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INDONESIA
E-Jurnal Medium
Published by Universitas Udayana
ISSN : -     EISSN : 28279115     DOI : -
Core Subject : Education,
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Articles 333 Documents
Strategi Komunikasi Youtuber Penyandang Tuli Amanda Farliany dalam Mensosialisasikan Bahasa Isyarat Indonesia (BISINDO) Rajagukguk, Sonya Theresia; Amanda Gelgel, Ni Made Ras; Alit Suryawati, I Gusti Agung
E-Jurnal Medium Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021
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This research is entitled “Amanda Farliany's Deaf Youtuber Communication Strategy in Socializing Indonesian Sign Language (BISINDO)”. This study uses a qualitative descriptive method with Harold D. Lasswell's Communication Strategy Theory. The purpose of this research is to find out how communication strategies conducted by deaf youtuber Amanda Farliany in socializing BISINDO on youtube media.The results showed that the communication strategy according to Lasswell's theory on Amanda Farliany's youtube is Amanda Farliany as the main communicator and her husband and children as supporting communicators. The message conveyed is in the form of an educational video with several concepts by providing translated text. Supporting media used are Facebook and Instagram. The communicants on Amanda Farliany's youtube are all people. The effect obtained is positive feedback from the audience. Keywords: Communication Strategy, BISINDO, Youtube
OBJEKTIVITAS TAYANGAN MATA NAJWA TRANS 7 PASCA PEMILU PRESIDEN DAN WAKIL PRESIDEN 2019 Diah Budiantari, I Dewa Ayu; Alit Suryawati, I Gusti Agung; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 1 (2021): Jurnal Ilmu Komunikasi Vol 2 No 1 Tahun 2021
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Objectivity is necessary to maintain credibility. Some media reports about the presidential election in Indonesia have less than 50% objectivity. The media studied in this study was Trans 7, especially the Mata Najwa show, which was the winner of the 2020 KPI Award in the news-talk show category. This study used quantitative content analysis descriptive approach by analyzing the show entitled Usai Pemilu. This study used the theory of the objectivity theory proposed by McQuail in analyzing, includes two indicators (truth and impartiality). The results of the objectivity study of Mata Najwa Trans 7 Post-election meet the items of accuracy, completeness, relevance, and non-evaluative (KPU, Bawaslu, Kubu 01, and the Survey Institute). However for factual, proportional access, two sides, non-evaluative (Kubu 02), and non-sensational items, these impressions are not presented properly. Keywords: Content Analysis, Impressions of the 2019 Presidential Election, Mata Najwa, Objectivity
STRATEGI KOMUNIKASI FBI BALI RADIO DALAM MENINGKATKAN PENDENGAR PROGRAM HI BALI Milenia, Anastasia; Alit Suryawati, I Gusti Agung; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021
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There's 62 radio stations in Bali which makes the competition becomes very tight. FBI Bali Radio made its efforts to attract and increase the number of listeners in order to continue to compete in business of media. The purpose of this research was to examine the communication strategy of FBI Bali radio in increasing the number of listeners for the Hi Bali program. This research type is qualitative descriptive using data collection techniques in the form of interviews, observations, and document studies. The result of this research is that in implementing its communication strategy, FBI Bali Radio using the strategy of knowing the audience, Composing messages, Determining the methods such as Redundancy, Canalizing, Informative, Persuasive, and Educational. Furthermore, in the context of media selection, apart from relying on on air and streaming, FBI Bali radio also uses social media Keywords: FBI Bali radio, Communication Strategy, increasing listeners.
Strategi Bali TV dalam Mempertahankan Eksistensinya sebagai Stasiun Televisi Lokal di Bali Hermarani, Putu Arina; Amanda Gelgel, Ni Made Ras; Alit Suryawati, I Gusti Agung
E-Jurnal Medium Vol 1 No 2 (2021): Jurnal Ilmu Komunikasi 2021
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PT Bali Ranadha Televisi (Bali TV) is the only local television broadcasting institution located in Bali. This study aims to explain the strategic management of Bali TV broadcasting programs in maintaining its existence as a local television station in Bali. The author uses descriptive qualitative research methods with broadcast program strategy management theory and analysis using Niche theory in media ecology. The research results obtained are (1)Bali TV program planning is consistent to create a local broadcast program that implements its vision and mission, (2)Bali TV produces its programs internally around 90% and 10% are the result of cooperation with other parties, (3)The execution of the Bali TV program has broadcast 47 dominant local broadcast programs including information broadcast programs, and (4)Supervision of broadcast programs is not measured by program rating research reports, program evaluations are obtained from audiences and advertisers. Keywords: Bali TV, Private Local Television, Broadcast Program Strategy Management, Local Broadcast Programs.
