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INDONESIA
E-Jurnal Medium
Published by Universitas Udayana
ISSN : -     EISSN : 28279115     DOI : -
Core Subject : Education,
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Articles 333 Documents
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MOTIF PENGGUNA TIKTOK DALAM MENDAPATKAN FOR YOUR PAGE (FYP) PADA KALANGAN REMAJA KOTA DENPASAR
E-Jurnal Medium Vol 3 No 1 (2022): Jurnal Ilmu Komunikasi Vol 3 No 1 Tahun 2022
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TikTok is an application that provides a place for users to be creative in creating content in the form of videos. The way the TikTok for your page algorithm works is based on user interaction, video information, and account settings. The purpose of this study was to find out the motives of TikTok users in getting for your page (fyp) among teenagers in Denpasar City. The data in this quantitative descriptive study were collected using a questionnaire and analyzed using descriptive statistical analysis techniques. the results of the study show that the motive that most encourages teenagers in Denpasar to upload TikTok videos using the hashtag for your page (fyp) is the motive to fill spare time, while The motive that does not encourage teenagers in the city of Denpasar to upload TikTok videos using the hashtag for your page (fyp) is the economic motive. Keywords: Motive, TikTok Video, For Your Page, Teenager
KAMPANYE #BERKAINGEMBIRA DALAM MEMBANGUN KESADARAN GENERASI Z AKAN BUDAYA BERKAIN
E-Jurnal Medium Vol 3 No 1 (2022): Jurnal Ilmu Komunikasi Vol 3 No 1 Tahun 2022
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The purpose of this research is to find out how #BerkainGembira campaign builds awareness of Generation Z on berkain culture. #BerkainGembira campaign is a digital campaign that aims to transfer knowledge about berkain culture. This study uses qualitative method with descriptive approach. Data was collected through online interviews, online observations, and documentation studies. AIDDA concept is used to analyze the message conveyed by the #BerkainGembira campaign. Two-Step Flow communication model is used to analyze the use of public figures and influencers as communicators. The results in this study show #BerkainGembira campaign can build awareness of Generation Z on berkain culture. #BerkainGembira campaign is carried out through social media, namely Instagram, TikTok, Youtube, and Discord through creative content sharing and hashtag that became a trend among Generation Z and forming a community network. The involvement of public figures and influencers in the #BerkainGembira campaign also attracted Generation Z to this campaign. Keywords: #BerkainGembira Campaign, Awareness, Generation Z, Berkain Culture
MOTIF DAN KEPUASAN ANAK MUDA KOTA DENPASAR DALAM PENGGUNAAN FITUR REELS PADA MEDIA SOSIAL INSTAGRAM
E-Jurnal Medium Vol 3 No 1 (2022): Jurnal Ilmu Komunikasi Vol 3 No 1 Tahun 2022
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The Reels feature is the latest innovation from the Instagram application. The Reels feature on the Instagram application has been released in Indonesia since June 23, 2021. This feature allows users to create short videos with a maximum duration of 60 seconds with a choice of audio, effects, and other creative tools. This study aims to determine the motives and satisfaction of young people in Denpasar in using the Reels feature on the Instagram application. The subjects of this study were young people from Denpasar City with an age range of 16-30 years old. The city of Denpasar was chosen as the research location because it was recorded as the city that has the highest number of internet users in the province of Bali. This study uses the motives of Dennis McQuail, namely information motives, personal identity motives, integration motives and social interaction and entertainment motives. The theory used in this research is Uses and Gratifications Theory. This research using descriptive quantitative methods with sampling techniques purposive sampling. Data collection is obtained by distributing a questionnaire that uses a Likert scale. The results of this study indicate that the four motives are satisfied, namely the information motive, the personal identity motive, the integration and social interaction motive, and the entertainment motive. Based on the results of this study, the motive that most motivated respondents to use the Reels feature was the information motive. Keywords: Youth, Denpasar, Instagram Reels, Satisfaction, Motive
Penetrasi Sosial dalam Virtual Blind Date
E-Jurnal Medium Vol 3 No 1 (2022): Jurnal Ilmu Komunikasi Vol 3 No 1 Tahun 2022
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The development of technology and the limitations of physical activity during the Covid-19 pandemic have forced everyone to find ways to stay connected with family, friends, and romantic relationships. In early 2021, there is a virtual blind date which is an opportunity for those who are looking for friends and affection during the pandemic. Virtual blind date is an activity organized by a community where every dating couple will be met in an online meeting application which has been divided into breakout rooms. Each individual will get 3-4 times a pair and each last 15-20 minutes. This study aims to explain the stages of developing a virtual blind date dating couple relationship in a limited duration. This study uses qualitative research methods using social penetration theory and CMC. The results of the study managed to collect 6 informants with an age range of 18-25 years. All of the informants went through the orientation stage and the affective exchange stage, but not all the informants and each partner went through the affective exchange stage and the stable exchange stage. In the virtual blind date, the stable exchange stage is characterized by social media exchanges between dating partners to provide opportunities for continuing deeper conversations. Each informant has a different level of depth and topic of conversation with each partner. In conversations through CMC, some of the informants and their partners felt they could be more open because they did not know each other's backgrounds and there was visual anonymity, thereby reducing the possibility of obtaining justification.
