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INDONESIA
STRATEGIC
Published by Universitas Pendidikan Indonesia
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Core Subject : Education,
Education
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Articles 10 Documents
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Search results for , issue "Vol 20, No 2 (2020): Strategic" : 10 Documents clear
Brand Personality dalam meningkatkan Brand Loyalty Restaurant Casual (Studi Pada Generasi Milenial di Indonesia) Lili Adi Wibowo; L. Lisnawati
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 20, No 2 (2020): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v20i2.33571

Abstract

Penelitian ini mengkaji brand personality pengaruhnya terhadap brand loyalty restaurant casual di kalangan generasi milenial sebagai strategi dalam meningkatkan perekonomian pada sektor industri pariwisata. Hasil dari penelitian ini adalah model pengukuran daya saing perusahaan dalam mendapatkan konsumen yang loyalitas pada mereknya. Sehingga dalam restoran kasual mempunyai daya tarik yang mendukung konsumen kalangan generasi milenial di Indonesia untuk membangun brand loyality. Dampak bagi generasi milenial mengabaikan brand loyalty diantaranya, rendahnya hubungan personal dengan merek, sulit menemukan kecocokan dan kepuasan tersendiri terhadap merek. Semakin tinggi loyalitas pada kalangan milenial maka lebih positif yang dirasakan mereka terhadap suatu merek
STRATEGY FOR ACCELERATING MANAGEMENT AND DEVELOPMENT OF SMEs IN THE KRIYA SUB-SECTOR IN THE CREATIVE INDUSTRY Aisyah, Risa; Nabhani, Irfan; Aulawi, Hilmi; Hamdani, Nizar Alam
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 20, No 2 (2020): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v20i2.28770

Abstract

The creative industry plays a vital role in economic development, both digitally and conventionally. Indonesia has many industries that are creative and skilled in doing business. The craft business is also diverse. The purpose of this research is to analyze the right strategy for the creative industry of vetiver and bamboo in the Garut Regency. This research was using a qualitative method with a SWOT analysis. In literature studies, a literature review is to understand the theoretical basis for conducting in-depth interviews. Measuring all constructs and research indicators used a research questionnaire distributed in the Craft Industries in Garut Regency. Based on the result, it can be seen that the vetiver and bamboo handicraft industry is in quadrant 2. The recommended strategy given is diversification.
PERCEIVE TRUST PENGARUHNYA TERHADAP MINAT MENGGUNALAN JASA PEER TO PEER LENDING PADA MAHASISWA WIRAUSAHA DI KOTA BANDUNG Bambang - Widjajanta; L. Lisnawati; Ahim Surachim; M. Masharyono
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 20, No 2 (2020): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v20i2.33569

Abstract

Penelitian ini bertujuan untuk mengetahui gambaran perceive trust dan purchase intention pada peer to peer lending. Desain penelitian ini adalah cross sectional dengan menggunakan pendekatan eksplanatif melalui metode explanatory survei. Unit analisis dalam penelitian ini adalah anggota FoSSEI sebanyak 176 responden. Sebuah angket digunakan sebagai instrumen penelitian untuk mengumpulkan data dari responden. Teknik analisis yang digunakan adalah teknik eksplanatif dengan menggunakan Teknik analisis data regresi. Hasil temuan menunjukan pengaruh perceive trust terhadap minat menggunakan jasa peer to peer landing serta memiliki nilai prediktif mendekati medium.  
NETFLIX CONSUMER PREFERENCE ANALYSIS Annissa, Isti; Susilawati, Wati; Suseno, Novie; Hamdani, Nizar Alam
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 20, No 2 (2020): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v20i2.28796

Abstract

The increase in the number of internet users has led to the emergence of many innovations from service providers such as website-based buying and selling services (e-commerce), e-learning, social media, and platforms that offer streaming services like music videos.  This research aims to find out how the preferences of NetFlix consumers and some of the existing attributes. The research method used is a survey method. The approach used in this research is quantitative. The data was collected using interviews using questionnaires. Total sample of 30 using a simple random sampling technique. Analysis of preference data with the conjoined method. In the overall statistics section, it is known that the perceived price attribute has the highest level of importance
Faktor-faktor yang Memotivasi Penggunaan Berkelanjutan Jam Tangan Pintar di Indonesia Sari, Devilia; Yuliharto, Hanifah Rahmah
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 20, No 2 (2020): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v20i2.26747

