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Tourism & Hospitality Essentials Journal
Published by Universitas Pendidikan Indonesia
ISSN : 2460366X     EISSN : 25499920     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : Umum - Umum
Articles 141 Documents
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MENINGKATKAN KEPUTUSAN BERKUNJUNG MELALUI SPECIAL EVENT DI MUSEUM KONPERENSI ASIA AFRIKA (Survei Pada Pengunjung Special Event Perjalanan 50 Tahun Gerakan Non Blok Museum Konperensi Asia Afrika) Fitriani, Maisa; Andari, Rini
THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 2 (2013)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v3i2.1974

Abstract

Pada tahun 2010 Kementerian Kebudayaan dan Pariwisata (Kementerian Pariwisata dan Ekonomi Kreatif) telah mencanangkan program Tahun Kunjung Museum (Visit Museum Year). Situs “Museumku” menyatakan program Tahun Kunjung Museum ini didukung berbagai kegiatan di museum seluruh Indonesia yang bertujuan untuk memperbesar jumlah pengunjung museum serta meningkatkan apresiasi dan kepedulian masyarakat terhadap warisan budaya bangsa. Gerakan ini bertujuan untuk membenahi peran dan posisi museum yang difokuskan pada aspek internal maupun eksternal. Aspek internal dalam bentuk revitalisasi fungsi museum dalam rangka penguatan pencitraan melalui pendekatan konsep manajemen yang terkait dengan fisik dan non fisik, serta bertujuan untuk mewujudkan museum di Indonesia yang dinamis dan berdayaguna sesuai dengan standar ideal pengelolaan dan pemanfaatan museum. Aspek eksternal difokuskan kepada konsep kemasan program dengan menggunakan bentuk sosialisasi dan kampanye pada masyarakat sebagai bagian dari stakeholder. Kota Bandung memiliki berbagai jenis museum sebagai wisata sejarah yang menjadi alternatif bagi wisatawan yang datang berkunjung. Dari sekian banyak museum yang ada di Kota Bandung salah satu museum yang menarik untuk dikunjungi adalah Museum Konperensi Asia Afrika. Keistimewaan museum ini antara lain sering diselenggarakannya berbagai kegiatan di museum yang diselenggarakan oleh pengelola. Ada beberapa faktor yang menjadi alasan mengapa peningkatan jumlah kunjungan Museum Konperensi Asia Afrika perlu dipertahankan bahkan harus tingkatkan lagi. Beberapa faktor tersebut antara lain sepanjang tahun 2007-2011 secara kualitatif persentase tingkat pertumbuhan pengunjung di Museum Konperensi Asia Afrika mengalami penurunan kecuali di tahun 2010, motivasi pengunjung yang umumnya dikarenakan tugas sekolah/ kuliah, juga masih menganggap Museum Konperensi Asia Afrika membosankan, yang terakhir adalah permasalahan museum di Indonesia yang mengganggap museum sebagai tempat yang angker dan menakutkan. Untuk mempertahankan tingkat kunjungannya program yang paling menonjol adalah penyelenggaraan special event di museum. Sebagaimana latar belakang di atas, maka diadakan penelitian mengenai special event dan keputusan berkunjung. Penelitian ini bersifat deskriptif dan verifikatif. Sampel yang diambil dalam penelitian ini adalah para pengunjung special event khususnya pengunjung pameran Perjalanan 50 tahun Gerakan Non Blok sebanyak 100 orang. Teknik sampling yang dilakukan adalah sistematic random sampling. Pengolahan data dilakukan dengan menggunakan pengujian statistik parametrik yaitu menggunakan rumus regersi sederhana melalui bantuan program SPSS 18 for Windows.
PENGARUH ELEMEN EKOWISATA TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN KE TAMAN HUTAN RAYA IR. H. DJUANDA Waluya, Bagja; Jamil, Rima Sophal
THE Journal : Tourism and Hospitality Essentials Journal Vol 6, No 1 (2016)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v6i1.2007

