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Nomosleca
Published by Universitas Merdeka Malang
ISSN : 24430927     EISSN : 25416650     DOI : -
Core Subject : Science, Education,
Education Library & Information Science
Jurnal Nomosleca (JN) is a scientific periodical journal of Comunication Sciense, University of Merdeka Malang, which includes a variety of research in the field of communication phenomenons, the analysis of actual case studies or ideas related to the actual communications studies. The focus of Jurnal Nomosleca are study in the field of Communication and other multi-disciplines that are able to be combined with the science of communication. This journal is published twice every year in April and October.
Arjuna Subject : -
Articles 156 Documents
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Penerapan Etika Komunikasi Interpersonal dalam Menghadapi Hubungan Toxic di Kalangan Gen Z Nandayarni, Ivo; Khairunnisa, Afifah Zahrah; Narima, Puput Ulfi; Rahma, Syifa Amira; Azzahra, Adinda Hilda; Pratama, Fikri Arvandra
Jurnal Nomosleca Vol. 10 No. 2 (2024): Oktober, 2024
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v10i2.13465

Abstract

The purpose of the study was to describe the application of interpersonal communication ethics in unhealthy relationships. This study was descriptive qualitative with observation, documentation and interview methods involving 22 informants. The criteria for informants were experiencing unhealthy relationships. Data analysis techniques included data reduction, data presentation and drawing conclusions. The results showed that informants was afraid and trauma in reconnecting with the opposite sex and chose to cut off communication from unhealthy relationships. The feelings they had included being isolated, restricted, and controlled by their partners. Forms of violence in relationships are not only physical, but can also be verbal, emotional, and psychological violence.
Mendidik Anak di Era Digital: Peran Konten @claycliffhartono untuk Kesadaran Parenting Kamilah, Salwa Ridha; Achmad, Zainal Abidin
Jurnal Nomosleca Vol. 10 No. 2 (2024): Oktober, 2024
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v10i2.13466

Abstract

The study aims to describe the content of TikTok The Hartono's Family @claycliffhartono as a parenting education media. The research findings show that this account has succeeded in getting significant interactions in the form of likes, comments, and viewers. This study uses a qualitative narrative ethnography method by interviewing 8 informants who are regular audiences of the account. The stages of data analysis include data reduction, data display, and conclusions. This is made possible by the various features provided by TikTok for its users. In addition, the audience generally prefers content related to emotional management. In fact, it has succeeded in implementing a similar parenting pattern. The parenting models that the audience wants to apply are authoritative parenting, attachment parenting, and free-range parenting.
Integrated Marketing Communication Munching Queen dalam Meningkatkan Penjualan Produk Kids Friendly Snack Khilmi, Rifqi Muslim
Jurnal Nomosleca Vol. 10 No. 2 (2024): Oktober, 2024
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v10i2.13584

Abstract

In this era of competition, the variety of snack products for children has increased and the variety requires a good and well-targeted marketing strategy. Marketing is not just about personally selling or buying products, but communicating with customers both directly and indirectly must be one of the keys to the success of a marketing strategy. The Munching Queen is one of the UMKM which is said to be successful in selling its products. This success certainly cannot be separated from marketing strategies in various forms, one of which is Integrated Marketing Communication (IMC). The results show that it has succeeded, starting from direct marketing elements to the use of social media to increase product sales. In the advertising element, it carries out advertising through social media, in sales promotions The Munching regularly holds promotions and discounts on purchases every month. Then in direct marketing by participating in school events and selling directly to consumers, apart from that, The Munching Queen's online marketing activities utilize e-commerce Shopee and Tokopedia and collaborate with playgrounds as well as schools and communities to increase awareness and sales.
Culture Shock dan Adaptasi Budaya Dosen CPNS Milenial di Universitas Palangka Raya Pebrianti, Anisa
Jurnal Nomosleca Vol. 10 No. 2 (2024): Oktober, 2024
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v10i2.14372

Abstract

Palangka Raya University is one of the formation locations that is quite popular with candidates civil servant (CPNS) lecturers from outside the Central Kalimantan area. This research will observe the phenomenon of culture shock and lecturer adaptation Millennial CPNS from the Faculty of Social and Political Sciences, Palangka Raya University who come from outside the region will live and work long term in new placements. The new work placement location will certainly have various differences from their original location. This research uses a descriptive qualitative approach to interpret a phenomenon, data collection techniques using interview, observation and documentation techniques. Then it will be analyzed using four phases culture shock. Through this research, researchers found several results for the stages culture shock experienced and how to adapt to deal with it culture shock namely openness to getting to know culture and language, being able to understand the work environment, making social approaches with colleagues and the desire to adapt to local culture.
Motivasi Penggunaan Media Sosial di Kalangan Mahasiswa Gen-Z Adiarsi, Gracia Rachmi; Putra, Aditya Eka; Raymond, Raymond
Jurnal Nomosleca Vol. 10 No. 2 (2024): Oktober, 2024
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v10i2.14603

Abstract

In the digital age, Generation Z (Gen Z) is deeply engaged with technology. This study explores Gen Z's motivations for excessive internet use, focusing on social media. Interviews with eight students showed that social media is used mainly for entertainment, communication, and social interaction, with Instagram, TikTok, and WhatsApp being the most popular. The research highlights financial and time management challenges affecting academic productivity. It provides valuable insights for educators, policymakers, and mental health professionals to address the benefits and challenges of Gen Z's digital lives.
Transformasi Agile Bisnis Media Menuju Keunggulan Kompetitif (Studi Kasus: Progam Lintas INews Siang MNCTV) Pakan, Christian Kevin L; Gusfa, Henni
Jurnal Nomosleca Vol. 10 No. 2 (2024): Oktober, 2024
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v10i2.14665

