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Binus Business Review
Published by Universitas Bina Nusantara
ISSN : 20871228     EISSN : 24769053     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum Manajemen Indonesia (FMI). BBR has been accredited by DIKTI under the decree number 158/E/KPT/2021. BBR provide a forum for lecturers, academicians, researchers, practitioners, and postgraduate students to publish empirical multidiscipline research in business & management research, from operations to corporate governance and marketing. All empirical methods including, but not limited to, qualitative, quantitative, field, laboratory, meta-analytic, and mixed methods are welcome.
Arjuna Subject : -
Articles 1,209 Documents
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Globalization VS Internationalization for Entrepreneurs Pratama, Bambang
Binus Business Review Vol 2, No 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1136

Abstract

In an article in the Harvard Business Review Theodore Levitt published The Globalization of Markets. Business activities across the country after it became a very interesting topic of study for both academics and practitioners. This topic has become so phenomenal because his arguments about globalization is the economic convergence with business activities without any national barriers. In contrast to the internationalization that tends to narrow and tends to do business across national borders. Central idea must answered by manager and entrepreneurs is whether your market global or international. Before answering them it requires understanding and a new paradigm on this matter. Furthermore, Thomas Friedman in his book "The world is flat" also reinforces Levitt idea and prescript a world with evolution of information and technology. This new economic eras opened new opportunity on entrepreneur point of view. There is wide open door to enter global market and more easy to accelerate company growth or new business start-up. 
Analisis Pengaruh Green Product dan Green Advertising terhadap Keterlibatan Konsumen dan Dampaknya pada Keputusan Pembelian Konsumen Laksmie Florist Nursanti, Tinjung Desy; Melisa, Melisa
Binus Business Review Vol 2, No 2 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i2.1250

Abstract

Marketing-oriented concept of community not only relies on community needs, but also can bring prosperity through environmental responsibility around; in this case the product and the marketing are more environmentally friendly. Application of green products and green advertising might attract widespread public sympathy, and even requirements for operational permits, production and ease of obtaining bank credit facility or tax relief may be considered by the government that is now more incentive to campaign for the concept and implementation of policies and regulations of corporate social responsibility. The objectives of this study was to determine whether there is influence of green product and green advertising toward consumer involvement and also its impact on consumer purchasing decisions Laksmi florist company. A survey with analysis of individual consumer of Lakmi florist is conducted, while path analysis is used to determine the effect among variables. The results showed that green advertising as well as green product provide a positive and significant influence on consumer involvement that have an impact on consumer purchasing decisions of Laksmi Florist company. 
Analisis Mengenai Problematika yang Dihadapi Karyawan Wanita di Bidang Perhotelan Pia Adiati, Maria
Binus Business Review Vol 4, No 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1039

Abstract

Nowadays it is seen that women work in every line of work. This is also clearly seen in tourism industry and particularly in hotel industry. Many positions in hotel are held by women. These women have big participation in running the hotel industry while they have another task as a housewife while working. It is interested to analyze the problems faced by the women who work in the hotel since it relates to the nature of woman such has pregnant, to give birth, and to breast-feed the baby. The nature of woman must not be forgotten eventhough she is working and the hotel management should give attention to this nature since it relates to the daily hotel operational where the woman employee is involved in it. 
Kebijakan PPN atas Jasa Pengelolaan Gedung Diselenggarakan Perhimpunan Penghuni Rumah Susun Strata Title: Studi Kasus pada Apartemen LR Dewi, Maya Safira; Aryani, Winda
Binus Business Review Vol 2, No 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1168

Abstract

Building management service that delivered by appartment tenant association is categorized as service that not imposed PPN. Subject determination PPN becoming not clear, because definition difference between this hand bill and the rules of hits honor bound party collects PPN. Though apartment tenant association LR have circulation bruto exceeds definition small entrepreneur, tenant association remain not to be obliged as taxable employers. Evaluated from PPN object also not gives rule of law because intrinsically its service included in facility understanding or amenity or rights is available to weared as understanding taxable service as the same manner as determined by section 4 UU PPN, until provisions in this handbill opposes against rule on it. Evaluated from elementary imposition PPN generates indistinctness the level of income that obtained from management fee can become elementary imposition PPN or not, because existed difference of object definition PPN between hand bill and the rules of other PPN.
Hubungan Kepuasan Kerja dengan Perilaku Citizenship Organisasional Rita, Rita
Binus Business Review Vol 3, No 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1285

Abstract

Job satisfaction is a major concern for the organization to achieve effective performance. Each member/employee has citizenship behavior on activities that do and job satisfaction is believed to be related to the behavior of employees. The purpose of this study was to analyze the effect job satisfaction on Organizational Citizenship Behavior (OCB).This study by taking a sample of Non Governmental Organizations (NGO) in Java, which is an organization that is engaged in social and institutional performance is determined by the workers who work to serve the community. Interesting to observe when the OCB research concerning the role of employees in a social institution. So the application of this research carried out by the context in social institutions, especially NGO.The results of multiple regression analysis showed that the positive effect of pay satisfaction on OCB, but the benefits did not significantly affect satisfaction positively on OCB and antecedent factors (pay satisfaction and benefits satisfaction) together - at no significant effect on OCB.
The Effect of Ratio, Issuance of Stocks and Auditors’ Quality toward the Timeliness of Financial Reporting on the Internet by Consumer Goods Sector Companies in Indonesia Lidiyawati, Lidiyawati; Wulandari, Ratih
Binus Business Review Vol 6, No 3 (2015): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v6i3.954

