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Binus Business Review
Published by Universitas Bina Nusantara
ISSN : 20871228     EISSN : 24769053     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum Manajemen Indonesia (FMI). BBR has been accredited by DIKTI under the decree number 158/E/KPT/2021. BBR provide a forum for lecturers, academicians, researchers, practitioners, and postgraduate students to publish empirical multidiscipline research in business & management research, from operations to corporate governance and marketing. All empirical methods including, but not limited to, qualitative, quantitative, field, laboratory, meta-analytic, and mixed methods are welcome.
Arjuna Subject : -
Articles 1,231 Documents
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Evaluasi Pelaksanaan Corporate Social Responsibility di PT Bank Rakyat Indonesia (Persero) Tbk Ria Silviani; Rosinta Ria Panggabean
Binus Business Review Vol. 6 No. 2 (2015): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v6i2.973

Abstract

The purposes of this research are to know how Corporate Social Responsibility (CSR) activity was, to know CSR activity using ISO 26000 standard, and to evaluate ISO 26000 reporting and disclosure in PT Bank Rakyat Indonesia (Persero) Tbk using GRI 4.0 standard. The object of this research was PT Bank Rakyat Indonesia (Persero) Tbk. Research used qualitative method with primary data from interview with Divisi Sekretariat Perusahaan KP BRI and annual report dan sustainability report analysis, while secondary data was literature study related with the research. BRI is a BUMN bank that has exclusive program. It is Program Kemitraan dan Bina Lingkungan (PKBL). The guidance of PKBL is Peraturan Menteri Negara BUMN No.PER-20/MBU/2012 about Program Kemitraan BUMN dengan Usaha Kecil dan Program Bina Lingkungan. At the end, the company’s vision and mission supports the CSR company’s activity. BRI has complied with the ISO 26000 standard and has reported the implementation of ISO 26000 standard in accordance with GRI 4.0. (RS)
Pengukuran Orientasi Pasar pada Jenis Usaha Mikro, Kecil, dan Menengah Cecep Hidayat
Binus Business Review Vol. 6 No. 2 (2015): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v6i2.974

Abstract

The problem often faced in measuring market orientation of a business unit is to determine exact indicators of measurement. Small and medium-sized enterprises certainly have different characteristics that require appropriate indicators to measure market orientation. The objective in this study is to determine the dimensions and indicators for measuring market orientation in small and medium enterprise. To achieve the marketing objectives, marketing strategies are formulated that will adapt to internal and external environment. Strategic marketing is a marketing strategy based on market-driven. It means that the market needs is the basis of a marketing strategy. Research applied literature study with primary reference sources journal articles and books that discuss market orientation. Results of this literature study recommend that the dimension of the customer focus and competitor orientation is two dimensions that can be applied to measure market orientation for small and medium enterprises.
Analisis Pengaruh Goal Orientation dan Work Motivation terhadap Work Role Innovation dengan Self-Leadership sebagai Mediator; Studi pada Perusahaan Media (PT. Surya Citra Televisi) Masruroh Masruroh; Andana Sasriya
Binus Business Review Vol. 6 No. 2 (2015): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v6i2.975

Abstract

This research has an aim to discover an understand the influence of Goal Orientation and Work Motivation against Work Role Innovation through Self-leadership at PT. Surya Citra Televisi. PT. Surya Citra Televisi engaged in TV broadcasting sector. To see the influence of Goal Orientation and Work Motivation against Work Role Innovation through Self-leadership, this research use a quantitative approach where questionaire used to collect data from a total of 150 employees correspondent and the research method used is path analysis. This analysis is used to determine how much influence of variables Goal Orientation and Work Motivation to Work Role Innovation through Self-leadership at PT. Surya Citra Televisi. The result found in this research is Goal Orientation does influence significantly to Work Role Innovation at PT. Surya Citra Televisi. Work Motivation does influence significantly to Work Role Innovation at PT. Surya Citra Televisi. The indirect influence of Goal Orientation and Work Motivation through Self-leadership against Work Role Innovation is weak while Self-leadership shows strong influence if it acts as an independent variable. Bacause of that, Selfleadership will be more accurate if it acts as an independent variable along with Goal Orientation and Work Motivation.
Penerapan Balanced Scorecard untuk Menilai Kinerja PT XL Axiata Tbk dalam Mencapai Strateginya Kartika Dewi; Anton Karta Surya
Binus Business Review Vol. 6 No. 2 (2015): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v6i2.976

Abstract

This research is conducted to evaluate performance of PT XL Axiata Tbk using Balanced Score Card. The writer made design and implemented BSC in PT XL Axiata Tbk to convince its vision, mision and strategies are alligned. The method of this research is qualitative descriptive. Primary data were teken through questioners and interviewed with employees and customers.Secondary data were taken from annual report published at company website.The result of this research for Financial Perspective is PT XL Axiata Tbk needs to improve its financial ratio, The result of this research for Customer Perspective is PT XL Axiata Tbk needs to improve its customer satisfaction, The result of this research for Internal Business Process Perspective is PT XL Axiata Tbk needs to maintenance its good result, The result of this research for Learning and Growth is PT XL Axiata Tbk needs to maintenance good working environment. The final conclusion from this research at PT XL Axiata Tbk proved the company performance works toward its strategy, make a continous improvement and make a stable profit through the years taken as a sample.
Default Spread dan Term Spread sebagai Variabel Proxy Siklus Bisnis pada Model Fama-French Edwin Hendra; Kim Sung Suk
Binus Business Review Vol. 6 No. 2 (2015): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v6i2.977

