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INDONESIA
The Indonesian Journal of Communication Studies
Published by Universitas Pembangunan Nasional Veteran Yogyakarta
ISSN : -     EISSN : 26855259     DOI : -
Core Subject : Education,
Education
Arjuna Subject : -
Articles 162 Documents
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ANALYSIS EFFECTIVENESS OF ADVERTISING ON MEDIA WEB SERIES "SORE: ISTRI DARI MASA DEPAN" TO THE DECISION OF PURCHASING TROPICANA SLIM STEVIA PRODUCTS IN VIEWER WEB SERIES "SORE: ISTRI DARI MASA DEPAN" Fitriana, Anisa Noor
The Indonesian Journal of Communication Studies Vol 11, No 1 (2018): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Web Series includes new media to advertise, the effectiveness seen in this research is after viewers watch the Web Series "Sore: Istri Dari Masa Depan" will take action to accept the existing products therein. This study aims to determine the audience response from the effectiveness of interactive advertising on the Web Series media to purchase decisions, and know how closely and how much influence the relationship that occurs therein. The theory used in this study is Interactive Advertising Model, which uses four indicators to see individuals using the media that is, functions, information processes, structures, and outcomes. Then use AIDA theory to see consumer response to purchasing decision by aligning attention, interest, consumer desire after seeing advertisement message that has been presented which will cause consumer action will receive the product. This type of research is survey research, spreading questionnaires on samples of the population that have been determined. Of the 100 questionnaires that have been distributed to obtain the results of Product Moment Correlation Analysis showed a correlation coefficient of 0.587 included in a positive positive relationship. The result of Simple Linear Regression Analysis shows that there is a significant influence between variables with percentage of 34.4%, while the remaining 65.6% (100% -34.4%) is explained by other variables outside the model in this study. The conclusion is that the Web Series media get a significant and positive influence but only 34.4%, because the younger respondents are more interested in how to communicate with interactive, interesting, educate healthy lifestyle, and make alternative entertainment, while to do the buying action after seeing Web Series has not arisen perfect because 65.6% of purchasing decisions of products from other variables.
The Performance of the Indonesian Press in the Era of Decentralization: Moving Beyond its Imperative Function Ana Nadya Abrar
The Indonesian Journal of Communication Studies Vol 1, No 1 (2008)
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v1i1.2905

Abstract

In this study I took a normative approach to examine the performance of the Indonesian Press in the era of decentralization. My approach included intensive observations on the Indonesia press system and survey among 330 Indonesian journalists and 55 head regencies and 55 regency’s secretaries. My analysis of the data and their context revealed the professionalism of Indonesian journalists. In their own opinion, the Indonesian journalists had a high level of professionalism. However, the bureaucrats questioned their self-assurance. Therefore, it was difficult to determine the actual level of professionalism of the Indonesian Journalists throughout the many regions in Indonesia. Fortunately, the Indonesian journalists were free to report news according to the values in which they believed. Based on this condition, the Indonesia press owners no longer had to fulfill the political and commercial imperative functions of the press. The Indonesian press did not limit itself to report political news, but also cultural news to improve of life of Indonesian citizens. In conclusion, I consider that the Indonesian press has moved beyond its imperative function. 
CULTURE, MEDIA AND POWER: UNDERSTANDING COMMUNITY SERVICE THROUGH MEDIA REPRESENTATION Irish D Bautista
The Indonesian Journal of Communication Studies Vol 8, No 1 (2015): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v8i1.2970

Abstract

The study aims to examine the culture and ideological underpinnings espoused by Newsette, the official publication of De La Salle University-Dasmariñas (DLSU-D), through examination of headlines of articles pertaining to the promotion of culture of community extension service of DLSU-D. Specifically, it aims to: (1) define the ideology espoused on community service; (2) determine the linguistic concepts; (3) and examine the manipulation techniques used by the publication to its readers. Data were obtained through discourse analysis of the publication’s headlines. Analysis of this study allows an understanding of the standpoint of Newsette on community development endeavors of the University. It identifies salient points in illuminating messages which are revealing of the social and cultural representations on community services in the University. More importantly, the results provide building material for opinion and explanation of the impression, acceptance and participation of Lasallians towards community extension services.
ORGANIZATIONAL COMMUNICATION PATTERN OF GARDA DEPAN PT. ASELI DAGADU DJOKDJA IN INHERITING CORPORATE CULTURE Brigita Luna Anggia Putri; Christina Rochayanti; Kartika Ayu Ardhanariswari
The Indonesian Journal of Communication Studies Vol 12, No 1 (2019): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v12i1.2994

