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Jurnal Ilmiah Mahasiswa Ekonomi Manajemen
Published by Universitas Syiah Kuala
ISSN : 26147696     EISSN : 2598635X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 18 Documents
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Search results for , issue "Vol 7, No 4 (2022): November" : 18 Documents clear
PENGARUH KEPERCAYAAN DAN CITRA TERHADAP LOYALITAS YANG DIMEDIASI OLEH KEPUASAN PADA MAHASISWA ANGKATAN 2018 DI INDUSTRI PENDIDIKAN UNIVERSITAS SYIAH KUALA Doni Agam; Sayed Mahdi
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 4 (2022): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v7i4.22796

Abstract

This study aims to determine The Effect Of Trust And Image On Loyalty Mediated By Satisfaction In Class Of 2018 Students in the Syiah Kuala University Education Industry. The research respondents were 248 people, namely active Class Of 2018 students in the Syiah Kuala University. Data collection was carried out by distributing questionnaires directly to respondents in July to August 2022. This study used a Proportional Random Sampling method where the sample was taken randomly. The analytical method used is Structural Equation Modelling (SEM) AMOS application, and the mediating effect was tested using the Sobel Test. The results of the analysis show that Trust and Image have a significant effect on Loyalty, and Satisfaction has a significant effect on Loyalty, and Satisfaction partially mediates the relationship between Trust And Image On Loyalty.
SECOND ORDER CONFIRMATORY FACTOR ANALYSIS PADA BRAND PERSONALITY LAZADA DI KOTA JAKARTA Leny Rahayu; Arianis Chan
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 4 (2022): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v7i4.22537

Abstract

Persaingan e-commerce yang sangat ketat saat ini menuntut brand Lazada memiliki brand personality yang kuat agar merek terdiferensiasi dari kompetitor, menyasar kepada target konsumen yang tepat, dan mampu membangun komunikasi secara emosional dengan pelanggan. Penelitian ini bertujuan untuk mengetahui kondisi brand personality Lazada dan menganalisis faktor pembentuk dari Brand Personality yang paling dominan. Populasi penelitian ini meliputi konsumen aplikasi Lazada di Jakarta dengan sampel sebanyak 120 orang. Pengambilan sampel menggunakan teknik non-probability sampling yang dilakukan secara purposive sampling. Analisis data dilakukan dengan menggunakan metode Second Order Confirmatory Factor Analysis menggunakan model struktur linier (LISREL) versi 8.7. Hasil analisis menunjukan bahwa status brand personality Lazada berada pada kategori baik berdasarkan lima dimensi yang meliputi sincerity, excitement, competence, sophistication, dan ruggedness. Diantara kelima dimensi tersebut, faktor yang paling dominan dalam membentuk brand personality adalah dimensi excitement yang memiliki t-value tertinggi sebesar 10,85 dibandingkan dimensi lainnya.
PENGARUH KEPERCAYAAN DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN YANG DIMEDIASI OLEH VARIABEL KEPUASAN PADA PT. INDAH LOGISTIK CARGO DI KOTA LANGSA Cika Febita Br.sijabat; Halimatussakdiah Halimatussakdiah
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 4 (2022): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v7i4.21878

Abstract

This study aims to determine the effect of trust and service quality on customer loyalty mediated by satisfaction variables at PT. Beautiful Logistics Cargo in Langsa City. This research is a quantitative study, using questionnaires as a data collection instrument. The population in this study was Indah Logistik Cargo customers totaling 200 people. The sampling technique used is purposive sampling. The data analysis method used is Structural Equation Modelling (SEM) used as an analysis method to determine the influence between the variables involved. Based on the results of the SEM analysis, trust has a significant effect on loyalty, service quality has a significant effect on customer loyalty. Trust has a significant effect on customer satisfaction, service quality has a significant effect on customer satisfaction, Satisfaction has a significant effect on loyalty, Satisfaction mediates trust in customer loyalty and Satisfaction mediates the quality of service to customer loyalty.
PENGARUH SUASANA TOKO DAN KENYAMANAN LOKASI TERHADAP NIAT PEMBELIAN ULANG YANG DIMEDIASI OLEH KEPUASAN PELANGGAN PADA PELANGGAN RUMAH MAKAN CUT BIT ACEH BESAR Muhammad Al Attariq; Muhammad Ridha Siregar
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 4 (2022): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v7i4.22512

