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INDONESIA
Komunikator
Published by Universitas Muhammadiyah Yogyakarta
ISSN : 19796765     EISSN : 25499246     DOI : 10.18196/jkm
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Komunikator terbit dua kali setahun pada bulan Mei dan November. Berisi tulisan yang diangkat dari hasil penelitian dan pemikiran konseptual di bidang komunikasi. Penerbit menerima sumbangan tulisan yang belum pernah diterbitkan di media lain. Tulisan dapat langsung di input ke dalam sistem e-journal komunikator pada laman ini dengan cara registrasi terlebih dahulu. Naskah yang masuk akan disunting untuk keseragaman format, istilah dan tata cara lainnya.Jurnal Komunikator diterbitkan oleh Jurusan Ilmu Komunikasi Universitas Muhammadiyah Yogyakarta.
Arjuna Subject : -
Articles 314 Documents
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The Implementation of Permenpan-RB No 29/2011 in Crisis Management of Government Public Relations Rachmat Kriyantono
Komunikator Vol 11, No 2 (2019)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.112023

Abstract

This study aims to evaluate whether Public Relations practitioners have implemented the principles of the Regulation of the Minister of Administrative Reform and Bureaucratic Reform (Permenpan-RB) No. 29 of 2011 concerning The Guidelines for Crisis Management within government agencies. A crisis is an unexpected event that threatens public expectations, has the potential to produce negative things, affects the performance and reputation of an institution. In the era of democracy, the threat of a greater crisis occurs because the public has a critical character, is free to give opinions, and is free to access information from various channels, including the internet. Crisis must be managed well because a crisis is possible for every institution and it has a negative or positive impact on the institution. PR is communication management and crisis develops due to communication factors so that PR is a crisis manager. By conducting in-depth interviews with 23 government public relations practitioners, this study found that Permenpan-RB No. 29 of 2011 had not been fully applied. This study confirms that the structural position of public relations plays an important role in public relations activities. This research reinforces the literature review on crises that government public relations practitioners tend to devise ways to prevent crises after the cause of the crisis is known and public relations practitioners are not yet proactive in crisis prevention planning. This research contributes to the study and practice of government public relations as a socialization that public relations rules in Indonesia have adopted the ideal principle of public relations based on academic literature.
Management of Cross-cultural Communication Barriers for Indonesian Migrant Workers in South Korea Nabilla Anasty Fahzaria; Sri Suwarsi; Sarah Annisa Fadhila; Wahyu Pebriyanto
Komunikator Vol 16, No 1 (2024)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.21112

Abstract

Indonesia, as a developing country, continues to grapple with a variety of labor challenges, including high unemployment rates and job scarcity. South Korea stands out as one of the destinations with a substantial presence of foreign migrant workers, including those from Indonesia. According to the Embassy of the Republic of Indonesia, the number of legal Indonesian citizens in South Korea has reached 37,000. Undoubtedly, Indonesian migrant workers encounter cross-cultural communication barriers in South Korea. This research aims to explore the cross-cultural communication challenges faced by Indonesian Migrant Workers (IMWs) in South Korea and examine the strategies they employ to manage these barriers effectively. Adopting a qualitative approach with a phenomenological method, data is gathered through interviews with Indonesian migrant workers from the fisheries, manufacturing, and tourism sectors in South Korea. The findings reveal that cultural disparities pose the primary challenge for IMWs in South Korea, affecting communication and causing discomfort. IMWs employ various strategies to address these communication barriers, focusing on managing language differences, adapting to work cultures, and fostering social networks to alleviate uncertainty and anxiety.
Uncertainty Reduction Strategies on Share in Jar Skincare’s Purchase Intention Talitha Argyanti; Nia Ashton Destrity
Komunikator Vol 15, No 2 (2023)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.18542

