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Journal of Consumer Science
Published by Institut Pertanian Bogor
ISSN : -     EISSN : 24608963     DOI : -
Core Subject : Social,
Social Sciences
Journal of Consumer Sciences (JCS) focuses on the studies of consumer behavior and family economics. Research findings are expected to provide implication for business community and organizations, public policy, consumer education, consumer empowerment, community, non-government organization programs and activities to enhance the well-being of consumers, families, and communities. JCS has been Accredited by the Ministry of Research, Technology and Higher Education Number 21/E/KPT/2018. JCS is a scientific journal published twice a year (February and August) by Department of Family and Consumer Sciences, Faculty of Human Ecology, Bogor Agricultural University (IPB) and Association of Indonesian Family and Consumer Sciences (ASIKKI).
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Articles 137 Documents
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The Impulsive Buying Behavior of H&M Products in Gen-Z: The Role of Income and Self-Esteem Tessy, Nastasya Ryoko Bonang; Setiasih, Setiasih
Journal of Consumer Sciences Vol. 9 No. 1 (2024): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.9.1.122-141

Abstract

Generation Z is currently the largest consumer in Indonesia; thus their values and priorities could lead to changes in consumption patterns and societal norms. This study examined the influence of income, self-esteem, and impulsive buying behavior of H&M products in Gen-Z. This research was conducted using a quantitative cross-sectional with a predictive design. Research respondents were obtained through a non-random accidental sampling of 374 Gen-Z who had made unplanned purchases of clothes from the H&M brand at least once in the past month. Data analysis was performed using correlation and multiple regression tests. The results showed that income and self-esteem could be used as predictors of impulse buying behavior. However, the income itself showed no contribution when self-esteem was controlled. Research implies that monitoring self-esteem and using interventions to increase self-esteem could help control impulse buying behavior that individuals, especially Gen-Z, usually do.
Analysis of Marketing Mix and MSME Loan Distribution Strategies at Bank Tabungan Negara Alfarizy, Rifki Salman; Fahmi, Idqan; Santoso, Moch Hadi
Journal of Consumer Sciences Vol. 9 No. 1 (2024): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.9.1.63-81

Abstract

Bank Tabungan Negara (BTN), a state-owned company, is committed to the government to expand access to capital for all MSMEs. Bank BTN MSME, loan distribution performance, is still low and unable to meet the targets set by the government and regulators, so further studies need to be carried out through market research. This research aims to analyze the marketing mix on the decision to use BTN MSME loan products and formulate loan distribution strategies by improving the marketing mix in connection with the low performance of Bank BTN's MSME loan distribution. The sampling technique used convenience sampling involving 100 respondents, who were then analyzed using SEM-PLS and Importance Performance Analysis (IPA) matrix to determine priorities for improving the marketing mix. The results show a significant effect of the marketing mix variables product, price, place, promotion, people, and process on the decision to use a BTN MSME loan, while the physical evidence does not have a significant effect. There are five indicators of marketing mix variables that take in the high-priority quadrant of the IPA Matrix: price suitability, price affordability, processing time, convenience, and online channels. Based on research results, Bank BTN is advised to prioritize improvement strategies on these five variable indicators to increase BTN MSME loan distribution.
The Role of 7P Marketing Mix toward Consumer Satisfaction and Loyalty of XYZ Beauty Clinic Alwinie, Ade Agusti; Nurhayati, Popong; Sartono, Bagus
Journal of Consumer Sciences Vol. 9 No. 1 (2024): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.9.1.40-62

