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INDONESIA
The Indonesian Journal of Communication Studies
Published by Universitas Pembangunan Nasional Veteran Yogyakarta
ISSN : -     EISSN : 26855259     DOI : -
Core Subject : Education,
Education
Arjuna Subject : -
Articles 169 Documents
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Press Coverage of the 2023 Presidential Election Petition Tribunal: A Content Analysis of Three Selected Newspapers (The Punch, Daily Trust and Vanguard Newspapers) Dayo, Ogunsola Surajudeen; Suleiman, Yusuf Bolakale
The Indonesian Journal of Communication Studies Vol. 17 No. 1 (2024): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v17i1.11845

Abstract

The conduct of the 2023 presidential election in Nigeria has no doubt generated furor through issues that characterized the poll as captured by the media, forming the basis of a perception of many observers at home and abroad. After the poll, the wave of media frenzy that trailed the conduct of the general election shifted to the electoral tribunal. To identify how the media faired in the post-election period, particularly when attention shifted to the election tribunal, requires empirical interrogation, forming the thrust of this study. Situated within the assumptions of framing theory, the study adopted content analysis as a method; it sampled 279 copies of the three selected newspapers (The Punch, Daily Trust, and Vanguard) between August 6 and November 6, 2023. Findings showed that the Punch newspaper gave the election petition tribunal the highest prominence, with 33 stories appearing on its front page. News was the highest editorial material deployed for the coverage of the tribunal by all the selected newspapers. Three major dominant themes in the coverage were legal argument, alleged certificate forgery, and alleged attempt to compromise the justices of the tribunal. The study recommended, among others, that newspapers should continue to maintain political neutrality in Nigeria for better credibility and improved social justice.
Analysis of Audience Receptions of Jusuf Hamka's Simple Style in Denny Sumargo's Podcast "Toll Conglomerate ⁉ I Want To Be a Really Rich Person, Not Just To Look Rich ‼" Naufal, Muhammad Raihan
The Indonesian Journal of Communication Studies Vol. 17 No. 1 (2024): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v17i1.11846

Abstract

This research analyzes the public's reception of Jusuf Hamka's simple style in the podcast "Toll Conglomerate ⁉ I Want to Become a Real Rich Person, Not Just Look Rich ‼" by Denny Sumargo. The research method uses a qualitative approach with content analysis techniques to understand the audience's responses, perceptions, and interpretations of the content presented. Hopefully, this Research will provide deeper insight into how Jusuf Hamka's simple style in the context of a podcast is understood and absorbed by the audience. These findings can provide an important contribution to understanding public communication, especially in the context of digital media such as podcasts, and provide new insights regarding people's aspirations and perceptions of the financial security theme presented in the podcast. The author uses a reception analysis method with a qualitative approach; researchers here use several research concepts, namely, new media, communication style, reception, audience, and simple style. The research results indicate that all informants have a uniform view, creating a dominant hegemony in the reception of Jusuf Hamka's simple style. The implications of these findings can be used as a basis for content creators and media to understand audience preferences and improve the quality of communication in delivering straightforward, everyday content.
Branding in Crisis: Pizza Hut Indonesia’s Strategic Response to Boycott through Ristorante Prayudi, Prayudi; Putra, Gilang Septian; Botu, Yehezkiel Ronaldo
The Indonesian Journal of Communication Studies Vol. 17 No. 2 (2024): The Indonesia Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

