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INDONESIA
Jurnal Pendidikan Ilmu Sosial
Published by Universitas Pendidikan Indonesia
ISSN : 08545251     EISSN : 25407694     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Education Social Sciences
JPIS (Jurnal Pendidikan Ilmu Sosial) is the leading journal in Social Studies institutions concerning Social studies and education. The journal is multi-disciplinary, welcoming contributions that advance our understanding of education, science ,and technology as social activities. The journal promotes research and scholarly discussion concerning social studies and eduction in Academic disciplines and Institutions, focusing on the advancement of scholarship both formal and non-formal education. Topics might be about social sciences (Geography Education, Religion Educatioan, History Education, Economic Education, Sosiology Education, Tourism Education, Communication Science for Education Purposes Social Studies for Multicultural Education, and Social Studies in Developing Countries Education).
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 246 Documents
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Earthquake and Fire Disaster Evacuation Route Plan at Siliwangi University Setio Galih Marlyono; Dede Wahyu Firdaus; Dita Agustian
Jurnal Pendidikan Ilmu Sosial Vol 33, No 2 (2024): JPIS (Jurnal Pendidikan Ilmu Sosial): December 2024
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jpis.v33i2.75626

Abstract

The natural state of West Java province, especially Tasikmalaya City, which is vulnerable to earthquakes and fires, requires humans to do disaster mitigation in order to minimize the risk and impact of disasters. This includes Siliwangi University which is located in an area with a fairly high potential to be affected by earthquakes and the possibility of a fire disaster that is quite vulnerable. Geographical characteristics and university buildings need to be considered in designing an effective evacuation route. The purpose of this research is to increase the University's readiness and response to earthquake and fire disasters, as well as ensure maximum safety for all academic and administrative communities at Siliwangi University. The approach in this study uses quantitative descriptive. The results showed that the highest availability of disaster facilities and infrastructure of Siliwangi University (Per Building) was 80.95% (University Clinic) and the lowest was 2.38% (FIK RKU Bawah); the highest availability of disaster facilities and infrastructure of Siliwangi University (Per Facilities) was 29.79% (Light Fire Extinguishing/APAR) and the lowest was 2.13% (Disaster Management Post). In conclusion, there needs to be an increase in disaster mitigation preparations at Siliwangi University, Tasikmalaya City.
Going Places: Unleashing Potential of Viral Marketing Nida Nuraisha
Jurnal Pendidikan Ilmu Sosial Vol 33, No 2 (2024): JPIS (Jurnal Pendidikan Ilmu Sosial): December 2024
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jpis.v33i2.73074

Abstract

As the tourism industry becomes increasingly competitive, leveraging the power of Viral Marketing has emerged as a transformative energy for destinations and businesses seeking to capture the attention of a global audience. The digital era has significantly impacted the tourism sector, redefining consumer behavior, marketing strategies, and destination management. The research delves into the various aspects of virality, including the impact of user-generated content on social media platforms, online reviews, and how travel decisions are influenced by trends. This article explores the potential of becoming viral that can be used in the tourism industry to increase brand awareness through viral marketing strategies, based on previous literature. The article also discusses the potential challenges and controversies that may arise when promoting tourism virally, offering insights into mitigating negative impacts. Through case studies of successful viral marketing campaigns in the tourism industry, the article identifies patterns and best practices. In conclusion, this article provides a comprehensive guide for tourism professionals, marketers, and stakeholders aiming to unlock the suit of viral potential of their destinations.
The Existence Of The Kabuyutan Cultural Heritage Site And Its Influence On The Socio-Economic Conditions Of The Surrounding Communities Neneng Nenih; Upi Supriatna; Dini Sukmawati
Jurnal Pendidikan Ilmu Sosial Vol 33, No 2 (2024): JPIS (Jurnal Pendidikan Ilmu Sosial): December 2024
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jpis.v33i2.76022

