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JBTI : Jurnal Bisnis : Teori dan Implementasi
ISSN : 20857721     EISSN : 26220733     DOI : -
Core Subject : Economy,
Jurnal Bisnis: Teori dan Implikasi (JBTI) merupakan jurnal ilmiah berkala (setahun dua kali). Tujuan utama jurnal ini adalah untuk mendiseminasi artikel ilmiah dalam bidang bisnis, yang memiliki fondasi teori dan implemetatif. Berkaitan dengan hal tersebut, artikel yang dipublikasikan harus berkaitan dengan ilmu manajemen bisnis dan akuntansi keuangan terutama yang terkait dengan praktek bisnis.
Arjuna Subject : -
Articles 8 Documents
Search results for , issue "Vol 15, No 1 (2024): April 2024" : 8 Documents clear
Does Innovative Work Behavior Matter for Performance? Green Talent Management and Green Servant Leadership in the Healthcare Industry Rima Rahmayanti; Muafi - Muafi; Ahmad Johan
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 15, No 1 (2024): April 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v15i1.21346

Abstract

This study aims to analyze the influence of green talent management and green servant leadership on employee performance while also considering the mediating role of innovative work behavior and the moderating role of green servant leadership in the relationship between green talent management and innovative work behavior. It was carried out in the context of employees in the health industry in Bandung. This study utilized a quantitative approach with a causal explanation to test the hypotheses. The respondents were employees who worked in private hospitals in Bandung, with 190 sample sizes selected using purposive sampling. The data were collected and processed using structural equation modeling with the help of Smart PLS software. The results revealed that green talent management and green servant leadership influenced employees’ innovative work behavior, leading to job performance. Moreover, green servant leadership could also strengthen the influence of green talent management on innovative work behavior. This study contributes to the understanding of the concept of environmentally-friendly business through innovative work behavior so it can improve work performance by adopting green practices, thereby reducing the damage caused by the organization. Furthermore, organizations must also consider that environmentally-friendly business practices are a concern and that a strong sensitivity must be instilled.
The Good Corporate Governance: Case Study in Indonesia and Philippines Werner R. Murhadi; Anastasia Handoyo; Endang Ernawati
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 15, No 1 (2024): April 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v15i1.19871

Abstract

Good corporate governance is critical in reducing conflict between agencies in the workplace. Corporate governance is crucial in developing nations with lax law enforcement. The impact of governance on corporate performance is investigated in this article. This study uses quantitative data from manufacturing companies registered on the Indonesian and Philippine stock exchanges. This study relied on 655 observations from Indonesia and 220 from the Philippines. Corporate governance is measured using independent commissioners, the number of board members, shareholder ownership, and the use of Big Four auditors. This study discovered that independent commissioners, the board size, and block-holders ownership significantly affected the return on assets. Tobin's Q analysis revealed that only Board Size had a significant effect. Unlike Indonesia, the results of this study in the Philippines showed that independent commissioners and block holder ownership significantly impacted the return on assets. On the other hand, this study using Tobin’s Q showed that all independent variables, such as independent commissioners, the board size, block-holders ownership, and big four accounting firms, had a significant effect. The practical implication of the study's findings is that management monitoring by independent commissioners and all commissioners is beneficial in avoiding managers' acts that harm the organization. On the one hand, the number of commissioners sends an excellent signal to the market. Block holder ownership and the usage of big four accounting firms can also strengthen monitoring, improving corporate performance. Companies should have a high proportion of independent commissioners, a modest board size, and use big four accounting firms. Companies can increase their performance and investor trust by applying the above governance components.
How Differences in Herbal Beverage Consumer Decisions Based on Demographic Factors? Nurhidayah Layoo; Sutrisno K. Djawa; Wahyudin Rahman; Nurjanna Ladjin; Amilia Zainita Saini; Cahyaning Raheni; Sulasmi Anggo
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 15, No 1 (2024): April 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v15i1.21224

Abstract

For a long time, people have been consuming homemade herbal drinks, which are processed traditionally. However, micro, small, medium, and large-scale businesses are now emerging in the production and marketing of ready-to-consume packaged herbal drinks. Research is needed on whether there are differences in consumer motivation in using homemade and industrial-made herbal beverages in terms of the factors of age, gender, education, occupation, and marital status of consumers, as well as how the simultaneous influence of these five variables on the motivation to consume herbal drinks. This study used a sample of 327 people whose data was collected through a digital questionnaire. Data were analyzed using Mann Whitney, Kruskal Wallis, and multiple linear regression. The results showed differences in consumer decisions based on age, education, occupation, and marital status in the choice of herbal drinks, but not gender differences. Most consumers chose the non-packaged type. Simultaneous testing, age, and occupation factors significantly affected consumer decisions, while gender, education, and marital status were not necessary. The results have implications for the segmentation strategy, targeting, and market positioning of the herbal beverage processing industry and the herbal beverage raw material supply industry, better market understanding, more targeted product development, more effective promotional interventions, increased public awareness of the benefits of herbal drinks, and government policy support for the herbal beverage industry.
Digitalization Challenges for SMEs: A Systematic Literature Review Perspective and Future Research Ietje Nazaruddin; Evy Rahman Utami; Evi Rahmawati
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 15, No 1 (2024): April 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v15i1.20410