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Abstract

This study investigates the brand strategy of Pizza Hut Indonesia in response to reputational damage caused by public boycott campaigns related to the Israel–Palestine conflict. The research particularly examines the strategic role of Ristorante, a localized sub-brand introduced following the crisis, in repositioning the brand, redefining its personality, and reconstructing its identity. Employing a qualitative method with a case study approach, the study draws from literature reviews, corporate documentation, and media sources to analyze the multidimensional branding strategy implemented. The findings reveal that Ristorante served as a branding innovation aimed at realigning Pizza Hut Indonesia with national values, emotionally engaging Generation Z consumers, and demonstrating empathy through local community involvement. The brand repositioned itself as culturally rooted and emotionally responsive, moving beyond global fast-food narratives to emphasize Indonesian ownership, lifestyle alignment, and corporate social responsibility. This research contributes to brand communication theory by showing how emotional branding, localized innovation, and socio-political sensitivity can serve as key mechanisms in brand recovery and resilience during crises. The study also highlights the importance of embedding empathy, cultural relevance, and consumer values into the core of brand strategy. However, the research is limited to a single case and relies on secondary data, suggesting opportunities for future studies to validate findings through comparative and longitudinal approaches.
Social Media Engagement's Impact on Gen Z's Political and Civic Participation and Activism Hossain, Mohammad Tamzid; Afroze, Sanjida; Authithi, Tasfia Mehanaz
The Indonesian Journal of Communication Studies Vol. 18 No. 2 (2025): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

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Abstract

This study examines the relationship between the social media engagement of Generation Z (Gen Z) and their political engagement, civic participation, and activism. A convenience sample of 296 Gen Z, was used in Bangladesh to investigate the impact of their social media on their political engagement, civic engagement, and civic activism in a quantitative research study. We used SPSS 29 to perform the analyses in the study to test the hypotheses. The research found that there is a strong and positive relationship between the social media use among Gen Z and their political participation, civic engagement, and activism. The findings can offer interesting information on the manner in which digital platforms, especially social media, influence political and civic involvement among Gen Z. In addition, this study contributes to the growing body of literature on digital citizenship and provides analysis on how virtual spaces could help future generations negotiate political and civic issues.
The TikTok Judgment: Examining Brands’ Crisis Response Through Public Discourses in Social Media Ekaputri, Sarah Derma; Uritani, Anry Dannya Fahrozi
The Indonesian Journal of Communication Studies Vol. 18 No. 2 (2025): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

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Abstract

This research investigates the public discourse associated with crisis communication strategies utilized by two Indonesian skincare brands, A and D, following allegations concerning the overclaims of product ingredients. By employing a qualitative approach that incorporates Discourse Network Analysis (DNA), this study aims to find and map the emergent narratives and relational dynamics found within dialogues as responses to the official press releases issued by each brand on TikTok. Findings indicate a divergence in strategic response: Brand A engaged in a rebuilding approach using a public apology, while Brand D adopted a denial strategy that provoked further antagonism from critics. These contrasts engendered significantly different public responses related to brand trust, perceived quality, consumer loyalty, and perceived risk of the brands. The investigation emphasizes the critical importance of prompt, empathetic, and transparent communication in the context of digital crisis management, offering valuable insights for brands navigating a reputational dilemma in the contemporary social media landscape.
Tourism Communication: Garuda Indonesia Airline In Improving Its Brand As A Tourism Transportation Service Provider Engga Probi Endri
The Indonesian Journal of Communication Studies Vol. 18 No. 1 (2025): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

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Abstract

The development of the tourism sector intersects with other business sectors as it supports the tourism industry. Modern tourism management is a concept that defines tourism as a modern business product consisting of tourist destinations, the creative economy, transportation, hotels, recreation areas, and arts and cultural attractions, packaged in attractive tour packages for potential tourists. Modern tourism destinations are complex and capital-intensive, requiring business management and promotional activities. So, how does Garuda Indonesia enhance its brand as a tourism transportation service provider? This study aims to examine Tourism Communication: Garuda Indonesia's Brand Enhancement as a Tourism Transportation Service Provider using the concept of tourism transportation communication, which is part of tourism communication studies. The closest discipline to tourism communication is marketing communication. This study will use a case study with a qualitative approach. Data collection was conducted through interviews, documentation, and observation. Research informants were selected using purposive sampling techniques. The results of this study indicate that Garuda Indonesia is a tourism transportation service provider. The results show that the factors that determine passengers' choice of flying with Garuda are safety, price (in relation to facilities, service, and affordability), social (face-to-face, virtual, and relationships), comfort (physical and employees), membership (points, lounge, and redemption), and punctuality. Meanwhile, the motives for passengers choosing to fly with Garuda are achievement (punctuality and points), experience (comparison and aircraft), parental recognition, responsibility (family and work), and pleasure (service, physical, and travel).
Digital Health Advocacy: Exploring Instagram's Role in Promoting Public Support for Sugar-Sweetened Beverage Excise Anggraini, Maya; Septiani, Winda
The Indonesian Journal of Communication Studies Vol. 18 No. 2 (2025): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

