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<![CDATA[SOFTSKILLS – KEPENTINGANNYA DALAM MEMENUHI KEBOLEHPASARAN PEKERJAAN TERHADAP GRADUAN POLITEKNIK JOHOR BAHRU (PJB) ]]>
<![CDATA[Zakaria, Hamzah Bin]]>;
<![CDATA[Nasroddin, Saidatul Nizan Bt.]]>;
<![CDATA[Hashim, ZulHilmy Bin]]>
<![CDATA[ THE Journal : Tourism and Hospitality Essentials Journal Vol 5, No 2 (2015) ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/thej.v5i2.2003
<![CDATA[Kejayaan pembangunan Softskills amat bergantung kepada mutu sistem pendidikan negara. Persaingan yang semakin meningkat di peringkat global memerlukan tenaga kerja yang cukup kompeten, beretika, kreatif serta mempunyai daya saing yang tinggi. Kemahiran Soft Skills dikalangan pelajar bukan lagi merupakan isu baru. Malah ia sudahpun menjadi isu global. Persaingan untuk mendapatkan pekerjaan telah menjadikan elemen Softskills semakin diperlukan. Setiap tahun, Politeknik Johor Bahru sentiasa terus menghasilkan graduan dan pelajar terlatih. Namun demikian didapati bilangan dan peratusan keluaran daripada Politeknik Johor Bahru ini masih tidak dapat menampung kekosongan pekerjaan meskipun keluaran sesuatu kumpulan pekerjaan itu, melebihi daripada kekosongan. Dalam era globalisasi dan perkembangan dunia sekarang, kebanyakan majikan memerlukan pekerja yang bukan hanya memiliki kemahiran teknikal atau hard skills sahaja tetapi juga mempunyai kemahiran Softskills. Pekerja yang mempunyai kemahiran tersebut akan dapat menyesuaikan diri dengan semua jenis pekerjaan dan bersifat serba boleh (multi skills) bersesuaian dengan keperluan dunia pekerja masa kini. Justeru,kertas kerja ini ditulis dengan tujuan untuk mengupas kepentingan elemen Softskills bagi melahirkan pelajar Politeknik Johor Bahru yang ‘marketable’ dan ‘multi- tasking’. Silibus Latihan Industri telah digubal dengan memasukkan elemen softkills sebelum pelajar pergi menjalani latihan industri.Hasilnya penguasaan softskills dikalangan pelajar bertambah baik dari semasa ke semasa. Lantaran itu banyak peluang-peluang pekerjaan diberikan kepada pelajar PJB dan organisasi berpuashati terhadap prestasi yang ditunjukkan oleh pelajar]]>
<![CDATA[PENGARUH CREATIVE TOURISM SAUNG ANGKLUNG UDJO TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN (Survei pada Pengambil Keputusan Kelompok Rombongan Sekolah Untuk Berkunjung ke Saung Angklung Udjo) ]]>
<![CDATA[Bellani, Novika]]>;
<![CDATA[Siswhara, Gita]]>
<![CDATA[ THE Journal : Tourism and Hospitality Essentials Journal Vol 2, No 2 (2012) ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/thej.v2i2.1945
<![CDATA[Bandung city is one of the cities in West Java has potential tourism that can be relied on, and one of the destination in Saung Angklung Udjo. Saung Angklung Udjo offers a package of art and cultural of West Java that attract tourist. The number of tourist visited in Saung Angklung Udjo continue to rised from 2004 until 2010. The increase in the number of tourist are most significant in 2008. Creative tourism is one of the strategy that can be used to increase visitor and continous visitor. In connection with these research conducted that creative tourism in Saung Angklung Udjo influence tourist visit decision. The purpose of this research is to find creative tourism influenced visiting decisions of Saung Angklung Udjo. Technique of sampling is saturated sampling. The method used in this research is explanatory survey by using ordinal scale. Analyze from this research used Path Analysis with a software computer tools SPSS 19.0. The result of this research found Creative Tourism influenced significantly 37,8% and the rest influence other factors. Based on the result of statictical test were obtained that Creative Spectacles, Creative Spaces, and Creative Tourism has an influence on the decision to visit. It can be conclude that creative spectacles, creative spaces, and creative tourism influence the visiting decision of Saung Angklung Udjo.]]>
<![CDATA[PENGARUH HEDONIC SHOPPING MOTIVATION TERHADAP KEPUTUSAN BERKUNJUNG DI WISATA BELANJA KOTA BANDUNG (Survei Terhadap Wisatawan Nusantara yang Mengunjungi Kawasan Wisata Belanja Kota Bandung) ]]>
<![CDATA[Susanti, Dian Febriana]]>;
<![CDATA[Mulyadi, Hari]]>