Abstract

PT. Aseli Dagadu Djokdja is a Yogyakarta based alternative souvenir provider that has the slogan "Smart, Smile, Djokdja". Jogja's distinctive culture which is represented through various aspects makes PT. Aseli Dagadu Djokdja collaborates with the younger generation of future movers to work part-time as the leading service forces or known as Garda Depan. This study aims to determine the communication organization patterns formed on Garda Depan in passing on the corporate culture. The method used in this study is a qualitative research method by conducting in-depth interviews and observations as sources of research data, and using data triangulation techniques to test the validity of the data obtained. Garda Depan’s Program, which is one form of corporate social responsibility, lasts 8-12 months. With this personnel change cycle, the company implemented a training curriculum for candidates of Garda Depan to be able to pass on the various corporate cultures that exist in Dagadu. Through indoor training and internship at the recruitment stage, as well as 4an, sharing bulanan and internalan, there is an effort to inherit the culture from the company to the Garda Depan. Through organizational information theory, researchers found that communication patterns that occur are two-way by applying upward, downward, and horizontal communication. However, in its implementation there are obstacles in the form of language differences, seniority and the short duration of the internship. Althought that happens, it doesn’t reduce the process of developing relationships in Garda Depan who initially do not know each other to become a family with the whole of company.
NEWS FRAMING ANALYSIS ON CORRUPTION BY CHAIRMAN OF THE PARLIAMENT OF REPUBLIC INDONESIA SETYA NOVANTO (Study on Detik.com Period November-December 2015) Oka Al Majid; Subhan Afifi; Sigit Tripambudi
The Indonesian Journal of Communication Studies Vol 10, No 2 (2017): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v10i2.2952

Abstract

The reporting on the case of Presidential and Vice Presidential Nomination on the extension of PT Freeport Indonesia’s contract becomes headline in detik.com media. PT. Freeport Indonesia is the largest taxpayer to Indonesia and the largest gold producer in the world. Setya Novanto is the 16th Chairman of the House of Representatives of the Republic of Indonesia holds a one-year term from 2014-2015 and reappointed on 20 November 2016. This study aims to know the picture of the news frame. This research uses framing analysis method developed by Zhongdang Pan and Gerald M. Kosicki. Framing is an approach to know how the viewpoints used by journalists. There are four devices in the framing analysis model, ie, syntax (facts), scripts (themed facts), thematic (facts written), and rhetorical (emphasizing facts). The results of framing analysis shows that frames made detik.com more dominant corner Setya Novanto. The existence of an emphasis on a sentence or a particular word, the selection of resource persons, and supporting factors selected by journalists as an emphasis on the news he wrote resulted in unbalanced news and did not run the principle of news.
TELEVISION AND WOMEN POLITICIAN (A Study About Representation, Women Appraisal and the Idea of Women Representation in Parliament Legislative Election 2009 on Television) Widodo Muktiyo
The Indonesian Journal of Communication Studies Vol 7, No 1 (2014): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v7i1.2965

Abstract

Television plays an important role in shaping social cognition including in political domain. Television can construct social reality in line to its own interest that was playing for women politician to get good impression in political contestation for parliament election 2009. Correlation between television as one of mass media and woman politician was an important thing to describe a multifaceted of coordination and joint action to pursue a properly position for woman politician for parliament 2009. For these intentions, this research was done and executed in Gajahan, Pasar Kliwon Surakarta. Media technique and analysis were implemented here to reveal media tendencies for women politician in legislative election 2009. The results showed that television was still rarely describing women politician properly. Television just aired a few for women politician except celebrities that involve the contestation. 
QUO VADIS ONLINE JOURNALISM: PREDICTING THE FUTURE OF PRINT MEDIA AND ONLINE MEDIA Supadiyanto Supadiyanto
The Indonesian Journal of Communication Studies Vol 8, No 2 (2015)
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v8i2.2982

