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Kab. bantul,
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INDONESIA
Komunikator
Published by Universitas Muhammadiyah Yogyakarta
ISSN : 19796765     EISSN : 25499246     DOI : 10.18196/jkm
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Komunikator terbit dua kali setahun pada bulan Mei dan November. Berisi tulisan yang diangkat dari hasil penelitian dan pemikiran konseptual di bidang komunikasi. Penerbit menerima sumbangan tulisan yang belum pernah diterbitkan di media lain. Tulisan dapat langsung di input ke dalam sistem e-journal komunikator pada laman ini dengan cara registrasi terlebih dahulu. Naskah yang masuk akan disunting untuk keseragaman format, istilah dan tata cara lainnya.Jurnal Komunikator diterbitkan oleh Jurusan Ilmu Komunikasi Universitas Muhammadiyah Yogyakarta.
Arjuna Subject : -
Articles 334 Documents
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A Map of Nationalism Message on Twitter/X Users in Indonesia Sari, Dewi Kartika; Herwandito, Seto
Komunikator Vol. 17 No. 1 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i1.25738

Abstract

This research was motivated by the global rise in social media usage, which has introduced and disseminated universal values. In Indonesia, nationalism is increasingly challenged by the influx of global information through platforms like social media. The study aims to map the production of nationalism-related messages posted by Twitter/X users in Indonesia. A mixed-methods approach—combining both quantitative and qualitative techniques—was employed to analyze how nationalism messages were produced. The analysis focused on public participation, particularly in relation to gender, the geographic location of tweets, sentiment and emotion analysis, as well as the most commonly used hashtags and keywords on August 17, 2024. The findings reveal that nationalism messages from Indonesian Twitter/X users are organically generated by the public, with the predominant theme being expressions of Independence Day congratulations. The most influential actor in the message network was the account @aingriwehuy. In conclusion, public participation in celebrating Indonesia’s Independence Day was evident across all regions of the country and involved both female and male users. The messages were largely characterized by positive emotions and sentiments. Keywords: map; message; nationalism, Twitter (X); Indonesia  
Social Media as a Catalyst for Supporter Conflicts and Riots in Indonesia Tenriliweng, Andi Ahmad Hasan; Fridayanti, Novia
Komunikator Vol. 17 No. 1 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i1.26044

Abstract

In the digital age, social media has become a primary means of communication and interaction among football supporters in Indonesia. Beyond serving as a platform for sharing information and building communities, social media also acts as a catalyst for conflict between supporters, sometimes escalating into riots. This study aims to analyze how social media facilitates the spread of provocation, hate speech, and misinformation, which contribute to heightened tensions between supporter groups. Employing a qualitative case study methodology, the research examines several instances of fan conflict in Indonesia that were triggered by social media activity, including the communication patterns used by fans of Indonesia’s League 1 and League 2 clubs. The findings reveal that social media accelerates and broadens the reach of provocative content, reinforces polarization, and intensifies rivalries through emotionally charged and partisan narratives. Moreover, social media algorithms tend to amplify exposure to such content, thereby increasing the likelihood of real-world conflicts. In conclusion, while social media holds the potential to foster solidarity among football supporters, without proper regulation and digital literacy, these platforms can become key drivers of unrest with harmful consequences for multiple stakeholders.
Digital Inclusion for Seniors: Assessing Chat Application Skills in Senior Digital Academy Programs Rita Gani; Citra Rosalyn Anwar; Sari, Mutiara Dwi
Komunikator Vol. 17 No. 1 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i1.26115

Abstract

The digitalization of modern society requires older generations to adapt to internet-based communication, but age-related limitations often hinder this transition. This study explores the proficiency of elderly participants in using chat applications through the Senior Digital Academy (ADL) program by Tular Nalar Mafindo. Using a descriptive qualitative method, surveys and in-depth interviews were conducted with 61 senior participants. Findings show that while seniors understand basic chat application features and their potential negative impacts, they face challenges like digital literacy gaps, technological anxiety, and physical limitations. Many struggle with advanced features such as multimedia sharing, privacy settings, and group management. Vision impairments, reduced motor skills, and cognitive decline further complicate their use of digital tools. Despite these obstacles, participants express a strong willingness to learn and recognize the importance of staying connected through digital platforms. The study emphasizes the need for tailored digital literacy programs to address the specific needs of older adults, enabling them to navigate the digital world more effectively. Empowering seniors through digital literacy not only fosters social connectivity and independence but also mitigates risks like misinformation, hate speech, and fraud, ensuring their inclusion and safety in an increasingly online society.
The Digital Outrage and Distrust: Cancel Culture Against Indonesia’s State-Owned Enterprise Yudha, Reza Praditya; Hakim, A. Rahman; Phanphongsa, Vanhna
Komunikator Vol. 17 No. 1 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i1.26412

