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INDONESIA
Jurnal Manajemen.
Published by Universitas Tarumanagara
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 10 Documents
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Search results for , issue " Volume 18, Nomor 3, Tahun 2014" : 10 Documents clear
STIMULUS DAN KONSEKUENSI DARI CUSTOMER SATISFACTION: MODEL TERINTEGRASI PADA JASA KAFE Budi Aryani; Sri Vandayuli Riorini
Jurnal Manajemen. Volume 18, Nomor 3, Tahun 2014
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This research was based on the effects of Corporate brand image and Service quality on Customer loyalty through Customer satisfaction at 3 local cafes in Jakarta. The objectives of this research are: 1) to analyze the effect of Corporate brand image on Customer satisfaction, 2) to analyze of the effect of Customer satisfaction on Customer loyalty, 3) to analyze the direct effect of Corporate brand image on Customer loyalty, 4) to analyze of effect of Service quality on Customer satisfaction, 5) to know the direct effect of Service quality on Customer loyalty. This research involved 200 respondents within three specific criterias who have graduated minimum from junior high school, under 17 years old, and have visited 3 selected cafes for more than two times. Data analysis that was used for this research contains the complete sample of respondents, and purposive sampling method was applied. All the hyphotesis are analyzed by AMOS, prosessed by SPSS and tested by Structural Equation Model(SEM). The results of this research are: 1) Corporate brand image does not have any influence on Customer satisfaction and Customer loyalty at Jakarta local cafes, 2) Customer Satisfaction has a positive effect on Customer loyalty at Jakarta local cafes, 3) Service quality does not affect Customer satisfaction at Jakarta local cafes, and 4) Service quality is positively and significantly affecting Customer loyalty at Jakarta local cafes.
ANALISIS PENGARUH ONLINE COMMUNITY EXPERIENCE DALAM PEMBENTUKAN SIKAP PELANGGAN TERDAHAP MERK DAN CITRA PERUSAHAAN Al. Agus Kristiadi; Hartoyo .; Eva Z. Yusuf; Dadang Sukandar
Jurnal Manajemen. Volume 18, Nomor 3, Tahun 2014
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The growth of mobile broadband services has changed the paradigm of mobile phone consumers from information oriented toward social and communication oriented. The customers connected each other as part of digital community. Along with this changes, mobile telecommunications providers have to develop and manage online community as a stage that is easily accessible to all interested customers to this facility. The challenge faced by the company in managing online community is how to collaborate and engage customers to have online community experience that able to create customer attitude toward brand and firm image. The purpose of this research is to analyze how online community experience will influence on the creation of customers attitude toward the brand and firm image and analyze the successful attributes of online community experience that is held and managed by companies. The study is using sample of broadband online community from the largest mobile telecommunications provider in Indonesia. The analysis tools is Structural Equation Modelling (SEM). From this research, we will know the attributes of successful online community experience and the impact of online community experience to the creation of customer attitudes toward the brand and firm image in broadband mobile telecommunications industry in Indonesia.
PENGARUH COUNTRY OF ORIGIN, BRAND IMAGE DAN PERSEPSI KUALITAS TERHADAP INTENSI PEMBELIAN Magyar Slamet Permana; Jony Oktavian Haryanto
Jurnal Manajemen. Volume 18, Nomor 3, Tahun 2014
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At present, the development of technology becomes intense among notebook manufacturers. They compete to create advantages in product markets. When people buy a product, consumers do not just look at the advantages it offers, but they also see its brand. Country of origin, brand image, and perceived quality influence people to make decision to buy a product. This study aims to determine the effect of country of origin, brand image, perceived quality on the purchase intentions of the Lenovo notebook. The study involved 150 respondents and the data was tested using structural equation modeling with Lisrel 8.7 software. The result findings showed that country of origin affect brand image, perceived quality and purchase intentions. In addition, this study showed that brand image has an effect on perseived quality. In the future, PT. Lenovo Indonesia as a subsidiary of Lenovo Group Limited needs to build a force to strengthen the Lenovo brand in marketing its product in the Indonesian market.
