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EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Published by Universitas Dehasen Bengkulu
ISSN : 23388412     EISSN : 27164411     DOI : https://doi.org/10.37676/ekombis.v8i1.926
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other
Ekombis Review: Jurnal Ilmiah Ekonomi dan Bisnis is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 1,559 Documents
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Impact Of Compensation And Work Discipline On Employee Performance With Work Motivation As Intervening Variable (Case Studies Of LAZIS Muhammadiyah) Sabar Waluyo; Amir Amir; Suyoto Suyoto; Ani Kusbandiyah
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6860

Abstract

The study aims to study the impact of compensation, work discipline, and motivation on employee performance, with motivation as an intervening variable. The study analyzed data from 105 respondents using quantitative approaches and Partial Least Squares Structural Equation Modeling (PLS-SEM). In addition, although compensation has a significant impact on work motivation, work discipline also strongly affects work motivations. Work motivation has been shown to mediate the relationship between compensation and employee performance. These findings suggest that in addition to competitive compensation, improving employee discipline and motivation can be an effective strategy for improving performance. The results of this research can serve as a benchmark for managers to formulate more effective compensation policies and develop human resources.
Proposed Marketing Strategy For E-Wallet To Increase The Growth Of Active Users (Case Study: Sap Cash) Vina Fabiola Calista; Harimukti Wandebori
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6867

Abstract

The rapid evolution of technology has transformed various sectors, including the financial industry, where the adoption of e-wallets has become increasingly prevalent. In Indonesia, the e-wallet market has experienced significant growth, driven by a young, tech-savvy population, increased internet penetration, and the government's push towards a cashless society. SAP Cash, a new entrant in this competitive market, has struggled to convert its initial surge in total users into active, engaged customers. This research aims to address this challenge by proposing a marketing strategy to increase the growth of active users for SAP Cash.The study begins by analyzing the current consumer characteristics of SAP Cash, utilizing segmentation, targeting, and positioning (STP) to identify key consumer segments. External and internal environment analyses are conducted to understand the factors impacting SAP Cash’s performance. These analyses include an examination of the general environment, industry dynamics, competitor landscape, and the internal strengths and weaknesses of SAP Cash.The SWOT analysis reveals that while SAP Cash possesses strengths such as secure transaction processing and robust technological infrastructure, it faces weaknesses like limited brand visibility and inadequate customer support. The external environment offers opportunities, including the growing acceptance of digital payments and the potential for strategic partnerships, but also presents threats from intense competition and high bargaining power of buyers.Using the TOWS matrix, this research proposes strategic recommendations for SAP Cash. These include enhancing brand visibility through targeted digital marketing, differentiating the product with unique features, strengthening customer support, and expanding promotional activities to boost user engagement. The study also suggests leveraging strategic partnerships to broaden market reach and maintaining a forward-looking technological infrastructure to ensure scalability and security. The proposed marketing strategy is designed to increase the active user base of SAP Cash by addressing its current weaknesses and capitalizing on market opportunities. The research contributes to the field by providing a structured approach to developing and implementing a marketing strategy in a highly competitive e-wallet market. Future research could explore customer loyalty factors and the impact of emerging technologies on the e-wallet industry, providing further insights into optimizing user engagement and retention strategies for SAP Cash.
Proposed Pivot Strategy For Point Of Sale System Using Business Model Canvas: A Case Study Of UR POS (PT. RTL) Senna Haritsyah; Wawan Dhewanto
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6873

Abstract

This research addresses the challenges faced by UR POS, a unit under PT. Rahmat Tuhan Lestari, as it struggles to keep pace with rapid market changes. Despite the critical role of POS systems in enhancing customer service and operational efficiency, UR POS's traditional business model no longer aligns with current market demands. Using the Business Model Canvas (BMC) and SWOT analysis via the SPACE Matrix, the study identifies 23 strengths, 16 weaknesses, 36 opportunities, and 21 threats. The findings suggest that UR POS should pivot its strategy by focusing on changing customer needs and acquiring new customers. These pivots are then integrated into a new BMC alternative, providing a strategic foundation for adapting and thriving in the evolving market.
Brand Experience, Brand Satisfaction, E-Wom, Brand Trust And Brand Loyalty Ni Wayan Diah Widnyasari; Gede Sri Darma
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6877

Abstract

Success company No regardless of role customer. Customers can quickly leave A brand if they do not have a strong sense of attachment, even though loyal customers generate the highest income. Strong brands can create loyalty brand terms for consumers to see the brand as a product or a good service. Study This aims To analyze the influence of experience brand, satisfaction brand and E-WOM against loyalty brand with trust brand as variable mediation. Amount sample as many as 190 people. Data analysis techniques used are descriptive statistics and statistical inferential, SEM PLS. Based on the results, analysis found that experience brand, satisfaction brand, and E-WOM influence positively and significantly loyalty brand. Trust brands can meditate in a way that partially influences trust, satisfaction, and E-WOM against loyalty brands. Research results Mean that the more tall trust brand, satisfaction brand and consumer E-WOM on Kompas.com, the higher it is loyalty brand consumers towards Kompas.com.
Business Strategy Initiative For Sport-Based Entrepreneurship In Yogyakarta Using SWOT-IFE-EFE And TOWS Analysis Case Study: Jogjarenang International Swimming School Putri Vaerina Lase; Dermawan Wibisono
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6878

