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INDONESIA
Tourism & Hospitality Essentials Journal
Published by Universitas Pendidikan Indonesia
ISSN : 2460366X     EISSN : 25499920     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : Umum - Umum
Articles 141 Documents
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PENGARUH PROGRAM MARKETING PUBLIC RELATIONS TERHADAP KEPUTUSAN BERKUNJUNG DI PANTAI PANGANDARAN (Survei pada Wisatawan yang Berkunjung ke Destinasi Pariwisata Pantai Pangandaran) Wijaya, Christy Regina; Waluya, Bagja; Setyorini, Heri Puspito Diyah
THE Journal : Tourism and Hospitality Essentials Journal Vol 2, No 2 (2012)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v2i2.1939

Abstract

Pangandaran beach is one tourism destination in West Java, situated in the district of Ciamis ± 92 km south of the town of Ciamis. Pangandaran beach tourism destination, the type of nature tourism which is famous for its beaches. However, a decline in the level of tourist arrivals caused by several factors: less optimal promotion by tourism destination managers Pangandaran beach, unavailability of information centers which provide services to tourists, and tsunami disaster in July 2006 which destroyed most of the existing facilities in the area of Pangandaran beach. Because it would need to hold research to increase tourist visit through marketing public relations programs implemented by the managers of Pangandaran beach tourism destination. The research problem: 1)How does an idea a marketing public relations, 2)How is the idea of the decision to visit, 3)How does a marketing public relations visiting decision. This study aims to obtain an overview of marketing public relations, to obtain a marketing public relations descriptions, of the visiting decision and the influence of marketing public relations visiting decision. Data analysis technique are used path analysis (path analysis) with a sampling technique used systematic random sampling of 100 respondents. The results showed that the marketing public relations programs have a significant influence on the decision to visit. The biggest influence of marketing public relations programs visiting decision obtained through events and the smallest effect is obtained through public service activities. As for suggestions for tourism destination managers Pangandaran beach, should be more social activities to publications tourist or private sector to participate in this social activities, and make social activities are held regularly on the agenda the manager of Pangandaran beach tourism destination.
ANALISIS PENGARUH CUSTOMER SERVICE EXPERIENCE TERHADAP BEHAVIOR INTENTIONS (Survei pada Wisatawan Sebagai Tamu Individu yang Menginap di Sheraton Mustika Yogyakarta Resort and Spa) Syahid, Kendid; Andari, Rini; Abdullah, Taufik
THE Journal : Tourism and Hospitality Essentials Journal Vol 4, No 2 (2014)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v4i2.1989

Abstract

Sheraton Mustika Yogyakarta Resort and Spa strive to provide good service to the‘’in touch’’ service oriented so that guests experience a memorable service. In order to get the guests who willing to stay longer, recommending and repurchasing, then Sheraton Mustika Yogyakarta conduct stratergi namely Star Customer Experience. The purpose of this research is to describe the customer service experience as the independent variable (X), describe of behavior intentions as the dependent variable (Y) and analyze the effect of customer service experience towards behavior intentions. The method used in this research is descriptive and verification due to this research is conducted less than one year so this research is a cross-sectional method. The sampling technique used is systematic random sampling with a sample of 100 first-timer guests. The data analysis technique used is multiple regression. The results showed that the highest score in customer service experience is the sub-variables for the assessment of empathy while the lowest is recognition. The highest valuation for the variables dimensions of behavior intentions is repurchasing intention while dimension of willingness to recommend is the lowest. Simultaneously customer service experience significantly influence on behavior intentions.
PENGARUH PROGRAM GREEN HOTEL TERHADAP KEPUTUSAN MENGINAP TAMU DI THE ROYALE KRAKATAU HOTEL CILEGON BANTEN Abdullah, Taufik; Pebriyanti, Kiki
THE Journal : Tourism and Hospitality Essentials Journal Vol 6, No 1 (2016)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v6i1.2013