Abstract

Forest tourism always improve itself to be better as like as the progressive of sustainable tourism and tourist has knew to go back to nature. The sustainable tourism well going on it is the ecotourism. One of the ecotourism area who famous is it Ir.H.Djuanda grand forest park. As a nature-based tourism Ir.H.Djuanda grand forest park need strategy to increase number of visit’s, they using elements of ecotourism strategy. Elements of ecotourism as independent variable (X) is nature, education and sustainability, and dependent variable (Y) is visit decision. Sustainable and education differentiating ecotourism from “nature-based tourism”. This type of research was descriptive verificative research and sampling methode use was systematic random sampling with the amount of sampling was 100 domestic tourist who has visited Ir.H.Djuanda grand forest park. Techniques of data analysis and hypothesis testing used was multiple linear regression analysis. The result showed that the dimension of the element of ecotourism education and visit decision dimension on purchase timing at the lowest score if we compared to other dimension. However it can be concluded that the elements of ecotourism Ir.H.Djuanda grand forest park and the visit decision to Ir.H.Djuanda grand forest park in the category of avarage, and also elements of ecotourism has influence the visit decision.
PELAKSANAAN PROGRAM CONTINUITY MARKETING DAN ONE TO ONE MARKETING DALAM UPAYA MENINGKATKAN LOYALITAS PELANGGAN ROYAL VANESSA HOTEL (Survei pada tamu repeat individu di Royal Vanessa Hotel Bengkulu) Putra, Gempur Perdana Adha; Bramantory, Ariyo
THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 1 (2013)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v3i1.1965

Abstract

Indonesia’s tourism industry has developed very rapidly, it’s characterized by the increasing number of tourist both foreign tourists. Form of tourism businesses that are currently experiencing a fairly rapid increase in the hotel industry as tourism support facilities. Customer loyalty is important in the hotel industry. A decline loyalty in Royal Vanessa Hotel is seen from the decrease in occupancy rate repeat guests. Decrease in the level of loyalty is a major threat to the hotel industry because of the presence of this loyalty will decrease the thread indicated a decrease in corporate profits. If a decline in profit the company will have an impact on the company’s losses. Moreover, the adverse effect that will be received from the company is going to decrease the loss of customer loyalty that will turn to another hotel. So do implementation of continuity marketing and one to one marketing program in an effort to increase customer loyalty at the Royal Vanessa Hotel. Respondents of this study is a repeat guest Royal Vanessa Hotel. The method which is used in this research is descriptive and verifikatif, with the survey explanatory method and cross section approach. Sample size of 100 respondents from existing population by using the formula slovin. The data used are primary data and secondary data collected through observation, questionnaires, literature study and interviews. The purpose of this research was to determine how much influence the implementation of continuity marketing and one to one marketing program in an effort to increase customer loyalty at Royal Vanessa Hotel. The results of this study is that there is continuity of influence between the implementation of marketing programs and one to one marketing in an effort to increase customer loyalty at the Royal Hotel Vanessa. Smallest degree of influence in an effort to improve customer loyalty is to the implementation of marketing continuity program, it needs to be fixed by the Royal Hotel with fixing Vanessa Operational Standards (SOP) regarding the marketing continuity program and also the hotel in order to add the programs other than programs that has been done. Thus may increase the effects of the implementation of continuity marketing program in an effort to increase customer loyalty.
PENGARUH DIRECT MARKETING METHODS TERHADAP KEPUTUSAN BERKUNJUNG DI KAMPUNG GAJAH WONDERLAND (Survei Pada Tamu Rombongan di Kampung Gajah Wonderland) Labib, Muhammad; Gaffar, Vanessa
THE Journal : Tourism and Hospitality Essentials Journal Vol 5, No 1 (2015)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v5i1.1998

Abstract

Kampung Gajah Wonderland is one of the tourist destinations in Bandung. The number of visits in Kampung Gajah Wonderland increased from year to year but the target desired by management is still not reached. Therefore, the management of Kampung Gajah Wonderland do the direct marketing strategy methods consisting of direct mail, door to door selling and telemarketing. The purpose of this research was to obtain the findings regarding the extent to which the program's direct marketing methods, decision to visit Kampung Gajah Wonderland and how direct marketing strategy influences methods of visiting in Kampung Gajah Wonderland. The type of research used are descriptive and verifikatif with methods used is explanatory survey. The sample in this study as many as 75 groups with sample withdrawal technique used is systematic random sampling. Technique of data analysis used is path analysis.The independent variable in this study are direct mail (X1), door to door selling (X2), and telemarketing (X3) a dependent variable used is decisions while visiting (Y) which consists of product choice, brand choice dealer choice, purchase, amount, timing the purchase and payment method. Research results show that groups responses to direct marketing methods against the decision of a visit generally rated highly. A factor that gets the highest rating is door to door selling. While direct mail get the lowest value. Response groups regarding decisions been rated high. Gets the highest appraisal indicators is purchase timing. While the indicators are getting low value is payment method. Based on testing of SPSS 20 showed a simultaneous and partial correlation between direct marketing methods with visit decision. Based on this research, management’s Kampung Gajah Wonderland expected to increase selling door to door program in order to achieve the desired target.
Tourism and Hospitality Essentials (THE) Journal, Vol.II, No.1, 2012 - 291 PENGARUH PROGRAM GREEN MARKETING DI HOTEL SHANGRI-LA JAKARTA TERHADAP GREEN CONSUMER BEHAVIOR (Survei Pada Tamu yang Menginap di Hotel Shangri-la Jakarta) Desliana, Anasti; Andari, Rini
THE Journal : Tourism and Hospitality Essentials Journal Vol 2, No 1 (2012)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v2i1.1938

