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INDONESIA
Sains: Jurnal Manajemen dan Bisnis
Published by Universitas Sultan Ageng Tirtayasa
ISSN : 19782241     EISSN : 25411047     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Journal of Management and Business is a journal containing scientific articles on financial management, marketing management, human resource management, operational management, strategic management, good corporate governance, business, management information systems, organizational behavior, and entrepreneurship.
Arjuna Subject : -
Articles 139 Documents
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Tantangan Kompetisi dan Risiko Monopoli dalam Transformasi Digital E-Commerce dengan Studi Kasus Aplikasi TikTok di Indonesia Anggraeni, Lenciana Aprilia
Sains: Jurnal Manajemen dan Bisnis Vol 16, No 1 (2023)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v16i1.23398

Abstract

Technological developments in Indonesia in the field of trade are increasingly rapid in online use, where the use of the digital economy makes transactions easier throught an increase in the number and value of e-commerce transactions. The use of trade transactions with e-commerce, especially in Indonesia, can create more opportunities for business competition to occur and even more features are provided for making sales through the Tiktok application. Technological improvements can have a significant impact on the country's economic growth. Therefore, the author examines the challenges of competition and the risk of monopoly in the use of the Tiktok application which has a dual function as social media and e-commerce (online buying and selling transactions). The writing of this journal uses a qualitative descriptive method where most of this research proves data obtained from various sources on the official Kominfo and Ministry of Trade websites which are then linked to risks that are likely to occur in the future. The results of this research explain that the practice of using the Tiktok application as both social media and e-commerce can lead to monopoly and unhealthy business competition in the world of commerce. So there is a need for government policies and regulatory updates that need to be implemented to limit the use of the Tiktok application in various circles of society.
Ekplorasi 'Efek Wow': Daya Tarik Wisata dan Kualitas Pelayanan Memicu Niat Kunjungan Kembali Ramadhan, Bayu; Hidayah, Asmi Ayuning
Sains: Jurnal Manajemen dan Bisnis Vol 16, No 2 (2024)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v16i2.25760

Abstract

This research aims to explore the extent of the influence of tourist attraction and service quality on the intention to revisit, mediated by satisfaction. The research focuses on visitors to local tourism sites in Banyumas Regency. It employs a quantitative approach by distributing questionnaires to 121 respondents via Google Form. Respondents were selected based on specific criteria or characteristics, namely, aged between 17-40 years old and have visited at least one tourist destination in Banyumas Regency within the last year. Based on the analysis conducted using SEM AMOS, it was found that tourist attraction influences the intention to revisit but does not affect visitor satisfaction. Meanwhile, service quality influences visitor satisfaction but does not affect the intention to revisit. Visitor satisfaction can influence the intention to revisit. However, visitor satisfaction does not mediate either tourist attraction towards the intention to revisit or service quality towards the intention to revisit.
Analisis Reaksi Pasar Modal Indonesia Terhadap Pengumuman Terjadinya Invasi Antara Rusia Dan Ukraina Yulianti, Eka; Hanifah, Widia Berliana; Maha Reza, Shalis Maha; Sutejaputra, Benny Ibrahim; Putri, Solehatin Ika
Sains: Jurnal Manajemen dan Bisnis Vol 16, No 1 (2023)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v16i1.21597

Abstract

One consideration for investors in making investment decisions, whether to sell or buy instruments in the capital market, is the adequacy of information received by investors. Measurement of information can be carried out using an event study. This research aims to analyze the capital market's reaction to announcements related to the Russia-Ukraine invasion. The population used consists of all stocks included in the LQ-45 index. Furthermore, the sample determination technique is a saturated sample because the entire population is used as the sample. The research results show that based on the one-sample T-test, there is abnormal return at the time of the first announcement of the Russia-Ukraine invasion. This indicates that the capital market is informationally and decisionally semi-strong efficient, meaning that the capital market responds to the events under study. Thus, this information can be a consideration for investors in their buying and selling actions of the invested stocks.Keywords: abnormal return; event study; capital market; invasion. AbstrakSalah satu pertimbangan investor dalam memilih keputusan investasi, menjual maupun membeli instrumen di dalam pasar modal adalah adanya kecukupan informasi yang diterima investor. Pengukuran terhadap informasi dapat dilakukan dengan menggunakan event study. Penelitian ini bertujuan untuk menganalisis reaksi pasar modal terhadap pengumuman terkait invasi Rusia-Ukraina. Populasi yang digunakan adalah seluruh saham yang tergabung dalam indeks LQ-45. Selanjutnya teknik penentuan sampel adalah sampel jenuh karena seluruh populasi digunakan sebagai sampel. Hasil penelitian menunjukan bahwa berdasarkan pengujian one sample T-test terdapat abnormal return pada peristiwa peristiwa pengumuman invasi Rusia-Ukraina untuk pertama kali. Hal ini mengindikasikan bahwa pasar modal efisien secara informasi dan keputusan dalam bentuk setengah kuat yang berarti bahwa pasar modal merespon peristiwa yang diteliti. Sehingga informasi ini dapat menjadi pertimbangan investor dalam aksi jual dan beli saham yang diinvestasikannya. Kata kunci: abnormal return, event study, pasar modal, invasi
Pengaruh Harga, Selera Konsumen, Dan Kualitas Produk Terhadap Kepuasan Konsumen Dilihat Dari Perspektif Manajemen Syariah (Studi Kasus: Sanjai Sil Aur Kuning Bukittinggi) Maisaroh, Maisaroh; Nurani, Khadijah
Sains: Jurnal Manajemen dan Bisnis Vol 16, No 1 (2023)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v16i1.23028

