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INDONESIA
E-Jurnal Medium
Published by Universitas Udayana
ISSN : -     EISSN : 28279115     DOI : -
Core Subject : Education,
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Articles 333 Documents
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MOTIF DAN KEPUASAN GENERASI Z KOTA DENPASAR MENGGUNAKAN VIDIO SEBAGAI APLIKASI VIDEO STREAMING
E-Jurnal Medium Vol 3 No 1 (2022): Jurnal Ilmu Komunikasi Vol 3 No 1 Tahun 2022
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Vidio is a video sharing website, this site allows users to upload, watch and share videos. Video can be used on internet-connected devices, such as smartphone, tablet, and also on smart TV. Vidio is a video streaming application service. This study aims to find out what the motives of Generation Z of Denpasar City are using Vidio as a video streaming application and how satisfaction is obtained by Generation Z of Denpasar City in using Vidio as a video streaming application. The subjects of this research are Generation Z in Denpasar City with the years of birth 1997-2012. Denpasar City was chosen because Denpasar City is listed as the city that has the highest number of internet users in Bali Province. In this study, using the motives proposed by Dennis McQuail, namely information motives, personal identity motives, social integration and interaction motives, and entertainment motives. The theory used in this research is Uses and Gratifications Theory. This research uses descriptive quantitative method with purposive sampling technique. Data collection was obtained by distributing questionnaires using a likert scale. The results of this study indicate that there is one of four motives that can be satisfied from using video, namely the motive of integration and social interaction, while the information motive, personal identity motive, and entertainment motive have not been able to be satisfied. Keywords: Motive, Satisfaction, Generation Z, Vidio
Personal Branding Selebtwit Takdir Ridwan (@jek___) di Media Sosial Twitter
E-Jurnal Medium Vol 3 No 1 (2022): Jurnal Ilmu Komunikasi Vol 3 No 1 Tahun 2022
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Twitter is a very popular platform that can be used to build personal branding as it is interactive and spreads by word of mouth. Takdir Ridwan or most-known by Jek (@jek___) is one of the Twitter celebrity who actively uses Twitter to facilitate two-way communication with his followers by bringing his own characteristics. This study uses a qualitative descriptive approach that aims to explain the personal branding strategies used by Jek through his tweets on Twitter by using Freddy Rangkuti's main concept named Personal Branding Pyramid. This study shows that Jek has his own personal branding as humorous priest and has 5 uniqueness. Also, this study shows that Jek already fulfill the four stages of the Personal Branding Pyramid. Keywords: Personal Branding, Personal Branding Pyramid, Twitter Celebrity
Representasi Maskulinitas pada Tokoh Gay Sarawat dalam Serial Film 2gether: The Series
E-Jurnal Medium Vol 3 No 1 (2022): Jurnal Ilmu Komunikasi Vol 3 No 1 Tahun 2022
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The concepts of sex and gender have different understandings. However, the existing social construction emphasizes that the ideal gender behavior is in accordance with sex identity, namely that men must be masculine and women must be feminine and must like the opposite sex. Various stereotypes then emerged for homosexuals, one of it was gay who did not have masculinity. This study aims to describe the problem through the character of Sarawat in 2gether: The Series through a qualitative approach. This study uses Roland Barthes' semiotic analysis to examine the meaning of denotation and connotation and then it will be associated with the myth of masculinity which refers to the characteristics of masculinity based on David and Brannon with Beynon. The results of this study are in the form of several categories of representation of masculinity according to David and Brannon with Beynon on the characters of Sarawat, such as no sissy stuff (not girls), be a big wheel (get admiration from others), give 'em hell (aggressive and brave), be a sturdy oak (able to hide emotions), new lad (macho and build a life around football), and metrosexual. In addition, the character Sarawat is sexually oriented gay king, so it can be said that this film series tries to provide new knowledge about the various genders that exist in Thailand.