Abstract

Now online journalism into a new chapter in the world of journalism. Paper technology increasingly frozen out by the internet technology. Various press company went bankrupt, whether at home or abroad. So they divert business to the online media. Because it is considered faster, environmentally friendly and efficient. The implication, glory newspaper and other paper-based media increasingly replaced by internet-based online media presence.And proven, now the internet had transformed the conventional industry, a digital-based industry. One was the mass media industry. Until now the mass media still believed to be the most powerful tool in influencing public opinion. Industry print media, electronic media and online media growing rapidly today, confirms the mass media business is a much-loved business entrepreneurs. The trend now, the expansion of the conventional mass media towards online internet-based media more lively. Advantages of online media is far superior in speed display, the content more varied and wide range power, the whole audience can be accessed all over the world, and are economically very cheap, makes a lot of print media company's management to change its format to online media. As it is, online journalist to be very prospective, economic calculation and idealism. Especially now everyone can be a journalist online. The term popular, everyone can be a journalist resident (citizen journalism). By being an online journalist, everyone is more extensive and flexible reporting in a variety of activities. Finally, the competition between online media becomes a necessity that cannot be avoided anymore. Only online media, supported by editorial management and professional management of corporations, eventually became the winner in the heat of the media industry (print, electronic and online media).Unfortunately, public preparedness in the country in the use of online media as a medium of information, entertainment, education and supervision, is still questionable. The majority of Indonesia's population are still not aware of the media, strengthen public awareness of how the use of print media, especially online media is still quite low. That is the challenge that must be answered by all elements of the nation. By optimizing the use of online media and make everyone become a journalist or citizen journalism online and will accelerate national development.
COMMUNICATION PATTERNS BETWEEN DRUG COURIER WITH CUSTOMERS IN SLEMAN DISTRICT Linggo Widiantoro; Subhan Afifi; Yenni Sri Utami
The Indonesian Journal of Communication Studies Vol 10, No 1 (2017): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v10i1.2946

Abstract

Drug trafficking is still happening today. This activity involves dealer, couriers adan users. Communication between couriers and users is increasingly intense when drug dealing transactions are carried out. In a general sense courier is someone who has the responsibility to conduct the exchange of goods between two or more people. The purpose of this research is to find out how they interact with users. Thus, a qualitative research requires observation in the field to obtain enough data to make conclusions. About the results of research, researcher founded that illegal drugs courier used communication symbols that are only understood by them and their communities. The drug courier profile has a staggering illicit in addition to being couriers, they also as a student. Research also found they use direct and indirect communication pattern during transactions.
LOCAL WISDOM AS ALTERNATIVE OF DISASTER COMMUNICATION MANAGEMENT IN MOUNT SINABUNG, KARO REGENCY, NORTH SUMATERA, INDONESIA Puji Lestari; Eko Teguh Paripurno
The Indonesian Journal of Communication Studies Vol 8, No 1 (2015): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v8i1.2976

Abstract

This research has objective to describe local wisdom as alternative of disaster communication management in Mount Sinabung in Karo regency, North Sumaera. This research used descriptive qualitative method. And for data collection, it used; interview, focus group discussion (FGD), observation, dan documentation. The subject of this research was the people of Sinabung disaster, Local government of Karo, local leader, NGO, reporters, and etc. It used purposive and snowball sampling as the research sample. This research has finding that the people of Sinabung has some implemented local wisdom: 1). Local wisdom such as Karo language; (2) Jambur; (3) Philosophy, (4) Ecology; (5) Family system; (6) Work year. The result of this research recommended; (1) the government needs to raise the understanding, conscience, careness, and the people participation to use Karo language wisely and ethically, (2) Karo people must keep the philosophy, (3) People are obligated to care with their environment, and keep the clarity and purity of Mount SInabung, and (4) Government must provide them the law through making the village rules related to the usage of Jambur as refuge, (5) People must maintain the work year ethic and family system that support the communication of Sinabung disaster.
PUBLIC OFFICIAL’S PERSONAL BRANDING ON SOCIAL MEDIA (Content Analysis on DediMulyadi Fan Page Timeline on October 2017) Anisa Atsilah; Yenni Sri Utami; Sigit Tripambudi
The Indonesian Journal of Communication Studies Vol 11, No 1 (2018): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v11i1.2934

Abstract

Personal branding using social media often used by public officials. Dedi Mulyadi is one of the public official that uses social media to do his personal branding. This research’s purpose is to identify personal branding on Dedi Mulyadi’s Fan Page Account on October 2017. Researcher explains this research using planning theory, new media concept, and personal branding concept. This research type is content analysis with quantitative method. Result of this research shows that content on Dedi Mulyadi fan page account’s timeline dominated by writing, video, and picture. Words that are used in the fan page are well-mannered, using Bahasa Indonesia or native language. The themes are about politics, economy, culture, environment, religion, health, tourism, social, sports, livestock, and combination of the stated topics. All the contents picture 8 concepts of personal branding. Dedi Mulyadi presents himself as an official who is skilled, religious, nationalist, humble, close with local culture, wise, and decisive. Dominant personal branding shown by Dedi Mulyadi as public official who is religious and nationalist could be seen on Purwakarta. Facilities that were built there and his advice to his city focus on religion and nationalism.

Page 6 of 17 | Total Record : 162

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