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Kota jambi,
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INDONESIA
DIGEST MARKETING
Published by Universitas Jambi
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Digest Marketing Juornal (DMJ) diterbitkan empat kali setahun, yang diterbitkan menjadi bagian dari Komunikasi akademis Konsentrasi Pemasaran dengan pemangku kepentingan. Artikel yang dimuat dari penulis terpilih melalui serangkaian proses editing yang didukung oleh Mitra Bestari dari Universitas Unja, Prof. Dr. Paham Ginting, SE dari FE USU dan Prof. Dr. Sucherly, S.E dari Unpad. DMJ menerima artikel baik dari lingkungan Unja maupun di luar Unja.
Arjuna Subject : -
Articles 7 Documents
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Search results for , issue "Vol. 2 No. 1 (2017)" : 7 Documents clear
PENGARUH IMPLEMENTASI RELATIONSHIP MARKETING TERHADAP CUSTOMER LOYALTY Erida .; Anggia Agustini Saputir
DIGEST MARKETING Vol. 2 No. 1 (2017)
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

The purpose of this research is to analyze the influence Marketing Relationship Implementation on customer loyalty and to explain the variable of marketing relationship that dominantly influencing. This research has done at Bank Mandiri Micro Business Cluster Jambi 1. The research variable is:Marketing Relationship that consists ofpeople, knowledge and insight, process and technology for is treated as independent variable, and Customer Loyalty as dependent variable. Based on research resultit is knownthat the influence of marketing relationship has significant on customer loyalty where Pvalue = 0,000 < α = 0, 05. The ability to explain dependent variable that shows by R is 0,510 or 51%. And partially, all of variables have the significant influence. But the absolutely dominant variable is knowledge and insight and the smallest influence is process. This condition is Bank Mandiri Micro Business Cluster 1 must be able to maintain and pay attention to each of all variables that influent customer loyalty to be continual in making the relationship for the long range with the debtor. Key words : People, process, technology, and loyalty, Micro Business Cluster
PENGARUH EKUITAS MEREK TERHADAP LOYALITAS PEMBELIAN TEH BOTOL SOSRO PADA MAHASISWA UNIVERSITAS JAMBI PROGRAM REGULER Fransisca . Yulianti
DIGEST MARKETING Vol. 2 No. 1 (2017)
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

The purpose of this research: 1) explaining the effect of brand equity that consists of brand awarness, quality perception, brand association, and brand loyalty on the BotleSosro Tea (BST),and (2) explaining purchasing loyalty that shoul be managed at retail level. Sample was chosen from regular students at Jambi University that purchaseBST everyday. Based on research results, brand awarness (X1), quality perception (X2), brand association (X3), and brand loyalty (X4) simultaneously infulenced significantly on purchase loyalty, it shows by F 25,7%. Furhermore, partially the effect of X1, X2, dan X4 are significant, otherwise the influence of X3 is not significant. This finding indicates that 25, 7 percent that could be explained by the predictor ant others 74, 3, % is exlained by other predictors. Hence, purchusening loyaltiy should be managed rigorously to make customer be more aware about the TBS brand. Keywords: brand awarness, quality perception, brand association, and brand loyalty, purchase loyalty, Botle Sosro Tea
ANALISIS EFEKTIFITAS IKLAN MEDIA TELEVISI PADA SEPEDA MOTOR YAMAHA MIO DI KOTA JAMBI Rahmatullah .
DIGEST MARKETING Vol. 2 No. 1 (2017)
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

Te reserearch purpose is 1) to reveal the implementation of television media advertising and 2) to explain theadvertising effectiveness on television for the motorcycle of Yamaha Mio at Jambi City. The data is colected by using seruvey and questionaire. The analysis used EPIC Model to quantify the advertising effectiveness. The result shwos that based on EPIC dimension, theadvertising has effective effect. Hence, firm could design action that connects to this EPIC construct. Keywords. Televison, Advertising effectiveness, and Motorcyle
ANALISA FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN MOTOR HONDA VARIO PADA CV. CITRA SENTOSA MANDIANGIN Evvi Puspawaty .
DIGEST MARKETING Vol. 2 No. 1 (2017)
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

