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INDONESIA
Nomosleca
Published by Universitas Merdeka Malang
ISSN : 24430927     EISSN : 25416650     DOI : -
Core Subject : Science, Education,
Education Library & Information Science
Jurnal Nomosleca (JN) is a scientific periodical journal of Comunication Sciense, University of Merdeka Malang, which includes a variety of research in the field of communication phenomenons, the analysis of actual case studies or ideas related to the actual communications studies. The focus of Jurnal Nomosleca are study in the field of Communication and other multi-disciplines that are able to be combined with the science of communication. This journal is published twice every year in April and October.
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 5, No 1 (2019): April 2019" : 7 Documents clear
EVALUASI FORUM MERDEKA BARAT 9 SEBAGAI WUJUD RELASI MEDIA DENGAN PEMERINTAH Rachmawati, Farikha; Kriyantono, Rachmat
Jurnal Nomosleca Vol 5, No 1 (2019): April 2019
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v5i1.2749

Abstract

Abstract This study discusses the positives and negatives received by the journalist Forum Merdeka Barat 9 (FMB9) as an evaluation of the government public relations program. Government Public Relations initiated FMB9 to get access for the media to get information related to the government agenda. In addition, the presence of FMB9 represented a single government narrative in accordance with Presidential Instruction No. 9 of 2015. Forum Merdeka Barat 9 is one of the flagship programs that form the Directorate General of Information and Communication of the Ministry of Communication and Information Technology (Dirjen IKP Kemenkominfo) which consists of media discussions or press conferences as the government's main news source. This study used quantitative methods and data collection techniques, namely Forum Group Discussion (FGD) for 30 FMB9’s journalists. Informants consisted of journalists from printed media, television and online media in three discussion sessions. Aspects that include: information completeness, focus, right time, easy access, ease of information, media discussion, free media permission, and information clarity, will then be used to explore quantitative analysis to see FMB9's effectiveness and to remove programs in this forum is activated. The results of this study reveal the Benefits of FMB9 for journalists after the arrival of FMB9. Keywords: Merdeka Barat 9 Forum, Media Relations, Communication Evaluation, Government Public RelationsDOI : https://doi.org/10.26905/nomosleca.v5i1.2749
MAKNA PICTORIAL HEALTH WARNING PADA KEMASAN ROKOK DALAM MENGOMUNIKASIKAN PESAN BAHAYA MEROKOK Samosir, Deborah Sondang Napita; C. Priyatna, Centurion; Hafiar, Hanny
Jurnal Nomosleca Vol 5, No 1 (2019): April 2019
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v5i1.2750

Abstract

Abstract Pictorial Health Warning (PHW) is one of the communication media of the Ministry of Health of Indonesia to provide information and raise awareness in Indonesia about the health effects of smoking. In fact, PHW versions of those who were smoking next to a small child can not be interpreted by the public so that the message to be conveyed by the Indonesian Ministry of Health through the PHW can not be received well. The Charles Sanders Peirce’s semiotic analysis aims to assess the significance of the PHW version of the smoke in addition to a small child in communicating the dangers of smoking message. The analysis showed that there are three main symbol that can construct messages dangers of smoking, that if a person smokes near loved ones, he poisoned the people they love. Keywords : PHW, cigarette, semiotics, PeirceDOI : https://doi.org/10.26905/nomosleca.v5i1.2750
TAHAPAN PEMBENTUKAN BRAND AWARENESS NFRT LABEL (NEFERTITI) SEBAGAI EFFORTLESS FASHION MELALUI MEDIA SOSIAL INSTAGRAM Fidya Zahra Afifah; Yanti Setianti; Heru Ryanto Budiana
Jurnal Nomosleca Vol 5, No 1 (2019): April 2019
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v5i1.2751

Abstract

AbstractThe vastly dynamic movement of fashion industry where many brands are converting to digital marketing, is seen as an opportunity for Indonesian local brands such as NFRT Label (Nefertiti) to build brand awareness. NFRT Label is a woman clothing line that was found in 2011. With their identity as "effortless fashion", NFRT is trying to construct's public awareness towards their brand as a clothing line with sense of effortless style through Instagram. The purpose of this research is to describe how NFRT Label builds its brand awareness as effortless fashion through Instagram. The researcher elaborates the purpose of this reserach in three aspects: how NFRT Label attracts attention on Instagram, creates consumer's comprehension and consumer's retention. This purpose is made based on Objective Awareness by Ronald.D Smith (2002). The researcher used descriptive method with qualitative data. The result of this research is elaborated based on this research's objectives. In gaining attention, NFRT creates different kinds of contents, collaborates with celebrity endorsers, holding a contest, using hashtag, creative caption-writing, et ce tera. Seeing how NFRT creates comprehension, NFRT gives basic information about their products, collection description, content consistency, creates easy-to-comprehend captions, et ce tera. To create consumer's retention, NFRT shows their signature products, does repetivite contents, manages the time and amount of postings, and use an easy-to-reccall logo. In conclusion, NFRT has done a good job in creating customer's attention through social media although NFRT hasn't given an optimal performance when creating customer's comprehension and retention.Keywords : Brand Awerness, Fashion, Social Media DOi : https://doi.org/10.26905/nomosleca.v5i1.2751
PERKEMBANGAN KAJIAN KOMUNIKASI PEMASARAN DI KOTA MALANG : SEBUAH META ANALISIS Rezki Rahmawati; Antoni Antoni; Bambang Dwi Prasetyo
Jurnal Nomosleca Vol 5, No 1 (2019): April 2019
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v5i1.2782