Abstract

Tourism holds an important role as a major contribution for economy of a country not least for Indonesia. Tourism activity can not be separated from the various tourism sectors are mutually supportive and integrated with one another so as to attract tourists to visit Indonesia. Hospitality industry is an important industry in tourism activity due to the hospitality industry is one industry that high contribute to the tourism sector particularly in Jakarta. Jakarta as the capital city of Republic of Indonesia has the potential to attract tourists to the fulfillment of needs in terms of lodging accommodations in great demand by the management of international chain hotels to expand its market share by establishing a network of hotels in Jakarta. The importance of the marketing strategy undertaken by the hotel a top priority with progress and about eco-friendly lifestyle imposed by the Hotel Shangri-La Jakarta. So in general the strategy undertaken by the Hotel Shangri-La Jakarta is the green marketing. Therefore, the research done in the hope that green marketing is a strategy of influence in the creation of green consumer behavior. In this study, the independent variable (X) is green marketing which has three sub variable are green value-Addition process, green management systems, and green products. Variable (Y) is green consumer behavior. The study was conducted during six months from September 2011 until February 2012 by using systematic random sampling as technique sampling. The results showed that green marketing significantly influence green consumer behavior. Factors of green marketing that gives a large effect is green management systems in Hotel Shangri-La Jakarta and the lowest factors in green marketing is green products in Hotel Shangri-La Jakarta.
PENGARUH CUSTOMER EXPERIENCE QUALITY TERHADAP SIKAP MELAKUKAN POSITIVE WORD OF MOUTH (Survei Dilakukan Terhadap Peserta Heritage City Tour CV. Bandung Trails) Rahman, Irfan Taufik; Gaffar, Vanessa; Yuniawati, Yeni
THE Journal : Tourism and Hospitality Essentials Journal Vol 4, No 2 (2014)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v4i2.1988

Abstract

Heritage city tour held by Bandung Trails is one form of existing heritage tourism promotion in Bandung. Relics of historic buildings in colonial times became the attraction offered in the heritage city tour. Enthusiasts of this heritage tourism is still very little. It is apparent from the number of participants who follow the heritage city tour. Therefore, Bandung Trails using strategies customer experience quality to provide a superior experience for each participant. The purpose of this research was to obtain the findings regarding the application of customer experience quality by Bandung Trails against participants of the heritage city tour, the attitude of the participants after following heritage city tour to do positive WOM and influence customer experience quality against the desire to make positive WOM after following heritage city tour. This type of research is descriptive and verifikatif by using cross sectional method. The respondents in this study of 100 respondents came from participants who had followed the heritage city tour by using the technique of sampling, random sampling. In this study, the independent variable are (X) the customer experience quality consisting of helpfulness, value for time, customer recognition, problem solving, personalization, accessibility and competence, while the dependent variable (Y) in this study are positive WOM. Technique of data analysis used path analysis (path analysis) using SPSS 20. The results of this research show that customer experience quality in categories is quite high. The Sub has the highest valuation of the variables is the promise the lowest variable fulfillment while the sub is the value for time. Variable positive WOM in this research is at a high enough categories with the same value on each indicator. In simultaneous trials, showed the existence of the correlation of customer experience quality and positive WOM. Meanwhile, in a partial test, there are two sub-variables of customer experience quality has no effect on positive WOM that is value for time and customer recognition. As for the suggestion to the Bandung Trails is to further enhance the implementation of the value for time and customer recognition so that the wishes of participants doing positive WOM is getting high.
PENGARUH WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN TIKET MASKAPAI PENERBANGAN DOMESTIK DI DAVINA TOUR AND TRAVEL GORONTALO Andari, Rini; Napu, Della Maghfira
THE Journal : Tourism and Hospitality Essentials Journal Vol 6, No 1 (2016)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v6i1.2012

