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EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Published by Universitas Dehasen Bengkulu
ISSN : 23388412     EISSN : 27164411     DOI : https://doi.org/10.37676/ekombis.v8i1.926
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other
Ekombis Review: Jurnal Ilmiah Ekonomi dan Bisnis is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 1,398 Documents
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Study Of The Influence Of Public Expenditure And Macroeconomic Variables On The Happiness Index In Sumatera Anitasari, Merri; Ariska, Yesi Indian
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7422

Abstract

This study aims to analyze the effect of public spending and macroeconomic variables (local government size, per capita GRDP, Gini coefficient, unemployment, inflation and tax revenue) on the happiness index in Sumatra. The types of data used in this study are cross-section data and time series data. Cross-section data covers 10 provinces in Sumatra, namely Aceh, North Sumatra, West Sumatra, Riau, Jambi, South Sumatra, Bengkulu, Lampung, Bangka Belitung Islands and Riau Islands. While the time series data consists of data from 2014, 2017 and 2021. The data sources are secondary data from the Central Statistics Agency and the Directorate General of Fiscal Balance, Ministry of Finance. The data were analyzed using the panel data regression method with the Common Effect Model approach. The results of the study show that Per Capita Income and Inflation have a significant effect on the happiness index in Sumatra. Meanwhile, public spending, local government size, Gini coefficient, unemployment rate, and local tax revenue do not show a significant effect on happiness. These findings suggest that while economic factors and the size of local government play an important role in improving well-being, the direct impact on people's happiness is influenced by a complex of other factors, including people's perceptions, social inequality, and the efficiency of resource management.
The Effect Of NPM, ROA, ROE, EPS And Per Ratio On The Stock Price Of Lq45 Companies Listed On The Indonesian Stock Exchange For The Period 2021-2023 Puspitasari, Nadia; Soleh, Ahmad; Abi, Yudi Irawan
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7451

Abstract

There are many companies listed on the Indonesia Stock Exchange (BEI), but there is a special classification for companies with the best financial performance. One of them is a company included in the LQ45 index group. The purpose of this study was to determine the effect of Net Profit Margin (NPM), Return on Assets (ROA), Return on Equity (ROE), Earning Per Share (EPS), and Price Earning Ratio (PER) on stock prices. In this study, the data were analyzed using statistical methods. Data processing using the SPSS statistical program. The statistical test used to analyze the data is multiple linear regression analysis. The results showed that Net Profit Margin (NPM), Return on Assets (ROA), Return on Equity (ROE), Earning Per Share (EPS), and Price Earning Ratio (PER) have an effect on stock prices in LQ45 companies for the period 2021-2023
Consumer Behavior In Virtual Goods Purchase Decisions On Online Gamers In Bengkulu City Ariansyah, Muhammad Ridho; Irwanto, Tito; Melinda, Tri Febrina
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7465

Abstract

This study aims to determine consumer behavior in virtual goods purchasing decisions for online gamers in Bengkulu City. The focus of this study is to determine whether the factors of impulsive buying, irrational buying and wastefulness in virtual goods purchasing decisions for online gamers in Bengkulu City. The method used is a quantitative method where data is obtained by distributing questionnaires to 100 online game users in Bengkulu City. The results of the analysis show that impulsive buying, irrational buying and wastefulness factors have a significant influence on online gamers' interest in virtual goods purchasing decisions in Bengkulu City, with the results of multiple linear regression tests Y = 1.599 + 0.430 X1 + 0.625 X2 + 0.053 X3. The t-test for the impulsive buying variable (X1) shows a significant value of 0.000 < 0.05, irrational buying (X2) of 0.000 < 0.05, and waste (X3) of 0.023 < 0.05, which means that Ha is accepted and Ho is rejected for the third variable. In addition, the f-test result of 0.000 < 0.05 shows that simultaneously the variables X1, X2, and X3 have a significant effect on Y.
The Role Of Religiosity As A Moderator Of Intentions To Visit Halal Tourism: A Study On Generation Z Muslims In Bengkulu Rosyadi, Imron; Oktridarti, Levy
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7480

