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EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Published by Universitas Dehasen Bengkulu
ISSN : 23388412     EISSN : 27164411     DOI : https://doi.org/10.37676/ekombis.v8i1.926
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other
Ekombis Review: Jurnal Ilmiah Ekonomi dan Bisnis is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 1,559 Documents
 82   83   84   85   86 
The Development of “Batik Sendang” and Integrated Marketing Communication Strategy using a Mathematical Model Approach Nur Ilmayasinta; Novitasari Novitasari; Ayu Fita Sari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.5252

Abstract

The aim of this research are to ascertain, investigate, and evaluate the degree to which the creation of innovative economic products for Sendang Paciran batik clothing and the use of an integrated marketing communication strategy have an impact on the tourism appeal of Sendang Agung and Sendang Duwur Villages Paciran District. The explanatory survey method is employed in this research. The results of the research show that even though the villages of Sendang Agung and Sendang Duwur Paciran have built an integrated marketing communication plan for creative economic products, more work has to be done on it. This is evident from the responses of the vast majority of respondents who concurred with the posed questions. However, of the four forming parts of integrated marketing communications, public relations, publicity, and advertising are the forming factors with the strongest role and are the ones that have been executed the best.
Comparison Of Financial Performance Based On The Implementation Of PSAK 30 And PSAK 73 On Leases In Energy Industry Companies Lisca Putri; Nurna Aziza
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.5254

Abstract

A finance operation that takes the form of supplying capital goods is called leasing. PSAK 30 will be replaced with PSAK 73, which was accepted from IFRS 16, on January 1, 2020. The purpose of this study is to compare the financial performance of the organization using leases for PSAK 30 and PSAK 73. A quantitative descriptive strategy is employed in this investigation. 67 firm samples were obtained using the purposive sampling approach from the population of 74 enterprises that made up the research. The firms in the energy industry sector that are listed on the Indonesia Stock Exchange during the 2019–2020 research period are the focus of this study. Ratio analysis, descriptive statistical analysis, regression analysis (which includes the normality test and the Wilcoxon signed rank test), and hypothesis testing are the data analysis techniques used in this work. According to the study's findings, which were derived from the use of descriptive statistics, hypothesis testing, and ratio analysis test, there is a difference in the financial performance of transportation firms listed on the Indonesia Stock Exchange when PSAK 30 and PSAK 73 are implemented.
The Influence of Influencer Marketing and Online Customer Reviews on Purchase Intention Through the Perceived Value of Cosmetic Products on Tiktok Shop (An Empirical Study on Students in the City of Pekanbaru) Azzahra Azzahra; Awliya Afwa; Moniko Moniko
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.5255

Abstract

This research aims to determine the extent of the influence of influencer marketing and online customer reviews on purchase intention through the perceived value of Tiktok Shop cosmetic products. This study consists of two independent variables, namely influencer marketing and online customer reviews, and one dependent variable, which is purchase intention, with perceived value as an intervening variable. The analytical method used is path analysis. Data collection for this research was conducted using a questionnaire filled out by respondents who are students in the city of Pekanbaru and have purchased cosmetic products from Tiktok Shop more than once.The results of the study, based on Partial Tests (t-tests), are as follows: a) There is no significant influence of influencer marketing on perceived value. b) There is a significant influence of online customer reviews on perceived value. c) There is no significant influence of influencer marketing on purchase intention. d) There is a significant influence of online customer reviews on purchase intention. e) There is a significant influence of perceived value on purchase intention. f) Perceived value does not mediate the influence of influencer marketing on purchase intention. g) Perceived value mediates the influence of online customer reviews on purchase intention.
The Analysis of Product Placement on Brand Awareness and Brand Attitude of Kopiko Candy in Season 2 of Taxi Driver Korean Drama Chalista Regina Br Nadeak; Rahmat Setiawan
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.5256

Abstract

This research is conducted to analyze brand awareness and brand attitude of Kopiko candy affected by product placement of Kopiko product in the second season of Taxi Driver. There are three variables used in this research. Product placement was used as independent variable, while brand awareness and brand attitude acted as dependent variables. 181 respondents were chosen by purposive sampling method using specific criteria. Questionnaire as data collecting tools was filled by respondents from google form link sent by researcher. Data analysis method used was Structural Equation Modeling (SEM) with AMOS 24 as the tools. Results show that product placement of Kopiko candy impacts significantly towards both brand awareness and brand attitude of Kopiko brand. Meanwhile, brand awareness does not give significant effect towards brand attitude, hence it fails to act as mediator variable in this research.
The Influence Of Transformational Leadership Style, Compensation, And Working Environment Employee Loyalty At Pt Pradipta Bhumi Construction Epsilandri Septyarini; Tri Ratna Purnamarini; Yoga Zulfika
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.5259

Abstract

This research aims to test whether transformational leadership style, compensation and work environment influence employee loyalty at PT. Pradipta Bhumi Construction. This research took samples from employees of PT. Pradipta Bhumi Construction. The sampling method is nonprobability sampling with a purposive sampling method. Data collection was carried out using a questionnaire distributed directly to employees at PT. Pradipta Bhumi Construction. The number of questionnaires processed was 50 questionnaires obtained from PT employees. Pradipta Bhumi Construction. This research data was analyzed using multiple linear regression analysis and this processing was carried out using the SPSS version 26 application. The results of this research show that all independent variables can partially or simultaneously influence the dependent variable. The variables Transformational Leadership Style, Compensation, and Work Environment, individually or jointly, influence employee loyalty.
The Influence Of E-Service Quality, E-Payment, And Web Design Quality On Customer Satisfaction In Purchasing Gacoan Noodles Through The Shopeefood Application Dwi Putri Kinasih; Kussudyarsana Kussudyarsana
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.5261