PENGARUH STRUKTUR KEPEMILIKAN SAHAM DAN UKURAN PERUSAHAAN TERHADAP KINERJA PERUSAHAAN PADA PERUSAHAAN YANG TELAH TERCATAT DI BURSA EFEK INDONESIA Kornel Munthe
Jurnal Manajemen. Volume 18, Nomor 3, Tahun 2014
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The main objective of this research is to know the effect of ownership structure and company size on the performance of manufacturing corporations listed in the Indonesia Stock Exchange. The method of analysis used was linear multiple regression analysis model. This research used secondary data, annual reports of the manufacturing corporations during 2011-2012 with 321 units of corporation as population and 80 units taken as sample by using purposive sampling method. The result of the research indicated that: the managerial ownership, institutional ownership, and company size have positive and significant effects on the performance of the corporation.
KEBUTUHAN AKAN PRESTASI DAN KESIAPAN INSTRUMENTASI SEBAGAI PREDIKTOR INTENSI KEWIRAUSAHAAN MAHASISWA (STUDI PADA MAHASISWA PEMINATAN KEWIRAUSAHAAN PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS TARUMANAGARA) Hendra Wiyanto
Jurnal Manajemen. Volume 18, Nomor 3, Tahun 2014
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This study examined the influence of the need for achievement, and readiness instrumentation in influencing entrepreneurial intentions of students. The research employed quantitative approach. The population of the research was students of the management study program, the Economics Faculty, Tarumanagara University that were registered in the odd semester 2013/2014 and had taken entrepreneurship course. Samples involved in the research used purposive sampling. The data collection was conducted using the inquiry method, while multiple linear regression analysis was employed to analyze the data. The finding of the research indicates that (1) the need for achievement positively affects the entrepreneurial intention of students (2) the result of readiness instrumentation affects significantly the entrepreneurial intention of students, (3) the need for achievement and readiness instrumentation jointly influence the entrepreneurial intentions of students. The finding of the research implies that what has been indicated by a theory that predicts the result of the need for achievement, and readiness instrumentation that is assumed to affect the interest to make business through entrepreneurial intention prevail completely for the students of the entrepreneurship course of the management study program at the Economics Faculty, Tarumanagara University. Based on the finding of the research, it is suggested that efforts to improve the entrepreneurial intention of students can be conducted by improving their need for achievement, and readiness instrumentation. This will need a curriculum design of entrepreneurship course that can create or improve the students’ need for achievement since it will have effect on the improvement of entrepreneurial intention in making business.
PENGARUH PENGEMBANGAN KARIR, PERSEPSI TENTANG KEADILAN ORGANISASI, DAN KEPUASAN KERJA TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR Fory Armin Naway
Jurnal Manajemen. Volume 18, Nomor 3, Tahun 2014
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The objective of this research is to study the effects of career development, perception of organizational justice and job satisfaction on teacher’s organizational citizenship behavior of The Public Senior High School in Gorontalo Regency, Gorontalo Province. This research used the quantitative approach with the survey method. The samples of this research were 178 employees selected randomly. The data were obtained by distributing questionnaires and analyzed by using the descriptive statistics and path analysis in inferential statistics. The results of the research can be concluded that: career development had a direct effect on teacher’s organizational citizenship behavior, perception of organizational justice had a direct effect on teacher’s organizational citizenship behavior, job satisfaction had a direct effect on teacher’s organizational citizenship behavior, career development had a direct effect on teacher’s job satisfaction, perception of organizational justice had a direct effect on teacher’s job satisfaction. Therefore to improve teacher’s organizational citizenship behavior, career development, perception of organizational justice, and job satisfaction should be improved.