Abstract

The XYZ Beauty Clinic has many branches throughout Indonesia, including the Metropolitan Mall (MM) Bekasi branch, which has been established since 2011. Over time, the XYZ MM Clinic has faced various challenges, such as a decrease in the frequency of customer visits. This study aims to analyze consumer perceptions, factors that affect consumer satisfaction and loyalty, and the level of satisfaction and loyalty of XYZ Beauty Clinic consumers. The study used a cross-sectional design. The sampling technique used purposive sampling involving 152 respondents who were at least 17 years old and had visited at least twice in the last year. Data were processed quantitatively using SEM-PLS, Customer Satisfaction Index (CSI), and Customer Loyalty Index (CLI) to test the hypotheses and measure the level of consumer satisfaction and loyalty. The results indicated that consumer perception with low satisfaction and low loyalty are consumers who work as entrepreneurs, consumers who earn less than 5 million a month, as well as consumers who live in Tangerang and Bogor. The marketing mix that affects consumer satisfaction includes product, promotion, process, people, and physical evidence. Customer satisfaction affects customer loyalty. The level of customer satisfaction shows satisfactory results and the level of customer loyalty shows loyal results. Based on the research results, clinics are advised to prioritize consumer groups with low perceptions of satisfaction
Tour Company’s Service Quality and Tourists’ Revisit Intention in Arusha Region Tourist Destinations Majaliwa, Dioscory; Magasi, Chacha
Journal of Consumer Sciences Vol. 9 No. 1 (2024): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.9.1.1-21

Abstract

This study investigated the effect of tour companies’ service quality on tourists’ intention to revisit tourism destinations in the Arusha region. The general objective of this study is to examine the effect of tour companies’ service quality on tourists’ revisit intentions in Arusha tourist destinations. This study used a cross-sectional research design and employed a survey as the data-collection method. Respondents were selected using simple random sampling; 384 respondents were included in this study. Questionnaires were used to collect data from respondents at Arusha tourist destinations. Data were analyzed using descriptive statistics and a binary logistic regression model. The findings revealed that tangibles, responsiveness, and assurance had positive indices, implying that tourists were delighted by the service provided. The study establishes a positive relationship between tangibles, responsiveness, and assurance dimensions and tourists' revisit intentions, with a specific emphasis on the statistically significant connections of tangibles and responsiveness at p < 0.05, emphasizing the need to enhance these aspects to promote repeat visits to Arusha tourist destinations. However, assurance was found to have an insignificant relationship with tourists’ intentions to revisit. Therefore, tour companies, government entities, and tourism authorities should focus on improving tangibles and responsiveness dimensions to enhance tourists' intention to revisit.
Improving The E-Satisfaction and E-Loyalty Based on E-Trust and E-Service Quality on Shopee Customer Kuska, Dila Ayu Ramanda; Wijayanto, Heri; Santoso, Adi
Journal of Consumer Sciences Vol. 9 No. 1 (2024): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.9.1.22-39

Abstract

The lack of consumer disloyalty in the shopping process, especially amid Shopee's dominance as a market leader, is the focal point of this research. Shopee managed to achieve top rankings in shaping customer loyalty in the online marketplace. This study aimed to identify several factors that affect customer loyalty on the Shopee platform through trust, good service at Shopee, and satisfaction. Considers related to the important role e-satisfaction plays as a mediating variable in understanding the impact of e-trust and e-service quality on Shopee customer loyalty. A quantitative research design was used, with 100 respondents receiving a questionnaire via Google Form, using simple random sampling techniques in data collection. Data analysis was performed through Structural Equation Modeling (SEM) using the SMART PLS application. Research findings show that the impact of e-trust on Shopee consumer loyalty is quite significant and that the quality of e-service also significantly impacts Shopee customer e-loyalty. In contrast, e-satisfaction is a mediator that significantly affects customers’ e-loyalty levels. Managers must focus on improving the quality of e-services for customer satisfaction. This can include continuous measurement and improvement in website consistency, response speed, and information availability.
Enhancing Unit-linked Insurance Consumer Loyalty: The Role of Service Quality, Information Asymmetry, and Agent Marketing Strategies Prasetyo, Edi Yoga; Sumarwan, Ujang; Hasanah, Nur
Journal of Consumer Sciences Vol. 9 No. 1 (2024): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.9.1.142-162

