The purpose of this study is to examine the direct effect of grit and work life balance on job satisfaction, as well as their indirect effect mediated by motivation. This research employes a quantitative method with a Structural Equation Modeling (SEM) approach. The population of the study consists of 65 respondents. Data were collected through questionnaires distributed directly to employees of PT. Teras Teknik Perdana. Data analysis was conducted using SmartPLS 3.3. The result of the study showed that both grit and work life balance have a positive and significant direct on job satisfaction. Additionally, both variables also show a positive and significant indirect effect on job satisfaction through the mediating of motivation.  
Analisis Prediksi Kebangkrutan Menggunakan Metode Altman Z Score Pada PT Goto Gojek Tokopedia Tbk Kinanti, Laksita Arum; Satoto, Eko Budi; Hafidzi, Achmad Hasan; Setyowati, Trias
Sains: Jurnal Manajemen dan Bisnis Vol 17, No 1 (2024)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v17i1.34015

Abstract

Penelitian ini dilatar belakangi oleh perkembangan teknologi di era modern saat ini telah membawa perubahan besar dalam kehidupan manusia. Perubahan ini telah melalui berbagai tahap, termasuk era revolusi yang kini dikenal sebagai era Industri 4.0 dan Society 5.0. Secara tidak sadar, hampir seluruh aspek kehidupan kini berjalan beriringan dengan teknologi. PT GoTo Gojek Tokopedia Tbk lahir pada 17 Mei 2021 dari merger dua platform digital raksasa Indonesia. Pada awalnya, merger GoTo menunjukkan performa yang sangat baik, menjadikannya Decacorn pertama di Indonesia. Namun pada perjalanannya, GoTo mengalami kerugian. Jenis penelitian ini adalah Kuantitatif deskriptif dengan bersumber dari laporan keuangan GoTo 2020-2025 dengan menggunakan Metode Altman Z Score. Hasil akhirn menyebutkan GoTo berada pada zona berbahaya. Setelah dilakukan beberapa simulasi, cara terbaik dan paling relevan untuk GoTo lakukan adalah simulasi peningkatan rasio X2 dan X3 sebesar 30% agar terhindar dari zona berbahaya menjadi zona sehat.
Pengaruh Informasi Merek Terhadap Pembelian Minuman Cokelat Instan Oleh Konsumen di Wilayah Perbatasan Akbar, Dzifiar Yasykuri; Adawiyah, Dede Robiatul
Sains: Jurnal Manajemen dan Bisnis Vol 17, No 2 (2025)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v17i2.33486

Abstract

Penelitian ini bertujuan untuk mengevaluasi pengaruh informasi merek terhadap keputusan pembelian konsumen terhadap produk bubuk cokelat instan di wilayah perbatasan Indonesia, yang memainkan peran strategis dalam perdagangan lintas batas. Penelitian ini menganalisis bagaimana informasi merek memengaruhi preferensi pembelian di tengah persaingan antara produk lokal dan impor. Metode purposive sampling diterapkan, dengan ukuran sampel ditentukan menggunakan perangkat lunak G*Power. Data dianalisis menggunakan uji chi-square pada 13 atribut informasi merek melalui IBM SPSS Statistics 25, dengan input dan visualisasi data dilakukan di Microsoft Excel 2016. Hasil menunjukkan bahwa variabel demografis seperti jenis kelamin, usia, status perkawinan, pendidikan, pekerjaan, dan frekuensi konsumsi secara signifikan mempengaruhi keputusan pembelian. Konsumen di daerah perbatasan cenderung lebih memilih produk lokal daripada produk impor. Temuan ini menegaskan peran krusial informasi merek dalam membentuk perilaku pembelian dan menekankan pentingnya memperkuat merek lokal untuk meningkatkan daya saing di daerah perbatasan.
The Role of Augmented Reality in Online Purchasing Decisions of Beauty Products on the E-commerce Platform Shopee Lusianingrum, Farah Putri Wenang; Purbohastuti, Arum Wahyuni; Widikusyanto, Muhammad Johan
Sains: Jurnal Manajemen dan Bisnis Vol 17, No 2 (2025)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v17i2.32377