<![CDATA[ THE Journal : Tourism and Hospitality Essentials Journal Vol 5, No 1 (2015) ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/thej.v5i1.1994
<![CDATA[Since the 2010 until 2012, the tourist shopper in Bandung continues to decline. One way to overcome this is to know the motivation of tourists, in order to create a strategy that fits with tourist. The government must be aware of the changes the tourist motivation, tourists are now no longer oriented to the economy and stuff, but they are shifting toward emotional orientation. In marketing this is called hedonic shopping motivation. Hedonic shopping motivation is an encouragement for someone to do the shopping, where these activities lead to a positive emotional experiences in the form of excitement, and can provide a stimulus for someone sensory. This study aims to describe the hedonic shopping motivation and visiting decision, and know the effect of hedonic shopping motivation on the visiting decision in Bandung shopping area. The population in this study is the tourist who visited the shopping areas in Bandung. Sampling technique used is cluster random sampling, with 156 respondents. Data analysis technique used is multiple regressions. The results of a descriptive study showed the sub-variable of hedonic shopping motivation that get the highest rating is value shopping, the lowest is role shopping. The sub-variable of visiting decision that gets the highest rating is the amount of the purchase. The results of a verification study showed the simultaneous hedonic shopping motive has an influence on visiting decision. However, with partial test only gratification shopping hat has an influence on the visiting decision, while the other sub variables are no influences on visiting decision. Based on this research, shopping area managers should focus on strategies to improve the role shopping and the amount of the purchase.]]>
<![CDATA[PENGARUH DISTINCTIVE CAPABILITIES PADA OBJEK WISATA ALAM TAMAN BUNGA NUSANTARA TERHADAP KEPUTUSAN BERKUNJUNG (Survei pada Wisatawan Taman Bunga Nusantara) ]]>
<![CDATA[Nurwantika, Tia Aliana]]>;
<![CDATA[Fakhrudin, Suwatno]]>
<![CDATA[ THE Journal : Tourism and Hospitality Essentials Journal Vol 2, No 1 (2012) ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/thej.v2i1.1934
<![CDATA[The great potential of Indonesian tourism with its diversity of objects and attractions, supported by facilities and infrastructures as well as the potential of qualified human resources, made tourism as one of a major core businesses in Indonesia, especially in West Java . The developing tourism industry in Indonesia has spur a competition among the enterpreneur which involved in tourism business. It also has a great impact to Taman Bunga Nusantara, which is one of tourism objects in Cianjur and located strategically between the area of Jakarta-Bandung. The development of Taman Bunga Nusantara is quite good, but it deals with decreased numbers of tourists visit in the year 2006-2010. This is due to several factors, one of these factor is the competition among tourism businesses subject in Puncak and the opened access of Cipularang toll, therefore it impacts to several number of tourism objects in Puncak-Cianjur especially Taman Bunga Nusantara. Therefore, Taman Bunga Nusantara tries to attract visitors by offering a unique tour to emphasize the concept of nature. The independent variable (X) is distinctive capabilities which consists of two dimensions which are Reputation and Innovation. The dependent variable (Y), namely the decision to visit. The type of the study is descriptive verifikatif, and the method used was survey which use sistematic sampling technique, so it obtains 100 respondents of samples. Techniques of data analysis and hypothesis test used was analyisis path (path analysis). The results showed that the distinctive capabilities provide a significant influence on the decision to visit. The biggest influence of distinctive capabilities of the Keputusan Berkunjung obtained through reputation and the smallest influence obtained through innovation. As for suggestions for the company in improving the decision to visit the Taman Bunga Nusantara is through the development of distinctive capabilities and a greater planning and innovative.]]>
