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All Journal DIGEST MARKETING Jurnal Sains Sosio Humaniora JURNAL INOVASI EDUKASI Studium: Jurnal Pengabdian Kepada Masyarakat Indonesian Community Journal Journal of Business Studies and Management Review
Erida Erida
Dosen Fakultas Ekonomi Dan Bisnis Universitas Jambi
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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PERSEPSIRETAILERMODERNTERHADAPSALESPOMOTIONGIRLSARIHUSADA(StudiKasuspadaPTTigaraksaSatriaJambiDistributorSariHusada) MODERNRETAILERPERCEPTIONSONSARIHUSAD’SSALESPROMOTIONGIRL(CaseStudyatPTTigaraksaSatriaasSariHusada’sDistributorJambi) Johannes .; Erida .; Hanafi .
DIGEST MARKETING Vol. 1 No. 2 (2012): DIGEST MARKETING
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

PrincipalandDistributorofproductsrealizethatthetrendofconsumersshoppingatmodernretailersisincreasingsignificantly.Therefore,theyhavetomanageitinordertogetmarketgrowingandovercomingcompetition.OneofthestrategiestocompeteisuseSalesPersonGirl(SPG).ThisstudypurposeistodeterminethemodernretailerperceptionsonSPG’scompetence.Thestudywasconductedon13modernretailerswhichareregularlyvisitedby7SPGofSariHusada.Theresearchmethodmainlyusedqualitativemethod.Toenrichthedata,quantitativemethodusestomeasureperceivedvalueandtodescribethepartnershipstrategyincoordinationwithSPG.Keywords:principal,modernretailers,retailmanagement,modernstoreperception.
STRATEGI POSITIONING BATIK JAMBI MELALUI ATRIBUT PRODUK jipranata jipranata; Johannes Johannes; Erida Erida
DIGEST MARKETING Vol. 3 No. 2 (2018): Digest Marketing
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

The purpose of this research is to examine consumer perception on some batik attribute: product quality, features, design and cost and their indicator. This perception is used to describe batik Jambi position. Research is belong to explanatory research where data is gathered by questionnaires. This research reveals to see the consumer perception of positioning batik Jambi with variables based on product quality, features, design and cost on which of these four variables is of twenty indicators. Methods used survey methods explanatory. Research finding showed that quality, feature, design, and cost that represent by twenty indicators is only significant represent by 10 indicators. Hence those significant indicators should be communicated to the customer to ensure that what customer found is provide by product.
INFLUENCE MODELS OF ENTREPRENEURIAL ORIENTATION, ENTREPRENEURSHIP TRAINING, AND BUSINESS PERFORMANCE OF SMALL MEDIUM ENTERPRISES Ade Octavia; Zulfanetti Zulfanetti; Erida Erida
Jurnal Sains Sosio Humaniora Vol. 1 No. 1 (2017): Jurnal Sains Sosio Humaniora
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (114.254 KB) | DOI: 10.22437/jssh.v1i1.3763

Abstract

Purpose-the increasing of SME number in Indonesia is not followed by the increasing of business performance, although various managerial and entrepreneural tranings, as well as busniness advocations has been given intensively by government. The objective of this research is to analise the impact of entrepreneural orintation, market orientation, managerial skill,and entrepreneurship training on SMEs business performance. Design/methodology/ approach- the approach used is survey method. Data gathered from 200 respondents accross for districts or city in Jambi Province, and Structural Equation Modelling (SEM) used as analysing tool. Findings- this research find that the business performance is influenced by the level of entrepreneural orientation and the attending of entrepreneurship training. Management skill is the intervening variable between entrepreneurship traning and business performance. The result also find that market orientation is an intervening for the relationship between entrepreneural orientation and business performance.
Pelatihan Manajemen Usaha Pengolahan Sabut Kelapa berbasis Bumdes di Desa Manunggal Makmur Rike Setiawati; Jamal Jamal; Zulfina Adriani; Erida Erida; Besse Wediawati
Studium: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 1 (2021): Studium: Jurnal Pengabdian Kepada Masyarakat
Publisher : WIDA Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (773.553 KB) | DOI: 10.53867/jpm.v1i1.16

Abstract

Kegiatan pengabdian ini bertujuan memberikan solusi atas persoalan limbah sabut kelapa dan persoalan BUMDES di Desa Manunggal Makmur yang belum memiliki aktivitas ekonomi utama untuk menggerakkan perekonomian desa melalui pelatihan manajemen usaha pengolahan sabut kelapa. Mitra pengabdian ini terdiri dari Pengurus Bumdes, Perangkat Desa serta Pemuda Kader desa sebanyak 15 orang. Metode pelatihan menggunakan pelatihan partisipatif yang melibatkan peserta dalam setiap tahapan pelatihan mulai dari pra pelatihan hingga tahapan evaluasi pelatihan (Participant Learning Center/PLC dan Project Based Learning). Materi yang diberikan meliputi manajemen organisasi dan manajemen keuangan, manajemen produksi dan manajemen pemasaran orientasi ekspor. Luaran yang dicapai dari kegiatan ini adalah meningkatnya pengetahuan, pemahaman dan keterampilan peserta dalam mengelola usaha pengolahan sabut kelapa. Usaha ini diharapkan menjadi aktivitas utama Bumdes mengelola potensi lokal desa, menggerakkan perekonomian masyarakat desa yang umumnya petani kelapa serta dapat meningkatkan pendapatan asli desa.
Implementasi Sistem Pembelajaran Model Cooperative Learning Dalam Membentuk Karakter Wirausaha Rista Aldilla; Erida
JURNAL INOVASI EDUKASI Vol. 5 No. 2 (2022): JURNAL INOVASI EDUKASI
Publisher : Universitas Adiwangsa Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35141/jie.v5i2.454