Abstract

Tourism is an industry that is considered promising is helping the economy and prosperity of a country. There are many things that support tourism, a sector that is important in the means of accomodation. There are several accomodation facilities such as travel agent, hotels and restaurants. Hotel is one property which is important for travelers to stay. Nowdays, competition among hotel industries is very high. There are a lot of hotel that have proven strategies in marketing their hotels. The Royale Krakatau is one of hotels which located in Cilegon, Banten area. The royale krakatau hotel is a hotel that has been existing for a long time, was originally only in the form of a guest house, and now it has become a 4 star hotel. Although the royale krakatau hotel has been existing for a long time, the available facilities are not less complete than other hotels. The royale krakatau hotel does various methods to compete than other hotels in order to enhance guest staying decision. One of them is by using green hotel program. Green hotel is a strategy in which the implementation of thie program considers several things such as clean, green, and well-organized environment concept. Green hotel is x variable in this study which consist of recyled materials, recyclable, Low-polluting and energy saving. The depend variable in this study is a decision to stay which consist of product selection, brand selection, visit time, total purchases and payment method. This reserch is descriptive verification, and sampling method is obtained from 100 respondent of FIT guest who stay at The Royale Krakatau Hotel Cilegon. The used technique of data analysis and hypothesis testing is multiple regression analysis. The result showed that the positive influances between hotel program an decison to stay at The Royale Krakatau Hotel Cilegon.
PENGARUH SHOPPING EXPERIENCE TERHADAP BRAND IMAGE KAWASAN OBJEK WISATA BELANJA BATIK TRUSMI (Survei terhadap Pengunjung Kawasan Objek Wisata Belanja Batik Trusmi Kabupaten Cirebon) Novianti, Ranny Achni; Purnama, Ridwan
THE Journal : Tourism and Hospitality Essentials Journal Vol 1, No 2 (2011)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v1i2.1899

Abstract

Kabupaten Cirebon is one of regencies in West java has tourism potential can be relied, and the one of destination is Kawasan Objek Wisata Belanja Batik Trusmi. Kawasan Objek Wisata Belanja Batik Trusmi is a shopping tourism area that offers a variety oftypicalCirebonanbatikcollection. The number of tourist visits on Kawasan Objek Wisata Belanja Batik Trusmi has decreased from 2007 to 2010. The most drastic decrease of tourist visit happened in 2010. Shopping experience is one of marketing strategy that can be used to increase the number of visit. In connection with these to research studies conducted on the influence shopping experience toward brand image Kawasan Objek Wisata Belanja Batik Trusmi. The purpose of this research is to find shopping experience influence brand image to Kawasan Objek Wisata belanja Batik Trusmi. Promotion mix consists of price, characteristics ofdestinations, merchandising, authenticity, and staff service quality. Technique of sampling is simple random sampling.The method in that used in this research is explanatory survey by using ordinal scale.Analyze from this research use Path Analysis with a computer software tools SPSS 19.0. The result of this research is shopping experience influence significantly 71,48% and the rest influence other factors. Based on the result of statistical test results were obtained, there were three variables of shopping experience which had an influence on brand image of price, merchandising, and authenticity and there was two variables that had no effect on brand image was characteristics ofdestinations and staff service quality.That it can be concluded that price, merchandising, and authenticity strong influence brand image on Kawasan Objek Wisata Belanja Batik Trusmi.
PENGARUH MUSEUM EXPERIENCE TERHADAP KEPUTUSAN BERKUNJUNG (Survei Pada Wisatawan Nusantara Yang Berkunjung di Museum Kereta Api Ambarawa) Melyanti, Elsa Dwi; Andari, Rini; Ridwanudin, Oce
THE Journal : Tourism and Hospitality Essentials Journal Vol 4, No 1 (2014)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v4i1.1980

Abstract

Indonesia has a lot of economic potential, especially in tourism. Tourism has a definition as a people activity which travelling from one place to another, stay outside their ordinary environtment no more than one year to relax, leisure and another activity which not related to work. In order to run tourism activity properly, it require supporting facilities such as tourist attraction, hotels, restaurants, and travel agent. Semarang is the city with a high activity tourism activity, it seen from much variety of tourist attraction. And the most interesting tourist attraction in Semarang is museum. Museum Kereta Api Ambarawa is the most visited museum by the tourist, it has strategic location and has very complete and diverse museum collections. Museum Kereta Api Ambarawa implement museum experience strategy to increase tourists arrival. The purpose of this research was to look for the findings in museum experience implementation, decision to visit and the impact of museum experience to tourist decision. Object in this research is domestic tourists who visiting Museum Kereta Api Ambarawa. The type of research is descriptive and verification, and this research used explanatory survey method, with systematic random sampling technique, with the samples of 1000 respondents. Data analysis technique used multiple linear regression with SPSS 20 for windows software as a tools. Data collecting technique using interviews and surveys. The research findings that museum experience with Recreation (X1), Sociability (X2), Learning Experience (X3), Celebrate Experience (X4) dimention has an impact to tourist travelling decision which consisting of product selection, brand selection, distribution channel selection, visiting time decision, and payment method used.
PENGARUH PRODUCT MIX PRICING STRATEGY TERHADAP KEPUTUSAN MENGINAP DI ANGGREK SHOPPING HOTEL BANDUNG (Survei Terhadap Tamu Individu yang Menginap di Anggrek Shopping Hotel Bandung) Rahayu, Riane; Novalita, Dewi Pancawati
THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 2 (2013)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v3i2.1971