Abstract

The purpose of this study was to analyze the effect of E-Service Quality, E-Payment, and Web Design Quality on customer satisfaction in purchasing Gacoan Noodles through the Shopeefood application in Surakarta City. This type of research is quantitative with explanatory research. The population in this study were all Gacoan consumers in Surakarta city. The sampling technique in this study. using purposive sampling. The sample calculation uses the theory of Ferdinand. The sample of this study amounted to 200 respondents. This study uses primary data in its preparation. Primary data is obtained through the first source or respondent answers from Gacoan Noodle customers in Surakarta City using a questionnaire. The results of this study show that the E-Service Quality variable has a positive influence on Customer Satisfaction with Gacoan products is a significant result. The ease and security of the payment process can affect customer satisfaction. Web Design Quality variable has a positive influence on Customer Satisfaction. The three independent variables (E-Service Quality, E-Payment, and Web Design Quality) together have a positive effect on Customer Satisfaction, indicating that service and a holistic shopping experience are key to increasing customer satisfaction.
The Effect of Individual Characteristics and Work Ethic on Employee Performance Trough Organization Commitment as Mediaton in Public Sector Endartanto Endartanto; Kusuma Candra Kirana; Syamsul Hadi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.5266

Abstract

The purpose of this study was to determine the effect of individual characteristics and work ethic on performance with organizational commitment as a mediating variable. This research is a quantitative study using saturated samples whose population of BPKPSDM Bantul Regency is 55 employees. The results of the study Individual Characteristics have a positive but insignificant effect on Organizational Commitment, Work Ethic has a significant positive effect on Organizational Commitment, Individual Characteristics have a positive but insignificant effect on Performance, Work Ethic has a positive but insignificant effect on Performance, Organizational Commitment cannot act as a mediating variable between Individual Characteristics on Performance, Organizational Commitment can act as a mediating variable between Work Ethic on Performance.
The Effect of Financial Risk on Financial Performance in the Non-Cyclical Consumer Industry Listed on the BEI Dwi Wijayanty; Monic Indrianisca; Astrid Dila Aurelia; Laras Olivia; Farah Margaretha Leon
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.5270

Abstract

Financial performance refers to the assessment of a company's accomplishments concerning its overall health within a specific timeframe. This study aimed to investigate the impact of financial risk on the financial performance of non-cyclical consumer sector companies listed on the Indonesia Stock Exchange. The objective was to analyze how financial risk influences operational risk, market risk, liquidity risk, credit risk, solvency risk, and control variables, namely company size and leverage, on return on equity-a key metric for measuring financial performance. The study focused on the 52 non-cyclical consumer industry companies listed on the Indonesian Stock Exchange for the period spanning from 2018 to 2022. Employing a quantitative approach, the research utilized secondary data collected from audited annual reports. Panel data regression models were employed for testing purposes. The findings revealed that market risk and credit risk exerted a negative influence on financial performance, whereas liquidity risk, solvency risk, and operational risk demonstrated no significant impact on financial performance. The implications of this research provide financial managers with insights into optimizing financial performance to attain organizational objectives, particularly in enhancing shareholder welfare.
The Effect Of Tax Avoidance On Firm Value With Earnings Management As A Mediation Variable Dinda Olanda; Fenny Marietza
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.5274

Abstract

The objective of this research is to determine the effect of tax avoidance on firm value, using earnings management as a mediating variable. This research filled an empirical vacuum left by earlier research that used agency theory and signal theory to reexamine the effect of tax avoidance on firm value. This research was carried out to fill up an empirical gap in earlier research that sought to use agency theory and signal theory to reexamine the effect of tax avoidance on firm value. This research is innovative in that it looks at earnings management as a mediator between tax avoidance and firm value. This research makes use of secondary data and a quantitative methodology. Manufacturing enterprises registered on the Indonesia Stock Exchange (BEI) for the 2018–2022 period make up the research population. A total of 185 observations from 37 firm's in this research sample satisfied the criteria. The results of this research show that tax avoidance has an effect on firm value, earnings management has no effect on firm value, and earnings management cannot mediate the effect of tax avoidance on firm value.
The influence of Investment Efficiency on Financial Performance Azzahra Kurnia Fitri; Fenny Marietza
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.5279

Abstract

The purpose of this research is to see how investment efficiency can increase profitability. This research was conducted as a from of population gap seen in previos studies, so this study aims to re-examine the effect of investment efficiency on finansial performance. The novelty inthis research is to analyze the direct influence between investment efficiency on financial performance. This research uses a quantitative approach with secondary data. The population of this study is companies indexed LQ45 in the 2018-2022 period, the sample of this study is 27 companies with 135 observation that meet the criteria. This research was tested using multiple linear regression analyze using the Eviews application with the result that investment efficiency cannot affect financial performance

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