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EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Published by Universitas Dehasen Bengkulu
ISSN : 23388412     EISSN : 27164411     DOI : https://doi.org/10.37676/ekombis.v8i1.926
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other
Ekombis Review: Jurnal Ilmiah Ekonomi dan Bisnis is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 60 Documents
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Search results for , issue "Vol 12 No 2 (2024): April" : 60 Documents clear
Enhancing Purchase Intentions in Online Shopping: A Case Study on Live Streaming, Credibility Of Celebrity Endorsement, and Perceived Benefits Isnaini Dwi Aprilia; Rita Ambarwati
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5309

Abstract

Shopping face-to-face or live streaming has become a form of onlineshop that entrepreneurs use to demonstrate the usefulness of the products being sold, showcase products from various angles and perspectives, respond directly to consumers and carry out activities that can attract consumer buying intentions to make purchases while watching live streaming. The purpose of this study is to determine the impact between live streaming variables (X1), Credibility Of Celebrity Endorsement (X2), Perceived Benefits (X3) on Purchase Intention (Y). This research was conducted on the marketplace application. This study uses a survey method where primary data is obtained from questionnaire data. The sample was those who had shopped on live streaming which was taken randomly (random sampling) as many as 127 respondents. The data analysis method uses SEMPLS 3.0. The results prove that live streaming has a positive and significant impact on purchase intentions. Credibility of Celebrity Endorsement has a positive and significant influence on purchase intentions. Perceived Benefit has a positive and significant influence on purchase intentions.
The Influence Of Motivation And Training On The Productivity Of Sales Representatives At Pt Arista Mitra Lestari, West Java, With Competence As A Mediating Variable Didin Hendriana; Dudung Hadiwijaya; M.Imam Mutaqijm
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5316

Abstract

This research aims to analyze the influence of motivation and training on productivity, with competence as a mediating variable. The research type employed is explanatory research, using the survey explanatory method with a quantitative approach. The sample consists of 99 respondents, namely sales representatives at PT. Arista Mitra Lestari, Region 3 Cirebon, West Java. The sample was selected using purposive sampling. Data analysis method employed Structural Equation Modeling-Partial Least Square (SEM-PLS), and the software used is SmartPLS 3.00. The research results indicate that motivation significantly influences competence. Training significantly influences competence. Motivation significantly influences productivity. Training significantly influences productivity. Competence significantly influences productivity. Motivation significantly influences productivity mediated by competence. Training significantly influences productivity mediated by competence. The conclusion of this research has implications for PT. Arista Mitra Lestari, Region 3 Cirebon, West Java, in improving the performance of its sales representatives. PT. Arista Mitra Lestari is encouraged to enhance motivation and training to boost the productivity of sales representatives, with competence playing a crucial role in increasing the sales of products in PT. Arista Mitra Lestari, Region 3 Cirebon, West Java
Research On Entrepreneurial Intention Using Bibliometric Analysis Resti Ramadhaniyati; Nani Sutarni; Kurjono Kurjono
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5319

Abstract

Using bibliometric analysis, the study examines entrepreneurial interests over the past five years. The data collected from the Scopus database was converted into 135 publications. Research shows that the publication is distributed in many of the most influential countries and cooperates with many other countries in this field. 1. Entrepreneurial interests; 2. Changes and cases; and 3. Cooperation between countries on entrepreneurship interests is the focus of this research. The results of the research can be used as a reference for other researchers who want to study this topic. It will help them understand the focus of research, establish a plan for advanced research, and be a comparison material and reference for other research to be done in the future.
The Impact Of Excellent Service And Security Management On Public Interest In Visiting Local Government Offices In The East Bekasi Region, Bekasi City Andrian Andrian; Pratiwi Nila Sari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5324

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pemberian pelayanan dan keamanan yang baik terhadap kunjungan masyarakat pada kantor Pemerintah Daerah di wilayah Kecamatan Bekasi Timur Kota Bekasi. Metodologi penelitian yang digunakan adalah kuantitatif dengan metode survei purposive sampling terhadap responden yang memiliki kriteria minimal berkunjung lebih dari satu kali dan pernah berpengalaman dalam pelayanan publik di kantor pemerintah daerah. Kuesioner disebarkan kepada 115 responden dan dikembalikan sebanyak 100 orang. Kemudian setelah terkumpul data-data yang diperlukan, data tersebut diolah oleh peneliti dengan menggunakan analisis statistik menggunakan SPSS versi 22 dari data yang diperoleh di lapangan. Hasil penelitian menunjukkan bahwa pemberian pelayanan dan keamanan yang baik dapat memberikan dampak langsung yang signifikan terhadap minat masyarakat untuk mengunjungi kantor pemerintahan daerah tanpa adanya rasa khawatir.
Credit Card Cue Effect: Debt-Related Thought as Mediating Variable of Credit Card Cues and Spending Agustion Suhada; Taufik Faturohman
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5332

