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INDONESIA
Nomosleca
Published by Universitas Merdeka Malang
ISSN : 24430927     EISSN : 25416650     DOI : -
Core Subject : Science, Education,
Education Library & Information Science
Jurnal Nomosleca (JN) is a scientific periodical journal of Comunication Sciense, University of Merdeka Malang, which includes a variety of research in the field of communication phenomenons, the analysis of actual case studies or ideas related to the actual communications studies. The focus of Jurnal Nomosleca are study in the field of Communication and other multi-disciplines that are able to be combined with the science of communication. This journal is published twice every year in April and October.
Arjuna Subject : -
Articles 166 Documents
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Digital Soft Power of Malaysia in ASEAN: The #VisitMalaysia2026 Instagram Campaign Husna Nur Amalina
Jurnal Nomosleca Vol. 12 No. 1 (2026): April, 2026
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v12i1.16591

Abstract

This study explores how Malaysia applies digital soft power within the ASEAN region through used the #VisitMalaysia2026 campaign on Instagram. Using a qualitative descriptive and content analysis, this reseach shows how cultural narratives are represented in posts shared by @tourismmalaysia on Instagram. The analysis highlights three dominant themes: cultural heritage diversity, tourism economy a regional connectivity and environtmental and sustainable tourism. Engagement data show that modern tourism attractions (e.g., Tuah 1895 Viewing Deck) generate the highest visibility, while cultural content (e.g. Deepavali Festival and Sri Maha Mariamman Temple) achieves strong interactive engagement, reinforcing Malaysia’s multicultural identity. Nature-based content further strengthens Malaysia’s sustainable diplomacy narrative. Overall, the #VisitMalaysia2026 campaign demonstrates how Instagram functions as a digital soft power tool, amplifying Malaysia’s cultural appeal, economic positioning and environmental values across ASEAN.
From Disclosure To Trust: Sustaining E-Wallet Usage Through Chatbots Elfi Elfi
Jurnal Nomosleca Vol. 12 No. 1 (2026): April, 2026
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v12i1.16875

Abstract

The rapid growth of e-wallet services in Indonesia has increased the use of AI-based chatbots in customer service. While chatbots enhance efficiency, the way they disclose their automated identity may shape users’ psychological and behavioral responses. This study examines the effect of perceived chatbot disclosure quality on trust and continuance intention in Indonesian e-wallet services. Drawing on the Stimulus–Organism–Response framework, disclosure quality is positioned as a communication stimulus, trust as the organismic state, and continuance intention as the behavioral response. A survey of 279 e-wallet users was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that perceived chatbot disclosure quality significantly influences trust and continuance intention. Trust also significantly predicts continuance intention and partially mediates the relationship between disclosure quality and continuance intention. The findings highlight that transparency sustains usage primarily by strengthening trust rather than functioning as a direct behavioral driver.
Ipar adalah Maut: Analisis Semiotika Representasi Pengkhianatan dan Keretakan Rumah Tangga Bunga Rahma Sindisa
Jurnal Nomosleca Vol. 12 No. 1 (2026): April, 2026
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Film is a reflection of social reality capable of constructing complex phenomena such as infidelity into a system of signs. This study aims to uncover the representation of betrayal and household breakdown in the film "Ipar Adalah Maut" through visual and verbal sign analysis. The main issue raised is how the presence of those closest to the family can pose a threat to domestic stability. The method used is descriptive qualitative with Roland Barthes' semiotic analysis approach, which dissects meaning through the levels of denotation, connotation, and myth. The results show that the film presents betrayal not merely as an individual moral lapse, but as a deconstruction of the meaning of "home" from a safe space into a space full of threats. Through visual symbolism, such as the broken expressions of the main character and the transformation of private spaces, the film challenges the myth that family is the safest place. The study concludes that the film reproduces social views on the importance of privacy boundaries within the family. Household breakdown is represented as "death" (maut) that destroys the social structure, the moral authority of the mother figure, and fraternal bonds. These findings contribute to media studies regarding how modern Indonesian cinema naturalizes moral vulnerability within the family institution.
Komunikasi Efektif Berbasis Kearifan Lokal dalam Pengelolaan Mina Padi di Komunitas Tani: Studi Kasus Kelompok Tani Cimindi Kabupaten Cilacap Anita Agustina Wulandari; Suprihatin Suprihatin; Aulia Afniar Rahmawati; Mochammad Arkansyah
Jurnal Nomosleca Vol. 12 No. 1 (2026): April, 2026
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v12i1.16886

Abstract

This study examines group communication patterns in local wisdom-based mina padi management within the CIMINDI farmer group in Cilacap, Indonesia. Using a qualitative case study approach, data were collected through in-depth interviews, participant observation, and documentation, and analyzed through coding, categorization, and thematic interpretation. The findings reveal that communication does not follow a single structure but forms a hybrid communication pattern, combining centralized leadership with participatory interaction in a dynamic and contextual manner. This pattern is shaped by local wisdom values, including mutual cooperation, deliberation, the use of local language, and social trust, which strengthen group cohesion. The communication pattern contributes to successful mina padi management, reflected in increased productivity, cost efficiency, strong social relations, and minimal internal conflict. This study highlights that local wisdom functions not only as cultural values but also as a communicative structure that enables adaptive and sustainable group interaction.
Konstruksi Realitas Dunia Kerja Platform Digital: Startwork.id sebagai Media Massa dalam Kehidupan Digital Dwi Prasetyo; Zihan Haliza
Jurnal Nomosleca Vol. 12 No. 1 (2026): April, 2026
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze how Startwork.id constructs the reality of the world of work as a digital mass media platform within the context of digital life. The research adopts a descriptive qualitative approach, employing thematic and interpretative analysis of ten Startwork.id editorial contents selected purposively, supplemented by limited interviews for meaning triangulation. The findings indicate that Startwork.id consistently frames the world of work as a dynamic, competitive space that requires continuous individual readiness. Narratives of success and ideal careers are built through the logic of self-improvement, professionalism, productivity, and personal responsibility, while the ideal worker is normalized as adaptive, competently relevant, proactive, and job-ready. At the same time, structural issues such as unequal access to employment, precarization, and power relations in the digital labor market are relatively absent from the platform’s narratives. This study affirms that digital work platforms do not merely function as information intermediaries but also act as communication agents that produce, select, and normalize particular meanings of work, career, and professional identity. Theoretically, this study extends the application of social construction of reality theory to the realm of local digital work platforms; practically, it offers a basis for critical reflection for platform managers, educational institutions, and young generations in engaging with career narratives in digital spaces.
Konflik dan Persatuan Akibat Dilema Identitas dalam Perspektif Komunikasi Organisasi Canggi Araliya Aprianti Ode; Ichsan Muhammad Abduh; Rahmat Hidayat
Jurnal Nomosleca Vol. 12 No. 1 (2026): April, 2026
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v12i1.17060

Abstract

The existence of an organization is not solely based on shared characteristics among members but on their ability to develop collective awareness of common goals, reflected in loyalty to the organization. Organizational identity strengthens when members form bonds that foster a sense of belonging, shared interests, and commitment. Communication plays a vital role in building emotional connections that reinforce these relationships. This paper explores how identity construction can promote unity while potentially generating conflict within the organization. Using a literature study, the research reviews books, journals, and scholarly articles relevant to organizational communication. Findings suggest that equality within an organization stems from shared values, whereas differences act as boundaries shaping self-identity and influencing individual self-esteem within the organizational context.

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