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INDONESIA
Agro Ekonomi
Published by Universitas Gadjah Mada
ISSN : 02158787     EISSN : 25411616     DOI : -
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
AE is a media for dissemination information of thinking and research from lecturers, researchers, students, and practitioners who are interest to produce the scientific work in the agricultural and natural resource policies, agribusiness and agricultural extension & communication sciences. The focus and scopes of the articles in this journal are : (1) The macro approach of agricultural socio economic as a system which comprehensive and integrated from subsystems up-stream, subsystems on-farm, subsystems down-stream, subsystems support and the impact of their interrelationships with government policy, international economics, agricultural marketing, environmental resources, agricultural extension and communication, agricultural sociology, farmer institutions, and community empowerment; (2) The micro approach includes the study in the development of agribusiness (finance, farm management, functional and technical aspects) and agricultural local institutional.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 34, No 2 (2023): DECEMBER 2023" : 6 Documents clear
Customer’s Repurchase Decision of Fruits and Vegetables Through E-Commerce Sites during Omicron Outbreak in Surabaya Sekarnurani, Dinda Ayu; Jamhari, Jamhari; Utami, Arini Wahyu
Agro Ekonomi Vol 34, No 2 (2023): DECEMBER 2023
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ae.80282

Abstract

In the past few years, the number of e-commerce businesses in Indonesia is increasing including those that offer vegetables and fruits. Due to COVID-19 outbreak, transactions through e-commerce sites had also increased. During the outbreak, customers in Indonesia had a tendency to allocate their income for essential needs such as vegetables and fruits. This study aims to: (1) assess the frequency of vegetables and fruits purchases through e-commerce sites before the Omicron outbreak (October – December 2021) and during the Omicron outbreak (January – March 2022); and (2) examine the determinant factors of customers repurchase decision to buy vegetables and fruits through e-commerce sites. Data were collected using online questionnaire distributed to 140 respondents that were selected based on age and experience of purchasing vegetables and fruits online. The differences in frequency of purchasing vegetables and fruits through e-commerce sites before and during the Omicron outbreak were analyzed using the Wilcoxon test. Meanwhile, the determinant factors of the decision to repurchase vegetables and fruits through e-commerce sites were analyzed using binary logistic regression. The results showed that there is no significant difference in frequencies between purchasing before and during the Omicron outbreak. Education, products, price discounts, promotions, and COVID-19 situation are the determinant factors of repurchase decision of vegetables and fruits through e-commerce sites.  As the writer conducting this study, there was no previous study on the same case that using the combination of demographic, marketing mix, and situational factor as determinant factors on customers repurchase decision through online platforms.
Green Marketing Attributes of Coffee Shops, Purchasing Interests, Lifestyles: What Really Affects Consumer Satisfaction? Mazwan, M. Zul; Windiana, Livia; Mahdalena, Gigin; Widyastuti, Dyah Erni
Agro Ekonomi Vol 34, No 2 (2023): DECEMBER 2023
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ae.82199

Abstract

Green marketing strategies continue to grow as public awareness of environmental issues increases. Green marketing is applied to the marketing of environmentally friendly products including packaging and labeling with environmentally friendly standards. This study aims to learn the impact of green marketing strategies on purchasing interests and consumer satisfaction with coffee drinks in Malang, Indonesia. This study also explores the role of lifestyle in mediating the effect of green marketing on purchasing interest and consumer satisfaction. The sample is determined using the accidental sampling method with a sample size of 100 customers of Starbucks in Malang, Indonesia. The analytical method used is PLS (Partial Least Square). The findings show that green marketing strategies positively and significantly influence lifestyle, purchasing interest, and consumer satisfaction. The mediation variable (lifestyle) also positively and significantly influences purchasing interest and consumer satisfaction. Better green marketing strategy used will impact on how the community behaving in a healthy lifestyle, undoubtedly affecting the increase in buying interest and consumer satisfaction.
Feasibility and Risks of Chili Farming in Disaster-Prone Areas of Mount Merapi, Indonesia Rahmawati, Nur; Rozaki, Zuhud; Al Riyadh, Rofiqoh Zuroida; Susanawati, Susanawati
Agro Ekonomi Vol 34, No 2 (2023): DECEMBER 2023
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ae.82362