Abstract

Davina Tour and Travel is one of the travel agents in Gorontalo city which has over four years of experience, serving a variety of business market share in tour travel. From year to year the number of domestic airline ticket purchase is increasing. Every year the Tour and Travel Davina always target purchase amount must be heightened, but in the year 2013 to 2014 has decreased the number of domestic airline ticket purchases. Decreasing the amount of the airline ticket purchase in 2014 due to the wishes and needs of its customers and the fierce competition among travel agents in the city of Gorontalo, Davina Tour and Travel doing word of mouth (word of mouth promotion) as effort to increase the number of ticket purchase domestic airlines. This research aims to reveal the word of mouth and purchasing decisions as well as word of mouth influence on purchasing decisions. This type of this research using descriptive and verification, used explanatory survey method and cross sectional approach. Sample in this research were 100 respondents, travelers who purchase airline tickets for domestic flights in Davina Tour and Travel with the sampling technique used is simple random sampling. Data analysis technique used is multiple regression. The independent variable in this research is the word of mouth (X) consisting of cognitive content (X1), richness of content (X2) and the strength of delivery (X3) while the dependent variable is the purchasing decision (Y) which is composed of indicators product choice, brand choice, dealer choice, purchase timing, purchase amount and payment method. Tourist’s responses to word of mouth in Davina Tour and Travel considered sufficient high. Richness of content dimension to obtain the highest value whiles the cognitive content dimension to obtain the lowest value. Tourist’s responses on purchasing decisions in Davina Tour and Travel considered sufficient high. Indicators of brand choice to obtain the highest value and the number of purchase to obtain the lowest value. Based on SPSS 20.0 for Windows testing showed that simultaneous and partial effect between word of mouth and purchasing decisions. The advice for company is improving communication with the sender of the WOM message and expressed positive messages and attractive so as to generate interest message recipients to buy airline tickets for domestic flights in Davina Tour and Travel.
UPAYA MENINGKATKAN KEPUTUSAN PENGGUNAAN MEETING PACKAGE DI HOTEL BUMI ASIH JAYA BANDUNG MELALUI DEMAND BASED PRICING METHODS (Survei pada Tamu Wisatawan Bisnis Pengambil Keputusan Penggunaan Meeting Package Di Hotel Bumi Asih Jaya Bandung) Fauzan, Mohamad; Setiyorini, Heri Puspito Diyah
THE Journal : Tourism and Hospitality Essentials Journal Vol 1, No 2 (2011)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v1i2.1884

Abstract

Tourism is an industry thath as the potential to become an instrument of increasing foreign exchange earnings. The sector is evolving as it has become a necessary to travel along with the development of tourism social-culture undergoing changes. One of the tourism industry that is always growing increasingly is hospitality industry. Especially in hotel industry. Competitionin hotel industry in Indonesia, especially Bandungkeep growing fast. The key to success in the hotel management not only in terms of services but also from elements of the products and pricing. Those become an valuable asset it self and important in general. Hotel Bumi Asih Jaya Bandung is one of three stars hotel which always strive to provide variety of products through pricing approach. Demand-based pricing method pricing methods that focus on the customer's perspectiveis consistent with the pricing on the customer's perception of value to affect the decision of using meeting package. As the above background, the research conducted on the effects of demand-based pricing methods toeard to purchase decisionof meeting package. The purpose of this study was to determine how the demand-based pricing methods and purchase decision of meeting package at Hotel Bumi Asih Jaya Bandung, and to know how bigthe influence of demand-based pricing methods toward to purchase decision of meeting package. This study is descriptive and verifikatif, while the method is a descriptive survey and survey eksplanatory. Samples takenin this study population as many as 48 people. Sampling techniqueis carried out the census. Data processing is done using parametric statistical test which uses the formula path analysis via SPSS11.5 for Windows. The results showed that the dimensions of demand-based pricing methods that get the highest ratings on the dimensions of the buyer based pricing. While making use of sub-variables that get the highest ratings at the time of use. Demand based pricing methods that consist of buyers based pricing, psychologicalpricing, and negotiation has a positive effect amounting against the decisions of the use of meeting package at Hotel Bumi Asih Jaya Bandung, which means the better the demand-based pricing methods that have the higher the usage decision meetings package is formed.
PENGARUH PROGRAM DIRECT MARKETING TERHADAP KEPUTUSAN MENGGUNAKAN MEETING PACKAGE GRAND HOTEL LEMBANG (Survei pada Tamu Bisnis di Grand Hotel Lembang) Hendria, Repiyanti; Ahman, Eeng; Novalita, Dewi Pancawati
THE Journal : Tourism and Hospitality Essentials Journal Vol 4, No 1 (2014)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v4i1.1979

