Articles
12 Documents
Search results for
, issue
"Vol 11, No 2 (2017): OKTOBER"
:
12 Documents
clear
<![CDATA[STRATEGI KOMUNIKASI PEMASARAN DALAM KEGIATAN PEMASARAN PRODUK CONSUMER GOODS (STUDI KASUS PADA PT EXPAND BERLIAN MULIA DI SEMARANG) ]]>
<![CDATA[Indah Sri Wahyuni]]>
<![CDATA[ Kompetensi (Competence : Journal of Management Studies) Vol 11, No 2 (2017): OKTOBER ]]>
Publisher : <![CDATA[Universitas Trunojoyo Madura ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (201.937 KB)
|
DOI: 10.21107/kompetensi.v11i2.3529
<![CDATA[Marketing communication is a form comunication that aims to strengthen the marketing strategy and comunucation alications to help the marketing activities of a company. In addition, the marketing comunication activites are intended to introduce, establish and create interactions between companies with business partners and customers, and is an attempt to communicate the company, the products or services to outside business partners, suppliers and consumers. Marketing communication strategies in consumer goods marketing should be able to achieve the goal of marketing, that is satisfy the customers.This study wanted to know how the marketing communication strategies in marketing consumer goods in the PT Expand Berlian Mulia Semarang. The object of this study conducted to assess the marketing communication strategies in marketing consumer goods in PT Expand Berlian Mulia Semarang. The study subject is PT Expand Berlian Mulia Semarang and chose this company because of its position as a market leader in the field of consumer goods distributor. The theories used in this research are the process of communication, strategy, marketing communication strategies SOSTAC models, and forms of marketing or promotional communications. The paradigm of this research is construktivist paradigm and research method used the case study method of qualitative approaches. This study tried to find empirical evidence of the object research,reveals how marketing communication strategies in consumer goods marketing products at PT Expand Berlian Mulia and develop the meaning of the implementation of marketing communication activities. Results showed correspondence between conceptual patterns predicted by theories that are relevant to the empirical findings patterns of case studies. Based on the analysis conducted can be concluded that marketing communication strategies in PT Expand Berlian Mulia use promotion mix such asadvertising, sales promotion, personal selling and marketing events. Marketing communication activities are supported by the company's brand or principal holder]]>
<![CDATA[MEMBANGUN BRAND AWARENESS PADA USAHA MIKRO KECIL DAN MENENGAH ]]>
<![CDATA[Riris Mey Rahayu]]>
<![CDATA[ Kompetensi (Competence : Journal of Management Studies) Vol 11, No 2 (2017): OKTOBER ]]>
Publisher : <![CDATA[Universitas Trunojoyo Madura ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (462.579 KB)
|
DOI: 10.21107/kompetensi.v11i2.3534
<![CDATA[Brand awareness is one way to measure marketing effectiveness as measured by a customer's ability to recognize and / or remember names, images or other signs associated with a particular brand. Brand awareness becomes one of the most important triggers in a strong brand (another trigger is the relevant differentiation). In the current global era of competition in the business world will also be more stringent. The purpose of this research is to make the company especially Micro Small and Medium Enterprises(SME) can carry out their business life by strengthening the brand to the public mind, so that the product produced by a UMKM (Usaha Mikro Kecil dan Menengah) is still in demand by the society and create an impression for the consumer so that the consumer will remain faithful to the product.]]>
<![CDATA[PERAN SALES PROMOTION MELALUI IKLAN DI MEDIA SOSIAL TERHADAP PERILAKU KONSUMEN ]]>
<![CDATA[Ade Irfaannumilah]]>
<![CDATA[ Kompetensi (Competence : Journal of Management Studies) Vol 11, No 2 (2017): OKTOBER ]]>
Publisher : <![CDATA[Universitas Trunojoyo Madura ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (283.509 KB)
|
DOI: 10.21107/kompetensi.v11i2.3525
<![CDATA[The growing era of globaisasi trigger the rapid use of various kinds of teknonogi and information in everyday life.Begitupun influence is very impact on marketing activities in dunia.Berbagai kinds of marketing strategies used by companies to improve the marketing of products / services company, by utilizing various marketing mix as strategies used by the company. In this study the author will discuss about the role of sales promotion through advertising in social media to consumer behavior. The purpose of this study is to find the influence of the role of sales promotion through advertising in social media to consumer behavior. In this study the authors to find a very significant relationship related to sales promotion through social media advertising on consumer behavior where the results of sales promotion through this ad gives effect to the behavior consumers in deciding purchase decisions.]]>
