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INDONESIA
E-Jurnal Medium
Published by Universitas Udayana
ISSN : -     EISSN : 28279115     DOI : -
Core Subject : Education,
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Articles 333 Documents
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Representasi Feminisme dalam Video Klip Lagu God is a woman (Analisis Semiotika Roland Barthes) Carolina Poetiray, Kezia Judith; Alit Suryawati, I Gusti Agung; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021
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The ability of video clips to represent various kinds of social phenomena is used to create works to influence people's views, one of which is the issue of feminism. Ariana Grande released the music video for her song “God is a woman”, which includes a depiction of feminism. The purpose of this research is to see the representation of feminism in the video clip. This qualitative descriptive study examines data using the concept of video clips as a medium of mass communication, feminism issues, Stuart Hall's representation theory, and Roland Barthes' Semiotics theory. The results showed that the video clip of the song “God is a woman” represents postmodern feminism which is shown by the female character described by Ariana Grande who has freedom like men without trying to dissolve gender differences, who can express herself, who dares to fight patriarchy, and has power over her own body. Keywords : Feminism, Video Clip, God is a woman, Roland Barthes.
Motif dan Kepuasan Anak Muda di Kota Denpasar dalam Menonton Channel Youtube Kimi Hime Permana, I Putu Surya; Sugiarica Joni, Dewa Ayu; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021
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Kimi Hime is one of the YouTubers who is currently attracting public attention with sexy images game content. This study uses a quantitative descriptive method that aims to find out the motives and satisfied of young people in Denpasar to watch Kimi Hime's YouTube Channel. The data collection technique was done by usingva questionnaire. The results showed that there are three motives that can be satisfied, that is the motive for information, the motive for integrity and social interaction, and the motive for entertainment. The motive that cannot be satisfied is the personal identity motive. Keyword: Young People, Denpasar, Motive, Satisfaction, Youtube Channel, Kimi Hime
Motif Pengikut Akun Instagram @infodenpasar Untuk Mengunggah Berita Dalam Kegiatan Citizen Journalism Wira Prananta, Putu Resta; Purnawan, Ni Luh Ramaswati; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021
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The @infodenpasar Instagram account is an account that is part of INFO DENPASAR which aims to provide honest and accurate information in accordance with the journalistic code of ethics, the basic press law and the Electronic Information and Transaction (ITE) law. The purpose of this study is to find out what the motives of @infodenpasar Instagram account’s followers are to upload news in citizen journalism activities. This research uses descriptive quantitative method. The sampling technique used is side purposive technique. The results showed that of the 5 motive indicators, there were only 2 motive indicators that were included in the important category, namely to gain personal and the motive to be involved in the process of disseminating information. These results show that the 2 most important motives that encourage followers of the @infodenpasar Instagram account to upload news are for personal gain and to be involved in information dissemination process. Keywords : Citizen Journalism, Motives, Citizen Journalist, Instagram
Konstruksi Citra Laki-laki pada Iklan Daihatsu Ayla versi “Habis PD Terbitlah Asik” Atsyukayanti, Putu Wela; Sugiarica Joni, I Dewa Ayu; Alit Suryawati, Gusti Agung
E-Jurnal Medium Vol 2 No 1 (2021): Jurnal Ilmu Komunikasi Vol 2 No 1 Tahun 2021
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Advertising has an important role in a company as know as implementing various communications functions. Advertising can cause changes in the constructions of thoughts about gender stereotypes, stereotype about masculinity. This is determine the constructions of the man image that is formed in the Daihatsu Ayla advertisement version of ‘Habis PD Terbitlah Asik”. Which has a durations of 1 minute 25 seconds. Data are obtained through observation and documentations. In this study was using semiotics. The analysis show that the expression intended to be a representation of the male image is self-confidence, monologue of the male main character. On the other hand, this advertisement also illustrates that having a Daihatsu Ayla car does not necessarily change a man to follow the standards of masculinity that exist in society, however, a Daihatsu Ayla car can increase self-confidence by staying true to yourself.
Pengaruh Brand Ambassador Iqbaal Ramadhan Terhadap Minat Pelajar Denpasar dalam Menggunakan Aplikasi RUANG Maheni, I Gusti Ayu; Gelgel, Ni Made Ras Amanda; Suryawati, I Gusti Agung Alit
E-Jurnal Medium Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021
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RUANG GURU is an online learning application from Indonesia made by Imam Usman and Belva Devara in 2014. Ruangguru developed an online learning system based on technology which offers virtual classroom, online test, learning video subscription, online private tutor and many other contents which are accessed in their application. One of their marketing techniques is by using advertisements. to attract potential users, they use public figures. RUANG GURU has some brand ambassadors to promote them, one of them is Iqbal Ramadhaan. This research aims to analyze the effect of Iqbal Ramadhaan as brand ambassador towards the learning attitude of students in Denpasar in using RUANG GURU application. This research uses quantitative associative methods with AIDA theory. The result shows that Iqbal Ramadhaan did have an effect towards students at the city of Denpasar to use RUANG GURU application but it was not significant
Strategi Komunikasi Pemasaran Desa Adat Pecatu Dalam Mengelola Objek Wisata Uluwatu Noviandani, Ni Kadek Wiwien; Purnawan, Ni Luh Ramaswati; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021
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Uluwatu is a temple on a cliff in Bali. This study aimed to determine the integrated marketing communication strategy used by the Uluwatu tourist attraction manager to increase tourist visits. The researcher uses qualitative research methods to find out the marketing communication strategy for Uluwatu tourism objects and how the management of Pecatu Village regarding Uluwatu tourism objects.The data obtained described under the reality in the field then presented in the form of sentences.The data was obtained through an in-depth and literature study. The results showed that the strategy used by the Pecatu Traditional Village in managing Uluwatu tourism objects was through social media marketing celebrity endorsements, and print media, namely brochures. During the communication process between the Uluwatu tourist attraction managers and tourists,only two media have given positive responses:Instagram-where tourists always upload photos and videos about their visits made at Uluwatu attractions;Google business to provide experiences during their visit.
