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ProTVF
Published by Universitas Padjadjaran
ISSN : 2548687X     EISSN : 25490087     DOI : -
Core Subject : Education, Art, Social,
Arts Languange, Linguistic, Communication & Media Social Sciences
ProTVF is published twice a year (March and September) published by the Faculty of Communication Science, Universitas Padjadjaran. ProTVF provides open access to the public to read abstract and complete papers. ProTVF focuses on Television and Film studies.
Arjuna Subject : -
Articles 134 Documents
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Environmental campaign in the documentary film Ekspedisi 3 Sungai episode Juara Sampah Saset Hanief, Lalita; Ainani, Muhammad; Nurfatmawati, Atik
ProTVF Vol 10, No 1 (2026): March 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v10i1.63244

Abstract

Background: This research analyzes the function of environmental communication in the documentary film "Ekspedisi 3 Sungai Episode Juara Sampah Saset" which highlights the crisis of plastic waste pollution in the Brantas River. Purpose: Using a social constructivism paradigm and a qualitative-interpretative approach, this research examines how documentary films construct and communicate environmental messages to their audiences. Methods: Data were collected through documentary analysis of the films and interviews with environmental communication academics, documentary film practitioners, and environmental activists. Data analysis used qualitative content analysis method with Cox's environmental communication function framework. Results: An effective visual strategy, namely the depiction of the contrast between community activities and river conditions and the use of analogies in the narrative diction, has succeeded in creating an emotional atmosphere for the audience. The film is also successful in bridging the gap between issues of global concern on polluting the environment with the real life of the locals. The results of the waste audit that showed significant generation of single-use products waste in big companies give a fresh insight into the CSR program on the plastic waste crisis.  Conclusion: The documentary film Ekspedisi 3 Sungai Episode Juara Sampah Saset demonstrates that visual media can be a productive method of bringing complex environmental topics into the mass consciousness, incorporating both technical information and compelling stories to make people think about them. By using effective visual imagery and a brand audit style, the movie underlines corporate accountability toward plastic pollution, and relates macro problems to the micro-level experiences of the communities involved in supporting a moral thinking of waste disposal practices. Implications: The study will help in development of effective environmental communication strategies in Indonesia. Recommendations on how the more tangible effect of documentary movies on behavioral and waste management policy changes within a community can be quantified.
Film narratives as public relations in Hollywood-China soft power rivalry Suprapto, Deddy; Sjoraida, Diah Fatma; Salam, Syahrul
ProTVF Vol 10, No 1 (2026): March 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v10i1.61924

Abstract

Background: Film has been playing more of the role as a symbolic tool for public relations to externalize countries’ soft power and nationalism in such geo-political competition among major countries in world communication. Purpose: This study aims to analyse how these filmic narratives function as public relations texts within the sphere of soft power competition between Hollywood and Chinese cinema through an analysis of both the ideological meaning and cultural significance constructed around these personalities, figures, and ideas on a global scale. Methods: Drawing on the qualitative comparative case study methodology and a media political economy model, this study examines theme narratives of certain Hollywood and Chinese films that depict representations of national identity and geopolitical interests along three dimensions; (a) literary narrative, (b) censorship laws, and (c) capitalist structure of media. Results: I find that Hollywood films promote a narrative of global leadership, technological advancement and liberal values in the context of what I call “entertainment capitalism”, while Chinese movies emphasize nationalism, state ideology and reinterpreting history under conditions of “state capitalism” with severe media regulation. Conclusion: In both cases, film narratives work as symbolic public relations rather than institutional ones that frame these forms of soft-power competition between Hollywood and China Implications: The study emphasizes the value of storytelling in film that changes as the experiential space is utilized for public diplomacy; here, it promises contributions to theorization in film studies, cultural diplomacy and international communication research.
Islamophobia in visual media: Analyzing anti-Islam propaganda techniques in The Kashmir Files Kertamukti, Rama; Rezkika, Shafira Aulia
ProTVF Vol 10, No 1 (2026): March 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v10i1.54361

Abstract

Background: This research is motivated by the propaganda utilization on movies or films which is growing day by day from overt through documentary to covert through fiction. Movies or films were eventually used by propagandists to launch propaganda using certain techniques to influence attitudes and behaviour towards a certain person or group. Purpose: this study aims to determine how much the percentage of anti-Islam Propaganda elements applied in The Kashmir Files film. Methods: this study uses a descriptive content analysis, with a sample of The Kashmir Files film that has been determined by researchers from what scenes and dialogues contain elements of anti-Islamic propaganda that are presented in this film. Results: With the unit of analysis through the sample film The Kashmir Files, the application of anti-Islamic propaganda uses propaganda techniques of Name Calling, Transfer, Card Stacking, Appeal to Fear, Demonizing the Enemy, Repetition, and Scapegoating. These propaganda techniques show anti-Islam in the storyline clearly. The results of data analysis Card Stacking and Transfer are the most frequently used and rarely used techniques, namely 18.0% and 7.4%. Other techniques found from the results of data analysis are Name Calling (15.9%), Appeal to Fear (14.8%), Demonizing the Enemy (13.8%), Repetition (15.9%), and Scapegoating (13.8%). All the techniques used by propagandists can be categorised as propaganda that displays anti-Islamic propaganda through Islamophobia. Conclusion: This study concludes that film clearly employs multiple anti-Islam propaganda techniques, with Card Stacking and Transfer being the most dominant. The the film can be categorized as promoting Islamophobia through a systematic use of persuasive and emotive propaganda strategies. Implications: The way of delivering propaganda techniques in this film uses propaganda in verbal communication and visual communication. With the presentation of conversations or dialogues, direct reports, speeches, symbols, so that propaganda looks natural in its anti-Islamic delivery. 
Islamic horror films and adolescents’ religious behaviour: A study in Sukabumi Suherman, Muhammad Tanziil; Pujiastuti, Yanti Lestari; Juliansyah, Aris; effendie, Itsna Nurhayat; Meigawati, Dine
ProTVF Vol 10, No 1 (2026): March 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v10i1.65427

Abstract

Background: Horror films with islamic religious themes in recent years have become an increasingly popular phenomenon. Islamic religious horror film in their frames contain elements that are related to islamic teaching and religious concept. Some previous study have examined the impact of islamic religious film on social change in society, but previous studies have not coveres in depth how the influence of isamic religious horror film on religious behaviour. Purpose: the purpose of this study is to determine whther ther is an influence between islamic religious film on islamic religious behaviour. Methods: This research uses quantitative methods, path analysis and the theory is cultivation theory. Results: The result of this study indicate that there is a significant influence between watching Islamic religious horror films and the religious behaviour of high school students, with the content of the message being the most dominant factor influencing religious behaviour. Conclusion: The content of horror film is the most influential factor on students religious behaviour. Beliefs (akidah) are the most influenced by horror films. And the intensity of viewing does not always have an impact on all aspects of religion. Implications: This study shows that Islamic religious films have a complex and varied influence on religious behavior. In general, they have an influence mainly on aspects of belief and worship practices. This needs to be taken into consideration in film production, especially films with religious themes.

Page 14 of 14 | Total Record : 134

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