Abstract

Swimming at an early age boosts children's physical and motor skills, builds confidence, and ensures safety around water. High parental awareness and enthusiasm, along with a lack of structured swimming programs in elementary schools, have led to a rise in swimming schools, presenting a significant business opportunity. Jogjarenang International Swimming School, established in 2020 in Yogyakarta City, offers specialized swimming programs for children using the Swim School International (SSI) curriculum. With increasing competition from new schools, Jogjarenang needs a strategic plan to stay competitive. This research uses a mixed-method approach, combining qualitative observations and interviews with quantitative surveys. The SWOT analysis highlights Jogjarenang’s strengths, such as experienced instructors and a strong reputation, but also reveals weaknesses like limited physical resources and instructor shortages. Opportunities include growing swimming awareness and supportive regulations, while threats come from rising competition. The TOWS analysis led to 15 strategic alternatives, with four prioritized strategies in the W-O matrix being recommended.
The Influence Of Board Knowledge And Political Background On Regional Financial Oversight With Community Participation And Public Policy Transparency As Moderating Variables Liza Hanim; Biana Adha Inapty
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6908

Abstract

This study aims to examine how the knowledge of council members regarding budgets and political backgrounds affects regional financial supervision, taking into account the moderating effects of community participation and public policy transparency. The method used in this research is quantitative, with 50 samples collected directly by the researcher. The results indicate that council knowledge affects financial supervision, political background also influences financial supervision, community participation serves as a moderator in financial supervision, while public policy transparency also plays a moderating role in the same context.
Analysis Of Key Factors Influencing Behavioral Intention To Adopt Cryptocurrency In Indonesia: A Demographic Perspective I Gede Artha Juan Christian Lie; Taufik Faturohman
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6912

Abstract

This study examines the key factors influencing the behavioral intention to adopt cryptocurrency in Indonesia from a demographic perspective. Utilizing descriptive statistics and non-parametric tests such as the Mann-Whitney U Test and Kruskal-Wallis Test, the research analyzes how gender, age, educational level, and occupation impact individuals' perceptions and intentions regarding cryptocurrency adoption. The findings reveal significant differences across these demographic groups, particularly in areas such as financial literacy, perceived risk, social influence, and awareness. Males, younger individuals, and those with higher education levels or finance-related occupations exhibit a stronger intention to adopt cryptocurrency, driven by lower perceived risks and higher financial literacy. Conversely, females, older adults, and those with lower education levels show more hesitation, primarily due to higher perceived risks and lower awareness. The study underscores the need for targeted educational initiatives and policy interventions to address these demographic disparities and promote a more inclusive adoption of cryptocurrency in Indonesia. These insights are crucial for developing effective strategies to support the growth of cryptocurrency as part of the digital economy.
Information Needs Analysis For Inventory Management System Development Based On Existing Conditions In MSMEs Jeremy Andrian Kurniadi; Yuanita Handayati
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6918

Abstract

The purpose of this research is to strengthen its competitive advantage in the digital business industry in Indonesia by utilizing digital solutions to fulfill consumer needs, considering increasing market rivalry and the progress of digital products. The interview was conducted with micro, small, and medium-sized enterprises (MSMEs) located in West Java from January to June 2024 to identify the issues and needs of MSMEs. The identified problems need to be further processed using the System Development Life Cycle method. The results are expected to be utilized in the development of an Inventory Management Information System that can support the effectiveness of inventory management by MSMEs.
Improvement Proposal Of Welded Wire Mesh Production Process In PT HBU Using FMEA And Six Sigma With DMAIC Framework Kevin Revialdy Handoko; Yuanita Handayati
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6926

Abstract

This research aims to identify and provide alternative solutions as an effort to reduce defects in the welded wire mesh production process at PT HBU using the Six Sigma approach integrated with Failure Mode and Effect Analysis (FMEA). This research was carried out by applying the DMAIC (Define, Measure, Analyze, Improve, Control) framework to improve product quality and process efficiency. In the Define stage, key problems are identified, and improvement objectives are set. The Measure stage includes data collection and initial analysis to measure the existing defect rate using the Defect per Million Opportunities (DPMO) and Sigma Level metrics. Furthermore, in the Analyze stage, root causes are identified and analyzed using Cause-and-Effect Diagram. In the Improve stage, FMEA is used to analyze the potential causes of defects by determining their priority and proposing improvement solutions based on the previous analysis to be implemented as an effort to reduce the possibility of defective products in the production process. Finally, in the Control stage, a schedule is designed for the implementation of the proposed improvements provided. The implementation of this integrated approach is expected to reduce the defect rate in products, improve product quality, and improve overall operational efficiency.
The Influence Of Digital Payment Usage Quick Response Code Indonesian Standard (Qris) And Menu Variety On Repurchase Interest In Hore Steak Magetan Mafta Fiala Athalita; Nuruni Ika Kusuma Wrdani
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6929

Abstract

Quick Response Indonesian Standard QRIS is the unification of various QRs from various Payment System Service Providers (PJSP) using the QR Code. Many are highly interested in QRIS payments because not only are they quick and efficient, but they also help minimize risk. Menu variety refers to the range of products and items sellers offer customers. Customers are keen on having a wide range of options on food menus because they desire a variety of choices in the food items provided. The research aims to find out the Influence of Digital Payment Usage Quick Response Code Indonesian Standard (QRIS) and Menu Variety on Repurchase Interest in Hore Steak Magetan. The population of this study is consumers of Hore Steak Magetan who are at least 17 years old and have a smartphone. The research employed a purposive sampling method using 110 samples. Data is analyzed using Smart PLS with outer and inner model methods. The findings indicated that the QRIS payment method had a positive and significant influence on repurchase interest, menu variety had a positive and significant influence on repurchase interest, and the QRIS payment method and menu Variety together had a positive and significant influence on repurchase interest.

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