Abstract

This study aims to examine the relationship between credit card cues, credit card associations (especially debt-related thought), and spending behavior in Indonesia. The data were collected through an online survey with 400 respondents and analyzed using PLS-SEM. The result showed that credit card cue has significant positive correlation to debt-related thought. Debt-related thought has no significant correlation to spending. Credit card cue has significant positive correlation to spending. Debt-related thought is not able to moderate credit card cues on spending which refers to direct only mediation.
The Influence of Marketing Mix on Purchase Intention with Customer Attitude as a Mediating Variable (A Case Study of a New Men's Fashion Retail Business in Surabaya) Suci Sukmajaya Rizky; Atik Aprianingsih
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5333

Abstract

Indonesia's textile and apparel industry is experiencing a significant demand, with an anticipated GDP increase of 2022. Surabaya, a major city in Indonesia, is well-positioned to capitalize on this opportunity by establishing a retail business catering to the lower-middle-class segment of the men's fashion industry. This study aims to help entrepreneurs in Surabaya identify factors influencing their decision to establish a retail business in the men's fashion sector using the SEM-PLS method. The research investigates the purchase intentions of men of productive age from the lower-middle-class demographic and the potential marketing mix strategies for businesses in the Surabaya men's fashion sector. Findings from 230 respondents showed that product, place, and promotion variables significantly influence customer attitude, which in turn influences purchase intention. However, price does not significantly influence customer attitude. The study suggests that price, product, and promotion variables can be partially mediated by customer attitude, while the place variable can be fully mediated.
The Influence Of Product Quality, And Brand Images On Purchasing Decisions Through The Role Of Purchase Intention As An Intervening Variable As An Intervening Variable (Case Study On Purchasing An Iphone Brand Smartphone In Yogyakarta) Ambar Lukitaningsih; Agus Dwi Cahya; Mizan Iskandar
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5347

Abstract

This research is quantitative research, which was conducted to test the influence of product quality, brand image, and purchase intention as intervening variables on purchasing decisions. The data in this research was collected through a questionnaire using Google Form with respondents who were owners, users, or who had purchased an iPhone brand smartphone in Yogyakarta, with a total of 115 respondents. Testing in this research uses multiple linear regression analysis tests. The results of this research show that product quality has a significant effect on purchasing decisions, brand image has no effect on purchasing decisions, purchase intention has an effect on purchasing decisions. Simultaneously, the variables product quality, brand image, and purchase intention influence purchasing decisions.
The Demographical Analysis of Indonesian Young Adults' Financial Anxiety Abbya Pratiwi Ramadhani; Taufik Faturohman
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5352

Abstract

This study aims to understand what causes financial anxiety among Indonesian Young Adults in terms of demographical. A survey from 400 respondents was collected through an online questionnaire from July to August 2023 and analyzed using descriptive statistics, and continued by using Kruksal Wallis and Mann Whitney U to test whether there is a statistically significant difference between two or more independent variables. The result of this study found that there are no significant differences in gender and income in financial anxiety, but there are significant differences in educational level and occupation in financial anxiety. Individuals with only a high school degree as their educational background, and unemployed individuals have higher levels of financial anxiety than other groups.
Performance Evaluation Of Programs And Activities In The Aspect Of Information And Communication Technology With A Logic Model Approach Selvy Elida Haloho; Nanda Ayu Wijayanti
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5361

Abstract

This study was conducted to evaluate the performance of programs and activities in the ICT aspect in order to determine the logical relationship between information and performance indicators that have been determined in the strategic planning documents of the Kutai Kartanegara Regency Government and Diskominfo, as well as the outcome sequence chart in accordance with the evaluation results in order to improve the performance of these programs and activities. This research is a qualitative study using a case study-based evaluation process. Primary data used is obtained from semi-structured interviews with respondents in the ICT and E-Governement Sectors. Analysis of program and activity performance data will use a logic model approach. The results showed that performance information already has a logical relationship, but its implementation cannot support the achievement of Diskominfo's KPI performance. Furthermore, there are still inconsistencies between the performance indicators that have been determined and those listed in the performance appraisal document. The recommended outcome sequence chart has been prepared in accordance with indicators related to the ICT aspect of SPBE. Diskominfo needs to reformulate information and performance indicators to be in line with the strategic planning that has been set. This research is expected to contribute to improving the performance of existing programs and activities in the Regional Government.
The influence of democratic leader shipstyle, work environment and extrinsic motivation on affective commitmentin employees of the transportation department of the government Yogyakarta special region Maria Yosmini Mona; Prayekti Prayekti; Tri Ratna Purnamarini
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5363

Abstract

This study aims to determine the influence of Democratic Leadership Style, Work Environment and Extrinsic Motivation on Affective Commitment in Employees of the Yogyakarta Special Region Government Transportation Office. The type of research used is quantitative research. The population in this study is all employees of the Yogyakarta Special Region Government Transportation Office totaling 53 respondents. Data collection techniques with questionnaire dissemination methods. Data analysis was performed by validity test, reliability test, classical assumption test and multiple linear regression analysis. The results of data analysis with a significant 0.05 show that democratic leadership style has a positive and significant effect on affective commitment, work environment has a positive and significant effect on affective commitment, extrinsic motivation has a positive and significant effect on affective commitment and democratic leadership style, work environment and extrinsic motivation simultaneously affect affective commitment.

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