Abstract

This study aims to analyze the effect of price, consumer tastes, and product quality on consumer satisfaction. This research is classified as quantitative. The approach used in this research is a descriptive quantitative approach. Sampling using purposive sampling method. The data used is primary data obtained from the owner Sanjai Sil, Aur Kuning Bukittinggi. While the data analysis technique used is Multiple Linear Regression, which includes Classical Assumptions Test, Instrument Test, Hypothesis Test, Multiple Linear Regression Analysis, Determinancy Test. analysis of this study uses SPSS 16, based on the results of the analysis of hypothesis testing T and F tests show that the independent variables (X1, X2, X3) partially affect the dependent variable (customer satisfaction / Y) while the value of X3 exceeds the established criteria, namely the value Sig, > 0.05 with a value of 0.87. Simultaneously X3 has no simultaneous effect on the dependent variable (Y) or H0 is rejected with a Sig value. >0.05. 
Mengoptimalkan Customer Relationship Management untuk Menarik Kolaborator dengan Penggunaan Digital Marketing pada Perusahaan Kasihinbaju.Id Nashah, Dar'el; Satyanegara, Diqbal; Putri, Solehatin Ika
Sains: Jurnal Manajemen dan Bisnis Vol 16, No 2 (2024)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v16i2.25481

Abstract

The article aims to determine the optimizing of Customer Relationship Management (CRM) using digital marketing on Kasihinbaju.id. Descriptive methods are used to describe the implementation of Customer Relationship Management (CRM) stages through digital marketing on Kasihinbaju.id. The result is that three stages in implementing the Customer Relationship Management stages, namely getting or attracting new customers (Acquire), improving relationships with existing customers (Enchance), and finally retaining existing customers (Retain Cost). Apart form the tree stages in optimizing the implementation of the Customer Relationship Management stages, Kasihinbaju.id uses 2 forms of CRM, namely Operational CRM and Collaborative CRM. The application and form of CRM aims to achieve success in attracting customers and this success can be seen by achieving sales targets.
Peran Merek Dan Kualitas Produk Terhadap Minat Beli Rokok PT. Gudang Garam Cabang Banten fuadi, Fuadi; Riyanto, Indar; Shavab, Firli Agusetiawan
Sains: Jurnal Manajemen dan Bisnis Vol 16, No 1 (2023)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v16i1.22310

Abstract

Penelitian ini dilakukan untuk mengetahui seberapa besar pengaruh merek dan kualitas produk terhadap minat beli rokok  PT. Gudang Garam Tbk. Cabang Banten, sampelnya berjumlah 100 orang merupakan  konsumen di PT. Berkah Jaya Sakti Cabang Serang. Hasil pengujian yang diperoleh nilai Fhitung sebesar  29,431  dengan nilai probabilitas (sig)= 0,000.  Nilai  Fhitung (29,431) > Ftabel (3,089), dan nilai sig lebih kecil dari nilai probabilitas 0,05 atau nilai 0,00 < 0,05 ; maka H3 diterima, berarti secara bersama-sama (simultan) merek dan kualitas produk berpengaruh positif dan signifikan terbadap minat beli konsumen. Nilai R sebesar 0,615, artinya korelasi antara variabel merek dan kualitas produk terhadap variabel minat beli konsumen kuat (berada di 0,600 – 0,799). nilai R Square sebesar 0,378, artinya persentase kontribusi pengaruh variabel merek dan kualitas produk terhadap variabel minat beli konsumen adalah sebesar 37,8%, sedangkan sisanya sebesar 62,2% dapat dijelaskan oleh faktor-faktor lain yang tidak diteliti dalam penelitian ini.
Memahami Risiko dan Penghargaan Dalam Investasi : Peran Perilaku Keuangan Adnyaswari, Ni Putu; Sinarwati, Ni Kadek
Sains: Jurnal Manajemen dan Bisnis Vol 16, No 1 (2023)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v16i1.22850

