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INDONESIA
Nomosleca
Published by Universitas Merdeka Malang
ISSN : 24430927     EISSN : 25416650     DOI : -
Core Subject : Science, Education,
Education Library & Information Science
Jurnal Nomosleca (JN) is a scientific periodical journal of Comunication Sciense, University of Merdeka Malang, which includes a variety of research in the field of communication phenomenons, the analysis of actual case studies or ideas related to the actual communications studies. The focus of Jurnal Nomosleca are study in the field of Communication and other multi-disciplines that are able to be combined with the science of communication. This journal is published twice every year in April and October.
Arjuna Subject : -
Articles 166 Documents
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Platform-Based Brand Voice: Analisis Wacana Gaya Komunikasi Brand Skingame di Media Sosial Icha Nur Lailatul Alfin; Putu Riana Artyanti Putri
Jurnal Nomosleca Vol. 11 No. 2 (2025): Oktober, 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v11i2.16090

Abstract

This study examines the differences in communication styles of the Skingame brand across two social media platforms, Instagram and Twitter/X, with a focus on how the brand adapts its brand voice to suit its audience characteristics. The objectives of this study are (1) to identify how Skingame's communication styles are displayed through Instagram and Twitter/X content, and (2) to analyze these adjustments through the perspectives of Communication Accommodation Theory (CAT) and Social Identity Theory (SIT). The study uses a qualitative approach with the van Dijk discourse analysis model, which includes analysis of text structure, social cognition, and social context. The results show that on Instagram, Skingame displays a formal-casual persona with informative content and consistent visual branding, while on Twitter the brand is more relaxed, humorous, and interactive, using slang, memes, and quick responses to trends. The analysis shows that these differences in communication styles are a form of convergence (CAT) according to the ecology of each platform, while simultaneously forming a dual social identity (SIT): professional on Instagram and relatable on Twitter. Thus, this study emphasizes the importance of platform-based communication strategies in building and strengthening a brand's social identity in the digital era.
Komunikasi, Sumber Daya Manusia, Sikap dan Struktur Birokrasi (Edward-III) dalam Pelayanan Haji di Halmahera Timur Sayid Athfal Alauddin; Abdurrahman Kader; Darwin Abdul Radjak
Jurnal Nomosleca Vol. 11 No. 2 (2025): Oktober, 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v11i2.16093

Abstract

This study analyzes Communication, Human Resources, Attitudes, and Bureaucratic Structure in applying Edward III’s public policy implementation model to hajj management in East Halmahera Regency. The research involved 15 informants: 5 from the Welfare Division of the Regional Secretariat and 10 from the Ministry of Religious Affairs and local hajj participants. Using a qualitative approach, findings show that policy implementation is “fairly good,” especially in communication and assistance. Human resources are professional, but limited internet access hampers information flow. Staff attitudes are positive in both administrative and technical services. However, frequent SOP changes reduce effectiveness as communities struggle to adapt. Despite this, organizers remain responsible and committed to their duties
Dinamika Diskursus Publik terhadap Penggambaran Kekerasan Seksual pada Film Vina: Sebelum 7 Hari (2024) Afrida Putri Eskasari; R.A Vita Noor Prima Astuti
Jurnal Nomosleca Vol. 11 No. 2 (2025): Oktober, 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v11i2.16150

Abstract

The F8 Makassar Festival was organized by the Makassar City Government with the aim of transforming the city's image from one associated with demonstrations into a city known for its festivals. This study seeks to map out the communication activities that took place during the F8 Makassar Festival using a case study approach. The findings reveal that communication activities were primarily focused on publicity and were executed by the Makassar City Communications and Information Agency (Diskominfo) as the government's public relations arm. However, Diskominfo was not involved in message formulation, as its role was outside of the organizing committee. Several publicity strategies were identified, including the use of agenda-setting to construct the image of a “Festival City,” leveraging the political influence of the incumbent mayor to aid publicity efforts, producing efficient content, collaborating with local and regional media, and utilizing the communication networks of the Makassar City Tourism Office (Dispar) and event organizers. No monitoring or evaluation stages were conducted, leaving the success of the city’s transformation into a festival city unclear. Furthermore, the F8 Makassar Festival was not part of a deliberate PR campaign aimed at shaping the "Festival City" image.
Representasi Selflessness Perempuan Indonesia dalam Film Home Sweet Loan Rambu Naha
Jurnal Nomosleca Vol. 11 No. 2 (2025): Oktober, 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v11i2.16203

