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Ferry Adhi Dharma
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kanal@umsida.ac.id
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INDONESIA
Kanal : Jurnal Ilmu Komunikasi
Published by Universitas Muhammadiyah Sidoarjo
ISSN : 23026790     EISSN : 25412841     DOI : https://doi.org/10.21070/kanal
Core Subject : Social,
Social Sciences
Aim: to facilitate scholar, researchers, and teachers for publishing the original articles of review articles. Scope: Communication Science include: Interpersonal Communication Mass Communication Politics Communication Development Communication Communication Media Culture Communication Business Communication Public Relation Journalism
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol 9 No 2 (2021): Maret" : 5 Documents clear
Relationship Marketing Activities in Building Customer-Oriented Marketing Services Carragh Yutiana Ferguson; Hendi Paramita; Indira Ratnasari
Kanal: Jurnal Ilmu Komunikasi Vol 9 No 2 (2021): Maret
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v9i2.1014

Abstract

The aim of this study is to know how does relationship marketing activities in building customer-oriented marketing services. For this research, relationship marketing is used as it’s main theory, and the tool to conduct this research is through descriptive-qualitative methodology, with two informants from Singapore Intercultural School Bona Vista, first informant Head of Marketing of SIS Group of Schools and second informant Parents Relation Officer and Marketing Manager of Singapore Intercultural School Bona Vista as primary data. The research findings indicate that SIS Bona Vista has done well with their relationship marketing activities in building customer-oriented marketing services through pre sales mainly Digital: Website, Instagram, Facebook, Twitter, Google Ads, SEO, SEM where then they continue to email greeting such sharing information about the school, sending useful articles and in Traditional, reaching out to communities such Embassies of Korea and Japan. During sales when the target market visited Indonesia, they will book a school tour – “moment of truth” and an after sale an Alumni Group. Internal communication with existing parents it’s an open and flexible communication, through WhatsApp, email, Social Media. Parents and teacher through WhatsApp group. A weekly overall information through “SIS Connect” and internal application named “Academia”.
Public Relations Strategy of PDAM Tirtawening in Responding to Consumer Complaints through Social Media (Twitter) Anisa Nurul Hasanah; Elsa Yuniarti; Dasrun Hidayat
Kanal: Jurnal Ilmu Komunikasi Vol 9 No 2 (2021): Maret
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v9i2.1043

Abstract

The purpose of this study is to find out how PDAM Tirtawening's public relations strategy in responding to consumer complaints during the Covid-19 pandemic. After the Covid-19 pandemic, there were many changes ranging from social changes, community behavior actions, to changes in public services, especially in Pdam Tirtawening Bandung. This study uses descriptive studies with a skin-skinned approach. Data collection techniques in this study are observations, in-depth interviews with informants that have been determined by researchers consisting of 3 informants. Based on system theory by defining problems, planning and programming, communicating, evaluating this study found the fact that PDAM Tirtawening's Public Relations strategy during the Covid-19 pandemic is still receiving complaints, although the complaint is only submitted through social media twitter therefore PDAM Tirtawening strives as quickly as possible to respond to complaints and problems.
Urban Disaster Management in Government Communication Perspective Jumansyah Jumansyah; Anwar Alaydrus; Budiman Budiman; Bebika Alamsyah
Kanal: Jurnal Ilmu Komunikasi Vol 9 No 2 (2021): Maret
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v9i2.1057

Abstract

One indicator of the success of regional governance is the ability of local governments to provide security and comfort for people from natural and social disasters, thus through the authority and resources of the local government they are required to build horizontal and vertical communication in order to respond and provide alternative solutions to all potential disaster that can cause material or non-material loss to the community. Therefore, this study aims to explore disaster management in the perspective of government communication in Botang City. This study used a qualitative case study approach with interactive analysis, so it was found that government communication in Bontang City was built through territorial, program and business approaches. So that the community and the private sector are actively involved in the disaster management process through coordinated communication under the command of the local government. In addition, communication between the local government of Bontang City in disaster management is also continuously improved through active involvement of experts / experts, mass media, and community organizations / NGO / associations.
Optimization of Social Media as a Counter to Islamophobia in Australia Shinta Lailatul Maghfiroh; Siti Rohma
Kanal: Jurnal Ilmu Komunikasi Vol 9 No 2 (2021): Maret
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v9i2.1196

Abstract

Australia is a multicultural country, but Islamophobia is still developing, so it needs a way to stop that view. This study aims to prove that Islamophobia in the West can be minimized. This paper is a literature study with a political communication approach regarding the optimization of social media as a barrier to Islamophobia in Australia. Data collection comes from literature such as articles, journals, reports, policy briefs, news books, and other sources concerning social media and Islamophobia in Australia. Data analysis techniques were carried out with three stages namely data reduction, data presentation and verification. The object of study in this study is the optimization of social media to counter Islamophobia in Australia by Onepath Networks. The study results state that social media is quite optimal in order to minimize the development of Islamophobia issues. Onepath Network as one of the Islamic organizations in Australia, uses social media to preach. Da'wah is done with videos and documentaries that are shown on Youtube and even cinemas on Islamic dialogue. Since the Onepath Network was formed, Islamophobia in Australia began to diminish and is proven by Muslims who began to participate in various fields, including government, many mosques began to be built and many Islamic schools were established.
Marketing Communication in Increasing Room Occupancy at Reddoorsz Hotels During the Covid -19 Pandemic Ainur Rochmaniah; Adella Eka Ridwanti; Asiyatul Ulfiyah; Rachma Sari Octaviani; Ayu Diah Oktaviana
Kanal: Jurnal Ilmu Komunikasi Vol 9 No 2 (2021): Maret
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v9i2.1230

Abstract

The Covid -19 pandemic has significantly decreased the occupancy of the RedDoorz Syariah Buduran Sidoarjo Hotel rooms. The objective is to describe the marketing communication strategy used by the RedDoorz Syariah Buduran Hotel in increasing room occupancy. The study used a qualitative research method at the RedDoorz Buduran Hotel in March-August 2020. The information in this study was the hotel manager which was equipped with 3 people and 5 hotel visitors, with a purposive sampling technique which the criteria of hotel managers dan service staff. Observation data observation techniques, open interviews, and documentation. The results show that the RedDoorz Syariah Buduran hotel has carried out digital advertising through social media such as media (Instagram, website and Twitter) and TV advertising (youtube), sales promotion through the distribution of discount vouchers to visitors and holding local scale events, as well as conducting communication through the public relations division by inviting the surrounding community at the hotel anniversary event. The marketing communication strategies that are carried out are integrated with each other, so as to increase the number of visitors during a pandemic.

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