Abstract

Abstrak Kemampuan mahasiswa pada Mata Kuliah Pengantar Bisnis Program Studi Diploma IV Manajemen Pemerintahan memiliki tingkatan pemahaman yang berbeda meskipun berada di kelas yang sama. Hal ini menyebabkan ketimpangan yang cukup signifikan diantara mahasiswa yang berada di kelas yang sama. Hal ini terlihat saat menggunakan metode pembelajaran dengan diskusi/tanya jawab, dimana terdapat mahasiswa yang mampu mengungkapkan pendapat dengan baik dan ada yang sangat pasif. Hal lain yang bisa menjadi penyebab adalah motivasi belajar di antara mahasiswa yang berbeda. Untuk itu, salah satu cara yang akan digunakan untuk menciptakan pembelajaran yang efektif adalah melalui Cooperative Learning Tipe Jigsaw karena metode ini biasa digunakan untuk ilmu-ilmu social, bedah literatur, dan pengetahuan ilmiah yang lain yang hanya bertujuan menciptakan penguasaan konsep dibandingkan penguasaan kemampuan peserta didik. Metode pembelajaran kooperatif tipe jigsaw, memiliki manfaat agar mahasiswa mampu bekerja sama dalam kelompok untuk mencapai tujuan secara bersama. Setiap anggota kelompok dituntut untuk dapat bertanggungjawab terhadap hasil belajarnya, karena keberhasilan kelompok didasarkan atas sumbangan masing-masing anggota kelompok. Kata Kunci: PTK, Cooperatif Learning, Jigsaw, Kemampuan Abstract The ability of students in the Government Management Diploma IV Study Program Business Introductory Course has a different level of understanding even though they are in the same class. This causes a significant gap between students who are in the same class. This can be seen when using the learning method with discussion/question and answer, where there are students who are able to express opinions well and some are very passive. Another thing that could be the cause is the motivation to study among different students. For this reason, one way that will be used to create effective learning is through the Jigsaw Cooperative Learning Type because this method is commonly used for social sciences, reviewing literature, and other scientific knowledge which only aims to create mastery of concepts rather than mastery of students' abilities. . The jigsaw type of cooperative learning method has the advantage that students are able to work together in groups to achieve common goals. Each group member is required to be responsible for their learning outcomes, because group success is based on the contribution of each group member. Keywords: PTK, Cooperative Learning, Jigsaw, Ability
DELIVERY STRATEGY AND MARKETING COMMUNICATION OF TOURISM SERVICES (TOURISM DESTINATION STUDY MUARO JAMBI TEMPLE) ERIDA ERIDA; YENNY YUNIARTI; RAJA SARAH FATRICIA
Journal of Business Studies and Management Review Vol. 1 No. 2 (2018): JBSMR Vol 1 No.2 June 2018
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (203.085 KB) | DOI: 10.22437/jbsmr.v1i2.5355

Abstract

This study aims: 1). Analyzing consumer perceptions of marketing delivery strategy and marketing communication services run on the object of Muarojambi temple, 2). Analyzing the influence of delivery strategy and communication of tourism service pemsasaran to the tourists interest to visit Muarajambi temple. 3). Recommends marketing delivery strategy and marketing communication services that can be applied in increasing interest and tourist visit to Muarojambi temple. The sample used is the community / tourists who numbered 110 respondents. Analyzer used average score to know perception of society, and multiple linear regression analysis. The results showed that the community / tourists give a positive response to the marketing delivery strategy and communication of tourism destinations Muara Jambi temple. From the results of hypothesis testing, there are significant influence both simultaneously and partially variable delivery strategy and marketing communications to the interests of tourist visits. It should be increased the frequency of attractions, cultural titles / festivals as one of the keys to successfully bringing tourists in Muarajambi, besides the support of other physical facilities. It takes the involvement of all stakeholders in the development of tourism potential and promotion through the choice of effective marketing communication strategy of tourism services to reach the wider market through the utilization of social media / internet, in addition to direct promotion through exhibition and tourism expo
Pelatihan Sadar Wisata Untuk Pengembangan Wisata Berbasis Masyarakat (Community Based Tourism) Di Desa Lubuk Beringin Kecamatan Batin III Ulu Kabupaten Bungo Hendriyaldi; Erwita Dewi; Rike Setiawati; Erida; Ovie Yanti
Studium: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2022): Studium: Jurnal Pengabdian Kepada Masyarakat
Publisher : WIDA Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53867/jpm.v2i1.66