Abstract

Jam tangan pintar (smartwatch) merupakan perangkat elektronik yang digunakan pada pergelangan tangan, dapat menunjukkan waktu dan memiliki koneksi nirkabel ke internet. Jenis jam ini disebut pintar karena dilengkapi dengan berbagai sensor serta kemampuan untuk menyimpan dan mengolah data yang dikumpulkan oleh sensor-sensor tersebut. Penelitian ini bertujuan untuk mengetahui faktor apa saja yang mendorong pengguna jam tangan pintar untuk terus menggunakan jam tangan miliknya. Dengan mengadaptasi studi dari Dehghani, Kim and Dangelico (2018), Nascimento, Oliveira and Tam (2018) dan  Bölen (2020), peneliti membangun kuesioner dengan 24 pernyataan yang disebar kepada pengguna jam tangan pintar di Indonesia. Dari 100 kuesioner yang dapat digunakan pada analisis diketahui bahwa faktor healthtology, persepsi kegunaan, barang pelengkap, kebiasaan, motivasi hedonis, persepsi estetis dan mobilitas individu merupakan faktor yang mempengaruhi keinginan konsumen untuk terus menggunakan jam tangan pintar. Smartwatch is an electronic device worn on wrist, can show time and wireless connection to the internet. Being called smart, this kind of watch is equipped with various sensors, can do computation and store data collected by those sensors. The aim of this research is to understand factors that encourage continuous intention of smartwatch usage. By using studies by Dehghani, Kim and Dangelico (2018), Nascimento, Oliveira and Tam (2018) and Bölen (2020), researcher developed a 24-statements-questionaire which distributed to smartwatch users in Indonesia. From 100 responds that can be used for analysis, researcher found that healthology, perceived usefulness, complementary goods, habit, hedonic motivation, perceived aesthetics and individual mobility were the factors that influence the intention to continuously use the smartwatch.
Analisis Kebutuhan terhadap Kecerdasan Wirausaha Pada Mahasiswa Politeknik Bosowa Burhan, Imron; Ilham, Ilham
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 20, No 2 (2020): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v20i2.26503

Abstract

This study aims to analyze the level of needs of Bosowa Polytechnic students on entrepreneurial intelligence. The research approach used in this study is a quantitative descriptive approach. The research data was collected using a questionnaire instrument with a Likert scale to measure the level of needs of Bosowa Polytechnic students on entrepreneurial intelligence. The results of the study of 171 respondents of the Bosowa Polytechnic students showed that as many as 81.87% of students were in dire need of an entrepreneurial intelligence guide and 18.12% of students needed an adequate guide to entrepreneurial intelligence. This shows that Bosowa Polytechnic students are in dire need of an increase in entrepreneurial intelligence. Based on the results of the study of literature, a draft format for guiding the improvement of entrepreneurial intelligence consists of two indicators, namely (1) self-management skills (Interpersonal Skill); (2) The ability to interact with others (Intrapersonal Skill)
Brand Value Destinations: Tourist Experience Can Improve Revisit Intention Setiawan, Rahyuniati; Saepuloh, Asep; Herlianti, Anggun Oktavia
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 20, No 2 (2020): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v20i2.29985

Abstract

Competition in tourism destinations makes companies have to be able to attract new tourists and also retain existing customers by continuously innovating. The research objective of analyzing tourist experience on revisit intention and its impact on destination brand value is to obtain findings regarding the effect of tourist experience on revisit intention and its impact on destination brand value. This research was conducted on the largest hot spring tourist attraction in Garut Regency. The research method used is the verification research method, using PLS-SEM analysis and in quantitative research data analysis is carried out after the data of all respondents have been collected. The results of this study indicate that the influence of tourist experience on revisit intention and an impact on the brand value of the destination.
Usulan Strategi Komunikasi Pemasaran Untuk Perusahaan Teknologi (Studi pada: UX Custom) Hermawan, Adam
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 20, No 2 (2020): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v20i2.28216

