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Binus Business Review
Published by Universitas Bina Nusantara
ISSN : 20871228     EISSN : 24769053     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum Manajemen Indonesia (FMI). BBR has been accredited by DIKTI under the decree number 158/E/KPT/2021. BBR provide a forum for lecturers, academicians, researchers, practitioners, and postgraduate students to publish empirical multidiscipline research in business & management research, from operations to corporate governance and marketing. All empirical methods including, but not limited to, qualitative, quantitative, field, laboratory, meta-analytic, and mixed methods are welcome.
Arjuna Subject : -
Articles 1,231 Documents
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Pengaruh Gaya Kepemimpinan terhadap Motivasi dan Dampaknya terhadap Kinerja Sumber Daya Manusia Resky Resky; Engkos Achmad Kuncoro
Binus Business Review Vol. 3 No. 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1328

Abstract

PT Bukit Asam (Persero) Tbk (PTBA) is a state-owned companies in the field of the largest coal mine in Indonesia. The purpose of this study was to determine how much influence the leadership style to employee motivation human resource Human Resources Division, how much influence employee motivation to employee performance Human Resources Division Human Resources Division and how much influence the style of Leadership Human Resources Division directly or indirectly against employees HR Human Resources Division office Tanjung Enim mining center unit PTBA. The method in this study is associative with the design of the study through the survey method by distributing questionnaires to the respondents by simple random sampling and data processed with SPSS 17.0 software. From the results of research studies can be explained that the leadership style that has a positive and significant impact on employee motivation high and low HR Division PTBA directly with the influence of (0.349) 2 = 12.18%, as well as motivation to have a positive and significant  influence of high low level of employee performance PTBA Human Resources Division directly, further direct leadership style has positive and significant impact on employee performance PTBA Human Resources Division and influential leadership style indirectly through employee motivation to the Human Resources Division kenerja PTBA.
E-Marketing Berbasis Web untuk Memenangkan Persaingan Bisnis Juniardi Juniardi; Idris Gautama So
Binus Business Review Vol. 3 No. 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1330

Abstract

PT TL is a company engaged in metal roof manufacturing. This research aims to determine the condition of e-marketing run by PT TL. By knowing the condition of e-marketing running, it will be developed emarketing of web-based in accordance to PT TL. To support the research, this study uses the Porter analysis to see the condition of the company's business environment and combine two methods of analysis, namely: (1) Seven Stages of Internet Marketing that is used for the analysis of the needs for the company and customers to see business opportunities existing and to develop appropriate marketing strategies with corporate goals. (2) Quality Function Deployment (QFD) which is used to design the customer experience in order to get the customer needs to be prioritized and to know what kind of website development according to customer requirements. In this case, it is measured the degree of importance of each website aspect and done a comparison between PT TL’s website with a competitor's website. From the analysis it needs to be designed an e-marketing website developed based on customers’ requirements to outperform similar competitors.
Pengaruh Budaya Organisasi, Kepemimpinan, dan Motivasi Kerja terhadap Kepuasan Kerja Karyawan CV Surya Raya Laksmi Sito Dwi Irvianti; Rido Justisia Prabowo; Gugi Abdel Permana
Binus Business Review Vol. 3 No. 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1331

Abstract

This research was conducted on CV Surya Raya which is engaged in car shipping. The aim of this study is to determine the influence of organization culture, leadership, and working motivation partially to employees’ satisfaction in CV Surya Raya. The data was collected by conducting interviews with the company and distributing questionnaires to 67 employees as respondents and then analyzed using linear regression analysis method. From the research results, leadership variable does not have a significant impact on employees' job satisfaction in CV Surya Raya. Whereas, the motivation variable has greater influence on job satisfaction of CV Surya Raya employees compared to the organization's culture.
Analisis Penerapan Value Creation Selling dalam Strategi Pemasaran Perusahaan Jasa Logistik: Studi Kasus di PT XYZ Darjat Sudrajat
Binus Business Review Vol. 3 No. 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1332

Abstract

A company is a market-oriented when the culture of value creation superior customer systematically and comprehensively implemented on company concerned. Value can be defined as the ratio of benefit to cost, where customers expect a rate of return equal or exceed the costs they incurred to obtain the products they bought. From the case studies conducted on PT XYZ, then, in getting the project tender delivery of goods geophysical equipment for the Brunei Loon project, it has been implemented value selling creation, which includes three main components, ie customer portraits, the proposed value, and benefits to customers or total value of ownership. Overall, the efficiency given value is about 20% compared to its closest competitor, the safety shipping and on time, as well as the positive benefits of the profit margin, cash flow, return on investment, brand equity, market share and customers.
Analisis Implementasi Customer Relationship Management dan Kualitas Pelayanan Jasa terhadap Kepuasan Pelanggan dan Dampaknya pada Retensi Pelanggan Hotel Bidakara Jakarta Dian Tauriana; Ni Made Dini Arisani
Binus Business Review Vol. 3 No. 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1333