<![CDATA[STRATEGI PROMOSI DI MEDIA SOSIAL INSTAGRAM TERHADAP KESADARAN MEREK DI ERA GENERASI Z ]]>
<![CDATA[Lailatus Sa’diya]]>
<![CDATA[ Kompetensi (Competence : Journal of Management Studies) Vol 11, No 2 (2017): OKTOBER ]]>
Publisher : <![CDATA[Universitas Trunojoyo Madura ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (255.703 KB)
|
DOI: 10.21107/kompetensi.v11i2.3530
<![CDATA[Along with technological developments, the people of today's digital world. Where gadgets and the Internet is a basic requirement of the community that we are familiar with the term generation Z. Generation Z is the generation of all-round internet connection wherever and whenever. They spend more time on various social, economic, political, and lifestyle activities. The existence of social media Instagram into the arena of existence and looking for various ways in determining shopping options. This research uses qualitative method with phenomenology approach. The results of this study found Generation Z Instagram users will easily see a product that is promoted through Instagram in the form of photos or video and remember the product. anytime viewed on the Instagram homepage. The more often seen it will often they remember the product until finally reaching the brand awareness.]]>
<![CDATA[ANALISIS OPEN ORDER DAN CLOSE ORDER TERHADAP MINAT BELI PRODUK ONLINE SHOP STUDI PADA SNJCOLLECTION ]]>
<![CDATA[Sholihatin Nurul Jannah]]>
<![CDATA[ Kompetensi (Competence : Journal of Management Studies) Vol 11, No 2 (2017): OKTOBER ]]>
Publisher : <![CDATA[Universitas Trunojoyo Madura ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (475.485 KB)
|
DOI: 10.21107/kompetensi.v11i2.3535
<![CDATA[This research is conducted to understand the effect of Open Order and Close Order on customer buying interest. The more specific objective of this research is to analyze the Open Order and Close Order periods against the buying interest of an Online Shop product on SnjCollection. The research was conducted on 250 consumers as purposive samling, and analyzed using SPSS Version 13 program to see consumer profile, concentration and wariage measure of each indicator of research variables and SmartPLS Version 2.00 for relationship relationship in SEM model. The results obtained, Open Order and Close Order direct relationship with the interest of buying products Online Shop.]]>
<![CDATA[Universitas Trunojoyo Madura ]]>
<![CDATA[Aena Wati]]>;
<![CDATA[Siti Nur Aisyah]]>;
<![CDATA[Ahmad Budi Utomo]]>
<![CDATA[ Kompetensi (Competence : Journal of Management Studies) Vol 11, No 2 (2017): OKTOBER ]]>
Publisher : <![CDATA[Universitas Trunojoyo Madura ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (315.052 KB)
|
DOI: 10.21107/kompetensi.v11i2.3526
<![CDATA[The effort to develop this batik kampong tourism is with the new innovation which aims to increase the attraction of outsiders to visit, recognize and consume typical batik Tanjung Bumi district. These innovations include the existence of Griya Adat Nusantara. Kampung batik nuanced nuance griya nusantara as a container to develop and optimize the potential of batik in the area. So the economy of Tanjung Bumi people can increase. The program has authority in the management of intangible local assets through batik culture. From the above description, supported by the Law no. 6 Year 2014 is about the Village which one of the goals is to encourage the initiative, movement, and participation of the village community for the development of potential and Village Assets for the common welfare. Writing methods used in this paper is descriptive qualitative in order to obtain a real picture of the problem and provide a solution. In addition, this paper uses a SWOT analysis strategy to evaluate Strength, Weakness, Opportunities and Threats in the presentation of the proposed program. The type of data used is secondary data as a reference. This program is the latest innovation to develop the potential of the village from the left into an independent village and prosperous, in addition to improving the economy, the existence of batik kampong tourism as well as educative and batik learning facilities. The high level of program realization and support from Local Government, Village Government and Batik Craftsmen in Tanjung Bumi will assist in realizing this program]]>
<![CDATA[HUBUNGAN RELATIONSHIP MARKETING, CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY ]]>
<![CDATA[Nia Rohmatin Nikmah]]>
<![CDATA[ Kompetensi (Competence : Journal of Management Studies) Vol 11, No 2 (2017): OKTOBER ]]>
Publisher : <![CDATA[Universitas Trunojoyo Madura ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (221.004 KB)
|
DOI: 10.21107/kompetensi.v11i2.3531
<![CDATA[Relationship marketing is a customer-based strategy. Maintaining and providing optimal service to customers is an implementation of relationship marketing strategy. Relationship marketing has an influence in shaping customer satisfaction. From customer satisfaction will create a loyalty. Of the several references examined found some opinions about the dimensions of relationship marketing theory. The theory evolved its diversity from year to year.]]>