PENGARUH TERPAAN BERITA EFEK VAKSIN COVID-19 DI INSTAGRAM @DETIKCOM TERHADAP PERSEPSI REMAJA DI KOTA DENPASAR TENTANG VAKSIN COVID-19
E-Jurnal Medium Vol 3 No 1 (2022): Jurnal Ilmu Komunikasi Vol 3 No 1 Tahun 2022
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Instagram account @detikcom consistently uploads news about the effects of the COVID-19 vaccine which always attracts the attention of netizens on Instagram. The exposure to the news about theside effects of the COVID-19 vaccine then gave rise to various perceptions for the public about the COVID-19 vaccine. The purpose of this study is to explain the influence of news of the effects of the COVID-19 vaccine on Instagram @detikcom. The sample of this study was 210 using non-probability sampling technique, namely purposive sampling. Data collection through questionnaires.The analysise technique used is simple linear regression. News of the effect of the COVID-19 vaccine on Instagram @detikcom has a positive and significant impact on the perception of teenagers in Denpasar City. When the news of the effect of the COVID-19 vaccine on Instagram @detikcom increases, the perception of teenagers in Denpasar City will also increase. Keywords : News Exposure of the COVID-19 Vaccine Effect, Instagram @detikcom, Teenagers Perception
MOTIF DAN KEPUASAN ANAK MUDA KOTA DENPASAR MENONTON MUKBANG FARIDA NURHAN MELALUI PLATFORM YOUTUBE
E-Jurnal Medium Vol 3 No 1 (2022): Jurnal Ilmu Komunikasi Vol 3 No 1 Tahun 2022
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YouTube is defined as one of the social media with features that provide opportunities for users to upload, view, and share videos between users. The term YouTuber is known as a creator of content that will be displayed in the form of videos uploaded on YouTube. One of the Indonesian YouTubers who is famous for Mukbang content is Farida Nurhan. At this writing, the researcher focuses on identifying the motives of young people, especially in Denpasar City when watching Farida Nurhan's Mukbang content, while also identifying the satisfaction of young people in watching the content. The subjects of this research are young people with an age range of 16-30 years in Denpasar City. Denpasar City was chosen as the research location for the reason that Denpasar City is the city with the highest number of internet users in Bali. This study uses the motives of media use by Dennis McQuail, namely, information motives, personal identity motives, social integration and interaction motives, and entertainment motives. The theory applied in this study is the theory of use and satisfaction, and uses descriptive statistical methods with purposive sampling techniques. Data collection was obtained by distributing questionnaires using a Likert scale and literature study. The results of this study indicate that of the four existing motives, there are two motives that are satisfied in watching Farida Nurhan's Mukbang through YouTube, namely the information motive and the entertainment motive. While the motives that are not satisfied are the motives of personal identity and the motives of integration and social interaction. Keywords: Motive, Satisfaction, Farida Nurhan, Mukbang
Strategi Komunikasi Pemasaran Terpadu (IMC) EMINA dalam Meningkatkan Brand Awareness pada Remaja di Kota Denpasar
E-Jurnal Medium Vol 3 No 1 (2022): Jurnal Ilmu Komunikasi Vol 3 No 1 Tahun 2022
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EMINA Cosmetics is a beauty product brand that was established in 2014. The goal of this research is to describe the integrated marketing communication that have been applied by EMINA Cosmetics in order to increase it’s brand awarness to teenage girl in Denpasar City by using qualitative approach accompanied by a descriptive method. Unit of analysis used in this research is integrated marketing communication EMINA Cosmetics in Denpasar City. The technique of determining informants is by purposive sampling technique and the selected informants are promoters and beauty advisor. Data obtained through observation, interviews and documentation. The result of this research is EMINA Cosmetics in Denpasar City’s IMC are by using a combination of several types of promotions.EMINA Cosmetics in increasing brand awareness uses the concept of a marketing mix, as well promotional mix. The type of promotion that is most powerful from other areas is interactive marketing and sales promotion.