MEMPERJUANGKAN RUANG NEGOSIASI MELALUI PRODUKSI TEKS
E-Jurnal Medium Vol 3 No 1 (2022): Jurnal Ilmu Komunikasi Vol 3 No 1 Tahun 2022
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The plan to build the Benoa Bay reclamation mega project to support Bali's tourism industry. Ironically, the construction of reclamation has become a matter of controversy in the community because there have been various rejections through the ForBALI alliance. This can be seen from the production of the text of the article on the ForBALI.org page presenting the discourse of conflict between the counter-reclamation community and the government as a policy supporter as an oligarchy. Through the production of this text, periodical discourse is presented as well as reporting each case in detail along with an analysis of the critical dimensions of the counter-discourse community as resource persons, which are important points in attracting the sympathy of text consumers. Moreover, the sources in the text often have strong legitimacy because of their strategic position in society.
STRATEGI KOMUNIKASI PROGRAM "IKOY-IKOYAN" ARIEF MUHAMMAD DI INSTAGRAM @ARIEFMUHAMMAD
E-Jurnal Medium Vol 3 No 1 (2022): Jurnal Ilmu Komunikasi Vol 3 No 1 Tahun 2022
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This research is motivated by the facts about influencers as well as entrepreneurs who use Instagram social media and create a program called "ikoy-ikoyan" to communicate strategy as a tool or brand promotion material that is held by Arief Muhammad. Therefore, this study formulates the problem and the purpose is to find out: How is the communication strategy of Arief Muhammad's "ikoy-ikoyan" program on Instagram @ariefmuhammad. The results of this research show that the way communication is made by Arief Muhammad is a directed communication strategy and includes communication components with indicators (communicator, audience, message, media and effects). The benefits obtained by Arief Muhammad are advantages in obtaining leads, increased engagement, increased awareness, and savings in financing. Keywords: Communication Strategy, New Media, Instagram, Ikoy-ikoyan, @ariefmuhammad
Motif dan Kepuasan Generasi Z Kota Denpasar Dalam Mengikuti Akun Instagram @kisminb0ys
E-Jurnal Medium Vol 3 No 1 (2022): Jurnal Ilmu Komunikasi Vol 3 No 1 Tahun 2022
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Instagram is a free photo and video sharing app that available on iPhone and Android. The different needs of each individual result in a variety of accounts on Instagram that share photos and videos to fulfill these needs. This study uses a descriptive quantitative method that aims to find out what motives of Generation Z in Denpasar City to follow @kisminb0ys Instagram account and gratifications of Generation Z in Denpasar City in following the @kisminb0ys Instagram account. The results show that there are five motives that can be satisfied, namely the social interaction motive, information seeking motive, communicatory utility motive, convenience utility motive, and the pass time motive. The motives that cannot be satisfied are the entertainment motives and the relaxation motives. Based on the results of this study, it can be said that Generation Z Denpasar City has got satisfaction in following the @kisminb0ys Instagram account. Keyword: Motives, Gratifications, Generation Z, @kisminb0ys
Pengaruh Terpaan Line Webtoon Killstagram Terhadap Kecemasan Menggunakan Hashtag di Instagram Pada Remaja Kota Denpasar
E-Jurnal Medium Vol 3 No 1 (2022): Jurnal Ilmu Komunikasi Vol 3 No 1 Tahun 2022
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One of the famous Line Webtoon titles in the horror genre is Line Webtoon Killstgaram "Series Murder Through Hashtag". Line Webtoon Killstagram "Series Murder Through Hashtag" tells about the terror of murder because of the use of hashtags on his Instagram social media.Anxiety is defined as a feeling of restlessness, worry and fear. The purpose of this study was to explain how the influence of KIllstagram's Line Webtoon exposure to anxiety using hashtags on Instagram in teenagers in Denpasar City. This research uses explanative quantitative research method with uses and effects theory. This study also involved 210 teenagers in Denpasar City, aged 14 – 24 years. The results of this study indicate that Line Webtoon Killstagram exposure has a positive and significant effect on anxiety using hashtags on Instagram in Denpasar City teenagers. When Line Webtoon Killstagram's exposure increases, the anxiety of using hashtags on Instagram will also increase. Keywords: Line Webtoon, Line Webtoon Killstagram, Anxiety, Instagram