<![CDATA[GENERASI PEDULI BUDAYA MADURA GUNA MENINGKATKAN DAYA SAING PRODUK BATIK TANJUNG BUMI DALAM MENGHADAPI MASYARAKAT EKONOMI ASEAN ]]>
<![CDATA[Siti Nur Aisyah]]>
<![CDATA[ Kompetensi (Competence : Journal of Management Studies) Vol 11, No 2 (2017): OKTOBER ]]>
Publisher : <![CDATA[Universitas Trunojoyo Madura ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (326.648 KB)
|
DOI: 10.21107/kompetensi.v11i2.3536
<![CDATA[Indonesia had beenentered an era of Asean Economic Community (AEC), undeniablecultural developments in particular Batik kept experience a shift even as the rapid flow of western culture that entered the general public make lifestyle changed in particularfor young people. Culture is a flexible and dynamic, needed a way to optimize the culture within preservation. Batik industry needs to be built in the empowerment of the community, especially the younger generation. In the era of both economic Asean community's love for culture has begun to fade and slowly began to leave his real identity. Madura societies has a personality with the religious values and traditional values that are still awake until I today. The cultural values that exist to make local wisdom as the driving force of development if carried out in this region. So that they can provide added value (value added) for the preservation of batik industry. District of Tanjung Bumi great potential in mapping the products according to their potentials. The hope through this optimum would be able to preserve the cultural or local wisdom Batik is through industrialization, played by youth. Gelidara (Gerakan Peduli Budaya Madura) Youth portrayed by subdistrict Tanjung Bumi youth Organization. Youth Organization (Karang Taruna) has a strategic role in the empowerment of youth and is expected to optimize the industrialization of batik Tanjung Bumi. In addition to preserving Batik Tanjung Bumi youth Organization (Karang Taruna) culture youth can also increase their own income or the income of the government and new innovations that can be applied through the resulting product.]]>
<![CDATA[STRATEGI PENGEMBANGAN USAHA MIKRO, KECIL, DAN MENENGAH BATIK DI MADURA MELALUI HUMAN CAPITAL DAN PERAN QUADRUPLE HELIX ]]>
<![CDATA[Dimas M Ghozali]]>;
<![CDATA[Ahmad Budi Utomo]]>;
<![CDATA[Moh. Toyyib]]>
<![CDATA[ Kompetensi (Competence : Journal of Management Studies) Vol 11, No 2 (2017): OKTOBER ]]>
Publisher : <![CDATA[Universitas Trunojoyo Madura ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (348.174 KB)
|
DOI: 10.21107/kompetensi.v11i2.3527
<![CDATA[The economic potential possessed by Madura is so numerous from various sectors one of which is in the craft of Batik. However, the large number of people residing in Madura still has not given good hope to the community, especially in terms of economy. With such a vast territory and wealth possessed by Madura, this should be a business that results in improvement or development in a business venture. Factors that become obstacles and problems that often encountered are limited knowledge and capital. Therefore, it needs creative and innovative change as an effort to strengthen in economy. Human Capital is the hope of the whole society to be manifested as human with the support of the role of the surrounding community as a user of goods that the importance of awareness of the results of domestic production , the businessperson who is supposed to provide good business ethics, academics as an existing business development or conduct creative and innovative research in order to produce higher sales value and conduct training, mentoring and the role of government as a regulator must know the way of a good business venture . So with that, the effort will be done especially in batik will be a superior product in Madura. The existence of human capital and the role of quadruple helix in developing this business is expected to have the potential possessed by Madura can be processed optimally and more varied in batik business. With the existence of SMEs, the number of unemployed in Madura thinning and the stronger economy.]]>
<![CDATA[STRATEGI KOMUNIKASI PEMASARAN UNTUK MENINGKATKAN DAYA BELI KONSUMEN MELALUI MEDIA SOSIAL ]]>
<![CDATA[Nurul Aini Safitri]]>
<![CDATA[ Kompetensi (Competence : Journal of Management Studies) Vol 11, No 2 (2017): OKTOBER ]]>
Publisher : <![CDATA[Universitas Trunojoyo Madura ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (276.483 KB)
|
DOI: 10.21107/kompetensi.v11i2.3532
<![CDATA[Currently social media has an important role in promotional activities, is due to social media is the Internet activity with the most visitors, be it facebook, instagram, phatt, etc .. Therefore, the company began to enter the media to play an important role in promotional activities of a product by involving some nitizen as the owner of the account and make it as Resseler. The main task of a Resseler is to promote products and find customers. The income of a Resseler depends on the cost of the customer and the agreed price. There is no target set by the company, so that Resseler for an onlineshop is in great demand by all circles.]]>