Abstract

Mount Merapi, located in Indonesia, is an active volcano that poses a significant threat to the surrounding communities. Vegetables, including chili, are grown in the disaster-prone areas surrounding Mount Merapi, despite the risks associated with the active volcano. Based on the prevailing wind patterns in the region, the disaster-prone areas surrounding Mount Merapi have been classified into four distinct zones, namely Zones I, II, III, and IV, each characterized by distinct agroecosystems, feasibility, and risk levels. Therefore, this study aimed to describe agroecosystems, costs, income, feasibility, and risks of chili farming in in the four zones surrounding Mount Merapi. The samples of this study consist of 163 farmers from the four disaster-prone zones surrounding Mount Merapi, selected through purposive sampling. The RC ratio was employed as part of the feasibility analysis, and the production and income risks were analyzed. The results showed that chili farming in Zone IV (the area farthest from the disaster center) possessed the lowest cost, revenue, and income. On the contrary, Zone III generated the highest cost and revenue, while Zone I (the area with the highest vulnerability to disasters) had the highest income. The range of R/C values ranges from 2.40 in Zone I to 1.16 in Zone IV. Considering the results, chili farming was feasible in disaster-prone areas, where the production risk was lower than the income risk. Therefore, Zone I, the area with extremely high disaster risk, had the lowest production and income risk. This study highlighted that chili farming provides benefits to the vulnerable farmers and new perspective for agricultural sustainability in the area of Mount Merapi.
The Impact of Social Conditions and Regional Differences on Urban Farmer Household Income in Makassar City Hastuti, Diah Retno Dwi; Rahim, Abd.
Agro Ekonomi Vol 34, No 2 (2023): DECEMBER 2023
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ae.83051

Abstract

The existence of erratic seasonal changes and the increasingly narrow area of agricultural land has caused changes in agricultural commodities production, which have decreased in Makassar City. The decrease in production also causes a decrease in farm income, thus affecting farmers' household income. This research was conducted in Makassar City, Indonesia, aims to estimate the impact of social and regional differences on household income. An econometric model approach with a qualitative independent variable regression estimation method is used in this analysis. We used the explanatory method with sample areas in the sub-districts of Tamalate, Biringkanaya, Manggala, and Tamalanrea as centers of food commodity production in Makassar City. Based on the time dimension using cross-sectional data. The sample of research respondents purposively were 165 farmers. The results showed that farmers' household income in Makassar City came from the agricultural and non-agricultural sectors. The social variables (wife's education and farmer group) and regional differences significantly affect farmers' household income. In contrast, a farmer's age and household size as a social variable have no significant effect. The involvement of agricultural households in urban areas will significantly support food availability, even though farming families consume more products than sell them. Therefore, the application of technology and innovation as well as farmer regeneration can increase agricultural production and impact the household economy. In addition, food availability can overcome food insecurity and security towards sustainable urban agriculture. 
Protein Consumption In Communities Affected By Stunting In Daerah istimewa Yogyakarta Puspitaningrum, Dwi Aulia; Hikmah, Khoirul; Azimatun Nur, Muhammad Maulana; Putra, Aditya Ananta; Trijuna, Ravid Ikhsan; Hidayadi, Mukminan Arif; Defiana, Vista Nur
Agro Ekonomi Vol 34, No 2 (2023): DECEMBER 2023
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ae.84125

Abstract

Inadequate protein consumption is characterized by a low intake of energy and proteinous foods, leading to stunted growth and negative public health outcomes. Therefore, this study aims to determine the factors influencing consumer behavior in purchasing animal and vegetable proteinous foods in Daerah Istimewa Yogyakarta (DIY), as well as to analyze the relationship between protein consumption and these influentialfactors. A quantitative design was used along with a survey approach, involving both primary and secondary data. The study participants were selected using a non-probability sampling method. Data were collected through observations, interviews, literature studies, and documentations. Multiple linear regression analysis, including covariate tests, was then used for analysis. The results of the research showed that household income, the income of women, the number of family members, the number of children under the age of five, the age of women, and the distance from the house to the nearest shop/minimarket had a significant impact on protein consumption among households with stunted children in DIY. Furthermore, Gunung Kidul, Kulon Progo, and Sleman districts had protein consumption of <1 million Indonesian Rupiah (IDR), while Bantul Regency and Yogyakarta Municipality were >1 million IDR. 
The Influence of Characteristics and Institutions on the Empowerment of Cocoa Agribusiness Farmer Groups in South Sulawesi, Indonesia Bulkis, Sitti; Kaimuddin, Kaimuddin; Astari, Asti
Agro Ekonomi Vol 34, No 2 (2023): DECEMBER 2023
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ae.84729

Abstract

Agricultural development, specifically cocoa agribusiness, is largely determined by the human resource. When human resources possess high motivation, creativity, and the ability to develop innovation, agricultural development is significantly improved. This phenomenon shows the necessity to strive for empowerment of farmer for capacity improvement. Therefore, this study aimed to (1) describe the level of empowerment of individual farmer and their groups, and (2) analyze influence of individual characteristics of farmer, groups, and the role of counseling in empowerment of groups member. The analysis was carried out in Soppeng Regency, South Sulawesi, Indonesia, using a combined quantitative and qualitative design. A total of 70 respondents and 12 informants were included, consisting of farmer groups administrator, extension workers, and heads of estate services. Data collection was carried out through surveys and in-depth interviews. Meanwhile, data processing and analysis for this study used Structural Equation Modeling (SEM) Partial Least Square (PLS).  The results showed that both farmer and groups empowerment were mostly in the medium category. Furthermore, characteristics of individuals, farmer groups, and the role of counseling significantly affected empowerment of members, including groups. Empowerment of farmer groups also influenced the success of cocoa agribusiness. These results showed that the development of cocoa agribusiness required high empowerment of individual farmer and groups as farmer institutions. 

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