Abstract

This study aims to analyze the factors influencing the intentions of Generation Z Muslims in Bengkulu Province to visit halal tourism destinations. The variables examined include subjective norms, attitudes, perceived behavioral control, halal awareness, and religiosity as a moderating variable. The study employs a quantitative approach, with data collected through surveys of Generation Z Muslim respondents in Bengkulu Province. The analysis was conducted using Structural Equation Modeling (SEM). The findings indicate that subjective norms and attitudes significantly influence travel intentions. This research provides practical implications for tourism managers in Bengkulu to enhance the appeal of halal destinations by promoting religious values and improving Muslim-friendly facilities.
Effectiveness Of Waste Banks In Increasing Income For Contractual Employees (Case Study: Green Hd Waste Bank In Bengkulu City) Oktridarti, Levy; Rosyadi, Imron
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7481

Abstract

This study examines the effectiveness of Green HD Waste Bank in increasing the income of contractual employees in the RSHD area of Bengkulu City. Green HD Waste Bank was initially established to support environmental sustainability by encouraging waste separation and recycling within the community. Over time, it has also proven to offer economic benefits, particularly for contractual staff at RSHD Bengkulu City who participate as members or clients of the waste bank. Using a qualitative research approach, this study conducted in-depth interviews with the waste bank's manager, employees, and clients to understand the dual role of Green HD Waste Bank in environmental preservation and income enhancement. Findings indicate that Green HD Waste Bank not only effectively contributes to a cleaner and more sustainable environment but also provides supplemental income, thus enhancing the financial well-being of contractual employees involved in the program.
The Critical Role Of Accounting Mentality In Enhancing Land And Building Tax (PBB) Compliance Chiquitita, Casia; Junianto, Yopy
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7509

Abstract

This study aims to identify the factors influencing taxpayer compliance in paying Land and Building Tax (PBB) in Malang, Yogyakarta, and Denpasar. A closed-ended questionnaire was used in this study to investigate to find out how tax payer’s tax literacy, accounting mentality, and views on sanctions influence their tax compliance behavior. The influence of accounting mentality on PBB compliance remains underexplored. Existing research has yet to provide a comprehensive understanding of this relationship, leaving a clear opportunity for further investigation. Through a multiple linear regression of 258 respondents, this study found that accounting mentality has the most significant influence on PBB compliance. In addition, tax literacy and perception of tax sanctions also have a positive and significant impact. These findings have practical implications for city governments in efforts to improve PBB compliance through increasing tax literacy, strengthening accounting mentality, and enforcing strict and fair tax sanctions. Theoretically, these findings support the Theory of Planned Behavior, where tax literacy, accounting mentality, and perception of tax sanctions can influence taxpayer compliance behavior. This research also contributes to the existing literature by providing up-to-date findings on the relationship between these variables in the context of PBB compliance.
Market Penetration As A Proposed Marketing Strategy: Case Of PT. Atourin Teknologi Nusantara Setiawan, Nisa Aulia Nur; Wandebori, Harimukti
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7545

Abstract

Indonesia’s tourism industry has great potential for economic growth, driven by its natural and cultural richness and the increasing adoption of digital platforms, which are increasingly being introduced. As one of the players in the industry, PT Atourin Teknologi Nusantara (Atourin) faces challenges in increasing brand awareness and attracting travelers to use their services, which offer a variety of local attractions. This study aims to identify Atourin’s target market, explore the factors influencing brand awareness and purchase intention, and propose effective marketing strategies to increase Atourin’s presence. A mixed methodology with qualitative and quantitative approaches was conducted, combining interviews and questionnaire distribution. Data analysis used clustering to group the identified market segment, then findings of external and internal analysis using SWOT, TOWS matrix, and Ansoff matrix. Based on the findings, it is known that Atourin, as a technology-based startup in the tourism industry, certainly has strengths in the field of tourism technology and knowledge. Unfortunately, the level of awareness of the Atourin brand in the local tourist market is still low. This study recommends market penetration that focus on increasing market share with existing products in existing markets through the use of social media, increasing customer retention through loyalty programs, and strategic collaborations to strengthen Atourin’s market position and drive business growth in Indonesia’s digital tourism industry.
Empowering Local Brands Through Strategic Branding: Case of MFD Studio Rinjany, Firza Khalisha
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7560