<![CDATA[PENGARUH PROGRAM GREEN MARKETING DI HOTEL SHANGRI-LA JAKARTA TERHADAP GREEN CONSUMER BEHAVIOR (Survei Pada Tamu yang Menginap di Hotel Shangri-la Jakarta) ]]>
<![CDATA[Desliana, Anasti]]>;
<![CDATA[Gaffar, Vanessa]]>;
<![CDATA[Andari, Rini]]>
<![CDATA[ THE Journal : Tourism and Hospitality Essentials Journal Vol 4, No 1 (2014) ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/thej.v4i1.1984
<![CDATA[Tourism holds an important role as a major contribution for economy iof a country not least for Indonesia. Tourism activity can not be separated from the various tourism sectors are mutually supportive and integrated with one another so as to attract tourists to visit Indonesia. Hospitality industry is an important industry in tourism activity due to the hospitality industry is one industry that high contribute to the tourism sector particularly in Jakarta. Jakarta as the capital city of Republic of Indonesia has the potential to attract tourists to the fulfillment of needs in terms of lodging accommodations in great demand by the management of international chain hotels to expand its market share by establishing a network of hotels in Jakarta. The importance of the marketing strategy undertaken by the hotel a top priority with progress and about eco-friendly lifestyle imposed by the Hotel Shangri-La Jakarta. So in general the strategy undertaken by the Hotel Shangri-La Jakarta is the green marketing. Therefore, the research done in the hope that green marketing is a strategy of influence in the creation of green consumer behavior. In this study, the independent variable (X) is green marketing which has tree sub variable are green value-Addition process, green management systems, and green products. Vvariable (Y) is green consumer behavior. The study was conducted during six months from September 2011 until February 2012 by using systematic random sampling as technique sampling. The results showed that green marketing significantly influence green consumer behavior. Factors of green marketing that gives a large effect is green management systems in Hotel Shangri-La Jakarta and the lowest facors in green marketing is green products in Hotel Shangri-La Jakarta.]]>
<![CDATA[KUALITAS PELAYANAN MUSEUM GEOLOGI BANDUNG: SUATU STUDI MENGENAI PERSEPSI WISATAWAN DOMESTIK ]]>
<![CDATA[Noor, Any]]>;
<![CDATA[Karwina, Wiwin]]>
<![CDATA[ THE Journal : Tourism and Hospitality Essentials Journal Vol 1, No 1 (2011) ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/thej.v1i1.1880
<![CDATA[Geological Museum, Bandung is an educational and historical tourist attraction that mostly visited by student. As tourist attraction, Geological Museum should deliver good services in order to satisfy tourists. In order to understand the tourist perception about service quality in Geological Museum, this study aim to explore the tourist perception about service quality delivered at Geological Museum. Five dimensions of service quality which are reliability, responsiveness, empathy, assurance and tangible were asked to 127 respondents through questionnaire at Geological Museum, Bandung. Findings indicate that responsiveness dimension is the lowest point of service quality and tangible is at the highest point, although result of both dimensions is at medium level. In overall, tourist perception about Geological Museum service quality is at medium level and has the potential to be good in services.]]>
<![CDATA[PENGARUH DIRECT MAIL DAN TELEMARKETING TERHADAP KEPUTUSAN PEMBELIAN PAKET UMRAH RAKA TOURS AND TRAVEL (Survey Terhadap Pengguna Paket umrah Raka Tours and Travel) ]]>
<![CDATA[Dewi, Nurmala]]>;
<![CDATA[Purnama, Ridwan]]>
<![CDATA[ THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 2 (2013) ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/thej.v3i2.1975