Abstract

Cancel culture is commonly associated with public figures. However, in the era of digital hyperconnectivity, this practice has increasingly targeted state institutions. This study examines how Indonesian netizens construct and mobilize cancel culture in response to a high-profile corruption scandal involving executives of the state-owned oil and gas company, Pertamina. This research is critical for understanding the intersection between crisis communication, public agenda-setting, and digital social control within the context of state-owned enterprises. The study employs a virtual ethnography approach, with data collected through a social listening tool, Brand24, from Instagram and X (formerly Twitter) between February 1st and March 11th, 2025. Findings reveal that the public orchestrated collective pressure using popular words and digital symbols, including emojis and politically charged hashtags. The crisis was widely interpreted as indicative of systemic failure and elite interference. In this case, cancel culture emerged as a form of civic articulation against the lack of transparency, delayed institutional communication, and the erosion of public trust in the state.
Improving Indonesia's Culinary Image Through Gastrodiplomacy at the MSMEs Restu Mande Astuty, Nadhira Triana; Setiawati, Sri Dewi
Komunikator Vol. 17 No. 2 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i2.26342

Abstract

As part of gastrodiplomacy, Micro, Small, and Medium Enterprises (MSMEs) play an important role in introducing Indonesian culinary products to the global market. However, they continue to face challenges, particularly in the transition to digital platforms. This study analyzes the strategies implemented by MSMEs in building the image of Indonesian cuisine—specifically rendang—and examines how digital content is used to shape perceptions in the international market. This research employs a qualitative approach using a case study of MSMEs Restu Mande. Data were collected through interviews, observations, and digital content analysis, and analyzed using the Miles, Huberman, and Saldaña technique with the support of Nvivo 12 Pro. The study utilizes the Associative Network Memory Model and Brand Awareness theory. The findings show that Restu Mande builds a positive international image of rendang through storytelling and digital content. Collaboration with local communities and participation in culinary festivals contribute to strengthening brand awareness as a collection of associative nodes that position rendang as an authentic symbol of Indonesian cuisine. The narratives presented by Restu Mande emphasize community empowerment, collaboration, and the spirit of gotong royong, reflecting distinctive aspects of Indonesian culture
Social Media, the Contradiction of Journalism, and the Dilemmas of News Start-ups in Indonesia Purnama, Finsensius Yuli; Krisdinanto, Nanang
Komunikator Vol. 17 No. 2 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i2.26707

Abstract

This research focuses on the implications of social media adoption for journalistic practice among news start-ups in Surabaya and Jakarta. Within the framework of news-media logic analysis, technology (including social media) is assumed to amplify the classic contradiction between professional and commercial aspects of journalistic practice. This research explores the extent to which social media amplifies this contradiction and how journalists negotiate it in their daily professional practice. This research uses a qualitative-descriptive approach. The findings show paradoxical results. On the one hand, news start-up journalists try to negotiate the increasingly strong contradictions through the discipline of verification of sources or news material from social media. On the other hand, the monetisation of news content on social media creates new problems in a commercial and professional context, which triggers a stronger dependence on global social media platforms, reduces reader trust, and shifts readers' focus from important and quality news in the media to provocative and sensational commercial news on social media. This research serves as a ‘warning’ to the idealism of digital journalism, in which there is hope that it will be more democratic, transparent, participatory, improve the functioning of democracy, and give more voice to the voiceless
Integrating Digital Media into Culturally Rooted Environmental Events to Promote Sustainable Lifestyle Dhamayanti, Meilani; Sari, Siti Dewi Sri Ratna; Alfathi, Bintang Ridzky
Komunikator Vol. 17 No. 2 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i2.26789