Abstract

The existence of the Kabuyutan Cultural Heritage Site in Pasrijambu Village, Pasirjambu District, Bandung Regency has become a religious tourism attraction. The aim of the research carried out was to analyze how the existence of the Kabutuan Cultural Heritage Site affects the socio-economic conditions of the surrounding community. The method used in this research is a descriptive research method using questionnaire techniques and interviews. Meanwhile, the research population was 362 families with a sampling technique using random sampling with a total of 60 respondents taken from 15% of the population, namely 362 people which resulted in 60 respondents. The research results show that the Kabuyutan Cultural Heritage Site influences the socio-economic conditions of the community because even though the majority of the surrounding community have their livelihoods in the agricultural sector, with the presence of tourists/pilgrims the community provides services to meet their needs. The results of this research certainly provide opportunities for local communities to develop small and medium businesses.
Modern Tourism : Virtual Tourism Conceptualization Nadiera Putri Ellyana; Taufik Abdullah
Jurnal Pendidikan Ilmu Sosial Vol 33, No 2 (2024): JPIS (Jurnal Pendidikan Ilmu Sosial): December 2024
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jpis.v33i2.75917

Abstract

The emergence of the industrial revolution 4.0 has profoundly changed various sectors around the world, especially the tourism industry. This study aims to investigate the changes in the traditional tourism model to a modern form, especially virtual tourism, driven by rapid technological advances. Modern tourism will help the world of tourism better so that it will help the economy both micro and macro to individuals in a narrow way and the country in a large way. Using a qualitative descriptive approach, this study conducted a literature review of relevant journals and articles to analyze the impact of virtual technology on tourism. The research findings reveal that (1) virtual tourism increases accessibility, allowing exploration of destinations without geographical boundaries; (2) virtual reality (VR) and augmented reality (AR) technologies provide immersive and interactive experiences that empower tourist engagement; and (3) ethical and data security challenges must be addressed to ensure the sustainability of virtual tourism. The modern tourism industry is very much needed in accordance with the times so that it helps massively develop the modern economy. This insight highlights the need for the tourism industry to adapt to technological changes and consider the impact of virtual tourism for future development.
Intercultural Communication on Local Wisdom and Bali's Resistance to Sharia Tourism Valerie Avrilia Zahra Maharani; Heri Setyorini
Jurnal Pendidikan Ilmu Sosial Vol 33, No 2 (2024): JPIS (Jurnal Pendidikan Ilmu Sosial): December 2024
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jpis.v33i2.75916

Abstract

Bali, a highly popular tourist destination both locally and internationally, faced a controversial proposal in December 2015 to introduce sharia tourism, conflicting with its predominantly Hindu cultural heritage. The local community vehemently opposed this idea, citing discrepancies with Bali's Regional Regulation on Cultural Tourism. This research aims to explore how intercultural communication, rooted in local wisdom, influenced the Balinese people's resistance to sharia tourism. Utilizing a qualitative descriptive case study approach, primary data was gathered through in-depth interviews and observations, complemented by secondary data from literature, the internet, and documentaries. The findings reveal a positive intercultural communication dynamic between Bali's Hindu and Muslim communities, with even the Muslim residents of Bali opposing the development of sharia tourism. In conclusion, this study underscores the significance of positive intercultural communication, combined with the preservation of local traditions and wisdom, in shaping a unified cultural identity.
Customer-Based Brand Equity for Coffee-to-Go Industry: The Influence of Instagram Marketing Through Brand Experience Zahra Nadhira Khairunnisa; Agus Rahayu; Puspo Dewi Dirgantari; Oce Ridwanudin; Farizki Maulana Rafliansyah
Jurnal Pendidikan Ilmu Sosial Vol 33, No 2 (2024): JPIS (Jurnal Pendidikan Ilmu Sosial): December 2024
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jpis.v33i2.75514

Abstract

The development of information and communication technologies has shifted marketing strategies toward digital methods, one of which is Instagram marketing. Instagram marketing is believed to foster customer-based brand equity within the current coffee-to-go industry market conditions.  This study aims to address gaps in past research, particularly the inconsistent findings and the limited investigation of brand experience as a mediator linking Instagram marketing with customer-based brand equity in the coffee-to-go sector.A quantitative research method with an explanatory survey was employed. The sample consisted of 125 respondents who were consumers of the coffee-to-go industry and had viewed content or Instagram accounts of a coffee-to-go brand. The sampling techniques used were purposive and incidental sampling. All instruments were valid and reliable, and all data met the Classical Assumption Test requirements. Hypothesis testing was conducted using Process Macro by Andrew F. Hayes in SPSS v27. The findings of this study reveal that Instagram marketing positively impacts brand experience; brand experience, in turn, positively affects customer-based brand equity. Additionally, Instagram marketing shows a significant influence on customer-based brand equity, with brand experience serving as a partial mediator in this relationship.

Page 25 of 25 | Total Record : 246

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