Abstract

There are shopping hotel in Bandung, which are Hyatt Regency Hotel, Sensa Hotel, Aston Braga Hotel Apartement, Harris Hotel, BTC Hotel and Anggrek Shopping Hotel. Anggrek Shopping Hotel is one of the hotel with two stars classification which is located in heart of the city of Bandung in Martadinata street number 15 where is connecting directly with Riau Junction shopping mall with only 41 rooms and better service than before. Over last two years with new mangement, Anggrek Shopping Hotel is still has fluctuatif occupancy, so that in third years internal management make a new strategy on product and pricing for the guest. The responden of this research is individuals guest who stay in Anggrek Shopping Hotel Bandung. This research was conducted for two months, from September 2012 until October 2012. This type of study is a descriptive and verifikatif, and for method are using survey explanatory method ans simple random sampling technique, and for number of samples to be studies were 100 respondens. The data analysis technique is regression with SPSS 17.0 as the computer software. The data collection technique are interviews and questionnaire distribution. The finding of this research is there an impact of product mix pricing strategy which consists of product line pricing, optional product pricing, and product bundle pricing. On decision to stay. The dimension of product mix pricing strategy which has the highest influence is product bundle pricing and the one with lowest influence is product line pricing. While the most appealing factor of decision to stay is product and service. Suggestion to Anggrek Shopping Hotel Bandung is about internal facilities to increase the interest to stay in Anggrek Shopping Hotel Bandung.
SEJAUH MANAKAH PENERBITAN DAN PEMBENTANGAN KERTAS KERJA DAPAT MEMBANTU MENINGKATKAN PRESTASI PEGAWAI PENDIDIKAN PENGAJIAN TINGGI (PPPT) DAN CADANGAN STRATEGI YANG BOLEH DILAKSANAKAN BAGI MEMANTAPKAN ASPEK PENERBITAN DAN PEMBENTANGAN KERTAS KERJA DI KALANGAN PPPT Hashim, Suzanah Binti; Hussein, Fatimah Binti; Bin, Rosli
THE Journal : Tourism and Hospitality Essentials Journal Vol 5, No 2 (2015)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v5i2.2004

Abstract

This paper examined the influence of performance appraisal for education staff for improving their achivement. This paper also discuss about the strategy for higher institution to improve the performance of the education staff.
PENGARUH BRAND PERFORMANCE THE JAYAKARTA BANDUNG BOUTIQUE SUITE HOTEL & SPA TERHADAP KEPUTUSAN TAMU UNTUK MENGINAP Agustiani, Indah Nur; Barbo, Anthony
THE Journal : Tourism and Hospitality Essentials Journal Vol 2, No 2 (2012)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v2i2.1946