Abstract

Share-in-jar skincare products come up with a relatively high level of uncertainty as sales are commonly only made online, thus making it impossible for consumers to ascertain the product’s quality and suitability. Indonesians, on the other hand, are said to have a low uncertainty avoidance, which tends to be more tolerant of uncertainty and is supposed to be less active in seeking information to reduce uncertainty. This study aims to analyse the effect of uncertainty reduction strategies on the purchase intention of share-in-jar skincare products on marketplaces and social networking sites (SNS) in Indonesia. This study used an explanatory quantitative approach with a survey method. It involved 395 Indonesian consumers who had searched for information about share-in-jar skincare products through marketplaces or SNS. The multiple linear regression analysis revealed that Indonesian consumers had a low level of uncertainty avoidance but actively sought information before purchasing products. The passive, active, and interactive strategies simultaneously affected the intention to buy share-in-jar skincare products, but the active strategy had no effect when tested partially. The passive strategy was the most influential uncertainty reduction strategy toward the purchase intention of share-in-jar skincare products.
Communicating Resistance to the Banality of Online Crime Through Advertising Cosmas Gatot Haryono; Rowena Capulong Reyes
Komunikator Vol 16, No 1 (2024)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.22024

Abstract

Many Indonesians remain unaware of the perils of cybercrime and often perceive it as an inherent risk of engaging with social media platforms. Exploiting societal negligence and carelessness, criminals target individuals with alarming frequency. BCA, through its recent advertisement titled “Don’t Know, Give No!”, has introduced a novel approach to bank advertising in Indonesia. Researchers are intrigued by the discourse of resistance against online crime that BCA Bank seeks to foster through these advertisements. Employing qualitative methods informed by Van Dijk’s critical discourse analysis, this study delves into the nuanced strategies employed by BCA. The findings illuminate BCA’s endeavor to construct a discourse resisting the normalization of cybercriminal activities. BCA endeavors to encourage the public to fortify their digital defenses by adopting prudent and conscientious social media practices, advocating for a thoughtful approach prior to any online action. In this digital epoch, the responsibility for safeguarding personal data transcends traditional banking realms, with customer security becoming contingent upon individual actions and choices.
Analisis Framing terhadap Pernyataan Resmi Kemenpora RI dan PSSI dalam Kasus Sanksi FIFA terhadap Indonesia Narayana Mahendra Prastya
Komunikator Vol 10, No 1 (2018)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.101002

Abstract

AbstractThis research aims to know how The Ministry of Youth and Sports Republic of Indonesia (Kemenpora RI) and Indonesian Football Association (PSSI) in FIFA suspension for Indonesia caseThe starting point of this research is crisis could hit every organization. In crisis situation, organization should release official statement to give explanation to public and to save their images. Official statement came from framing process. This research use frame model from Robert N Entman as tools for analysis. The data resources is official statement from Kemenpora RI and PSSI in period April 2015-May 2016. The results are : in define problem and defining causes, both parties are blaming each others. In making moral judgement, both organizations show up their effort to find solution and blaming others with example from football governance in another countires. In treatment recomendation, PSSI focus on the Indonesia national football team, and Kemenpora RI focus on reparation for football managemeng in Indonesia.Keywords : crisis communication, frame analysis, sport communication, sport public relations
The Effect of Ad Model Ethnicity on Advertising Haryadi Arief Nuur Rasyid
Komunikator Vol 11, No 1 (2019)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.111018

Abstract

This research focuses on the use of ad models ethnicity in advertising. Researcher using laboratory experimental method with 2x2 between-subjet factorial design. The factors are manipulated is ad models ethnicity (Chinese ad model versus Javanese ad model) and product ethnic category (Chinese ethnic product versus Javanese ethnic product). Participants used is 160 female students from SMA Steladuce 1 Yogyakarta.     The results showed that the presence of Chinese ethnic minority in the environment of Javanese ethnic majority led to individuals from Chinese ethtnic minority become more sensitive to referencing themselves to advertisement with Chinese model (H-1). The results of this research also shows that individual’s self referencing to the advertisement with model that fits with  individual's ethnicity may affect individual attitude in advertising (H-2a, H-2b, H-2c). Further results from this study indicate that the existence of the Javanese ethnic product can moderate self referencing of  individual consumers to advertisement that use model from Chinese ethnic minority (H-3a and H-3b)  
Organizational Communication Dynamics in the Process of Integrated Information System in Muhammadiyah Healthcare Charity Venture Wuri Rahmawati; Erwin Rasyid
Komunikator Vol 12, No 1 (2020)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.121034