BaliMall.id Integrated Marketing Communication Strategy in Building a Brand Image as an E-Marketplace by Balinese People
E-Jurnal Medium Vol 3 No 1 (2022): Jurnal Ilmu Komunikasi Vol 3 No 1 Tahun 2022
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Brand image is a very important factor for new businesses to attract customer or users, one ofwhich is BaliMall.id. The purpose of this research is to see BaliMall.id's integrated marketingcommunication strategy in building a brand image as an E-Marketplace created by Balinesepeople. This study uses a qualitative approach. Data collection techniques using observation,interviews, and documentation. In this study, the key informants were the CEO, the PublicRelations staff, and the user. The data analysis used in this research is qualitative. BaliMall.iduses integrated marketing communications to support success in building a brand image whichare advertising, sales promotion, direct marketing and internet marketing, public relations,personal selling, Event and Experience, and Word of Mouth.Keywords:, E-Marketplace, brand image, integrated marketing communication
Personal Branding Pada Akun Instagram @Ayumaulida97 Sebagai Puteri Indonesia 2020
E-Jurnal Medium Vol 3 No 1 (2022): Jurnal Ilmu Komunikasi Vol 3 No 1 Tahun 2022
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The high level of social media users, especially Instagram makes personal branding is an important thing to do. Personal branding describes how individuals differentiate themselves either in real life or on social media and it is essential especially for a public figure to develop their “selling point”. As a Puteri Indonesia, Ayu Maulida definitly has her own personal brand. This research is a descriptive qualitative research with a post-positivist paradigm and uses the theory of personal branding, new media and Instagram. This research found that Ayu Maulida as a Puteri Indonesia has built a personal brand by fulfilling eight laws of personal branding and resulted a strong personal brand through social media Instagram, @Ayumaulida97. Through her personal brand, Ayu Maulida can be known as the figure of Puteri Indonesia 2020 who has the concept of 3B (Brain, Beauty, Behavior) in herself as well as a simple figure and a hardworker, so she can be an inspiration for Indonesian women. Keywords: Personal branding, Ayu Maulida, Putri Indonesia, Instagram
PENGARUH PRODUCT PLACEMENT DALAM DRAMA KOREA VINCENZO TERHADAP BRAND IMAGE KOPIKO
E-Jurnal Medium Vol 3 No 1 (2022): Jurnal Ilmu Komunikasi Vol 3 No 1 Tahun 2022
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To increase the effectiveness of advertising by using television media, marketers use advertising strategies that can provide information about the brand without disturbing the audience when watching the desired program.The advertising strategy currently used by marketers is called Product Placement. The purpose of this study is to explains the Influence of Product Placement in the Korean Drama Vincenzo on Brand Image Kopiko. This research is explanatory research, data was collected with the survey by distributing questionnaires to 459 respondents with predetermined criteria, to analyze the findings of data on the effect of variable product placement on brand image, the researcher used a simple linear regression statistical test. From these results, it shows that the effect of product placement in the Korean Drama Vincenzo on Kopiko’s brand image is 27%. There is a significant influence between the product placement variable in the Korean Drama Vincenzo and the Kopiko brand image. Keywords: Product Placement, Vincenzo Korean Drama, Brand Image, Kopiko
PENGARUH TERPAAN TIKTOK “SECRET RECIPE” TERHADAP MINAT BELI STARBUCKS PADA MAHASISWA DI INDONESIA (Studi Kasus Video “Secret Recipe” @Decxymalvin di TikTok)
E-Jurnal Medium Vol 3 No 1 (2022): Jurnal Ilmu Komunikasi Vol 3 No 1 Tahun 2022
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TikTok is a social networking application that is known as a place to do business, creating interesting content from various categories and attracting new users continuously to increase the existence of the application itself. A Starbucks barista with the TikTok account @Decxymalvin is one of the content providers who uses social media to promote knowledge. @Decxymalvin posts some fascinating content, including the debut of "Secret Recipe," a secret recipe not found on the official Starbucks menu. The goal of this study is to see how @Decxymalvin's "Secret Recipe" video affects Starbucks' buying interest among Indonesian students. Dennis Mcquail's Stimulus Organism Response Theory was applied in this study. Frequency, Duration, and Intensity are three indicators used to determine exposure. Explorative Interest, Transactional Interest, Referential Interest, and Preferential Interest are markers of buying interest.The results of this study reveal that there is a relationship between the two variables, with a regression coefficient of 0.794 indicating a substantial relationship. The Rsquare value of 0.630 suggests that 63 percent of Indonesian students are interested in purchasing Starbucks, while the remaining 37 percent is impacted by variables outside of this survey. It does, however, have a major favorable impact. After viewing the video "Secret Recipe" by @Decxymalvin, students in Indonesia are interested in purchasing. The highest average score on the buying interest variable demonstrates this. This alone is sufficient to show a shift in buying interest. Keywords: Exposure, TikTok, Secret Recipe @Decxymalvin, Buying Interest, College Students

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