Abstract

The impact of hotel industries which is developing the high competition of hotel industries. The level of room residential is the important thing to view that the number of the room is sold. The guest decision to stay is the most important thing to the hotel industries. With the guest decision to hotel, then the level of guest residential will increase which is the main target of hotel industries. Therefore the Jayakarta Bandung Boutique Suite Hotel Spa wants the guest decision to be enhanced. The one of effort to increase the guest decision to stay is maximize the brand performance which is do it by The Jayakarta Bandung Boutique Suite Hotel and Spa. The purpose of the study is to obtain findings the brand performance which has been done, the decision to stay in The Jayakarta Bandung Boutique Suite Hotel Spa and the influence of brand performance towards the decision to stay. Kevin L. Keller is the theory of brand performance which is used. While the theory of post-visit behavior using the theory of Kotler and Keller. The object of the study is the visitor who stay in The Jayakarta Bandung Boutique Suite Hotel Spa. This type of research is descriptive and verification, and the method used is explanatory survey stratified random sampling, hence obtained a population of 100 respondent. The data analysis technique and hypothesis test used is the path analysis (path analysis). The results show interesting findings, that the brand performace give the significant influence towards to the stay decision which consist of product, brand, reservation channel, lenght of stay,the number of room reservation and the payment method. The biggest impact of brand performance towards the stay decision is obtained from Product Reliability, Durability and Service Ability and the smallest influence is obtained from Service Effectiveness, Efficiency, And Empathy. As for suggestions for the company in improving the decision to stay at The Jayakarta Bandung Suite Boutique Hotel Spa is a brand performance through the development of a more exciting, creative, innovative, effective and efficient.
PENGARUH CUSTOMER VALUE TERHADAP KEPUTUSAN MENGGUNAKAN MEETING PACKAGE DI GOLDEN FLOWER HOTEL BANDUNG (Survei Pada Tamu Bisnis di Golden Flower Hotel Bandung) Mustika, Gina Anggina; Andari, Rini
THE Journal : Tourism and Hospitality Essentials Journal Vol 5, No 1 (2015)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v5i1.1995

Abstract

The development of the tourism sector in Indonesia has increasingly growth to the better way, for example MICE (meeting incentive, convention, and axibition). MICE is a part of the tourism industry today. Golden Flower Hotel Bandung is a four stars hotel in Bandung that provides a place to host MICE, with the hotel’s main goal is to get the value or positive perception from target business with appropriate targets. In 2013 Golden Flower Hotel Bandung meeting events decreased by 1,9%. The aim of this study was to obtain an overview of customer value and the decision to use meeting package and the influence on the decision to use meeting package at Golden Flower Hotel Bandung. This research used customer value as variables (X) which consist of emotional value, social value, quality/performance value and price/value of money. According to Sweeney and Soutar (Gery 2010:8), the dependent variable (Y) is the decision to use meeting package. This type of research is descriptive verification, and the using method was a survey with a systematic of random sampling, and the numbers are 50 companies as business guests at Golden Flower Hotel Bandung. For the data analysis technique and hypothesis testing, multiple regression technique was used in this research. The results showed that the sub variable social value has the highest influence towards the decision to use meeting package, because it has given good service to the guest’s business so they got memorable experience and has a value / positive perception about the Golden Flower Hotel Bandung.
PENGARUH ASSURANCE TERHADAP LOYALITAS PELANGGAN CORPORATE TIKET MASKAPAI PENERBANGAN DOMESTIK PT. INTERLINK TOURS & TRAVEL BANDUNG (Survey Kepada Pelanggan Corporate Tiket Maskapai Penerbangan Domestik PT. Interlink Tours and Travel Bandung) Aryanti, Desy; Ahman, Eeng
THE Journal : Tourism and Hospitality Essentials Journal Vol 2, No 1 (2012)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v2i1.1935

Abstract

Travel and tourism in the world is a milestone for the global economy industry today. Tourism is currently standing strong in almost all countries as an industry in their respective countries, including Indonesia. One of the important tourism industry in the implementation of tourism is travel services as tourist facilities required to meet travel. One of the travel services required by tourists is a travel agency. Many travel agents established in the provinces where people often travel potentially that West Java especially in Bandung. In 2011 the number of places of business travels are in Bandung as many as 218. One of the largest travel agency in Bandung is PT. Interlink Tours and Travel. In terms of sales, PT. Interlink Tours and Travel rely more on domestic airline tickets customers in large numbers and repeatedly. In 2011 customers of PT. Interlink Tours and Travel have decreased loyalty. One way PT. Interlink Tours and Travel do to enhance customer loyalty to an airline ticket sales in accordance with the target is to provide quality service to customers with a focus on communication, credibility, security, competence and courtesy. In marketing this is called assurance. Assurance theory used is the theory of the Parasuraman in Ririn Tri Ratnasari (2011:109) and the theory of customer loyalty using the theory Baloglu (2002). The population in this study is the corporate customers of domestic airline tickets in PT. Interlink Tours and Travel Bandung. Sampling technique used is saturated sampling and data analysis technique used is multiple regression. Overview of research on assurance and customer loyalty is in a good position. The results showed simultaneous assurance effect on customer loyalty. However, partially only competence sub variables that influents the loyalty, while the other four sub variables, namely communication, credibility, security and courtesy are no effect on customer loyalty.

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