Abstract

SMEs are a fundamental component of the economic structure in many countries. In the contemporary era of digitalization, SMEs are undertaking various initiatives to align with the evolving business landscape. This study aims to explore and synthesize research results on the role of digitalization in developing small and medium enterprises (SMEs). The literature review used the Scopus database. The data obtained were 127 documents from 2010 to 2023. SME digitization research has been conducted in 42 countries using 92 theories from 94 journals. The results showed three research clusters: business model innovation, Enterprise Resource Planning (ERP), and Information Technology (IT) capabilities. Digital platforms and information management assist SMEs in adjusting, creating new ideas, and staying competitive in difficult business circumstances. Digital platforms assist SMEs by extending market reach, automating operations, improving marketing and promotional efforts, analyzing consumer data to make better decisions, and strengthening team communication and customer care. Future research investigates effective strategies and educational programs aimed at helping SMEs acquire digital skills, adopt digital technology, and implement advanced blockchain-based contract systems. Future research also investigates the ethical implications of SME digitalization, encompassing issues related to data privacy, digital security, and the appropriate use of emerging technologies.
Talent Management in Managerial Succession Planning: A Qualitative Study Andi Shodiq Widodo; Ika Nurul Qamari; Siti Dyah Handayani; Mastura Roni
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 15, No 1 (2024): April 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v15i1.21442

Abstract

Investment in Human Resources is managed through a strategy for preparing sustainable future leaders. Talent management with the right processes of identification, recruitment and selection, development, and retention will put the right people in the right place. This study aims to determine the implementation of talent management in managerial succession planning at Soerojo Hospital. This study is qualitative research with a single case design using an in-depth interview and was conducted in October-November 2022. Informants were recruited using a purposive sampling technique, consisting of 1 key informant, 1 main informant, and 1 additional informant. The results revealed that talent management in managerial succession planning had not been fully implemented, as indicated by the subjectivity of the leaders in identifying talents, recruitment carried out after there was a vacancy, no talent pool at the selection stage, inadequate curriculum-based talent development and suboptimal talent retention because there is no guideline for implementing talent management. Therefore, Soerojo Hospital needs to establish regulations, compile curriculum and talent development methods, and create a harmonious work atmosphere for the sustainability of the organization.
Digital Marketing Literacy to Sustain MSME Businesses in Southwest Papua Satria Lintang Rachmadana; Pahmi Pahmi; Sabaria Sabaria; Hamsiah Hamsiah; Inri De Fretes
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 15, No 1 (2024): April 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v15i1.20826

Abstract

This research aims to determine the extent to which Micro, Small and Medium Enterprises (MSMEs) in Southwest Papua understand digital marketing to sustain their business. This study focuses on factors influencing digital literacy, business resilience, and entrepreneurial orientation in MSMEs in the region. A survey method was employed by collecting data from 80 randomly selected MSME samples in the City and Regency of Sorong of Southwest Papua Province. A quantitative approach using structural partial least squares equation modeling (PLS-SEM) was utilized to predict and confirm the hypotheses. Findings unveiled that digital marketing literacy could explain entrepreneurial orientation and business resilience. This study is the beginning of research on the digital economy in the Papua region. The findings of this study successfully answered four hypotheses: (1) There was an influence between digital marketing literacy and entrepreneurial orientation, with a p-value of 0.001 and a regression path of 0.772; (2) There was an influence between digital marketing literacy and business resilience, with a p-value of 0.042 and a regression path value of 0.185. These results revealed that MSME players have been familiar with digital literacy despite residing in Papua.
Impact of Brand Image, Brand Awareness, and Social Media Marketing on Purchase Decisions: Mediating Roles of Purchase Interest, Service Quality, and Experiential Marketing Ida Ayu Radinia Asri Suardana; Luh Putu Mahyuni; Ni Putu Nina Eka Lestari; Ida Bagus Raka Suardana
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 15, No 1 (2024): April 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v15i1.20901

Abstract

This research examined how brand image, brand awareness, and social media marketing influence consumers’ purchase decisions, including factors like purchase interest, service quality, and experiential marketing as mediating variables, offering valuable knowledge for marketers to enhance their understanding of consumers’ behavior. The population was Somethinc’s Instagram followers, totaling 156 samples. This study revealed that brand image did not significantly impact purchase decisions, in contrast to brand awareness, which significantly impacted purchase decisions. Purchase interest and service quality also had no significant impact on purchase decisions. Social media marketing had no significant impact on purchase decisions, but it significantly impacted experiential marketing, emphasizing its role in improving consumers’ experiences. Conversely, experiential marketing notably impacted purchase decisions, effectively mediating the impact of social media marketing on purchase decisions. This study also unveiled that purchase interest did not mediate the impact of brand image on purchase decisions, and service quality did not mediate the impact of brand awareness on purchase decisions. The findings provide valuable insights to craft more effective strategies within the modern marketing landscape, such as marketers leveraging this understanding to design approaches that prioritize creating engaging experiences for consumers.
The Role of Authentic Local Resources and Social Capital in the Development of Sustainable Village Tourism Sukaris Sukaris
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 15, No 1 (2024): April 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v15i1.21148

Abstract

This study aims to determine the role of authentic local resources and social capital in influencing the development of sustainable village tourism. This research refers to the social exchange theory and the theory of resources base view, using 30 managers of the village tourism "Lontar Sewu" as respondents who then carried out a bootstrapping process of 300 data. WarpPLS processed the collected data. The results revealed that the data collected met the validity and reliability requirements and the fit of the model. Estimation of the model showed that the authenticity of local resources and the social capital of the community had a positive relationship with sustainable village tourism. Likewise, the verification showed that the authenticity of local resources affected sustainable village tourism, and social capital affected sustainable village tourism. The findings showed that the authenticity of local resources and social capital was proven to have an important role in sustainable village tourism, such as the sustainability of the Lontar tree ecosystem (authenticity), the uniqueness of village tourism that is maintained, and local wisdom that makes the community involved in developing village tourism. This research provides a significant theoretical contribution to the sustainable tourism literature. Furthermore, this research has a number of practical implications for village tourism managers in terms of sustainable village tourism management.

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