Abstract

This study aims to measure the effect of Store Atmosphere and LocationConvenience towards Repurchase Intention mediated by Customer Satisfaction oncutbitrestaurantcustomers.Amounting200respondents.Datacollectionequipment that used in this research is a questionnaire. The sampling techniquethatusedispurposivesampling.StructuralEquationModelling(SEM)wasusedasan analytical method to determine the effect between the variable involved. BasedontheresultsoftheSEManalysisidentifiedthatStoreAtmospherehasasignificanteffect on Repurchase Intention, Location Convenience has a significant effect onRepurchase Intention,Store Atmopshere has a significanteffectonCustomerSatisfaction,LocationConveniencehasasignificanteffectonCustomerSatisfaction,CustomerSatisfactionhasasignificanteffectonRepurchaseIntention,CustomerSatisfactionmediatestheeffectofStoreAtmosphereonRepurchaseIntention,CustomerSatisfactionmediatestheeffectofLocationConvenience onRepurchaseIntention.
PENGARUH EMPLOYEE ENGAGEMENT DAN KOMUNIKASI ORGANISASI TERHADAP KINERJA PEGAWAI PADA PERUMDA BPR MAJALENGKA M. Ghani Nur Ramdan; Dharliana Dharliana; Sandi Nasrudin Wibowo
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 4 (2022): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v7i4.22704

Abstract

: Penelitian ini bertujuan mengetahui kinerja karyawan dipengaruhi oIeh empIoyee engagement dan komunikasi. SampeI peneIitian ini berjumIah 57 responden. PeneIitian ini menunjukkan bahwa empIoyee engagement berpengaruh positif dan substansiaI terhadap kinerja karyawan. Dengan niIai thitung sebesar 2,538 dan niIai ttabeI sebesar 1,673, atau thitung ttabeI (2,538 1,673), niIai signifikansi sebesar 0,014 0,05, hasiI peneIitian menunjukkan bahwa empIoyee engagement berpengaruh positif terhadap kinerja karyawan. Akibatnya, Hipotesis 0 (H0) ditoIak mendukung Hipotesis 1 (Ha), dan disimpuIkan bahwa komunikasi memiIiki pengaruh yang menguntungkan dan signifikan terhadap kinerja karyawan. HaI ini ditunjukkan dengan niIai thitung sebesar 2,763 ttabeI sebesar 1,673, juga dikenaI dengan thitung ttabeI (2,763 1,673), dan niIai signifikansi 0,008 niIai ambang batas 0,05. SeteIah itu, Ha diberi Iampu hijau, tetapi H0 ditoIak. Karena empIoyee engagement dan komunikasi berpengaruh positif dan cukup besar terhadap kinerja karyawan, maka Hipotesis (Ha) diterima sedangkan Hipotesis (Ho) ditoIak dengan niIai Fhitung sebesar 12,744 FtabeI sebesar 3,16. Implikasi dari hasil penelitian ini adalah bahwa perusahaan umum daerah BPR Majalengka harus meningkatkan employee engagement, dan komunikasi organisasi agar dapat meningkatkan kinerja pegawai. 
KINERJA INDUSTRI PARIWISATA ACEH : DESTINATION IMAGE SEBAGAI VARIABEL MEDIASI Khansa Oktania; Muhammad Basyir
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 4 (2022): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v7i4.22517

Abstract

The performance of tourism sector in Indonesia is still considered weaker compared to other ASEAN countries, such as the low level of infrastructure development as tourist accessibility, the incompetence of human resources to guide tourist trips, and the destruction of natural resources because they are not conserved. This research ains to measure the effect of memorable tourism experiences of revisit intention and word of mouth intention mediated by destination image to domestic tourist visiting Aceh. Data were collected throught a survey of 216 respondents as sample to represent the research populating technique used in this research was nonprobability sampling by type purposive sampling. Structural equation modeling (SEM) was used as analytical method to determine the effect between the variabels involved. The results of the study found that memorable tourism experience significantly affect revisit intention but didn’t find a significant affect word of mouth intention. However, The results did find a destination image was able to mediate the effect of memorable tourism experience to revisit intention and word of mouth intention
INTENSI PEMBELIAN HIJAU (GREEN PURCHASING): KERANGKA TEORI SOSIALISASI KONSUMEN DAN PERAN MODERASI KEBUTUHAN AKAN KEUNIKAN KONSUMEN Rahmat Syarif; Andi Jamiati Paramita
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 4 (2022): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v7i4.22739

Abstract

The development of economic and human activities have brought some detrimental effects on environment. This phenomenon then raises the people awareness to take action on preserving environment by buying and consuming green products that have less negative impact on environment. Through the perspective of consumer socialization approach, this current study has explored whether peer communication, green advertising, and eWOM in social media have an influence on consumer’s green purchase intention as well as examined the moderation effect of consumer’s need for uniqueness. By using an online survey with purposive sampling method, 267 responses have been collected and analysed by SEM PLS approach through SmartPLS software. This study founds that while 1) peer communication has a non-significant correlation to green purchase intention, 2) green advertisement and 3) eWOM in social media significantly and positively influence the consumer’s green purchase intention. However, it is also found that need for uniqueness does not have a moderation effect on 4) peer communication, 5) green advertisement, and 6) eWOM in social media. Some managerial implications and recommendations for future research are also elaborated in this research.
PENGARUH CHALLENGE STRESSORS DAN JOB COMPLEXITY TERHADAP KREATIVITAS PENGEMUDI OJEK DARING: PERAN PEMEDIASI JOB BURNOUT Angga Kusuma Wardhana; Handrio Adhi Pradana
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 4 (2022): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v7i4.22518