Abstract

This research aims to in-depth understanding of risk and reward in the investment context and the role played by individual financial behavior in the investment decision-making process. This research uses a qualitative approach with a literature study to explore the understanding of risks and rewards in investment, especially the role of financial behavior in the investment decision making process. Risk and reward are the two main aspects that influence investment decisions, and an individual's financial behavior plays an important role in how they assess, manage and respond to these factors. The results of this study provide a deeper understanding of how individuals' financial behavior influences their investment decision making and influences the performance of their portfolios. In addition, this research provides a foundation for further research in the field of behavioral finance and investment, with the aim of developing smarter and more informed strategies in dealing with the complexity of the financial world.
Pengaruh Quality Of Work Life, Internal Corporate Social Responsibility, Dan Work Life Balance Terhadap Employee Engagement Petugas Paramedis Rumah Sakit DKT Pagongan Tegal Nafisa, Irma; Tyo, Gunis; Amalia, Mei Rani
Sains: Jurnal Manajemen dan Bisnis Vol 16, No 2 (2024)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v16i2.26533

Abstract

The test results in this research obtained: (1) Quality of Work Life has a partial effect on Employee Engagement which is shown by the calculated t value of 3.436 > t table 1.667 with a significant value of 0.001 < 0.05, (2) Internal Corporate Social Responsibility has a significant partial effect on Employee Engagement which is shown by the calculated t value of 3.045 > t table 1.667 with a significant value of 0.003 < 0.05, (3) Work Life Balance has a partial effect on Employee Engagement which is shown by the calculated t value of 10.207 > t table 1.667 with significant value 0.000 < 0.05, (4) Quality of Work Life, Internal Corporate Social Responsibility, and Work Life Balance simultaneously influence Employee Engagement as shown by the calculated F value 186.930 > F table 2.74 with a significant value 0.000 < 0.05. (5) Quality of Work Life, Internal Corporate Social Responsibility, and Work Life Balance have an influence on Employee Engagement by 51.9%, which is indicated by a coefficient of determination (R2) of 0.519.
Pengaruh Rekrutmen dan Pelatihan terhadap Kinerja Pegawai dengan Strategi SDM Sebagai Variabel Moderasi Rahadi, Dedi Rianto; Selasih, Sekar; Putri, Syifa Anisa Indah
Sains: Jurnal Manajemen dan Bisnis Vol 16, No 2 (2024)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v16i2.25430

Abstract

The purpose of the study is to analyze and explain the results of the effect of recruitment and training on employee performance with HR strategy as a moderating variable. This research applies a quantitative approach by using a tool called Smart-PLS and the SEM-PLS analysis method. The data used as a reference is also primary data collected through surveys. The sample used is a saturated sample where the entire population is taken as a sample. The results of this study are recruitment has no significant effect on employee performance, training has no significant effect on employee performance, HR strategy moderates the impact of recruitment on employee performance, HR strategy moderates the impact of training on employee performance, and HR strategy has a significant effect on employee performance.
Eksplorasi Faktor – Faktor yang Berpengaruh pada Peningkatan Keputusan Pembelian Konsumen Marketplace Shopee Hanfan, Ahmad; Hudi, Fatkhurohman Alan; Prihadi, Deddy; Nupus, Hayati
Sains: Jurnal Manajemen dan Bisnis Vol 17, No 1 (2024)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v17i1.27816

Abstract

Penelitian ini dilatar belakangi oleh penggunaan internet yang semakin berkembang. Saat ini, terdapat berbagai macam marketplace yang digunakan untuk melakukan jual beli. Marketplace sudah banyak tersedia di Indonesia salah satunya shopee menjadi marketplace yang sering dikunjungi. Semakin maraknya penggunaan marketplace ini tidak terlepas dari beberapa hal yang mempengaruhi dalam melakukan pembelian. Sehingga penelitian ini mengangkat permasalahan yang bertujuan untuk mengetahui pengaruh online customer review, user experience dan kemudahan akses terhadap keputusan pembelian melalui shopee. Jenis penelitian ini yaitu penelitian kuantitatif. Sampel sebanyak 95 responden. Teknik pengambilan sampel yaitu non probability sampling dengan metode purposive sampling. Pengambilan data menggunakan kuesioner dengan penyebaran melalui google form. Teknik analisis data yang digunakan yaitu analisis regresi linier berganda dengan menggunakan bantuan program IBM SPSS Statistics 26. Hasil penelitian ini menunjukkan adanya pengaruh online customer review, user experience dan kemudahan akses terhadap keputusan pembelian.

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