Abstract

Service industry is a collection of various company that centralise their service effort to their consumer. Sort efforts that included to this categoryare hotel, resort, restaurant, coffee shop, bar, pub and other. Tourism developing become an industry then the tourism service marketing, include the hotel industry, will be more important. At the moment, world tourism’s trend is directed to Meeting, Incentive, Conference and Exhibition (MICE) industry. MICE is a kind of business that give high contribution on economies especially for hotel industry. Grand Hotel Lembang, as one of the oldest and the biggest hotel in Lembang, also participate to complete tourist’s need especially for them as business guest to have a meeting activity. Various effort have done to attract tourist’s interest to visit this hotel. One of the efforts is direct marketing program which consist of direct mail, telemarketing, and face to face selling directed to business tourist as analyst unit in this research. Based on the available secondary data, there is the phenomenon of a decrease in the number of Grand Hotel Lembang meeting package of business guest.Verificative descriptive and explanatory method of survey used in this reserch. The sample of this research are 63 people by using stratified random sampling approach in cross-sectional method, while for the data analysis techniques used in this study is simple linier regression. This research used independent variable namely direct marketing (X) and dependent variable namely decision to use meeting package (Y). The result showed that significant influence exist from direct marketing program toward the decision to use Grand Hotel Lembang meeting package with telemarketing as the most influential indicator. Meanwhile the lowest indicator is direct mail. This showed that Grand Hotel Lembang has to increase the direct mail performance especially hotel publicity to be more widely recognized by the business guest. Management performance or promotion program implemented by Grand Hotel Lembang need to be improved so that more and more business guest use Grand Hotel Lembang meeting package for increasing hotel revenue.
PENGARUH SERVICESCAPE TERHADAP LOYALITAS TAMU MANCANEGARA DI ALAM KULKUL BOUTIQUE RESORT BALI Yuliantina, Ghea Astri; Siswhara, Gita
THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 1 (2013)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v3i1.1970

Abstract

Untuk menjaga eksistensi hotel di tengah dampak buruk persaingan dalam industri perhotelan, loyalitas tamu sangat diperlukan. Menurunnya jumlah tamu mancanegara yang loyal terhadap Alam Kulkul Boutique Resort Bali mengindikasikan adanya masalah yang harus dicari strategi untuk mengatasinya. Melalui servicescape yang bertema natural and traditional of Bali diharapkan dapat mempertahankan dan meningkatkan loyalitas tamu mancanegara di Alam Kulkul Boutique Resort Bali. Penelitian ini bertujuan untuk mengetahui servicescape yang ada di Alam Kulkul Boutique Resort Bali, loyalitas tamu mancanegara dan pengaruh servicescape terhadap loyalitas tamu mancanegara. Dalam penelitian ini, variabel bebas (X) yang digunakan yaitu servicescape yang terdiri dari ambient conditions, spatial layout and functionality, dan signs, symbols and artifacts. Variabel terikat (Y) yaitu loyalitas. Penelitian ini dilakukan selama lima bulan yakni bulan Desember 2011 sampai dengan bulan Mei 2012 dengan menggunakan teknik sampling stratified random sampling dan analisis jalur sebagai teknis analisis datanya. Kuesioner diberikan kepada 100 tamu mancanegara yang menginap di Alam Kulkul Boutique Resort Bali. Hasil penelitian menunjukkan servicescape di Alam Kulkul Boutique Resort Bali berada di kategori tinggi. Spatial layout and functionality sebagai salah satu bagian dari servicescape mendapatkan respon paling baik dan skor nilai paling tinggi. Loyalitas tamu mancanegara di Alam Kulkul Boutique Resort Bali juga berada pada kategori tinggi. Tamu mancanegara di Alam Kulkul Boutique Resort Bali memiliki tingkat behavioral yang lebih tinggi dibandingkan tingkat attitudinal sehingga mayoritas tamu mancanegara memiliki karakteristik spurious loyalty. Servicescape berpengaruh terhadap loyalitas tamu mancanegara. Pengaruh terbesar servicescape terhadap loyalitas tamu mancanegara diperoleh melalui spatial layout and functionality dan pengaruh terkecil diperoleh melalui signs, symbols and artifacts. Saran kepada Alam Kulkul Boutique Resort Bali yaitu agar dapat meningkatkan implementasi signs, symbols and artifacts dan melakukan upaya untuk meningkatkan loyalitas tamu mancanegara terutama faktor-faktor pada tingkat attitudinal tamu mancanegara.

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