Abstract

This study aims to analyze mediation effect of Job Burnout on the relationship of Challenge Stressors and Job Complexity toward Creativity. This research was conducted quantitatively by using questionnaires as a medium to collect data. The sample size used in this study were online transportation drivers in several regions in Indonesia with total of 125 respondents. The distribution of questionnaire was carried out by survey through online form via Google Form which were shared via social media or directly to respective respondents. The research data were analyzed using linear regression analysis using SPSS version 25 and Sobel’s mediation effect testing. The results showed that Challenge Stressors did not have a positive and significant effect on Job Burnout, Job Complexity had a positive and significant effect on Job Burnout, Job Burnout did not have a negative and significant effect on Creativity, and Challenge Stressors and Job Complexity both had a positive and significant effect on Creativity. However, Job Burnout is not proven to mediate the relationship of Challenge Stressors and Job Complexity on Creativity. In discussion section, the researchers elaborate justification and implication of each relationship of variables in the model.
PENGARUH LIKUIDITAS, ARUS KAS, PROFITABILITAS DAN RISIKO BISNIS TERHADAP KEBIJAKAN DIVDEN PADA PERUSAHAAN MANUFAKTUR YANG TERCATAT DI BEI Adelya Putri; Juanda Juanda
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 4 (2022): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v7i4.22283

Abstract

Abstract: This study intends to investigate the relationship between dividend policy in manufacturing sector companies listed on the Indonesia Stock Exchange (IDX) and liquidity, cash flow, profitability, and business risk. In this study, samples of 14 manufacturing firms that were listed on the Indonesia Stock Exchange (IDX) between 2016 and 2020 were used for analysis. Panel data regression analysis using a random effect model was used. The findings demonstrate that profitability significantly and favorably influences dividend policy. Dividend policy is unaffected by liquidity, cash flow, or business risk. Dividend policy is influenced by liquidity, cash flow, profitability, and company risk all at once.Keywords: Dividend Policy, Liquidity, Cash Flow, Profitability, Business Risk. Abstrak: Riset ini bertujuan untuk meneliti pengaruh likuiditas, arus kas, profitabilitas dan risiko bisnis kepada kebijaksanaan dividen pada industri sektor manufaktur yang terdaftar di Pasar uang Indonesia( BEI). Riset ini menggunakan 14 perusahaan manufaktur yang tercatat di Bursa Efek Indonesia (BEI) selama 2016-2020 sebagai sampel yang dianalisis menggunakan tata cara analisa regresi informasi panel dengan random effect model. Hasil riset membuktikan jika profitabilitas berpengaruh positif dan signifikan terhadap kebijakan dividen. Likuiditas, arus kas serta resiko bidang usaha tidak mempengaruhi dengan cara penting kepada kebijaksanaan dividen. Likuiditas, arus kas, profitabilitas serta resiko bidang usaha dengan cara simultan mempengaruhi kepada kebijaksanaan dividen. Kata Kunci: Kebijakan Dividen, Likuiditas, Arus Kas, Profitabilitas, Risiko Bisnis.
PENGARUH CREATIVITY DAN PROACTIVE PERSONALITY TERHADAP ENTREPRENEURIAL INTENTION YANG DIMEDIASI OLEH ENTREPRENEURIAL SELF-EFFICACY PADA MAHSISWA PROGRAM SARJANA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS SYIAH KUALA Roudha tillah; Hamdi Harmen
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 4 (2022): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v7i4.22068

Abstract

This research ains to measure the effect of creativity and proactive personality of entrepreneurial intention mediated by entrepreneurial self-efficacy to undergraduate students of the Faculty of Economics and Business, Syiah Kuala University. Data were collected throught a survey of 246 respondents as sample to represent the research populating technique used in this research was probability sampling by type stratified random sampling. Structural equation modeling (SEM) was used as analytical method to determine the effect between the variabels involved. The results of the study found that creativity and entrepreneurial self-efficacy significantly affect entrepreneurial intention. However, The results did find a entrepreneurial self-efficacy was able to mediate the effect of creativity and proactive personality to entrepreneurial intention. The results didn’t find a significant effect between proactive personality and entrepreneurial intention.

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