Abstract

This research analyzes the agile transformation of the media business in creating competitive advantages in MNC TV's Lintas Inews Siang program. This research uses a qualitative approach with a case study method, data collection techniques through interviews, observation and documentation. The selection of informants used purposive sampling techniques and data analysis by means of data reduction, data presentation and drawing conclusions. The validity of the data was tested using triangulation techniques. The research results show that this program provides information that is relevant to community needs. Utilization of various platforms, conventional television and digital media, to expand audience reach. This program shows agility in managing news dynamics, as well as the ability to adapt. In addition, applying the principles of efficiency and effectiveness in operations optimizes resources, including regular evaluations to improve content quality and maintain a competitive advantage in the market.
How Does Bawaslu Govern Digital Spaces Through Communication and Strategies to Address 2024 Black Campaigns? Natasya Avania Amodya, Prabowo; Syarifa Nissa, Fauziah; Zhalika, Rahmadhania; Sajida, Sajida
Jurnal Nomosleca Vol. 11 No. 2 (2025): Oktober, 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v11i2.15234

Abstract

The 2024 Indonesian General Election has brought to light the central role that social media play in political narration, along with glaring instances of disinformation as well as black campaigns. These platforms are now used by political buzzers to transmit false information, which constitutes a major threat to electoral integrity. This study looks into the role of the Election Supervisory Agency (Bawaslu) in countering black campaigns and their preventive and repressive measures. The qualitative descriptive method and literature review are adopted, used to triangulate data from laws, government reports, and academic literature to test Bawaslu’s role in counteracting digital disinformation. Some preventive measures, such as public digital literacy campaigns and participatory monitoring, include initiatives like "Jaga Ruang Digital" to strengthen critical thinking and public vigilance. On the repression side are enhanced regulatory enforcement and cooperation among Kominfo and Gakkumdu in technological measures, namely the Gowaslu application for reporting by the community. The results indicate that, notwithstanding the laudable activities of Bawaslu, challenges still exist regarding regulatory loopholes, limitations in resources, and difficulty in profiling actors operating anonymously. It supports that digital regulations need to be strengthened, inter-agency collaboration needs to be pursued, and the public has to be innovatively involved in ensuring electoral integrity and accountability for democracy in the digital age.
Komunikasi Visual Dalam Pemasaran Produk Industri Kreatif Hawari, Muhammad Sidqi; Purwanto , Eko
Jurnal Nomosleca Vol. 11 No. 2 (2025): Oktober, 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v11i2.15600

Abstract

In the digital era, visual communication has become an important element in the marketing of creative industry products, functioning to build brand identity and influence consumer purchasing decisions. This study aims to analyze the role of visual communication in increasing marketing effectiveness. The method used is a qualitative approach with literature studies, collecting data from various academic sources and relevant reports. The results of the study indicate that visual elements such as consistent color, typography, and illustration can increase consumer appeal and engagement. These findings provide a significant contribution to the understanding of effective visual communication strategies in the context of marketing. In conclusion, this study recommends that creative industry players consider cultural and psychological aspects in visual design to increase the relevance and impact of marketing in the future.
Pengaruh Konten Personal Branding Akun Instagram @xavieraaputri terhadap Self-Efficacy Generasi Z Kota Banjarmasin Nabila , Janpy; Muhammad Ainani; Muhammad Alif; Muhammad Nizar Hidayat
Jurnal Nomosleca Vol. 11 No. 2 (2025): Oktober, 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v11i2.16015

Abstract

This study examines the influence of personal branding content on the Instagram account @xavieraaputri on the self-efficacy of Generation Z in Banjarmasin City. Using a quantitative approach with questionnaires and literature study, the research involved 100 respondents selected through the Slovin formula. Data analysis employed descriptive statistics and non-linear exponential regression. Results indicate a strong positive relationship, with a correlation coefficient (R) of 0.857 and coefficient of determination (R²) of 0.735. The adjusted R² of 0.732 and low standard error of 0.083 confirm the model’s reliability. The regression coefficient of 0.020 with a significance level of 0.000 demonstrates a statistically significant influence. These findings suggest that personal branding content on Instagram significantly and positively affects the self-efficacy of Generation Z, highlighting the role of social media self-representation in shaping individual confidence.  
Pemanfaatan Game Edukasi PENTING (Peduli Stunting) Flashcards sebagai Media Pembelajaran MP-ASI pada Ibu Balita di Puskesmas Purwokerto Utara II Putri, Kania Sayidatina; Turistiati, Ade Tuti; Nurcndrani, Prita Suci
Jurnal Nomosleca Vol. 11 No. 2 (2025): Oktober, 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v11i2.16058

Abstract

The purpose of this study was to determine the effect of using the PENTING (Care for Stunting) Flashcard game at Purwokerto Utara II Health Center as a medium for educational campaigns on complementary feeding (MP-ASI) for mothers of toddlers at the same health center. This study involved 35 mothers of toddlers who were selected purposively. This study used a pre-experimental design with a One-Group Pretest-Posttest Design model. There were two treatment conditions: one using flashcard media and one without flashcard media. The research tool consisted of twenty-five multiple-choice questions. Based on the results of the paired t-test, H0 was rejected and H1 was accepted, which showed a calculated t-value of 9.514, which was higher than the t-table value of 2.441. In other words, there was a difference between the average pretest and posttest results, which indicated that flashcard media increased mothers' understanding of complementary feeding (MP-PASI).  

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