Abstract

The proliferation of augmented reality (AR) in the commercial sector remains constrained in terms of its psychological effects on online purchase behavior. The main aim of the research is to examine the influence of augmented reality on purchasing behavior for cosmetic goods on the Shopee platform based S-O-R theory. The online research study gathered comprehensive data from 200 participants. Purposive sampling selected the respondents. In this study, the analytical instrument used for data processing is Smart PLS. The S-O-R theoretical framework validated and corroborated all hypotheses. The interactivity and vividness of augmented reality significantly improve the user experience for cosmetic goods buyers on Shopee. Moreover, augmented reality interaction and vividness promote an increase in online purchase intent among customers of cosmetic products on Shopee. Furthermore, user experience and online buying intentions effectively drive consumers to make online purchasing decisions for cosmetic products on Shopee.
Pengaruh Sales Promotion Dan Hedonic Shopping Motivation Terhadap Impulsive Buying Melalui Positive Emotion Sebagai Variabel Intervening (Studi Pada Pelanggan Tokopedia di Kota Cilegon) Izzuddin, Zaki Muhammad Zain; Damarwulan, Liza Mumtazah; Setya, Yanto Azie
Sains: Jurnal Manajemen dan Bisnis Vol 17, No 2 (2025)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v17i2.34630

Abstract

 The purpose of this study was to determine the Influence of Sales Promotion and Hedonic Shopping Motivation on Impulsive Buying Through Positive Emotion as an Intervening Variable of the Study on Tokopedia Customers in Cilegon City. This study uses a quantitative method with a purposive sampling type of 170 respondents. The data analysis technique for this study uses Structural Equation Modeling (SEM) using the Partial Least Square (SmartPLS) version 4.0 program tool. The results of this study indicate that: (1) Sales Promotion has no effect on Impulsive Buying. (2) Hedonic Shopping Motivation has a positive and significant effect on Impulsive Buying. (3) Sales Promotion has a positive and significant effect on Positive Emotion. (4) Hedonic Shopping Motivation has a positive and significant effect on Positive Emotion. (5) Positive Emotion has a positive and significant effect on Impulsive Buying. (6) Positive Emotion is able to mediate the influence of Sales Promotion and Hedonic Shopping Motivation on Impulsive Buying. 
Pengaruh Earning Per Share Terhadap Return Saham Sektor Telekomunikasi Akbar, Aswin; Nurhayati, Nurhayati
Sains: Jurnal Manajemen dan Bisnis Vol 17, No 2 (2025)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v17i2.34785

Abstract

This study aims to analyze the effect of Earning Per Share (EPS) on stock returns in the telecommunications sector listed on the Indonesia Stock Exchange (IDX) during the 2014–2023 period. EPS is a key financial performance indicator theoretically believed to influence investment decisions and stock price movements, yet previous studies have yielded inconsistent results. Using a quantitative approach and panel data regression method, the study analyzed 60 observations from 6 purposively selected companies. Model selection was conducted through Chow, Hausman, and Lagrange Multiplier tests, which indicated that the Random Effect Model (REM) was most appropriate. The regression results revealed that EPS had no significant effect on stock returns (p = 0.5470; R² = 1.08%). These findings suggest that EPS is not a primary predictor of stock returns in the telecommunications sector. Therefore, investors are encouraged to consider other fundamental indicators and sector-specific dynamics when making investment decisions.
Eksplorasi Model Bisnis Digital AST Studio melalui Pendekatan Business Model Canvas Herman, Herman; Saleh, Nursahdi; Zainuddin, Sri Wahuni
Sains: Jurnal Manajemen dan Bisnis Vol 17, No 1 (2024)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v17i1.34455

Abstract

Penelitian ini bertujuan untuk mengeksplorasi model bisnis digital yang diterapkan oleh AST Studio, sebuah usaha jasa fotografi lokal, dengan menggunakan pendekatan Business Model Canvas (BMC). Di era digital, pelaku industri kreatif dituntut untuk menyesuaikan strategi bisnis mereka agar tetap relevan dan kompetitif. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan desain studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi langsung, dan dokumentasi terhadap aktivitas bisnis AST Studio, kemudian dianalisis menggunakan model interaktif Miles dan Huberman. Hasil penelitian menunjukkan bahwa AST Studio telah berhasil mengintegrasikan sembilan elemen utama BMC secara efektif. Studio ini memiliki proposisi nilai yang kuat berupa layanan fotografi estetik berbasis digital, dengan segmen pelanggan utama generasi muda yang aktif di media sosial. Saluran distribusi dan relasi pelanggan dikelola melalui platform digital seperti Instagram dan WhatsApp, sementara arus pendapatan berasal dari layanan fotografi tematik dan jasa tambahan editing digital. Studio ini juga menunjukkan efisiensi dalam struktur biaya dan kolaborasi yang baik dengan mitra eksternal. Penelitian ini menyimpulkan bahwa AST Studio telah membangun model bisnis digital yang adaptif, terstruktur, dan sesuai dengan kebutuhan pasar saat ini. Studi ini memberikan kontribusi pada pengembangan literatur bisnis digital di sektor industri kreatif dan merekomendasikan eksplorasi lanjutan terhadap inovasi digital dalam konteks usaha mikro dan kecil.

Page 14 of 14 | Total Record : 139

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