Abstract

This study was conducted to analyze the factors that affect the timeliness of financial reporting on the Internet in the Consumer Goods sector companies listed in Indonesia Stock Exchange (IDX). Variables used were leverage, profitability, size of company, the issuance of stock and the quality of auditors. Data analysis method used was logistic regression at the 0.05 level. The data used were secondary data and using sample Consumer Goods companies listed in the Indonesia Stock Exchange in 2010-2012. This study tested the effect of variable leverage, profitability, firm size, auditor quality stocks, and the timeliness of financial reporting on the Internet. The results obtained from these tests support the timeliness of audit quality of financial reporting on theInternet. However, other variables such as leverage, profitability, firm size, stock issuance did not support the timeliness of financial reporting on the Internet.
Segmentasi Pelanggan pada Bisnis Wedding Organizer Melati, Ina
Binus Business Review Vol 1, No 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1104

Abstract

Wedding is one of the most important and beautiful thing in a human life, they want that happen only once in their lifetime, that’s why they aren’t mind if they have to spend lot of money to have an unforgettable wedding. For some of Indonesian, wedding party is often considered as someone social status acknowledgement. Wedding party is the one of High Involvement service, that is when a consumer have spent a huge of money and they want the best service as a return. Through Ethnography, segmentation for a Wedding Organizer’s consumer will be described very well and clearly, so that the best service will be delivered to the correct consumer. 
Analisis Kepercayaan dalam C2C E-Commerce terhadap Keputusan Pembelian dan Dampaknya terhadap Repurchase pada Kaskus Prabowo, Hartiwi; Darman, Darman; Noegraheni, Enny
Binus Business Review Vol 5, No 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1218

Abstract

The development of C2C e-commerce business in Indonesia has grown quite rapidly. This phenomenon is motivated by such a rapid development of the Internet. In the Internet-based commerce transaction, the trust factor (trust) becomes so important because consumers tend to be more concerned if e-commerce merchants do not comply with the obligations of business transactions compared to conventional transaction. This study aims to determine the effect of trust on purchasing decisions and their impact on repeat purchases by customers in the buying and selling forum Kaskus site. The number of respondents are 200 people who have experienced in buying and selling on Kaskus site and this research model is tested using path analysis.The study states that the customers’ trust variable has positive and significant impact on purchasing decisions, the variable purchase decisions has positive and significant effect on repeat purchase and customer trust has positive and significant impact on repeat purchase, but the magnitude of the effect becomes larger after the purchase decision (indirect effect ).
Analysis on Corporate Governance Influences toward Banking Efficiency with Bank Category as Moderator Variable Lidiyawati, Lidiyawati
Binus Business Review Vol 6, No 1 (2015): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v6i1.996

Abstract

Corporate governance system of Sharia financial institution that based on Islamic law may result more  variables principles then conventional owns. The restriction of usury are highly speculative transaction, embedded prohibited matter are main features in Sharia business institution. Sharia Supervisory Board, as board that supervises banking practices conforms to Sharia stipulations, hold strong important role within Islamic banking. Both important points above had direct effects on efficiency which attained by Islamic banking compared with conventional banking. This study examines the influence of corporate governance implementation toward efficiency banking sector with bank category as moderator variable. This study hypothesize that corporate governance has significant influences toward bank’s efficiencies, the influence of corporate governance toward Islamic bank efficiencies is higher than conventional bank, and level of Islamicbank efficiencies is higher than conventional bank. Measurement of efficiencies is using Stochastic Frontier Approach program, and then using SPSS in procces hypothetical model. The results of the study do not support the hypothesis. Examined result shows that statically corporate governance is not influenced by bank efficiency achievement. Corporate governance influences over Islamic bank has not show higher significance than conventional and Islamic bank efficiencies remain steady. Data limitations, complexity of the efficiency measures and the complexity of the operation of Islamic banks may explain the finding.
Faktor-Faktor yang Memengaruhi Perilaku Belajar Mahasiswa E-Learning Sriwardiningsih, Enggal
Binus Business Review Vol 5, No 2 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i2.1027

Abstract

E-learning becomes one alternative for limited education infrastructure in Indonesia. So technological innovation website is used as one alternative content educational. So that the effectiveness of e-learning system should have constructivism approach when they use this system. This research aims to find variables that could influence e-learning students’ behavior when they use the system. Survey was conducted on e-learning students from Online Binus University and Indonesia Open University (UT).The result of the primary data was processedusing Wrapls 3.0 to process the structure equation model of the frame research. Ten hypotheses were proposed but only some hypotheses were valid. Variables such as motivation, digital literacy, and satisfaction affected directly to the attitude of understanding student learning, while the curriculum material product and interaction e-learning website did not influence the behavior of student e-learning attitude.

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