<![CDATA[One type of tourism has great potential. Umrah and Hajj is a popular type of religious tourism in Indonesia. The potential is rated high because the majority of Indonesia's population is Muslim. Given this also emerging cooperation between Indonesia and Saudi Arabia as a tourist destination more closely. One of them with the cooperation of the travel-travel in Indonesia with travel that is in Saudi Arabia. This of course affects the number of trips efforts in several major cities in Indonesia, one of which the city of Bandung.One travel agency Bandung is Raka Tours and Travel. Raka Tours and Travel is a BPW (Travel Bureau), which is engaged in servicing a variety of travel needs, such as the sale of air transportation tickets, hotel vouchers, travel packages, various services of travel documents, MICE and religious journey that umrah and hajj. Raka Tours umrah package sales decreased from 2010 to 2011. The sales decline Raka Tours umrah package is reached -14.55%. Direct marketing especially in direct mail and telemarketing is one of the strategies that can be used to increase sales.In this regard it is done research on the effect of direct mail and telemarketing to purchasing decision umrah package. Step - step Direct Marketing consists of direct mail (direct mail) and telemarketing (selling over the phone).Type of research is descriptive and verification methods used are cross sectional method with the sample size using the formula iteration, the obtained sample size of 110 respondents. The analysis technique used is multiple linear regression analysis with SPSS for windows 18:00. Based on the test results obtained by statistical findings of direct marketing in which all variables have an influence on purchase decisions that direct mail and telemarketing, it showed 65.15% have an influence on the purchase decision, while the remaining 34.85% influenced by other variables. Thus, the direct mail and telemarketing have a strong influence in influencing purchasing decisions Raka umrah package tours and Travel.]]>
<![CDATA[PENGARUH DIRECT MARKETING TERHADAP KEPUTUSAN PEMBELIAN DI RESTORAN THE CENTRUM BANDUNG ]]>
<![CDATA[Purnama, Ridwan]]>;
<![CDATA[Pralina, Alfania Riska]]>
<![CDATA[ THE Journal : Tourism and Hospitality Essentials Journal Vol 6, No 1 (2016) ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/thej.v6i1.2008
<![CDATA[The tourism industry is one sector of the economy, is also part of the national development of a nation. Tourism has an effect on the economy of the tourist destination. Indonesia is an archipelago with attractive tourism resources, both natural beauty and variety cultural. Bandung is a city that is always visited by tourists. With the number of tourists coming necessarily have to be balanced with adequate supporting tourism facilities as well as restaurants. The Centrum is one restaurant that has a feel like a cruise ship, to be able to compete with other restaurants The Centrum strive to meet the wishes and needs of guests. The number of purchases at the restaurant The Centrum experiencing fluctuating so does the amount of income. Strategies under taken in improving the purchasing decision one of them is Direct Marketing. This study aimed to obtain findings on direct marketing, purchasing decisions and influence between the two at the restaurant The Centrum. This type of research is descriptive and verification method used is explanatory survey. The sample of 100 respondents with a sampling technique that is systematic random sampling. Data analysis technique used is multiple regression analysis. The independent variable in this study is face to face selling (X1), telemarketing (X2) and online marketing (X3) while the dependent variable is the purchase decision (Y). The results showed that the respondents about direct marketing is generally considered high. There biggest influence on online marketing while telemarketing received the lowest ratings. Responder regarding the purchasing decisions rated. The indicator that received the highest score is the method of payment and that got the lowest score is the number of purchases. Based on testing SPSS 20 shows a correlation between the partial simultaneous and direct marketing to the purchase decision.]]>
<![CDATA[PENGARUH PHYSICAL EVIDENCE OBJEK WISATA PEMANDIAN AIR PANAS CIWALINI TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN (Survei pada Wisatawan Nusantara Pemandian Air Panas Ciwalini-Ciwidey Kabupaten Bandung) ]]>
<![CDATA[Ananda, Rizka Putri]]>;