Abstract

Lubuk Beringin Village is one of the villages in Bungo Regency which is a village with enormous natural and cultural tourism potential. In addition to carrying out activities as farmers, the village community also develops local wisdom such as a prohibition to take fish in the river basin according to village custom, a prohibition on using tuba, poison centers, long trawls, and other chemicals to take fish in rivers, a prohibition on picking durian fruit if not ripe or fall alone in large quantities. This local wisdom is the main attraction for Lubuk Beringin Village and has become a tourist destination. Based on the results of interviews with Lubuk Beringin village officials during the preliminary survey, the main problems encountered in managing the Lubuk Beringin tourist destination are 1) Public awareness of the importance of tourism to support the village economy is still very low. 2) Community understanding of Sapta Pesona and tourist villages is still very low. The method used in PPM activities is through face-to-face meetings with the community and participation or known as the active participation lecture method of PPM partners. It is hoped that the implementation of this community service activity can overcome the problems that exist in Lubuk Beringin Village, Bathin III Ulu District, Bungo Regency. This activity was carried out on October 15 2022 at the Lubuk Beringin Village Hall. The output of this community service activity is the understanding of partners, namely BUMDes management, to be able to develop the tourism potential of Lubuk Beringin, publication in journals with ISSN.
Pelatihan dan Pendampingan Pembuatan Sistem Informasi Desa dalam Rangka Peningkatan Good Governance Desa Erida; Mar Atun Saadah; Try Syeftiani; Anggun Suri; Zulfan Fachrezi
I-Com: Indonesian Community Journal Vol 3 No 4 (2023): I-Com: Indonesian Community Journal (Desember 2023)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v3i4.3588

Abstract

Undang Undang Nomor 6 tahun 2014 tentang Desa yang memberikan otonomi luas bagi Desa Tebing Tinggi untuk melaksanakan pemerintahan secara mandiri, UU Desa juga mewajibkan desa untuk melaporkan informasi tersebut secara digital melalui platform Sistem Informasi Desa (SID). Hingga saat ini Pemerintah Kabupaten belum memfasilitas pembuatan SID dan Desa Tebing Tinggi belum memiliki SID, padahal SID menjadi aspek penting karena selain sebagai media pelaporan, SID juga dapat meningkatkan kapasitas governansi pemerintah desa sesuai dengan yang dicita – citakan oleh UU Desa. Oleh karena itu, penting untuk dilakukan pelatihan dan pendampingan dalam pembuatan Sistem Informasi Desa untuk peningkatan governansi di Desa Tebing Tinggi. Kegiatan pengabdian dilakukan dengan memberikan pelatihan tentang fungsi SID bagi penyelenggaraan pemerintahan desa, cara instalasi hingga penginputan data. Tiga orang peserta dari aparat desa telah memahami ppotensi pemafaatan SID dan manfaatnya untuk peningkatan layanan publik di Desa. Desa telah diberikan akun premium OpenSID dan dapat melakukan input data penduduk sebanyak 800 jiwa dengan didampingi oleh tim pengabdian. Masyarakat desa telah memahami dan menerima perubahan teknologi dalam mengakses layanan publik di Kantor Desa.
THE INFLUENCE OF CUSTOMER EXPERIENCE ON INTEREST USING THE TIX.ID APPLICATION IN PURCHASING CINEMA TICKETS IN JAMBI CITY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE Ahmad Subhi; Erida Erida; Yenny Yuniarti
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 7 No. 1 (2023): JBSMR, Vol 7 No.1 December 2023
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v7i1.26615

Abstract

The perpetrator's business can use the internet and digital marketing as a medium for support activities marketing , like For do promotion, buying and selling process. One of them is the emergence of online sites and applications internet-based _ used to help do activity sales or purchase products online. Study This is study descriptive quantitative aim _ To explain the influence Customer Experience and Customer Satisfaction as well as interest_use repeat consumers who have application Tix. Id . Population in research This is user application Tix.Id in Jambi City with sample as many as 75 respondents . Withdrawal sample use non-probability sampling with the technique purposive sampling . Data collection using google form. Deep data analysis techniques study This is Partial Least Square use application SmartPLS . Research results This show that : Customer Experience and Customer Satisfaction influential positive and significant to Interest Use Repeat , Customer Experience influential positive and significant to Customer Satisfaction. CustomerExperience influence interest use repeat through customer satisfaction as intervening variable
Co-Authors Ade Octavia Ahmad Subhi Anggun Suri Besse Wediawati Erwita Dewi Hanafi . Hendriyaldi Jamal Jamal jipranata jipranata Johannes . Johannes Johannes Mar Atun Saadah Raja Sarah Fatricia Rike Setiawati Rista Aldilla Try Syeftiani Yanti, Ovie Yenny Yuniarti Zulfan Fachrezi Zulfanetti Zulfanetti Zulfina Adriani