Motif Remaja Dalam Mengikuti Akun Auto Base Twitter @tubirfess
E-Jurnal Medium Vol 3 No 1 (2022): Jurnal Ilmu Komunikasi Vol 3 No 1 Tahun 2022
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The development of Twitter social media which aims to fulfill what its users want has led to various accounts, one of which is an account with an auto base feature. Auto base comes from the word automatic which means automatic and fan base which means a fan container. A Twitter account with auto base feature uses an automated system. The auto base operation allows users to send messages in the form of questions or information anonymously via Direct Message (DM). Messages that have been sent will be automatically uploaded to the mass line or timeline so that they can be accessed by Twitter users. An individual in using a type of media is influenced by motives. This study aims to determine the motives of teenagers in following the @tubirfess auto base account on Twitter social media. Teenagers were chosen because they are the age group that dominates internet users in Indonesia, especially on Twitter social media. This study uses the concept of motive by Dennis McQuail. The theory used in this research is Uses and Gratifications Theory. This study uses a descriptive quantitative method with a purposive sampling technique. Data was collected by distributing questionnaires and using a Likert scale. The data analysis technique used is descriptive statistics by looking at the average value of the motifs. The results of this study indicate that the highest motive for adolescents to follow the @tubirfess auto base account is the information motive, followed by the entertainment motive, the integration, and social interaction motive and the personal identity motive. So the biggest motive of respondents in following the @tubirfess auto base account is the information motive, while the lowest motive is the motive of personal identity.
Self Disclosure Pengguna Tinder Dalam Sexting Pada Kencan Digital Selama Pandemi Di Kota Denpasar
E-Jurnal Medium Vol 3 No 1 (2022): Jurnal Ilmu Komunikasi Vol 3 No 1 Tahun 2022
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Online dating apps have changed the way people find dates, from face-to-face to online encounters. One of the online dating applications is Tinder. Tinder users engage in online interactions such as revealing themselves and sharing personal information as a part of the relationship development process, be it face-to-face or virtual relationships. Self-disclosure in an online occurs when a person discloses his/her personal information via the internet to another person. This study aims to explain the self-disclosure of Tinder users in sexting on digital dating during the pandemic in Denpasar City. This research is a qualitative research using New Media and CMC theory. The results of this study found that the informants in this study had the same initial goal of using Tinder, using Tinder to find new relationships as well as being a medium of entertainment during a severe pandemic situation in early 2020. During the self-disclosure process, three informants only share general information such as the area of ??origin, occupation and also busyness. All three also strictly avoid sharing too personal information related to their privacy. The informants acknowledged that sexting activities carried out with matches did not fully help fulfill their sexual satisfaction, but it is undeniable that in the midst of a pandemic, this sexting became an alternative for the three informants in fulfilling their online sexual satisfaction, because according to the three informants, sexting can be foreplay or a way to increase their desire and lust. Keywords: Self disclosure, Tinder, sexting

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