MOTIF DAN KEPUASAN REMAJA DENPASAR MENONTON KONTEN VIDEO @haipuja MELALUI INSTAGRAM
E-Jurnal Medium Vol 3 No 1 (2022): Jurnal Ilmu Komunikasi Vol 3 No 1 Tahun 2022
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Instagram is a social network-based platform that is used to share content in the form of photos or videos. Video content is a content or information on a media in the form of moving images containing text or audio arranged in digital form. In consuming media, media users are based on a certain motive. This study aims to find out what the underlying motives for Denpasar teenagers are to watch @haipuja's video content via Instagram and how satisfaction is obtained by Denpasar teenagers from watching @haipuja's video content via Instagram. The research location was chosen in Denpasar City because the number of internet users is the highest in Bali Province with the research subjects being Denpasar teenagers aged 13-24 years. The theory used in this study is the Uses and Gratification theory using the concept of motives from Denis McQuail which consists of information motives, personal identity motives, integration and social interaction motives, and entertainment motives. The research method used is descriptive quantitative type. Data were collected by distributing questionnaires using a Likert scale. The results showed that the satisfied motives were information motives, personal identity motives, and entertainment motives, while the unsatisfied motives were integration and social interaction motives. So, it can be concluded that Denpasar teen watch @haipuja's video content to seek information, find out the latest issues, get to know themselves, look for interesting trends, seek entertainment and improve the mood, while related to moral messages and teachings of kindness and sensitivity to the surrounding environment, it is not very easy to find by a Denpasar teenager in @haipuja's video content. Keywords: Motives, Satisfaction, Teen, Instagram
Akulturasi Komunikasi Antar Budaya pada Hari Raya Besar Umat Kristen Bali di Desa Blimbingsari, Jembrana
E-Jurnal Medium Vol 3 No 2 (2022): Jurnal Ilmu Komunikasi Vol 3 No 2 Tahun 2022
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This is a qualitative research with constructivist methods which was carried out because of the author's interest in the uniqueness and phenomena that happened in the Balinese Christian Village Blimbingsari, Jembrana. This phenomenon and uniqueness are the acculturation of Balinese culture/Bebalian with Christianity due to intercultural communication between Tsang To Hang as a Christian evangelists and Balinese people. This intercultural communication leads some of these Balinese people converted their faith into Christianity and incorporated Christian values ??into Balinese culture/Bebalian in their social and spiritual life. Based on this uniqueness and phenomena, this study aims to answer the question about acculturation forms of intercultural communication on Balinese Christian Religious Holy Days in Blimbingsari, Jembrana, especially on Passover Holy Day by using intercultural communication theory and Roland Barthes semiotics theory. The results of this study reveal that there are several forms of acculturation of Balinese culture /Bebalian with Christianity on Passover Day in Blimbingsari, Jembrana. These forms are the architecture and ornaments of church buildings as well as ornaments on the church equipment for Good Friday dan Passover observance. These forms also memenjor and nampah traditions, pajeng processions and traditional Balinese gamelan instrument and the application of traditional Balinese clothes in the Good Friday and Passover Holy Day observance, balaganjur on a grave pilgrimage, and also tamiang and lamak as a decoration in several corners of the GKPB “Pniel” Blimbingsari church. The acculturation of communication between Balinese culture/Bebalian with Christianity makes Passover Holy Day in Blimbingsari, Jembrana more unique and special.
POLA KOMUNIKASI KOMUNITAS DANCE COVER K-POP DALAM MEMBANGUN RASA PERCAYA DIRI ANTAR ANGGOTA (STUDI KASUS KOMUNITAS DANCE COVER K-POP THE KEY CREATIVE SPACE)
E-Jurnal Medium Vol 3 No 2 (2022): Jurnal Ilmu Komunikasi Vol 3 No 2 Tahun 2022
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community, every member could understand the point and purpose of each other in order to achieve a goal. The purpose of this study is to describe the communication pattern of Dance Cover K-Pop The Key Creative Space Community in building self confidence among its members. This study conducted a descriptive qualitative method which the informant chose by purposive sampling technique. The data were gathered from interviews and documentation study. The result of this study is The Key Creative Space utilized two communication patterns namely, wheel communication which was used in a serious meeting or event, and the communication pattern in every channel which was used in relaxed meetings could enhance the self confidence of The Key Creative Space Dance Cover community which was initiated by the leader, Cryst. In this process Cryst is the leader always giving motivation and recommendation towards the members in order to fulfill the self-confidence of each member. Good communication made The Key Creative Space still exist until today. Keywords: Communication Pattern, K-Pop Dance Cover Community, Self-confident.
Strategi Komunikasi Bank Indonesia Provinsi Bali dalam Mensosialisasikan Sistem Pembayaran QRIS di Pasar Badung Bali
E-Jurnal Medium Vol 3 No 2 (2022): Jurnal Ilmu Komunikasi Vol 3 No 2 Tahun 2022
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This study aims to provide an overview and explanation regarding the communication strategy carried out by Bank Indonesia Bali Province in disseminating the QRIS payment system to the public, especially traders and buyers at Badung Market. This study uses qualitative research methods using data collection techniques in the form of observation, interviews, and document studies. Based on the research that has been done, the results show that Bank Indonesia Bali Province in socializing the QRIS payment system at the Badung Market uses four steps in developing a communication strategy, namely knowing the audience, compiling messages, determining methods, and selecting the use of media to be used. Bank Indonesia also utilizes new media, outdoor media, and special events to convey the message of the QRIS payment system to the public at the Badung Market. Keywords: Communication Strategy, Public Relation, Socialization, Bank Indonesia, QRIS.

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