Abstract

Unit-linked insurance (PAYDI), Indonesia's top-selling life insurance product, has driven industrial growth in the last two decades through effective agent marketing. However, its complexity, blending protection, and investment have drawn criticism for consumers’ detriment and increasing complaints about insurance agent practices. This study aimed to achieve critical objectives by examining consumer perceptions of agent-provided service quality and distinguishing between active and lapsed policyholders as a measure of loyalty. It also seeks to construct a model that delineates the impact of service quality on consumer satisfaction and loyalty with information asymmetry as a moderating variable. This study used a cross-sectional research design, and gathered data through electronic questionnaires distributed to PAYDI insurance consumers. Purposive sampling was used to select participants, resulting in 159 respondents meeting the study’s criteria. Data analysis was conducted using Partial Least Squares Structural Equation Modelling (PLS-SEM). These findings underscore the critical influence of agent reliability and empathy on consumer satisfaction with information asymmetry emerging as a key moderator between satisfaction and loyalty. These results imply that reinforcing agent training in reliability, empathy, and efforts to minimize information asymmetry significantly enhances consumer satisfaction and loyalty in the insurance sector. This research suggests that companies should develop a Key Performance Indicator (KPI) and incentives for agents to enhance both customer acquisition and post-purchase services, ensure transparent information sharing, and set measurable satisfaction targets such as the Net Promoter Score (NPS). Future studies should focus on operational diversity and alternative proxies of firms.
Consumption and Consumer Preferences of Fresh and Frozen Potatoes in Semarang City Fathiya, Kansha; Prastiwi, Wahyu Dyah; Ekowati, Titik
Journal of Consumer Sciences Vol. 9 No. 2 (2024): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.9.2.266-285

Abstract

Farmers, producers, and other parties involved in the agricultural production chain of vegetable commodities place a high value on knowing consumer preferences when making decisions on developing and manufacturing agricultural food products. This study aims to investigate consumer behavior and identify information on consumer preferences for both fresh and processed (frozen) potatoes. The study was conducted in Semarang City, using a survey method. Purposive sampling method was employed to recruit 100 respondents, aged above 21 years, residents of Semarang City, and had consumed at least fresh and/or frozen potatoes in the last month. A questionnaire using Google Forms was employed to gather data online. It was distributed via social media platforms. The data collected was analyzed by descriptive and conjoint analysis. The results showed that the most frequent consumption was once a week with regular types of fresh potatoes being consumed; the respondents' spending on potato consumption was ≤ IDR 25,000/ month, and they consumed ≤2 kg of potatoes per week. Potato consumer preferences showed that the fresh potato attributes most liked by consumers are large tuber size, smooth skin, and ≤5 lateral buds, with the number of lateral bud attributes being the most prioritized. The most preferred attributes for frozen potatoes are a straight form, priced at IDR 39,000 to 58,000, batter-coated flavor, 801-1000 gr size packaging, and branded, with the shape attribute being the most prioritized. These findings suggest that farm producers can develop innovative potato varieties with fewer lateral buds and shapes for frozen potatoes.
Unveiling End-users' Satisfaction and Actual Use of Blockchain in e-Health: Empirical Evidence from Bangladesh Begum, Ferdowsy; Khan, Rahat; Mandal, Jewel; Kaium, Md. Abdul; Rahman, Md. Shahinur; Zahan, Israt
Journal of Consumer Sciences Vol. 9 No. 2 (2024): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.9.2.163-184