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Abstract

The Instagram account @fyindonesians has emerged as a response to the rising consumption of Sugar-Sweetened Beverages (SSBs) in Indonesia and the lack of comprehensive regulatory instruments to address it. This study examines how @fyindonesians contributes to building public support for implementing an SSB tax as a health policy intervention. Using a qualitative case study design, the analysis is grounded in the Theory of Interactive Media Effects. Data were obtained through semi-structured interviews, complemented by content analysis via the Fanpage Karma application and validated through triangulation. The results indicate that @fyindonesians actively shapes social understanding of health issues through the platform's interactive affordances, utilizing both cue- and action-route mechanisms. The cue route directs initial audience attention through engaging visuals, social metrics, and consistent content style. In contrast, the action route fosters deeper cognitive engagement via interactive features, gradual information processing, and reflection on consumption behavior. These mechanisms jointly enhance user engagement, cultivate positive health attitudes, and encourage support for SSB excise.
A Dialogic Communication Perspective on Multi-stakeholder Collaboration: A Participatory Framework for Sustainable CSR Darmawan, Ibnu; Mustofa, Ikrom
The Indonesian Journal of Communication Studies Vol. 18 No. 2 (2025): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

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Abstract

Achieving effective Corporate Social Responsibility (CSR) requires a shift from passive assistance to participatory community development. This study analyzes how this principle led to the sustainable implementation of the Climate Village Program (Proklim) in Banguntapan. This project was realized through a multi-stakeholder collaboration involving PT AAF, GCI, and PUSPIK UII. The research specifically examines the role of the Participatory Rural Appraisal (PRA) model in ensuring local relevance. Using a qualitative, single case study design, the research applies Arnstein’s Ladder to measure involvement levels. Crucially, it also utilizes the Dialogic Ladder to assess the quality of two-way communication. Primary data was gathered via Focus Group Discussions (FGDs) and in-depth interviews centered on decision-making processes. Findings indicate that PRA successfully identified an urgent, community-driven need: the mentoring of ten sub-villages for Proklim implementation. The partners responded by pivoting the program's focus to support this local priority. This shift confirmed the achievement of the highest communication standard “authentic dialogue” defined by high mutuality and shared power. Ultimately, this outcome demonstrates that sustainable CSR relies on multi-stakeholder collaboration that empowers the community as the primary subject of development, reaching the level of "delegated power" on Arnstein’s Ladder.
Fandom and Identity Construction: An Analysis of Thai Boys Love Fandom and Fanshipping on Social Media X Zahra, Fatma Nuraini
The Indonesian Journal of Communication Studies Vol. 18 No. 2 (2025): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Fandom has now become a prominent popular culture phenomenon, including in Indonesia. The growing interest in Thai pop culture among younger generations has led to the emergence of various Thai fandoms, one of which is the Thai Boys Love (BL) fandom. The majority of Thai BL fans are young heterosexual women who consume homosexual narratives through Thai series. These fans, known as sao-y, engage in shipping practices by pairing two male actors featured in Thai BL dramas. This article explores the Thai BL fandom and fanshipping practices in Indonesia, as well as the identity construction of fans on the social media platform X. This study employs a qualitative descriptive approach using a case study method, with data collected through observation, interviews, and documentation. The findings reveal that fans within the Thai BL fandom on X are no longer passive audiences but active participants who reproduce media texts through fanshipping practices, demonstrated in forms of semiotic productivity, enunciative productivity, and textual productivity. In terms of identity formation, the Thai BL fandom constructs cultural identity through representational practices and meaning making performed by the fans. These activities reflect the active roles of fans on social media X in sustaining and strengthening their fandom community, while simultaneously contributing to the development of a collective identity that distinguishes Thai BL fans from other fandom groups.

Page 17 of 17 | Total Record : 169

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