PENGARUH ELECTRONIC WORD OF MOUTH (eWOM) TERHADAP KEPUTUSAN PEMBELIAN KAMERA DSLR Tommi Wijaya; Eristia Lidia Paramita
Jurnal Manajemen. Volume 18, Nomor 3, Tahun 2014
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The ever-growing world of photography led to a large number of owners of DSLR cameras. The photographic community is formed. Technological progress in terms of the internet and social network Facebook gives impact on the development of photography community. The Internet empowered consumers share information easily. Consumers share their experiences through the internet, so that it affects others by using the electronic word of mouth. It is againsts buying decision on a product. This study aimed to know the influence of the electronic word of mouth on Komunitas Kamera Apa Saja (KOKAS) in Facebook groups to the decision purchase of DSLR cameras.30 respondents were done with judgement sampling techniques. The simple linear regression was used to analyze the data. The result showed that the electronic word of mouth did not affect significantly the purchase decisions of DSLR cameras. The hypothesis test results (test t) value reaches the significance of 0.063 & gt; with the R square value of 0.005 and 11.8%.
ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI PERILAKU PELANGGAN BELANJA ONLINE Maria Josephine Tyra,; Lina .; Catharina Clara
Jurnal Manajemen. Volume 18, Nomor 3, Tahun 2014
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This study examines factors which is affecting online shopping customer behavior. Based on Javadi et.al. (2012), there are two model analysis in this research. First, measure affect of financial risk, product risk, incovenience risk, non-delivery risk, return policy, service and infrastructural on online shopping attitude. Second, to measure affect of domain specific innovativeness, attitude, subjective norms, and perceived behavioral control on online shopping behavior. Sample selected from customers of five online shops in Palembang surveyed was selected by snowball sampling. Analysis using multiple linier regression. The results on first model analysis showed that almost of all risks negatively affect online shopping attitude. Only incovenience risk which have positive affect. Return policy and service and infrastructural positively affect online shopping behavior. On second model, analysis shows that all independent variables positively affect on online shopping behavior. This research support empirical research about subjective norms and attitude positively support behavior. In the other side, based on the result, affect of domain specific innovativeness and perceived behavior control need a more concern on future research.
PENGARUH KOMPENSASI TERHADAP PRODUKTIVITAS KERJA KARYAWANPADA PT ASURANSI JIWASRAYA GORONTALO Zuchri Abdussamad
Jurnal Manajemen. Volume 18, Nomor 3, Tahun 2014
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These results indicate that: 1) Increased labor productivity through compensation on PT. BNI Life Insurance Gorontalo simultaneously significant effect on the productivity of employees working koofiensi shown derterminasi r2 = 0.512, or by 51.2% and the remaining 48.8% is influenced by other factors; 2) Increased productivity of employees through compensation have a significant effect on the productivity of the employees indicated by (t = 6.061). This is indicated by the regression results where the value of β 0.578 These results indicate that with the right policies and the compensation received by the employee, the employee will improve the performance of PT. BNI (Persero) Gorontalo.
ANALISIS STRATEGI KEUNGGULAN BERSAING DENGAN PENDEKATAN PROSES JARINGAN KERJA KAJIAN EMPIRIS PADA BUMN PERKEBUNAN Dendi Anggi Gumilang; Arief Daryanto; Bustanul Arifin; Rudi Wibowo
Jurnal Manajemen. Volume 18, Nomor 3, Tahun 2014
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This research explores the strategy of change management to increase competitiveness of BUMN Perkebunan, especially in Tobacco business. The objectives of this research are: (1) to analyse internal factors of BUMN Perkebunan needed for increasing competitiveness in tobacco business, (2) to analyse policies needed for increasing competitiveness of BUMN Perkebunan in tobacco business, (3) to formulate strategy by PT ABC to increase competitiveness of BUMN Perkebunan in tobacco business. The data were taken from relevant literatures, indepth interviews, and expert panels. The research has shown that in the future, BUMN Perkebunan has to prioritize its role and function on the business aspect, enhanced by strong commitment from the government. On the other hand, resources and demand conditions are two aspects to be prioritized to increase PT ABC competitiveness. The alternative strategy to that end lies in the product development.

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