Abstract

Data safety and security have become threatening issues in the health industry. Against this backdrop, blockchain technology has opened up a new window for healthcare stakeholders. This research aims to enhance the understanding of the factors that influence user satisfaction and actual use behavior of blockchain technology in the electronic health sector in Bangladesh. A convenience sampling collected primary data (270 responses) from nurses, doctors, emergency staff, and laboratory technicians. AMOS and SPSS were used for analysis. The data were analyzed using descriptive statistics, assessing normality, common method bias, validity, reliability test and regression weight analysis. The findings of this study reveal that the task characteristics, performance expectancy, information quality, and service quality of blockchain are significantly related to end-user satisfaction. Performance expectancy had the greatest weighted influence on satisfaction. End-user satisfaction reflects strong usage behavior towards blockchain technology in Bangladesh. Surprisingly, system quality does not substantially affect user satisfaction derived from blockchain technology. This study analyzes the most critical predictors of satisfaction evoked by using blockchain, particularly relevant to the context of Least Developed Countries (LDCs), such as Bangladesh. To our knowledge, limited studies have yet examined user satisfaction and actual use behavior through the lens of IS success, Task Technology Fit (TTF), and UTAUT models in Bangladesh's e-health sector. This study is anticipated to provide an opportunity for additional investigation into the potential uses of blockchain in the medical field and other commercial sectors.
Understanding Zillennials Consumer Green Behavior of Reducing Plastic Bag Use through the Theory of Planned and Interpersonal Behavior Solekah, Nihayatu Aslamatis; Handriana, Tanti; Usman, Indrianawati
Journal of Consumer Sciences Vol. 9 No. 2 (2024): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.9.2.206-225

Abstract

Adopting cloth bags over single-use plastic bags is a significant consumer behavior. Employing the theory of of planned and interpersonal behavior, this study aimed to understand the relationship between customers' intentions to use cloth bags and their awareness of the environmental impact of plastic bags. Through purposive sampling, 277 individuals born after 1980 and making at least one to three in-person retail and Internet purchases each month were selected as participants. The data were processed using descriptive and quantitative analysis tools using SEM (Structural Equation Model) analysis. The findings reveal that creating the next generation of habit bags can significantly enhance social awareness of plastic bag usage and the environment. However, no evidence suggests that the EAPB increases the intention to use cloth bags. The more the SP and SBPB intervene, the more the IUCB contributes to changing consumer behavior to use fewer plastic bags. Therefore, Habit Bag Use can positively influence pro-environmental behavior, as this study combined the theory of Interpersonal Behavior and the theory of Planned Behavior. These results contribute to the theoretical framework for understanding how the millennial generation's interpersonal conduct, reflected in their bag-using behaviors, influences their behavior in minimizing plastic bag usage. These findings imply that the adoption of single-use or non-plastic bag habits can motivate people to reduce their usage of plastic bags, a behavior that is further encouraged by laws prohibiting the use of plastic bags.
Factors affecting Ethiopian Consumers’ Attitudes towards Purchasing Locally Produced Apparel: An Empirical Study Minbale, Eyob; Seife, Wendosen
Journal of Consumer Sciences Vol. 9 No. 2 (2024): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.9.2.226-246

Abstract

: Currently, customers have an ever-expanding choice of purchase options owing to globalization, which leads to increased competition. Globalization and current marketing trends have made consumers more sensitive and challenging than ever. As consumers are the most important asset any business has, organizations must understand consumers’ behavior to maintain a strategic advantage in today's increased competition and globalized marketing. In this regard, this study aimed to assess the determinants of Ethiopian consumers' purchasing behavior in locally-produced apparel by using the Theory of Planned Behavior (TPB) model. Cross-sectional data from 539 consumers were collected using convenience sampling and analyzed using structural equation modeling. The structural equation model results showed that all variables had a positive and significant effect on the dependent variables, which means that all hypotheses are supported. The results also indicate that consumers' attitude toward locally produced apparel was the most influential determinant of their purchasing intention towards locally produced apparel, followed by perceived behavioral control and subjective norms. Further, consumers' purchasing intention is more influential in their purchasing behavior than perceived behavioral control. The findings of this study provide insight into domestic apparel consumption, as well as the factors affecting consumer purchasing intentions and behavior in the Ethiopian context. The results from the measurement and structural models offer key inputs for policymakers, marketers, manufacturers, and retailers.

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