Abstract

Deforestation remains one of Indonesia’s most pressing environmental challenges, driven primarily by plantation expansion, illegal logging, mining, and forest fires. Public awareness of deforestation risks is essential to support preventive efforts. Sedekah Hutan is a social campaign that combines environmental advocacy with cultural rituals, encouraging wider community participation. Although digital media offers significant potential to strengthen conservation education, its use in culturally rooted environmental campaigns often remains limited to event promotion. This study explores the current role of digital media in such campaigns and examines its potential for more transformative awareness-building.  Utilizing participatory and dialogical communication and media ecology theories, this qualitative research draws on participatory observation, interviews, and document analysis. Despite the limited use of digital media, it was important in communicating messages of cultural identity and care for the environment, especially for younger audiences. The event text drew on cultural conditions for its success, but carry-over awareness was reliant on working with stakeholder, and being more strategic in our engagement via digital media. Academically, this study contributes to environmental communication scholarship by connecting digital strategies with local wisdom. Practically, it offers insights for educators and campaigners to utilize social media beyond promotion—as a meaningful tool for long-term environmental advocacy.  
Online Blind Buying of Local Perfume: Reducing Uncertainty through Digital Cues Argyanti, Talitha; Ananda Sabil Hussein; Fitri Hariana Oktaviani
Komunikator Vol. 17 No. 2 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i2.27086

Abstract

Local perfumes have increasingly entered Indonesia’s e-commerce market, yet competition remains dominated by long-established local and global brands available in physical stores. New brands that rely mainly on online distribution face a significant challenge because perfumes are sensorial products that cannot be directly experienced prior to purchase, resulting in high product uncertainty. Drawing on Uncertainty Reduction Theory, this research investigates how marketplace and social media as digital platforms through product descriptions, online reviews, and interactions with the seller shape consumers’ intention to blind buy local perfumes online, while also examining the mediating role of perceived product uncertainty. A quantitative explanatory design was employed, using an online survey of 306 consumers with prior blind buying experience of local perfumes through PLS-SEM. The findings reveal that product descriptions and perceived product uncertainty significantly drive blind buying intention, whereas online reviews and interactions with the seller do not exert a direct effect. All three information cues significantly influence perceived product uncertainty, and mediation analysis indicates that seller interactions indirectly enhance blind buying intention via reduced perceived product uncertainty. These results extend the application of Uncertainty Reduction Theory by highlighting the mediating role of perceived product uncertainty in the context of online perfume purchases.  
Digital Movement of Opinion Analysis in Social Media X: The Rohingnya Refugees Huda, Anam Miftakhul; Tsuroyya, Tsuroyya; Nurwahid, Aditya Fahmi; Firmannandya , Ade; Miarta, Wahyu Mahesa; Syahputra, Alif Nizar; Ismail, Adibah binti
Komunikator Vol. 17 No. 2 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i2.27344

Abstract

The expansion of social media has generated increasingly dynamic and spontaneous digital opinion movements, particularly on humanitarian issues such as the Rohingya refugee crisis. As a persecuted minority facing systemic discrimination in Myanmar, the Rohingya have become the subject of intense discussion on Social Media X (formerly Twitter). This study focuses on the structure of the communication network, identification of key actors, information-dissemination patterns, and temporal dynamics of conversations throughout 2023. Data were collected using Indonesian-language tweets retrieved with the keyword “Rohingya lang:id” and analyzed using NodeXL. The results show that public opinion was dispersed across more than 45,185 accounts, 116,415 interactions, and approximately 2,000 discussion clusters, yet was predominantly shaped by replies and mentions from low-influence accounts. Conversation intensity peaked in December 2023, triggered by on-the-ground events in Aceh. Negative sentiment dominated (49%), reflecting a trend of Indonesian netizens expressing ridicule toward Rohingya refugees. The absence of influential actors—such as President Jokowi or UNHCR Indonesia—combined with the massive volume of discourse generated by non-influential users resulted in an uncontrolled spread of narratives. This study recommends strengthening the monitoring of digital opinion movements to support more responsive and evidence-based policymaking on refugee issues.
Paradoxical Engagement: How Outsourcing Shapes Organizational Identity in Digital Public Spheres Prasetyo, Bambang Dwi; Muchtar, Moch. Shobastian Mahendra; Artanti, Neni Puji
Komunikator Vol. 17 No. 2 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i2.27399

Abstract

This research examines the paradox of outsourcing digital engagement in organizational communication, highlighting how third-party agencies and independent content creators influence brand identity in online public spaces. With more organizations turning to external contributors for social media management, questions arise about the consistency and authenticity of their messaging. The study aims to determine whether outsourcing boosts audience interaction while compromising alignment with organizational values. Adopting a mixed-methods design, it incorporates digital ethnography and content performance triangulation through thematic analysis, engagement metrics, and stakeholder perception surveys involving internal teams, agencies, and creators. Results show that while outsourced content generates greater engagement, it is often viewed by internal teams as lacking authenticity and deviating from core values. This indicates a tension between creative impact and brand consistency, underlining the need for deliberate, strategic collaboration. Organizational identity in digital platforms is thus portrayed as fluid and negotiated, offering insights for managing co-created content across evolving communication landscapes

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