cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota jambi,
Jambi
INDONESIA
DIGEST MARKETING
Published by Universitas Jambi
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Digest Marketing Juornal (DMJ) diterbitkan empat kali setahun, yang diterbitkan menjadi bagian dari Komunikasi akademis Konsentrasi Pemasaran dengan pemangku kepentingan. Artikel yang dimuat dari penulis terpilih melalui serangkaian proses editing yang didukung oleh Mitra Bestari dari Universitas Unja, Prof. Dr. Paham Ginting, SE dari FE USU dan Prof. Dr. Sucherly, S.E dari Unpad. DMJ menerima artikel baik dari lingkungan Unja maupun di luar Unja.
Arjuna Subject : -
Articles 43 Documents
 1   2   3   4   5 
PENGARUHKELOMPOKREFERENSIDANGAYAHIDUPTERHADAPKEPUTUSANMENGGUNAKANBLACKBERRY THEEFFECTSOFLIFESTYLEANDREFERENCEGROUPONDECISIONOFUSINGBLACKBERRY Evanina Sianturi; Erida .; Ade Titi Nifita
DIGEST MARKETING Vol. 1 No. 2 (2012): DIGEST MARKETING
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

TheresearchaimsistoexplaintheeffectofthesimultaneousandpartialoflifestyleandreferencegrouponBlackBerrypurchaseandexplainthedominantfactoreffects.Samplessizeconsistsof96units,whicchousenfromEconomicFacultyStudents.Analysisusesdescriptiveandstatisticalanalysistorevealthestatisticalpattern.Theresultsshowsthatthepercentagecontributionofindependentvariablesthereferencegroup(X1)andlifestyle(X2)onthedependentvariable(thedecisionofusingBlackBerry(Y)is41%.Hence,itisrecommendedthattheBlackBerryCorporationuisesreferencegroupsandlifestylestobeoneofthemarketingtool.Keywords:decisionofusing,referencegroupandlifestyle
ANALISISSIKAPKONSUMENTERHADAPPONSELNOKIADIKOTAJAMBI (THEANALYISOFCONSUMERATTITUDEONCELLULERPHONEINJAMBICITY Tri Rahayu Aguswindi
DIGEST MARKETING Vol. 1 No. 2 (2012): DIGEST MARKETING
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

TheresearchpurposeistoexplainandanalysistheconsumersattitudeofNokiaCellulerphoneinJambiCity.Theamountofsampleis100Nokiasuser,thatchosenwithconveniencemethod.Theconsumersattitudeusedbeliefandevaluationconcepttosomeimportantattributes.Theattributesarebrand,taste,quality,feature,priceandpromotion.ThisresearchreccomendationtothecorporationisconsideringtheattributesthatshowslessvalueontheFishbenconceptbedeveveloped.Keywords.Consumerattitude,likertscaleandproductfeature
BAURANPEMASARANSUSUFORMULAMORINAGAPADAPT.KALBENUTRITIONALCABANGJAMBI THEMARKETINGMIXEOFMORINIAGAMILKFORMULAATPT.KALBENUTRITIONALATJAMBIBRANCH Erni Anggreini
DIGEST MARKETING Vol. 1 No. 2 (2012): DIGEST MARKETING
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Themarketingprogramforabusinessisnotonlyaimingatsellingtheproductsbutalsotoprovidecustomersatisfaction.ThepurposeofthisresearchistoinvestigatemarketingmixprogramimplementationofPT.KalbeNutrituonalinJambiBranch.Methodusequalitativedescreptivetool.Theresultshowsthatthefirmshasimplementedmarketingmix,buttheimplmentationshouldbeconductedcreatively.Keywords.Product,proce,distribution,andpromotion.

Page 5 of 5 | Total Record : 43

 1   2   3   4   5 

Filter by Year

2012 2018


Reset
Filter By Issues
All Issue Vol. 3 No. 2 (2018): Digest Marketing Vol. 3 No. 1 (2018): Digest Marketing Vol. 2 No. 1 (2017) Vol. 1 No. 2 (2012): DIGEST MARKETING Vol. 1 No. 1 (2012)