This research focus on examinig factors that inluencing purchusing decion of Honda Vario vechile of CV. Citra Mandiangin Sentosa firms. Research method used survey to collect data and accompanied by obeservation techniques. Secondary data are collected form some related institutions. Based on the results, product variations, quality and desgin are atributes that consider analisis factor influencing purchasing decision. Keywords : Motor Honda Vario; Diversity Products; Product Quality; design, and Purchasing Decisions
ANALISIS SIKAP KONSUMEN TERHADAP KUALITAS PERUMAHAN TYPE 36 Abner Sitindaon; Mulyadi Raf; Ade Titi Nifita
DIGEST MARKETING Vol. 2 No. 1 (2017)
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

This research aims to analyzing the costumers attitude to the housing of RSH with type 36, at Pesona Kenali Housing of Regional II National Housing Company. This research scope is limited at the research object, that’s: The costumers attitude who have bought and settled the housing of RSH with type 36 at Pesona Kenali Housing of Regional II National Housing Company, in the branch area of Jambi. This research takes the sample of 64 respondents by using the descriptive analysis purposively and this analysis, the written uses Fishbein model. This analysis with Fishbein model is used to know the customers attitude to one object based on the evaluation and the reaction to the result of average score of evaluation and convince, in giving the value rate of evaluation and convince, it uses the evaluation with likert scale. The research result show that customer attitude to the housing of RSH with type 36 is satisfactory enough. From the average value of all, it can be seen that the calculation of average score of the respondents attitude to the attributes in the housing of RSH type 36 is 333,42, including intervals that have good scores on the Likert scale (9-16), with the average score of attitude 12,727. Based on the research result above, this minithesis also recommends the National Housing Company to maintain and increase the housing quality especially the kitchen equipments which are regarded less satisfactory by the customers. The other facilities in the housing of RSH with 36 should be improved also, so that the housing can be occupied and aettled well or properly. Key word : Kualitas perumahan
PERAN FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN INVESTASI PRODUK MULIA PADA PT. PEGADAIAN (PERSERO) DI KOTA JAMBI Johannes .; Taufik Daya
DIGEST MARKETING Vol. 2 No. 1 (2017)
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

The researchpurposes is to analyze and explain the influence of psychological variables on MULIA product investment. Psychological variables examined consist of motivation, perception, learning, and beliefs and attitudes. The research surveyed of 92 respondents that choosen through PT. Pegadaian customer record. Data analysis use Regression technique. The result shows that simultanly psychological factors have a significant impact on investment decisions of MULIA product. Partially, motivation and perception variables have significanteffecton investment decision.
PENYUSUNAN INDEKS KEPUASAN MASYARAKAT PADA KOMISI PENYIARAN INDONESIA DAERAH (KPID) PROVINSI JAMBI Ade Octavia
DIGEST MARKETING Vol. 2 No. 1 (2017)
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

The aim of this research is measure and analyzes the citizen satisfaction index in Province Jambi. Survey was implemented as research methode where sample consist of 150 sampling unit, that cinsist of publicbroadcasters of Television and Radio and other govermental relatied instituttion. Instrument use to measure is the ministerial decree: Kep/25/M.PAN/2/2004. The result shows that there are eighteen satisfied indicators, they are: servicing procedures ease, common terms, clarity and certainty of employees, discipline, responsbility, fairness, courtesy and friendliness, location and physical building, personnel readiness, environmental comfort, security environment, cooperation, control broadcast content, interaction, dissemination of information, follow up complaints and ease of getting information. Otherwise, there are two elements those unsatisfied, they are public speed of service and assurance service schedules. Hence, it is recommended that KPID continously to improve service performance. . Keywords: Performance, Public Service, good governance

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