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Jurnal Bakti Saraswati

baktisaraswati
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Published by Universitas Mahasaraswati

ISSN : 20882149 EISSN : - DOI : -

Core Subject : Education,

Education

Jurnal Bakti Saraswati Berfokus pada publikasi hasil-hasil penelitian, baik penelitian murni maupun terapan dan ulasan (review) penerapan IPTEKS bagi masyarakat, serta pemikiran-pemikiran kritis IPTEKS.

Arjuna Subject : -

Articles 293 Documents

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KEPERCAYAAN KONSUMEN, KEWAJARAN HARGA, DAN SOCIAL MEDIA MARKETING: FAKTOR UTAMA DALAM KEPUTUSAN PENGGUNAAN JASA PREMIUM CUT DI CHIGANOZ BARBERSHOP DENPASAR I Gusti Ngurah Jaya Winata; Ni Putu Cempaka Dharmadewi Atmaja; Daniel Manek3
Jurnal Bakti Saraswati (JBS) Vol. 14 No. 2 (2025): Jurnal Bakti Saraswati Vol. 14, No 2, Oktober 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Universitas Mahasaraswati Denpasar, Bali, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

The phenomenon of the mushrooming of barbershops in Indonesia, especially in Denpasar, shows great potential in the men's haircut service industry. Chiganoz Barbershop, one of the major players in the industry, faces challenges in maintaining competitiveness, especially in premium cut services that show fluctuations in revenue. This study aims to analyze the influence of consumer trust, price fairness, and social media marketing on the decision to use premium services at Chiganoz Barbershop Denpasar. Data was obtained through a survey of 70 respondents who were customers of the barbershop. The results of the study show that consumer trust and social media marketing have a positive and significant influence on the decision to use services, while price fairness does not have a significant influence. These findings indicate the importance of building consumer trust through quality service and the use of effective marketing strategies on social media to increase customer preferences for premium services.

PENGARUH JAMINAN DAN JANGKA WAKTU PINJAMAN TERHADAP KEPUTUSAN PENGAMBILAN KREDIT DI KSP SARI SEDANA NADI KECAMATAN BLAHBATUH KABUPATEN GIANYAR Ni Made Yumita Sari; Ni Putu Yuliana Ria Sawitri; Made Ayu Desy Geriadi
Jurnal Bakti Saraswati (JBS) Vol. 14 No. 2 (2025): Jurnal Bakti Saraswati Vol. 14, No 2, Oktober 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Universitas Mahasaraswati Denpasar, Bali, Indonesia

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Several researchers have found several factors that influence customer decisions, including collateral and loan terms. Similarly, in KSP Sari Sedana Nadi, collateral and loan terms are also one of the factors that influence credit decisions. The purpose of this study is to determine the simultaneous and partial effects of collateral and loan terms on credit decisions of KSP Sari Sedana Nadi. The sampling was conducted by chance sampling, i.e., 85 credit customers. The data were analyzed using multiple linear regression using computer tools in the form of SPSS 25.0 for Windows program. The results of the study showed that collateral and loan terms have a positive and significant impact on credit decisions of KSP Sari Sedana Nadi, simultaneously and partially. The significance of this study is that collateral and terms as a reference for partner institutions in formulating customer credit decision strategies and policies. it can be adjusted according to its target market and market needs.

PENGARUH AUDIT TENURE, MORAL REASONING, INDEPENDENSI, DAN FEE AUDIT TERHADAP KUALITAS AUDIT Ni Putu Lisa Ernawatiningsih; Ni Nyoman Ayu Suryandari
Jurnal Bakti Saraswati (JBS) Vol. 14 No. 2 (2025): Jurnal Bakti Saraswati Vol. 14, No 2, Oktober 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Universitas Mahasaraswati Denpasar, Bali, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Audit quality is a crucial aspect in maintaining the reliability of financial reports and public trust in the public accounting profession. A quality audit ensures that a company's financial statements are presented fairly and are free from material errors, whether intentional or unintentional. In this context, a Public Accounting Firm (KAP) acts as an independent party, providing assurance to stakeholders regarding the credibility of a company's financial information. This study was conducted with the aim of knowing the Effect of Accountability, Due Professional Care, Audit Tenure, Moral Reasoning, Independence, and fee audit on Audit Quality at Public Accounting Firms in Bali Province. The data used in this study are primary data. This study uses data collection techniques using a questionnaire. The sampling method in this study was purposive sampling. The data analysis used in this research is multiple linear regression. The results of this study indicate that the variables of Audit Tenure and Fee Audit have a positive and significant effect on audit quality, while the variables of Moral Reasoning and Independence have no effect on audit quality in Bali Province.

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Journal Mail Official
jurnalbhaktisaraswati@unmas.ac.id

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Kota denpasar,

Bali

INDONESIA