cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota jambi,
Jambi
INDONESIA
DIGEST MARKETING
Published by Universitas Jambi
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Digest Marketing Juornal (DMJ) diterbitkan empat kali setahun, yang diterbitkan menjadi bagian dari Komunikasi akademis Konsentrasi Pemasaran dengan pemangku kepentingan. Artikel yang dimuat dari penulis terpilih melalui serangkaian proses editing yang didukung oleh Mitra Bestari dari Universitas Unja, Prof. Dr. Paham Ginting, SE dari FE USU dan Prof. Dr. Sucherly, S.E dari Unpad. DMJ menerima artikel baik dari lingkungan Unja maupun di luar Unja.
Arjuna Subject : -
Articles 43 Documents
 1   2   3   4   5 
PENGARUH INOVASI LAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN KONSUMEN INOVATIF SEBAGAI VARIABEL MODERASI Desi roziana; Novita Sari
DIGEST MARKETING Vol. 3 No. 2 (2018): Digest Marketing
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (7414.814 KB)

Abstract

The purpose of this study is to analyze the effect of service innovation on consumer loyalty and reveal consumer’s innovativeness role as moderator variable on consumer’s loyalty. This research uses quantitative approach. Size sample consist of 120 customers who lives in Kotabaru district. Data analysis used simple and multiple linear regression method. Based on the analysis, it is known that: 1) service innovation influenced consumer loyalty by 22.9% and the rest 77.1% influenced by other factors; 2) innovative consumers as moderating variables are able to influence the relationship between service innovation to loyalty of 44.6% and the remaining 55.4% influenced by other factors. Hence, based on customer innovativeness, retailer should build effective communication to every innovation to customer.
STRATEGI POSITIONING BATIK JAMBI MELALUI ATRIBUT PRODUK jipranata jipranata; Johannes Johannes; Erida Erida
DIGEST MARKETING Vol. 3 No. 2 (2018): Digest Marketing
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (10263.123 KB)

Abstract

The purpose of this research is to examine consumer perception on some batik attribute: product quality, features, design and cost and their indicator. This perception is used to describe batik Jambi position. Research is belong to explanatory research where data is gathered by questionnaires. This research reveals to see the consumer perception of positioning batik Jambi with variables based on product quality, features, design and cost on which of these four variables is of twenty indicators. Methods used survey methods explanatory. Research finding showed that quality, feature, design, and cost that represent by twenty indicators is only significant represent by 10 indicators. Hence those significant indicators should be communicated to the customer to ensure that what customer found is provide by product.
PENGARUH SERVICESCAPE KLASTER UMKM DI KOTA JAMBI TERHADAP KEPUASAN PELANGGAN DENGAN INOVASI PRODUK SEBAGAI MODERASI Waridin Niam
DIGEST MARKETING Vol. 3 No. 2 (2018): Digest Marketing
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5784.375 KB)

Abstract

The purpose of this study to examine the influence of services cape and product innovation on customer satisfaction at three food clusters service. Sample consists of 150 respondents that chosen randomly. Data analysis use linier regression. The result showed for the first regression R2 is 75, 4%. Then it followed the function of mediator, it increased R to be 78, 2%. Hence its proved the role of product innovation as mediator variable is found in the model. Due to the data analysis cluster shows its function to facilitate customer’s satisfaction is worked. So the SME should developed their service based on customer need in one hand while local government communicate the cluster and keep manage all the services cape facilities.
PENGARUH INOVASI PRODUK TERHADAP MINAT BELI SMARTPHONE DENGAN CONSUMER INNOVATIVENESS SEBAGAI VARIABLE MODERASI Hans Fanolo Kristian Daeli
DIGEST MARKETING Vol. 3 No. 2 (2018): Digest Marketing
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6626.29 KB)

Abstract

The aim of this research is to examine the influence of product innovation on purchasing intention where consumer innovativeness considered as moderator variable. Sample is Chinese smartphones users in Jambi. The research results showed that product innovation on purchasing intention that moderated by consumer innovativeness is significantly related. Hence, product innovation allowed by corporate effort to enlighten consumer about technologies content to every product delivered.
PENGARUH BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK IPHONE dio faidalen; Yenny Yuniarti
DIGEST MARKETING Vol. 3 No. 2 (2018): Digest Marketing
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3513.951 KB)

Abstract

The study purpose is to determine whether brand awareness, brand association, quality perceptions, and brand loyalty has a positive influence on the iPhone purchase decision both simultaneously and partially. Sample consists of 100 respondents. The type of research used is explanatory research (explanatory research) and hypothesis testing itself using used multiple linear regression procedure. The results showed that the influence either simultaneously or partially is significantly positive. As luxuries appliance, IPhone should appeal the customers to make customer move from repetitive purchasing to be loyal.
PENGARUH ORIENTASI PASAR TERHADAP KINERJA PEMASARAN WISATA ALAM Johannes Johannes; Alex Chandra Erta
DIGEST MARKETING Vol. 3 No. 2 (2018): Digest Marketing
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5941.249 KB)