Abstract

As the development of the business industry, it is now seen some companies that have a lot of customers so that it is required a good Customer Relationship Management to maintain long-term relationships with customers. Bidakara Hotel Jakarta is one of the services in the hospitality industry which implements Customer Relationship Management. Intense competition in the hospitality industry, Hotel Bidakara Jakarta must also consider the quality of care services to keep their customers satisfied and not switch to competitors through Customer Retention Strategy. In this study the author examines the influence and relationship between Customer Relationship Management and Service Quality on Customer Satisfaction and services impact on Customer Retention using Path Analysis. The results of this study show that the Customer Relationship Management Bidakara Hotel Jakarta is not contributing to the customers satisfaction. Quality services have positive and significant contribution to customers satisfaction; 'strong' influence. Customer Relationship Management has positive and significant contribution to the Customer Retention Bidakara Hotel Jakarta; 'weak' influence. Quality service has positive and significant contribution to the Customer Retention Bidakara Hotel Jakarta; 'strong' influence.
Penerapan Model Multivariat Analisis of Variance dalam Mengukur Persepsi Destinasi Wisata Robert Tang Herman
Binus Business Review Vol. 3 No. 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1334

Abstract

The purpose of this research is to provide conceptual and infrastructure tools for Dinas Pariwisata DKI Jakarta to improve their capabilities for evaluating business performance based on market responsiveness. Capturing market responsiveness is the initial research to make industry mapping. Research steps started with secondary research to build data classification system. The second is primary research by collecting the data from market research. Data sources for secondary data were collected from Dinas Pariwisata DKI, while the primary data were collected from survey method using quetionaires addressed to the whole market. Then, analyze the data colleted with multivariate analysis of variance to develop the mapping. The result of cluster analysis distinguishes the potential market based on their responses to the industry classification, make the classification system, find the gaps and how important are they, and the another issue related to the role of the mapping system. So, this mapping system will help Dinas Pariwisata DKI to improve capabilities and the business performance based on the market responsiveness and, which is the potential market for each specific classification, know what their needs, wants and demand from that classification. This research contribution can be used to give the recommendation to Dinas Pariwisata DKI to deliver what market needs and wants to all the tourism place based on this classification resulting, to develop the market growth estimation; and for the long term is to improve the economic and market growth.
Perlukah ICT dalam Strategi Managemen Komunikasi Penyedia Kursus Bahasa Enggal Sriwardingsih
Binus Business Review Vol. 3 No. 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1335

Abstract

Perfect competition between the English language course requires the use of technology and communication (ICT) between service providers and consumer, that is recognized as a strategy to enhance corporate value in the eyes of its customers. But the needs of required for input to the base system's technology into its own problems in order to become a competitive advantage for companies in the face of business competition. Porter and SWOT analysis to assess the indicators that are needed to further diimplemenasikan in ICT in the future need.
Ichimoku Kinko Hyo: Keunikan dan Penerapannya dalam Strategi Perdagangan Valuta Asing (Studi Kasus pada Pergerakan USD/JPY dan EUR/USD) Yoyo Cahyadi
Binus Business Review Vol. 3 No. 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1336

Abstract

Ichimoku Kinko Hyo is a technical analysis tool that can be used to predict the movement of a currency. Ichimoku Kinko Hyo has five components or indicators, they are Tenkan Sen (or Conversion Line), Kijun Sen (or Base Line), Chikou Span (or Lagging Span), Senkou Span A and Senkou Span B. This paper discusses the application of Ichimoku Kinko Hyo in predicting the movement of USD/JPY and EUR/USD. Daily and hourly chart have been used to conduct the analysis. The observation shows that Ichimoku Kinko Hyo relatively easier to be applied in daily chart. Ichimoku Kinko Hyo can give a prediction whether a currency pair will move in a trend or consolidation.
Pengaruh Kepuasan Kerja terhadap Loyalitas Staf Reception pada Hotel X di Madiun Jawa Timur Anwar Basalamah
Binus Business Review Vol. 3 No. 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1337

Abstract

Reception staff loyalty is much influenced by several factors, one of them is job satisfaction. Employee job satisfaction plays important role in creating employee loyalty. For hoteliers who serve as provider of accommodation services, the demand for the creation of quality human resources is maximum achievement. One of the important section in the front office is receptionist. Today, hoteliers pay very close attention because the employee turnover will certainly affect the consistency of services offered by the hotel. Therefore, the hotel is getting active in increasing the satisfaction of its staff in order to minimize employee turnover especially in a very important role such the receptionist. Although the validity of the relationship between job satisfaction and reception staff loyalty is still an exciting debate, the result of the research conducted in the Hotel X is expected to help increase employee satisfaction in order to create quality of life that will improve labor productivity.
Program Corporate Social Responsibility di Industri Hotel: Sebuah Keuntungan atau Kerugian untuk Hotel Maria Pia Adiati
Binus Business Review Vol. 3 No. 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1338

Abstract

A word of CSR which stands for Corporate Social Responsibility is now becoming popular and more often many companies insert the CSR activities into its company profile. CSR has another different names such as Social Activity or Sustainability Development. CSR program according to wikipedia ia an organization or company has a responsibility to its customer, employees, share holders, community and environment in every aspect involved in company operasional. In the management science, there is a level whereas it is called social responsibility or it is just social obligation. Many opinions argues that CSR program will reduce the profit of the respected company. But many opinions denies the previous argue by saying the CSR program is a long term program profit gain since the short term result is good public image. The good public image will lead the loyalti of customer to keep using the product or service from the hotel. The customer loyalti also affected by the customer’s opinion, if they involves in the social activities held by the hotel, they also participate in a social activity.

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