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INDONESIA
E-Jurnal Medium
Published by Universitas Udayana
ISSN : -     EISSN : 28279115     DOI : -
Core Subject : Education,
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Articles 333 Documents
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PERSEPSI MAHASISWA UNIVERSITAS UDAYANA TERHADAP GAYA KOMUNIKASI MAUDY AYUNDA SEBAGAI JURU BICARA DALAM SIARAN PERS PRESIDENSI G20 Devi, Putu Sinta Kharisma; Purnawan, Ni Luh Ramaswati; Gelgel, Ni Made Ras Amanda
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
Publisher : E-Jurnal Medium

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Abstract

The selection of public figures as an icon of public information delivery important role for the effectiveness of communication. This was also done by Indonesia Government by appointing Maudy Ayunda as Indonesia's spokesperson in the G20 Presidency. In order to ensure information conveyed properly, an approach using the right communication style is needed. This research was conducted to explain how Udayana University Students perceive Maudy Ayunda's communication style as a spokesperson in the G20 Presidency Press Release. The method used in this study is descriptive quantitative by using S-O-R (Stimus-Organism-Respons) Theory. The sampling technique used is non-probability which focuses on purposive sampling with data collection techniques using questionnaires. Based on the results of research on 130 respondents, the average score of respondents' answers was 4.26, which means that Udayana University students have a very positive perception of the communication style used by Maudy Ayunda in the G20 Presidency Press Release.
"Save Ralph" Sebagai Media Kampanye Uji Coba Kosmetik Tanpa Hewan (Analisis Semiotika Charles S. Peirce) Natalia, Della; Joni, I Dewa Ayu Sugiarica; Pradipta, Ade Devia; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
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Abstract

Mockumentary short animation film ‘Save Ralph’ is a campaign made by animal protection organizations and charity fundraiser, Humane Society International. This campaign film raised the issue of cosmetic animal testing represented as signs in every scene that contains messages. This study aims to analyze the messages from ‘Save Ralph’ as a cruelty-free campaign media. This study uses Charles Sanders Peirce’s analytical semiotic theory by examining the signs as representamen, object, and interpretant. This research uses qualitative descriptive methods, using a constructive paradigm. Primary data were obtained from this study's object, based on its scenes. The result of this study shows the meaning contained in ‘Save Ralph’ is to encourage the cosmetic animal testing free represented by the negative impacts experienced by animals as the victim of cosmetic testing.
Strategi Kampanye @Kpop4planet Dalam Membangun Kepedulian Generasi Z Akan Krisis Iklim Global Puspita Sari, Ni Putu Yuni; Purnawan, Ni Luh Ramaswati; Suryawati, I Gusti Agung Alit
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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Abstract

The research objective of this study was to examine the strategy employed by the @kpop4planet campaign in raising awareness among Generation Z about the global climate crisis. The study utilised a qualitative methodology with a descriptive approach. Data collection involved online interviews and observations. The Nowak and Warneryd Digital Campaign Models were used to analyse the campaign strategy implemented by @kpop4planet through social media content dissemination, focusing on cultivating awareness among Generation Z regarding the global climate crisis. The results of the study indicate that the virtual community @kpop4planet effectively executed its communication strategy through the No K-Pop On A Dead Planet campaign. The campaign utilised written content, photos, and videos on social media platforms to not only raise awareness but also to encourage Generation Z to develop an affinity for the environment similar to their admiration for their favourite K-Pop idols.

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