Abstract

This research aims to apply the Fama-French models and test the effect of alternative variable of bond yield spread, default spread (RBBB – RAAA and RAAA – RF), and the term spread (RSUN10-RSUN1), as proxy variables of the business cycle, in IDX stock data during 2005-2010. Four types of asset pricing models tested are Sharpe-Lintner CAPM, Fama-French models, Hwang et al.model, and hybrid model. The results showed that the size effect and value effect has an impact on excess stock returns. Slopes of market beta, SMB, and HML are more sensitive to stock big size and high B / M. Default spreads and term spreads in Hwang et al. model can explain the value effect, and weakly explain the size effect, meanwhile the power of explanation disappeared on Hybrid models. Based on the assessment adjusted R2 and the frequency of rejection of non-zero alpha, is found that the hybrid model is the most suitable model.  
Prinsip Keadilan dalam Pajak atas UMKM Wendy Endrianto
Binus Business Review Vol. 6 No. 2 (2015): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v6i2.978

Abstract

The purpose of this study is to provide a clear view and criticize opposing dualism that occurs between the spirit of the government in the pursuit of more dominant country’s revenue target (As in the issuance of PP 46 in 2013), compared to provide convenience to Small and Medium Enterprises (SMEs) in calculating, depositing, and reporting of Income Tax payablee in order to encourage SMEs to more easily gain access to the financial sector, capital and bank credit. However, whether the regulations are in accordance with the principles of justice that should be owned by every tax legislation? The method used was a descriptive study of the regulation and related legislation, and is expected to be a positive input to the Government, especially the Directorate General of Taxation (DGT).
Production Management in SME's Industry: Case Study of CV Wiracana Apriani Kurnia Suci; Desman Hidayat; Andhi Bharata
Binus Business Review Vol. 6 No. 2 (2015): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v6i2.980

Abstract

Production Management is the act of designing, operating, and improving the productive systems – a system for getting the work done. Along the process, the synergy in between machineries, facilities and people could empower the sustainable of the production. In fact, for some cases, the implementation of unique system is needed for the production process. The example for this transformation production management is in the case of CV Wiracana, a handmade manufacturing company for folding hand fans from Bali. CV Wiracana's products are very unique, combined from mass production for the speed and an art for the custom made product. At one side, the market forces them to speed up the production and for this purpose, they must set up the new system on their production line. On the other side, the masterpiece also needs to be produced without jeopardizing mass production line schedule. The transformation production system needs to be done no later than 2015 as the urgency to fulfill the customer demand, business growth, compete in the industry and sustainability. The changes are expected to improve the production at least about 20% or doubled from the current production.
Overview Kepuasan Pelanggan: Studi Kasus Pelayanan Rijstaffel di Restoran Oasis Maria Pia Adiati; Agung Gita Subakti
Binus Business Review Vol. 6 No. 2 (2015): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v6i2.981

Abstract

Rijstaffel service is not common found in fine dining restaurant in Indonesia. Oasis Restaurant in Jalan Raden Saleh, Jakarta, is a restaurant that is consistent in serving rijstaffel menu. The objective of this research is to analyze the level of consumer satisfaction and service quality in rijstaffel service at Oasis Restaurant. Research used qualitative method with library research by analyzing the questionnaire distributed by Oasis on Mei 2013 with 21 respondents. The result is the indicators which got excellence point were service, ambience, value for money, food; and the indicator which got good point was home band and vocal group.
Analisa Korelasi Return Indeks – Indeks Saham terhadap Indeks Harga Saham Gabungan pada Bursa Efek Indonesia Mulyono Mulyono
Binus Business Review Vol. 6 No. 2 (2015): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v6i2.982

Abstract

Stock market generally has the stock price index that measures the performance of stock trading, the Indonesia Stock Exchange has a stock price index that is widely known as Jakarta Composite Index (IHSG). During its development, the Indonesia Stock Exchange has many alternative indexes that measure the performance of stock trading. Research that is to be conducted on the correlation between return of the stock index listed in Indonesia Stock Exchange and return of Jakarta Composite Index. Return stock index listed on the Indonesia Stock Exchange, namely, LQ45 Index, Jakarta Islamic Index (JII), KOMPAS100 Index, BISNIS-27 Index, PEFINDO25 Index and SRI-KEHATI Index, has a close relationship with the return Jakarta Composite,Index which is a reflection of the movement of all existing stock in the market. Return of stocks index that have the highest coefficient correlation is KOMPAS100 In dex, which have return index coefficient correlation is 0.949, thus KOMPAS100 Index that consisting of 100 stocks, based on the results of the study can be used as an alternative investment to get a return that is at least equal or close to the yield given by Jakarta Composite Index(IHSG) that consists of 445 stocks
Pajak Penghasilan Orang Pribadi Usaha Mikro dan Kecil di Indonesia: Kebijakan dan Implikasi Fany Inasius
Binus Business Review Vol. 6 No. 1 (2015): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v6i1.983

Abstract

Income Tax, whether it is personal or business entities taxpayers, with circulation up to 4.8billion rupiah is 1 percent and the final since July 1, 2013 according to the Government Regulation number 46 year of 2013 (PP46). This paper analyzes the implications of this regulation for micro and small businesses taxpayer with the category of gross circulation to 600 million rupiah. From the research that is conducted by the method of comparative research, descriptive and document analysis, it is showed that this regulation can reduce the compliance cost due to the simplicity of the calculation. However, the imposition of income tax according to the PP 46 is higher than before this regulation is applied for personal entities taxpayer of micro and small business with a turn over up to 600 million rupiah. On the other hand, for personal entities taxpayer of middle business, with the highest circulation, the imposition of income tax is lower

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