Abstract

This study examines the representation of Indonesian women in the film Home Sweet Loan (2024) using Roland Barthes’ semiotics to analyze meaning production at the levels of denotation, connotation, and myth. The findings reveal that the film constructs female selflessness through three narrative themes: (1) the responsibilities of daughters within the family, (2) the negotiation between modern womanhood and selflessness, and (3) the positive incentives given to women who sacrifice their personal aspirations. Although the character Kaluna is portrayed as an urban woman with the agency to express discomfort and negotiate her boundaries, the narrative ultimately directs her toward prioritizing family needs, reaffirming the myth of the ideal Indonesian woman within a patriarchal cultural framework. At the same time, the presence of a female director introduces an emotional framing that opens a reflective space regarding gendered burdens experienced by women. This study is limited to a single film and descriptive semiotic analysis without incorporating audience perspectives. Future research should explore audience reception or conduct comparative studies across multiple films to deepen the understanding of gender ideology in Indonesian cinema.
Marketing Public Relations Subway Indonesia Mengampanyekan Produk Ramah Lingkungan Junaedi Junaedi; Rustono Farady Marta; Helen Olivia; Achmad Budiman Sudarsono; Risqi Inayah Dwijayanti
Jurnal Nomosleca Vol. 11 No. 2 (2025): Oktober, 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v11i2.16214

Abstract

Plastic takes hundreds of years to decompose in nature, leading to a buildup of waste that is difficult to manage. As a restaurant that produces a significant amount of plastic waste, Subway has launched a campaign to reduce plastic usage.  This study aims to explore how Subway Indonesia's Marketing Public Relations (MPR) campaigns promote environmentally friendly products. The theoretical foundation used in this study is Strategic Environmental Communication by Robert Cox. Strategic environmental communication refers to the practice of communication designed with a clear purpose, primarily to influence how people think and act regarding environmental issues. This research adopts a qualitative approach, based on a constructivist paradigm, using a case study method with a descriptive nature. Data collection techniques include observation, interviews, and documentation. The findings reveal that Subway’s MPR communicates environmentally friendly messages directly to customers through the role of operational staff. In addition, environmental campaign posters are also placed in strategic areas. Subway’s MPR activities in delivering environmental messages have successfully raised customer awareness about the global issue of excessive plastic use.
Transformasi Media Sosial sebagai Instrumen Pemasaran UMKM di Destinasi Ikonik Surabaya Zainal Abidin Achmad; Fla Neysa Rahma Putri
Jurnal Nomosleca Vol. 11 No. 2 (2025): Oktober, 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v11i2.16308

Abstract

Social media has become a strategic tool for MSMEs to expand their reach, increase brand awareness, and strengthen consumer interactions. Optimizing Instagram, TikTok, and Facebook enables MSMEs to attract buyers, foster loyalty, and refine strategies based on consumer feedback. Jalan Tunjungan in Surabaya serves as an iconic public space that combines historical value with modern tourist destinations and showcases MSME products. This study examines the utilization of social media as a marketing tool for MSMEs in the area, employing a qualitative case study method that incorporates observation, interviews, and content analysis. The results show that social media increases MSME visibility, expands the market, and strengthens Jalan Tunjungan's image as a center of the creative economy. Visual content based on the uniqueness of public spaces is more effective in attracting digital audiences. This study emphasizes the importance of synergizing public spaces and digital marketing to support MSME-based tourism and city identity.
KONVERGENSI MEDIA RADIO REPUBLIK INDONESIA (RRI) SINGARAJA DALAM MEMPERTAHANKAN EKSISTENSI DI ERA DIGITAL Niluh Wiwik Eka Putri; Ni Putu Arista Dwi Lestariani; I Kadek Abdhi Yasa
Jurnal Nomosleca Vol. 12 No. 1 (2026): April, 2026
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v12i1.16259