Abstract

The purpose of this study is to analyze market orientation towards marketing performance on natural tourism. Samples are business that engaged in the tourism sector in Kerinci and Merangin district as sample that consists of 48 units. Data were collected by questionnaires and analyzed by using multiple regression analysis. The results showed that market orientation (customer orientation, competitor orientation, coordination between functions) have significant effect on the marketing performance. Natural tourism business hence should make more focus on customer in one hand but pay more attention to their competitor especially out of Jambi Province. To do that, intensive coordination should be more implemented between related stakeholders.
PENGARUH HYBRID SERVICE QUALITY DAN BRAND IMAGE TERHADAP KEPUASAN PELANGGAN Yudi Kurnia; Ade Octavia
DIGEST MARKETING Vol. 3 No. 2 (2018): Digest Marketing
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (7277.526 KB)

Abstract

This study aims to analyze the influence of hybrid service quality and brand image on customer satisfaction simultaneously as well as partially. Sample size consists of 150 units which chosen randomly from customer list transaction. Data analysis used Multiple Regression tools. The results showed that hybrid service quality and brand image simultaneously and partially affects customer satisfaction. Hence, firms suggested to improve service package and developed it whichh is based on simple technology, delivery system and consumer need. Furthermore, satisfaction could build loyalty as an asset to compete.
PENGARUH KINERJA LAYANAN DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN PEMASANG IKLAN Rd. Muhammad Ridho; Syahmardi Yacob
DIGEST MARKETING Vol. 3 No. 2 (2018): Digest Marketing
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6674.608 KB)

Abstract

The aim of this study is to analyze the influence of service performance and brand image on customer satisfaction partially and simultaneously. The population consists of 350 customers (advertisers) while sample size is 78 units. Methods of data collection used survey which is followed by statistical examination to test the hypothesis, used multiple linear regressions. The results showed that service performance and brand image have positive and significant influence on customer satisfaction, where brand image has a more dominant influence when compared to service performance variables.
PENGARUH IMPLEMENTASI RELATIONSHIP MARKETING TERHADAP CUSTOMER LOYALTY Erida .; Anggia Agustini Saputir
DIGEST MARKETING Vol. 2 No. 1 (2017)
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to analyze the influence Marketing Relationship Implementation on customer loyalty and to explain the variable of marketing relationship that dominantly influencing. This research has done at Bank Mandiri Micro Business Cluster Jambi 1. The research variable is:Marketing Relationship that consists ofpeople, knowledge and insight, process and technology for is treated as independent variable, and Customer Loyalty as dependent variable. Based on research resultit is knownthat the influence of marketing relationship has significant on customer loyalty where Pvalue = 0,000 < α = 0, 05. The ability to explain dependent variable that shows by R is 0,510 or 51%. And partially, all of variables have the significant influence. But the absolutely dominant variable is knowledge and insight and the smallest influence is process. This condition is Bank Mandiri Micro Business Cluster 1 must be able to maintain and pay attention to each of all variables that influent customer loyalty to be continual in making the relationship for the long range with the debtor. Key words : People, process, technology, and loyalty, Micro Business Cluster
PENGARUH EKUITAS MEREK TERHADAP LOYALITAS PEMBELIAN TEH BOTOL SOSRO PADA MAHASISWA UNIVERSITAS JAMBI PROGRAM REGULER Fransisca . Yulianti
DIGEST MARKETING Vol. 2 No. 1 (2017)
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research: 1) explaining the effect of brand equity that consists of brand awarness, quality perception, brand association, and brand loyalty on the BotleSosro Tea (BST),and (2) explaining purchasing loyalty that shoul be managed at retail level. Sample was chosen from regular students at Jambi University that purchaseBST everyday. Based on research results, brand awarness (X1), quality perception (X2), brand association (X3), and brand loyalty (X4) simultaneously infulenced significantly on purchase loyalty, it shows by F 25,7%. Furhermore, partially the effect of X1, X2, dan X4 are significant, otherwise the influence of X3 is not significant. This finding indicates that 25, 7 percent that could be explained by the predictor ant others 74, 3, % is exlained by other predictors. Hence, purchusening loyaltiy should be managed rigorously to make customer be more aware about the TBS brand. Keywords: brand awarness, quality perception, brand association, and brand loyalty, purchase loyalty, Botle Sosro Tea

Page 3 of 5 | Total Record : 43

 1   2   3   4   5 

Filter by Year

2012 2018


Reset
Filter By Issues
All Issue Vol. 3 No. 2 (2018): Digest Marketing Vol. 3 No. 1 (2018): Digest Marketing Vol. 2 No. 1 (2017) Vol. 1 No. 2 (2012): DIGEST MARKETING Vol. 1 No. 1 (2012)