ANALISIS FRAMING PEMBERITAAN STAF KHUSUS MILENIAL JOKOWI PADA TEMPO.CO Sonia Lase, Silvy Mercy Ruth; Purnawan, Ni Luh Ramaswati; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 1 (2021): Jurnal Ilmu Komunikasi Vol 2 No 1 Tahun 2021
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The millennial presidential expert staff became the public spotlight after being officially introduced by Jokowi on November 21, 2019. This is the first time young people were in the state palace. The joining of millennial expert staff in the government has become a growing issue and has been widely reported by the mass media. This study aims to identify and describe the news framing of millennial expert staff at tempo.co. The qualitative descriptive approach was used in this study with Robert Entman's framing analysis method. The data source for this research is tempo.co online news for the period 22 November 2019 – 25 November 2019. The results of this study indicate that the framing by tempo.co to form public opinions on the news of millennial expert staff divided into four major issues by presenting news reports repeatedly. Keywords: Framing Analysis Robert Entman, Staf Khusus Milenial¸ Tempo.co
Pengaruh Brand Ambassador terhadap Brand Awareness Tokopedia (Studi Pada Iklan Tokopedia feat BTS Pada Masyarakat Kota Denpasar) Elfani Wijaya, Catherine; Purnawan, Ni Luh Ramaswati; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021
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Tokopedia is one of the e-commerce in Indonesia that uses Brand Ambassador in commercial as their marketing strategy. Tokopedia appointed BTS, a boyband group from South Korea, as their Brand Ambassador since 2019. This study aims to find out the influence of Brand Ambassador BTS towards Brand Awareness of Tokopedia which focused on Tokopedia feat BTS commercial with Stimulus Organism Responds theory. This study using quantitative descriptive research with the data obtained from 100 respondents from age 16 to 34 years old in Denpasar City. The analysis shows that H1 accepted that Brand Ambassador BTS has influence towards Brand Awareness of Tokopedia. Furthermore, the coefficient value showed that 46,2% of Tokopedia’s Brand Awareness was influenced by BTS as their Brand Ambassador and that value categorized as medium category. The results of the Brand Awareness average variable showed, that the highest average of brand recognition indicator is 4,41. Keywords: Brand Ambassador, BTS, Brand Awareness, Tokopedia
Representasi Feminitas Tokoh Juno dalam Film Kucumbu Tubuh Indahku Linggar Sari, Virdha Marta; Sugiarica Joni, I Dewa Ayu; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021
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The concept of gender is a trait that is formed and given by society to men and women, which is the result of socialization and the prevailing culture in that society. In the heteronormative view, we are bound by preconceived masculine and feminine discourses in society. This study describes the problem of how feminity is represented through the character Juno in the film Memories of My Body through a qualitative approach. The result of this study are in the form of several categories of representations of feminity according to Simone De Beauvoir on Juno’s character, besides that, it can be found messages in the film Memories of My Body which show that men with feminine characters do not always contrast with negative impressions, sometimes feminine traits in themselves men also provide comfort for others. Keywords: Feminity, Semiotics Roland Barthes, character
Representasi Nilai Moral Dalam Lirik Lagu Folklor Gending Joged Nini (Analisis Semiotika Ferdinand de Saussure Dalam Lirik Lagu Gending Joged Nini) Suyun Yustika, I Made Dwi; Alit Suryawati, I Gusti Agung; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021
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Belief in the power of a mass media to convey something quickly and massive has been growing since ancient times. Song is one of mass media that use to deliver messages and also can use as to representing social phenomenon. Representation is a description or a sign of meaning in a message. By using song as a media, messages will be conveyed more easily. Like the moral values that contained in Gending Joged Nini. This song describes the fundamental moral values ??that we should have in life. The purpose of this study is to determine the representation of the moral values with the theory of Ferdinand De Saussure. This theory has principle that language is a sign system and devided in two parts, signifier and signified. The results of this study indicate that this song is contained various things that we can do to get prosperity in life. Keyword : Moral Values, Song, Gending Joged Nini, Ferdinand De Saussure
Analisis Resepsi Mahasiswa Ilmu Komunikasi Unud Terhadap Tayangan ASMR ‘Eat with Boki’ Diah Utami Dewi, I Gusti Ayu Agung; Purnawan, Ni Luh Ramaswati; Amanda Gelgel, Ni Made Ras
E-Jurnal Medium Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021
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The trend of ASMR mukbang videos in Indonesia has increased since March 2018. ASMR mukbang videos are widely broadcast by Korean Youtubers, one of which is the 'Eat with Boki' ??account. It is proven that as of October 2020 the 'Eat with Boki' ??account has reached 4.65 million subscribers. The video content of 'Eat with Boki' ??is ASMR mukbang did by Moon Bokhee. This study aims to determine the reception that occurred to Communication Science students at Udayana University after watching the ASMR mukbang video ‘Eat with Boki’. The theory used in this study is Stuart Hall's Reception Theory with the analysis of Stuart Hall's Reception Analysis. The type of research used is descriptive-qualitative. This study involved six informants. The results of the analysis in this study that four people into the Dominant Position category, one person into the Negotiated Position category and one person into the Oppositional Position category. Keywords: Reception, ASMR, Eat with Boki, Youtube
Pemaknaan Khalayak Pada Campaign #EndToxicMasculinity pada Media Sosial Tiktok (Studi pada Remaja di Kota Denpasar) Paramitha, Ni Putu Nadia; Sugiarica Joni, I Dewa Ayu; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 2 (2021): Jurnal Ilmu Komunikasi Vol 2 No 2 Tahun 2021
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The emergence of TikTok around 2020 in Indonesia has been growing rapidly and popularly, thus Indonesia well known as the world’s fourth largest TikTok user country. This can be considered to run an online campaign #EndToxicMasculinity on media social TikTok which is also to used to get attention from TikTok usersThis research analysed by using Stuart Hall’s Encoding-Decoding with descriptive-qualitative method through depth interview techniques with four informants who are currently an active TikTok users. The acceptance of four informants shows that they have different thoughts and meaning regarding to #EndToxicMasculinity campaign. The difference based by differences from background, knowledge, experience and circle. Audience positions are divided into three audience reading positions such as any other positions. Result of this research showed that audience’s interpretation of #EndToxicMasculinity campaign based on four informants was dominated by Dominant position. Keywords: Reception Analysis, Encoding-Decoding, Toxic Masculinity, TikTok.