Abstract

The rapid growth of Indonesia’s fashion sector contributes significantly to the creative economy. This is influenced by the post-pandemic shift in consumer behavior, making the Indonesian fashion market more competitive. Indonesia’s local brands face challenges in competing in this Red Ocean market. One of the local brands facing this challenge is MFD Studio, a local fashion brand from Bandung. MFD Studio faces a challenge in building a strong brand identity and differentiating itself from competitors. This research was conducted using a qualitative approach with semi-structured interviews to explore internal and external perceptions of the brand. Moreover, secondary data analysis was conducted in journals, social media, and e-commerce. The data analysis was developed using brand audit analysis and value proposition canvas in terms of thematic analysis. The results identified that MFD Studio was experiencing challenges in terms of brand awareness and a mismatch between the visual elements and the values it wanted to deliver. According to the analysis results, a comprehensive improvement branding strategy is proposed, focusing on improving a more consistent brand visual identity, strengthening more precise values, and optimizing the use of digital channels to increase interaction with consumers. This strategy is expected to increase brand awareness, strengthen customer loyalty, and drived increased conversion, ultimately strengthening MFD Sttudio’s competitive position in the Indonesian fashion market.
Development Of Mining Surrounding Community Through CSR PT NHM As Implementation Of SDG-12 Syahrain, Ruliyanto; Bachmid, Faradisa; Katimen, Faradila; Y.Tjan, Firawati
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7573

Abstract

Negative impacts on the environment arise when human consumption and production increase. Efforts to achieve sustainable consumption and production patterns must align with the objectives of the Sustainability Development Goals (SDGs), especially point 12 of the 17 SDGs, namely Responsible Consumption and Production. Ensuring sustainable consumption and production patterns. CSR programs can be a source and potential to support achieving these goals. This study will explore, dissect, and provide offers on PT Nusa Halmahera Mineral's CSR program, which is seen from the side of its program, which is already in line with supporting the implementation of the 12th Sustainable Development Goal (SDGs-12). One of the CSR programs that can adopt a community development approach in realizing SDGs-12 is the organic and non-organic waste management program. Effective and efficient waste processing can reduce the amount of waste produced and the negative impact of waste on the environment and human health. This type of research is qualitative research using primary and secondary data. The analysis was conducted by reviewing and comparing previous studies on the relationship between SDGs and community development in CSR, as well as the approaches and methods that corporate CSR can apply for waste management.
The Influence Of Liquidity, Company Growth And Capital Structure On Company Value With Profitability As A Moderating Variable In Property & Real Estate Companies Listed On The Indonesia Stock Exchange In 2019 – 2023 Ramadhan, Muhammad Akbar; Hendayana, Yana
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7590

Abstract

This research aims to analyze the effect of liquidity, company growth, and capital structure on firm value with profitability as a moderating variable in Property and Real Estate companies listed on the Indonesia Stock Exchange in 2019 - 2023. The research method uses MRA (Moderated Regression Analysis) with quantitative data processed through the application Eviews13 software. The results of this study indicate that Liquidity has a significant positive effect on Company Value. Company Growth does not affect Company Value. Capital Structure has a significant positive effect on Company Value. Profitability cannot moderate the effect of Liquidity on Company Value. Profitability cannot moderate the effect of Growth on Company Value. Profitability can moderate the effect of Capital Structure on Company Value. The implications of this research are that investors are expected to be more careful in choosing stocks to invest in, in addition, management can create strong financial stability, can implement an effective asset management system to manage assets optimally, can consider the optimal balance between debt and equity, and can identify and reduce inefficient costs.

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