Abstract

DAFTAR PUSTAKAAbdurrahman, M. S. (2017, May 20). tekno.liputan6.com. (Liputan 6) Retrieved August 3, 2017, from http://tekno.liputan6.com/http://tekno.liputan6.com/read/2957050/pertumbuhan-e-commerce-indonesia-tertinggi-di-duniaArmstrong, G., Kotler, P. (2005). Principle of Marketing (Fourth ed.). New Jersey: Pearson Prentice-Hall.Armstrong, G., Kotler, P. (2009). An Introduction Marketing (Ninth ed.). (Pearson, Ed.) Prentice Hall.Das, K., Gryseels , M., Sudhir, P., Tan , K. T. (2016). Unlocking Indonesia’s digital opportunity. McKinsey Indonesia Office.Golafshani, N. (2003). Understanding Reliability and Validity in Qualitative Research. The Qualitative Report, 8.Grover, R., Vriens, M. (2006). The Handbook of Marketing Research: Uses, Misuses, and Future Advances. United States of America: SAGE .Keller, K. L. (2008). Strategic Brand Management, (Third ed.). Upper Saddle River, New Jersey: Pearson Prentice-Hall.KEMP, S. (2017, April 26). wearesocial.com. Retrieved from https://wearesocial.com/special-reports/state-internet-q2-2017Kotler, P., Keller, K. L. (2009). Manajemen Pemasaran (Thirteenth ed.). (A. Maulana, Y. S. Hayati, Eds., B. Sabran, Trans.) Pearson Education Penerbit Erlangga.Kumar, G. S. ( 2007). Handbook Of Management Terms. ICFAI .Patton, M. Q. (2001). Qualitative Research Evaluation Methods.Porter, M. E. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review.Pratama, A. H. (2017, January 30). id.techinasia.com. Retrieved from techinasia.com: https://id.techinasia.com/pertumbuhan-pengguna-internet-di-indonesia-tahun-2016Purba, H.H. 2008, September 25.       DiagramFishbone dari Ishikawa, Kaoru. Teknik Penuntun Pengendalian Mutu, Penerbit Mediyatama Sarana PerkasaRosen, D. E., Elizabeth Purinton. (2004). Website design: Viewing the web as a cognitive landscape. Journal of Business Research, 57.Rumahweb. (2007, October 1). Retrieved from Rumahweb.com: https://www.rumahweb.com/journal/web-developer-web-designer-dan-webmaster.htmWilson, P. F., Dell, L. D., Anderson, G. F. (1993). Root Cause Analysis : A Tool for Total Quality Management (First ed.). American Society for Quality.
PENGARUH KEPEMIMPINAN DAN LINGKUNGAN KERJA SOSIAL TERHADAP KINERJA PEGAWAI PT TELEKOMUNIKASI INDONESIA (TELKOM) WILAYAH KOTA TASIKMALAYA Desty Putri Djayanti; Syamsul Hadi Senen; Eded Tarmedi
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 20, No 2 (2020): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v20i2.29330