<![CDATA[Ahman, Eeng]]>;
<![CDATA[Ridwanudin, Oce]]>
<![CDATA[ THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 1 (2013) ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/thej.v3i1.1966
<![CDATA[Kabupaten Bandung is one of regions that has a lot of potential tourism object since it has many alternative destination for tourists to visit.One of the strenght of Bandung tourism are the enormous number of eco tourism objec ts that can be managed as best tourism area.Pemandian Air Panas Ciwalini is one out of 28 ecotourism destination that lays in Kabupaten Bandung.Every year the amount of visitors who visit pemandian Air Panas Ciwalini are fluctuated, which is seems to be decreased in the last two years.Based on the data, a research of effort on increasing the amount of visitor through management of physical evidence inside the site had been conducted.The aims of this research is to gain the result of examination about (1) Physical evidence which consist of facililty exterior, facility interior and other tangibles in the tourism object Pemandian Air Panas Ciwalini. (2) Visiting decisions which consist of choosing the tourism product, choosing the brand, choosing the travel agent, amount of visiting, and decision of visiting time of the tourist to Pemandian Air Panas Ciwalini. (3) The effect of physical evidence to the decision of the tourist on visiting Pemandian Air Panas Ciwalini.The object of this research is to acknowlegde the physical evidence which consist of facility exterior, facility interior and other tangibles on the the local tourist’s decisions to visit Pemandian Air Panas Ciwalini.The kind of research is descriptive and verivicative which use explanatory survey method.Population in this research was the domestic tourist from accros the country in Pemandian Air Panas Ciwalini.100 people had been taken to be the samples of the research which is using simple random sampling.Data analysis technique that is used in this research is Path Analysis MethodThe result on hipothesis examination showed that the physical evidence which consist sub variable such; exterior facilities,interior facilities and other tangibles, gives effects on visiting decisions to Pemandian Air Panas Ciwalini Interior facilities deliver the highest effects on taking the visit decision, whereas eksterior facilities give the lowest effects.]]>
<![CDATA[PENGARUH BRAND POSITIONING “EVERYDAY IS HOLIDAY†TETHADAP KEPUTUSAN PEMBELIAN PAKET WISATA DI MARGA TOUR BANDUNG (Survei terhadap pengambil keputusan pembelian paket wisata tahun 2011-2013 di Marga Tour Bandung) ]]>
<![CDATA[Nursilah, Dede]]>;
<![CDATA[Hendrayati, Heny]]>
<![CDATA[ THE Journal : Tourism and Hospitality Essentials Journal Vol 5, No 1 (2015) ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/thej.v5i1.1999
<![CDATA[The development of tourism in the Bandung become great opportunities for entrepreneurs in the tourism industry including tour and travel business, including Tour Operator. Tour Operator is a company that has activities on planning and organizing the trip for the purpose of tourism (tours). Marga Tour which is under the auspices of PT Marga Indonesia is offering tour packages as its products and services. In the years 2011-2013 the tour packages sales Marga Tour has decline. The solutions fot that problems, the managements of Marga Tour have strategy to put the name Marga Tour in the minds of consumers or in marketing theory called as brand positioning. Through the brand positioning “everyday is holidayâ€, Marga Tour hopes to increase sales of tour packages. The type of this study is descriptive and verificative, the sampling technique that is used is proportionate stratified random sampling. The sample size was calculated with the formula of Slovin and the result is 90 respondents. The data analysis technique used is the technique of path analysis. Based on the results of the statistical test result, the brand positioning “everyday is a holiday†which consists of defining and communicating the competitive frame of reference, points of parity and points of difference has influence towards purchase decisions of tour packages in Marga Tour Bandung, either simultaneously or partially.]]>