Abstract

AbstractThis research is a meta-analysis of the development of the study of marketing communication undergraduate thesis in Malang during 2014-2018. This research aims to find out how the development of marketing communication studies with the philosophy of science approach in order to provide references for mapping marketing communication studies. The undergraduate thesis researched in this research is 229 theses from three different universities with a focus on the use of theory in marketing communication theses. The results of the research show that the most widely used communication theory in marketing communication thesis is the Elaboration Likelihood Model (ELM) theory. The interesting thing found in this research is the more use of marketing concepts and theories than the use of communication theory in undergraduate thesis with the theme of marketing communication. Keywords: marketing communication, meta-analysis, philosophy of scienceDOI : https://doi.org/10.26905/nomosleca.v5i1.2782
KOMUNIKASI SOSIAL DALAM MENSOSIALISASIKAN PENETAPAN KEBIJAKAN GUBERNUR BALI TENTANG PEMBATASAN TIMBULAN SAMPAH PLASTIK SEKALI PAKAI Putri, Niluh Wiwik Eka
Jurnal Nomosleca Vol 5, No 1 (2019): April 2019
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v5i1.2783

Abstract

Abstract Bali is a tourist destination so cleanliness and the beauty of tourist areas are an absolute requirement in the world of tourism. The provincial government of Bali issued a governor regulation number 97 of 2018 concerning restrictions on the generation of disposable plastic waste. Handling waste problems is not only the responsibility of one party, but must involve all elements, namely; community, government and private sector. The existence of community-based waste management groups, as well as other stakeholders is expected to be the driver of achieving Trash-Free Indonesia in 2020, especially Bali. This study aims to determine social communication in socializing the policy of limiting the generation of plastic waste in Bali. This study uses a qualitative approach with action research methods. The results of the study show that social communication about the policy of limiting the generation of disposable plastic waste issued by the Governor of Bali has succeeded in increasing public awareness in reducing the use of plastic. In carrying out social communication, the Governor of Bali conducts social contacts in primary (direct) or secondary (mass media). With the existence of social contacts, social change occurs in accordance with what is expected by the provincial government of Bali. Keywords: Social Communication, Socialization, Governor of Bali Policy DOI : https://doi.org/10.26905/nomosleca.v5i1.2783
STRATEGI KOSMONITA MALANG UNTUK MENGOPTIMALISASI KONTEN PROGRAM PEREMPUAN DALAM MEMPERTAHANKAN POSITIONING SEBAGAI RADIO BERSEGMEN PEREMPUAN Sylvatri, Hapsari Dian; Safitri, Reza; Wulandari, Maulina Pia
Jurnal Nomosleca Vol 5, No 1 (2019): April 2019
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v5i1.2784

Abstract

Abstract This study aims to optimize the content of women's programs in the form of inserts on Kosmonita radio Malang. This research is an action research study, that focuses on actions that involve researchers and community members, organizations that want to be studied. The purpose of action research is to produce changes with certain actions to refer to social change. The object of this research is Radio Kosmonita Malang, and focuses on radio marketing strategy theory by using STP theory (segmentation, targeting, positioning) and also using SWOT analysis (Strength, Weakness, Opportunity, and Thread) as supporting theories in order to find the right strategy to optimize women's content programs in Kosmonita radio Malang. Data collection was conducted with Focus Group Discussion, interviews, making radio inserts, and conducting surveys on Kosmonita radio’s listeners in Malang. The results showed that before there was an insert, the inspiring woman program was not optimal, but after the insert, there was an optimization of women's program content. The conclusion of this study is the addition of inspiring women's content, which contains the success stories of female in various fields, increasingly optimizing this program. Based on these conclusions, the researchers suggested to mak the insert as a talk show program that broadcast regularly on Kosmonita radio Malang and the second is regular research or survey so that it could provide new innovations for broadcast programs on Kosmonita radio Malang. Keywords: radio, marketing strategy, swot analysis, action research.DOI : https://doi.org/10.26905/nomosleca.v5i1.2784
MODEL ELABORATION LIKELIHOOD DALAM PEMBENTUKAN PERSONAL BRANDING PITA’S LIFE DI YOUTUBE CHANNEL Kue, Maria Fatima; Sahertian, Christiana
Jurnal Nomosleca Vol 5, No 1 (2019): April 2019
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v5i1.2985

Abstract

Abstrack This study aims to describe the formation of the personal pranding Pita 's Life vlog on youtube through the analysis of Model Elaboration Likelihood. From this research, it is expected to provide input and advice to the Youtuber to better display content that is better and not detrimental to themselves and others, so as to produce a positive outlook on their personal. The type of research used in this research is qualitative descriptive using the content analysis design. The use of the content analysis method was carried out in this study because the source of the data produced was verbal communication from the vlog of the Ribbon which was then re-identified in writing. The population used in this study was 64 'Pita's Life vlog shows from July to November 2018. The sample used in this study was the Pita Vlog show which only aired a life of 20 husbands and children. This research proves that the formation of the Pita 's Life vlog personal branding on Youtube can be analyzed using the Model Elabation Likelihood. This is because both the central line and peripheral lines in the Elaboration Likelihood Model are both processes in forming the Ribbon personal branding. In the central path, it shows that the arguments uttered by the Pita contain positive things. The argument expressed by Pita is also supported by its quality as a source of messages that appears to have ethos, attractions and power on peripheral lines, so both the argumentation and quality of the Ribbon as a communicator make Pita's vlog show an interesting show to be watched by the public. Keyword : Elaboration Likelihood Model, Personal Branding, Youtube ChannelDOI : https://doi.org/10.26905/nomosleca.v5i1.2985

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