Abstract

This research aims to find out the effectiveness of leadership, social work environment, and performance. The design of this study is cross sectional using an explanatory approach to surveys. The analysis unit used is a saturated sample of 100 employees. This research uses quantitative methods. With the data analysis technique used is a double linear regression with SPSS computer software version 26.0. The results of the study can be known that 1) the level of leadership is in a very high category, 2) the level of social work environment is in a very high category, 3) the performance level is in the high category, 4) leadership has an influence of 58.3% on performance, 5) the social work environment has an influence of 56.8% on performance, and 6) the influence of leadership and social work environment on performance is 70.7%. From the results of hypothetical testing research, it can be known that leadership and social work environment have a significant effect on performance.Azizah, A., Gustomo, A. (2015). The Influence of Employee Engagement to Employee Performance. Business and Management, 4(7), 817–829. http://etd.uum.edu.my/2541/Esther, M. (2011). An analysis of the effect of corporate governance on performance of commercial state corporations in Kenya. Business and Public Management, 1(1), 90–101.Giri, V. N., Kumar, B. P. (2010). Assessing the Impact of Organizational Communication on Job Satisfaction and Job Performance. 55(June), 137–143. https://doi.org/10.1007/s12646-010-0013-6Hadi Senen, S., Masharyono, M., Triananda, N., Sumiyati, S. (2016). The Employee Performance Influenced by Communication: a Study of BUMD in Indonesia. 15, 596–598. https://doi.org/10.2991/gcbme-16.2016.111Hameed, A. (2011). Employee Development and Its Affect on Employee Performance A Conceptual Framework. 2(13), 224–229.Hartati, W. (2018). Program Pelatihan dan Kinerja Pada Industri Perbankan Syariah. Manajemen Bisnis, 7(2), 117–124.Madan Poonam, Kaur, B. J. (2016). Critical success factors in enterprise resource planning implementation: a review of case studies. Journal of Enterprise Information Management, 29(1).Masharyono, Senen, S. H. (2015). Job Performance Analysis Temporary Employee Administrative with Competence and Job Characteristics in Supporting Universitas Pendidikan Indonesia Leading and Outstanding Achieve. Fokus Ekonomi, 10(2), 119–137.Moulana, F., Sunuharyo, B. S., Utami, H. N. (2017). Pengaruh Lingkungan Kerja Terhadap Kinerja Karyawan Melalui Variabel Mediator Motivasi Kerja (Studi pada Karyawan PT. Telkom Indonesia,Tbk Witel Jatim Selatan, Jalan A. Yani, Malang). 44(1), 178–185.Noorlesmana, P. P., Rustono, A. (2018). Pengaruh budaya organisasi dan motivasi kerja terhadap kinerja karyawan di PT Telekomunikasi Indonesia Witel Bandung.Odunlami, I. B., Matthew, A. O. (2014). Compensation Management and Employees Performance in the Manufacturing Sector , A Case Study of a Reputable Organization in the Food and Beverage Industry. 2(9), 108–117.Osa, I. G. (2014). Monetary Incentives Motivates Employee’s On Organizational Performance. Arts Humanities and Social Sciences, 2(7), 61–69.Parent, J. D., Lovelace, K. J., Parent, J. D., Lovelace, K. J. (2018). Employee engagement , positive organizational culture and individual adaptability Employee engagement , positive organizational culture and individual adaptability. https://doi.org/10.1108/OTH-01-2018-0003Rahmawati. Sumiyati. Masharyono. (2016). Leader Member Exchange Dan Kepribadian Untuk Meningkatkan Employee Voice Kopontren DT. Strategic Jurnal Pendidikan Manajemen Bisnis, 11(20), 38–44.Robbins, S., Judge, T. (2015). Perilaku Organisasi (16th ed.). Salemba Empat.Sugiyono. (2009). Metode Penelitian Pendidikan: Pendekatan Kuantitatif, Kualitatif dan RD. Bandung: Alfabeta.Sedarmayanti. (2011). Manajemen Sumber Daya Manusia, Reformasi Birokrasi dan Manajemen Pegawai Negeri Sipil (Kelima). PT Rafika Aditama.Sutedjo, A. S., Mangkunegara, A. P. (2018). Pengaruh Kompetensi dan Motivasi Kerja terhadap Kinerja Karyawan di PT. Inti Kebun Sejahtera. BISMA (Bisnis Dan Manajemen), 5(2), 120. https://doi.org/10.26740/bisma.v5n2.p120-129Takasenseran, M. C., Mandey, S. L., Kojo, C. (2014). Factor for Employees Efectiveness Specially At Public Organization , Which Make Leader Have To Pay Attention By Giving a Condusif Work Environment for Employees To Make Positif and Good Relationship With the Leader . Jurnal Pengaruh Lingkungan Kerja, 2(3), 1726–1736.Usman Ali, W., Rizwan Raheem, A., Nawaz, A., Imamuddin, K. (2014). Impact of Stress on Job Performance: An Empirical study of the Employees of Private Sector Universities of Karachi, Pakistan. Research Journal of Management Sciences, 3(7), 14–17. http://ssrn.com/abstract=2463554
Pengaruh E-Service Quality terhadap E-Loyalty pada Pengguna Aplikasi Blibli.com Razati, M.Si, Girang -
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 20, No 2 (2020): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v20i2.28641

Abstract

This study aims to determine the dimensions of customer engagement and customer loyalty dimensions. The design of this study was cross sectional using an explanatory approach through an explanatory survey method. Blibli.com customer analysis unit of 200 respondents. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is an explanatory technique using frequency distribution and path analysis. Based on the results of the study using path analysis, the results show that e-service quality has a positive effect on e-loyalty with a strong category. The most dominant dimension of e-service quality influences e-loyalty, namely efficiency and the least dominant influence of e-service quality dimensions, the dimensions of privacy.

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