Abstract

This study examines the forms of media convergence carried out by Radio Republik Indonesia (RRI) Singaraja to maintain its existence in the digital era. The method used is qualitative phenomenology with data collected through interviews, documentation, observation, and literature review. The results show that RRI Singaraja implements media convergence in four main aspects: technology, industry, social, and regulation. Technological convergence is evident in broadcast digitization and the use of digital platforms such as applications, social media, and YouTube. Industrial convergence is reflected in the use of multiplatforms and cross-sector collaboration. Social convergence is realized through two-way interaction with the community via interactive programs and audience participation. Regulatory convergence is applied through digital guidelines and content regulations in accordance with central standards. Internal factors (organizational culture, human resource quality) and external factors (technology, audience behavior) support the success of the convergence process.
Analisis Pencitraan Lembaga Pemerintah Oleh Humas Dalam Pemberitaan Media Online Nasional Afwan Syahril Manurung; Suhendri Suhendri; Wahyunisa Wahyunisa; Hazrina Syahirah Putri; Syifa Urrahmah
Jurnal Nomosleca Vol. 12 No. 1 (2026): April, 2026
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v12i1.16360

Abstract

This research analyzes the government public relations strategy in shaping institutional image through national online media. Digital media has become the primary means of forming public opinion, where narrative and news framing significantly influence public perception. Using a descriptive qualitative approach and content analysis of news from Kompas.com, Detik.com, and CNNIndonesia.com, this study identifies communication patterns, media relations effectiveness, as well as supporting and hindering factors in image building. The results contribute to strengthening the role of public relations in establishing a positive and credible institutional image in the digital age.
Budaya Ekologis di Kalangan Generasi Z Melalui Tren Challenge Lingkungan di TikTok Dzakirah Alzena Daiva
Jurnal Nomosleca Vol. 12 No. 1 (2026): April, 2026
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v12i1.16551

Abstract

This study examines the role of environmental challenge trends on TikTok in shaping ecological culture among Generation Z. The increasing prevalence of environmental anxiety and the shift of youth activism into digital spaces position TikTok as a strategic medium for fostering environmental awareness. This research adopts a qualitative approach using a literature review method grounded in an interpretive paradigm with purposive selection of relevant academic sources, analyzing academic sources related to ecological culture, Generation Z characteristics, and the role of social media in environmental issues. Data were analyzed through a descriptive-thematic approach to identify patterns of meaning, narratives, and digital practices associated with environmental challenge trends. The findings indicate that TikTok serves as a space for meaning construction, enabling Generation Z to express environmental concern through visual narratives, emotional engagement, and social interaction. Nevertheless, the ecological culture formed through digital participation remains ambivalent, as online engagement does not consistently translate into sustained collective action in offline contexts.
Analisis Semiotik Resistensi Ketimpangan Relasi Gender pada Film Perempuan dari Pulau Rote Sheron Mariana Alezandra Engelbert; Merry Fridha Tripalupi; Teguh Priyo Sadono
Jurnal Nomosleca Vol. 12 No. 1 (2026): April, 2026
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v12i1.16587

Abstract

This study analyzes the representation of patriarchy and women’s resistance in the film Women from Rote Island using Roland Barthes’ semiotic framework. Through a qualitative approach and repeated viewing of the film, data were examined across three levels of meaning. At the denotative level, the film shows scenes of violence, control, and social inequality affecting women. At the connotative level, these images reveal stigma, subordination, and the emergence of symbolic resistance through courage and solidarity. At the myth level, patriarchy appears as a naturalized ideology, while the film constructs a counter-myth that repositions women as independent agents capable of challenging injustice. The study concludes that tradition is negotiable and the film functions as a cultural critique of gender relations in traditional societies.

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