Abstract

As a progressing Islamic movement and one of the most prominent Islamic organizations, Muhammadiyah does not only focus on the religious field but also charity ventures in the fields of education, social, and health. Muhammadiyah's potential in developing its charity venture in the health sector is enormous. This study aims to analyze the dynamics of organizational communication in the process of coordinating the integration of the Muhammadiyah health information system. This qualitative research used a case study approach and in-depth interviews, observation, and archival documents, as the data collection technique. This research showed that the integration of health information systems in Muhammadiyah is challenging to realize due to the high potential of the sectoral ego in the process of managing the Muhammadiyah Healthcare Charity Venture (AUMKES). Supervising Council of General Wellbeing (MPKU) as an assembly responsible for planning, organizing, coordinating, and supervising the management of the health sector in Muhammadiyah needs to strengthen its capacity, especially in the area of organizational communication management. This is because MPKU PPM has not had enough power and legitimacy in uniting the perceptions of each RSMA manager.
E-Commerce Strategy in Driving Sharing Economy in Culinary Industry Erwan Sudiwijaya; Kuskridho Ambardi
Komunikator Vol 13, No 1 (2021)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.131050

Abstract

Targeting the Jakarta market, e-commerce catering had emerged to provide practical solutions for routine eating needs. The object in this study was Kulina, which was founded initially as a marketplace in 2015. The initial purpose of its establishment was to drive the sharing economy through co-creation with kitchen and distribution partners to meet the lunch needs of their customers, the employees in Jakarta. The research data was taken by interviews with Digital Marketing Manager and Customer Experience Head and Supervising Delivery. Additionally, observations were conducted on Kulina’s digital marketing communication activities on the @ Kulina.id Instagram account during September 2017-January 2018. Document searches were carried out via the internet on Instagram with the keyword #Kulina and another site containing information about Kulina based on a google search with the keyword Kulina. The study found that customer demand communicated through the website affects complementarity, development of economies of scale, and standard-setting. The information was used to open and develop a sharing economy network and business terms for Partners. Nevertheless, complementarity in Kulina was not only influenced by the meeting of suppliers and demand but also other factors such as traffic jams.
Konstruksi Seksualitas Perempuan di Majalah Men’s Health ARIEF SOFYAN ARDIANSYAH
Komunikator Vol 4, No 2 (2012)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores the construction of female sexuality in MEN’S HEALTH Magazine. MEN’S HEALTH is a magazine which contains information about fitness, health, intimacy, career and fashion. MEN’S HEALTH in Indonesian edition is a franchise of Indonesian Edition which is licensed by the United States’ MEN’S HEALTH. The purpose of this study is to study the construction of female sexuality in the media. This study also aims to examine the imbalance of power between men and women which is built by the media. By using critical discourse analysis, this research shows that woman’s sexuality is under men’s domination, and it is exploited by capital. There are several points in the conclusion which are women as commodity and women as ones who were defeated. According to MEN’S HEALTH, good women are asexual and it exploits sexuality as an object. MEN’S HEALTH degrades women’s bodies and states that women are subordinate to men. Keywords: Sexuality, Intimacy, Gender, Critical Discourse Analysis, Ideology
Pelaksanaan Pull Marketing Jokowi Ahok dalam Pemenangan Pemilukada DKI Jakarta 2012 LALU MUHAMMAD IQBAL
Komunikator Vol 5, No 2 (2013)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The victory of Jokowi-Ahok in 2012 Jakarta Governor Election was the result of integrated political marketing activity with prominent pull marketing factor. Jokowi-Ahok utilized optimally the power of media which is very effective in providing information for the people of Jakarta. This study aims to observe how far pull marketing was used with other elements. In political marketing, there are nine elements which become the important parts. One of these nine important elements is pull marketing, which has a significant role for Jokowi-Ahok. Based on the analysis of the data, it shows that pull marketing strategy was the strategy which was mainly used. The use of media in Jakarta Governor Election was an important instrument in succession of regional leaders, in addition to the mass mobilization supported by political parties and sympathizers. Based on result of data processing, it shows that pull marketing strategy worked quite effectively. The combination of media, figures, and campaign methods was then mixed into strategic moves that made Jokowi-Ahok surpass all their competitors. Keywords: Pull Marketing, Media, Governor Election

Page 28 of 32 | Total Record : 314

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